THE

GRAPEVINECO.

YOUTH MARKETING SOLUTIONS

WHOAREWE?

We call ourselves a youth marketing company. We work with some of India’s best brands, creating highly targeted regional and national marketing campaigns, and helping them develop a better

understanding of Young India.

WHYARE WE

HERE?YOUTH ARE

DIFFERENT

WE DON’TWATCHTV ADS

WE BLOCKADS WHILESURFING THENET

WE DON’TREAD

NEWSPAPERSMUCH

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HOW DO WE TALK TOTHE YOUTH?

THE BIG IDEA

CUSTOMIZED & RELEVANTYouth is highly diverse set of

people;They follow

different passions.Hence, the need to

Customize!

ENGAGINGYouth have

short attention span; They love

discussions, Stories and having fun.

Peers are the wayto engage them!

TARGETEDYouth have addas; College canteens, coffee shops, food joints around the

collegeReach them here, reach them often!

THE STANDOUT SQUADInfluencer Network of college studentsfrom 300 Colleges across15 Tier I & II Cities

GROUND-LEVEL INSIGHTS

Collected through The Standout Squad continuously on

marketing avenues and trends in and around colleges

Co-created with the Standout Squad based on ground level insightsCampaign monitoring and feedback

CONCEPTUALIZATION & EXECUTION OF MARKETING CAMPAIGNS

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STANDOUTSQUAD

GRAPEVINEINSIGHTS

Outreach to over half a million college students through

the ambassadors and their initiatives

300 CAMPUS AMBASSADORS

FROM300 COLLEGES

COVERING15CITIES

ACCESS AVAILABLE

TO

1500COLLEGES COVERING

20 CITIES

YOUTH INSIGHTS

COLLEGES

INTELLIGENT MARKET RESEARCH METHODS informal and formal focus groups created by trained members of Standout SquadINCENTIVIZED SURVEYS Obtained from the student network

COLLEGE EVENT DASHBOARDProfiling of marketing avenues in colleges from client perspective

COLLEGE-PEDIAidentification of college trends

Using our extensive on-ground presence, we can access up to date information on what’s hot and what’s not. You can access relevant information from our archives or have us collect specific data that you need

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OURSERVICES

RESEARCH MARKETING MONITORING

We help your brand demystify the Y-word and enable you to work and better position yourself within the current cultural context. We help you feel the pulse of young India- a 200 million strong mass of diverse opinions and interests, united in its effervescence and dynamicity. Our unique bottom-up approach ensures that you stay in touch with the trends and avoid falling into the trap of ‘trying too hard.’ Here is a short pre-view of what we do!

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LAUNCHPRE-LAUNCH

INSIGHTS AND YOUTH SURVEYSAbout brandAbout productAbout market

PRODUCT SAMPLING AND BETA TESTING

COLLEGE DASHBOARD: Be Pre-informed Know about every event in and around the colleges before-hand

YOUTH MARKET ANALYSIS To help you reach out effectively and impactfully

COLLEGE ACTIVATIONS

PROMOTIONAL CAMPAIGN IDEATION

PROMOTIONAL CAMPAIGN EXECUTION

We provide tailor-made marketing strategies, which are designed to extract the best out of your product. Our ability to collect the latest insights and observe the trends ensures that you get your strategy spot-on. Along with the conceptualization we offer ready made infrastructure to carry out any campaign towards brand activation

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360O COLLEGE ACTIVATIONS

360O

COLLEGE ACTIVATIONS

IN-CAMPUS BRANDING

SOCIALMEDIA

WORD - OF - MOUTH

EVENTS &PARTICIPATION

GENERIC

TARGETTED

Official college notice boards

Events (bike rally, lectures,workshops, etc.) and venue booking

Whatsapp broadcastcollege groupsAccess to college

Facebook groups - A widely used tool

Canteens, Hangout places, in & around campus

Drumming up participation in your events/campaigns

Helping you establish a network of Campus Brand Ambassadors and maintain the network;

Our existing network of ambassadors will engage the college students with your brand and through various

campaigns

Emails in official college mailing lists

College Fest collaborations : Make the most of themComputer wallpapers for the

MTV Webbed campaign

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PAST WORK MTV WEBBED

MTV ROADIES

ROCK THE VOTE

EK RIDE DESH K NAAM

MTV came up with the TV Series called Webbed centred around the theme of cyber crime. Our big think tank- the stand out squad was put to task and the result was promotions in the computer rooms of over 150 colleges across 20 cities by changing the desktop wallpaper to promotional creative of the show.

It was time for General Elections in India, and MTV took up the initiative to create political awareness among the youth. Grapevine helped them carry out a massive Pan-India on-ground activation campaign which included tie-ups with colleges across 10 cities.

The Grapevine Team tied-up with colleges across 7 cities to carry out Bike-Rally as a part of the voting awareness campaign of Rock the Vote right before the general elections.

Promotions of Roadies were carried out by putting up posters in colleges Pan-India. The Grapevine team wanted to do something different. Post discussion with our ambassadors, we organised interactive sessions with Raghu in colleges in different cities, creating a buzz about the upcoming season of Roadies on campuses across India.

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PAST WORK

MTV PEPSI INDIESNIGHT

TIME OUT WITH IMAM

Stand-out example of Peer-to-Peer Marketing:Our campus ambassadors from across the countryextensively used the Imamogram App to send messages to their Facebook Friends and upped its virality in their colleges.

Our team was behind the launch of the Delhi leg of Pepsi MTV Indies Night. We tied up with Hindu College’s Cultural Festival to engage the youth of Delhi in the mesmerising Indie Music of Papon and the East India Company and DJ Nucleya

DNA ICAN WOMEN’S HALF-MARATHON

The Grapevine team along with the Mumbai Standout Squad conceptualised and executed a promotional campaign in colleges across Mumbai to encourage participation of young college girls in the Marathon. Our campus ambassadors reached out to the women cells and athlete groups of colleges to increase the level of participation.

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PAST WORK

MARUTI SUZUKI MTV COLORS OF YOUTH

DNA SHADOW EDITORIAL BOARD

Our stand out squad helped DNA identify college students with inclination towards journalism who were given a chance to be a part of the DNA Shadow Editorial Board. Selected students worked with the Newsroom of DNA for 3 months.

MTV, along with Suzuki, came up with an amazing platform for college students to showcase their talent. We took up the responsibility to take this platform to colleges across India with the help of our stand-out squad and targeted promotion of the event at college cultural clubs and hubs.

MTV PHILIPS MPOWERPACK

MTV RAYBAN NEVER HIDE SOUND

We promoted this event on a Pan-India level through our Stand-out Squad.We tapped College Film Making Clubs, getting over 100 entries for the event from students across the country.

With the help of our ground-level insights, we identified suitable colleges in Bangalore, Delhi, Kolkata and Mumbai with a robust music culture for hosting this music band competition. Promotions of the event involved targeting bands and music aficionados in these cities to increase participation in the competition

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OUR INITITATIVES

GRAPEVINE LABS

GRAPEVINE KNOWLEDGE

CENTER

AIMS TO

Provide a platform for co-creation of innovative products independently or with corporate support

Promote entrepreneurship and innovative thinking in youth

Grapevine Talks: A platform talks by thought leaders that will travel to various colleges

Network of entry-level and established professionals to help members of Standout Squad in professional development, mentoring and nurturing passion

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GRAPEVINEKNOWLEDGE CENTRE

GRAPEVINELABS

Idea Incubator

Platform

, Publicity

Professional

Development

Men

tors

hipTHE BIG PLAN

THESTANDOUT

SQAUD

GRAPEVINEINSIGHTS

GRAPEVINE YOUTH

MARKETING SOLUTIONS

Innovative Product/Campaign Ideas

Data

Co-create, Execute

Marketing Campaigns

Insi

ghts

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