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the docusource guide to getting it right digital chi chi for the new media January 2007 Volume II January 2007 Volume II
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Page 1: the docusource guide to getting it right · Education Brochure-Vol 2.-reader spreads edit:Layout 1 2/1/2007 12:24 PM Page 1. Education Brochure-Vol 2.-reader spreads edit:Layout 1

the docusource guide to getting it rightdigital chi chi for the new media

January 2007 Volume IIJanuary 2007 Volume II

Education Brochure-Vol 2.-reader spreads edit:Layout 1 2/1/2007 12:24 PM Page 1

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Digital has changed the way printing gets done. Quick turns and the drivefor personalization have challenged designers to change the way they thinkabout design. Some basic principles have remained the same.

1. Start with the art and build around it2. Use a mixture of vertical and horizontal elements

to add variety3. Be loyal to your vision4. Find a good printer and stick with them

Number four is where we come in. We know it isn’t enough to have thebest people, the best equipment and the best customer service (but we do!),we know it takes a commitment to education.

“The DocuSource Guide to Getting it Right” is about common mistakes thatcause hiccups in the printing process and what we can do to avoid them. Weknow you will enjoy this read and find it helpful.

We like to learn new things as well. If you have any tips or feedback you’dlike to share, please email them to [email protected]. If weuse your tip, we will send you a $100.00 credit for your next job.

Volume II Topics• pdf creation in InDesign• truly print-ready pdfs• printer spreads vs reader spreads

welcome to getting it right - volume II

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Topic #1 -

How many times have you prepared a PDF file fromInDesign, sent it to the printer, got your proof backonly to see white boxes where your shadows should be and solid colored boxes where photos overlap withtransparency? Well, we feel your pain and have inves-tigated ways to ensure that doesn’t happen.Here you’ll find screen captures outlining the steps you should take to create PDFs from InDesign.

creating atroublefreepdf out ofInDesign

Step 1. When ready to create your PDF, go underFile � PDF Export Presets � Press

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Step 4. Marks andBleeds TabMake sureyou includebleed andcrop marks inyour PDF.

Step 2. General TabMake surecompatibilityis set for Ac-robat 4 (PDF1.3).

Step 3. CompressionTab - leaveeverythingas the default.

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Step 5. Advanced TabSet the Trans-parency Flat-tener to HighResolution.Next, selectthe Ink Man-ager tab.

Step 6. Advanced Tab�Ink Man-ager tabMake sureyou check theAll Spots toProcess box.

Step 7. Summary Tab- Security andSummarytabs remainas defaultvalues.

Click the Export Tab at thebottom and you’re done!

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Topic #2 -

PDF has become a very popular file format for submission to aprinter. And why not, it packages everything you need to print in acompact package called PDF, but not all PDFs are created equal.There are certain things you must include in order for your PDF tobe truly print-ready. Crops and Bleed: if your file includes color tothe edge of the paper, you must include bleed. Bleed is extra colorextending beyond the edge of the page so that when it getstrimmed, there is no “white” on the edge. Crop marks go hand-in-hand with bleed. Crop marks ensure that the page will get trimmedproperly. The most important point to remember: crops and bleedhelp ensure that the final product will mirror your intentions.

You might ask - How do I include crops and bleed? Well, it is a little different in each application. While the terminology may beslightly different across applications; once you understand how to doit in one application, you can usually find similar options in otherapplications you may be using.

On the following pages, we have outlined the process for creatingPDFs with crops and bleed in Quark Xpress. If you are using InDe-sign, refer to Topic 1 of this manual, follow those same steps andyour will have your print-ready PDF.

truly print-readyPDFs

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Step 1. File �Print.Printer Drop-Down selectAdobe PDFdriver or aPostscript driverif you will bedistilling yourps file to createthe PDF.Layout Tab�Registration.Select CENTERED.

When using Quark Xpress 6.5

Step 2. Setup Tab�Printer Description.Choose eitheryour colorprinter orGeneric Color. For Page Positioning, Select CENTERED.

This steps are outlined for Quark Xpress version 6.5. The screens look a littledifferent in version 7.0, but you should easily be able to navigate how to suc-cessfully create a PDF. If you have questions, call us at 919.459.5900 andwe’ll get someone to help you.

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Step 3. Options Tab�check FULLRESOLUTIONTIFF OUTPUTIf you are using tiffimages in yourdocument, this ensures your images are of thehighest resolution.

Step 5. Under the Preview tab, youcan see if your document fits onthe page with thecrops and bleedset. If not, increaseyour page size orchoose the opposite orienta-tion (portrait vslandscape.)

Step 4. Bleed Tab �Se-lect SYMMETRIC.

For amount entereither 0.125” or0.25”. You wantto have a minimumof 1/8” (0.125)and a maximum of1/4” (0.25) bleedin your document.To accomodate thebleed, you will have to print your document onto a largerpage size than your actual page size.

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You may ask yourself “What is the difference?”. Reader spreads areyour traditional layout where page 1 is followed by page 2, etc. inthe document. This is a common order for documents that will be coilbound, perfect bound or put into a 3-Ring binder to name a few.Printer spreads come into play when you are doing a saddlestitchedbooklet. This refers to the way in which the pages will print in orderfor the final book, when assembled, to read like a book. For in-stance, if you will have an 8 page, 8.5” x 11” booklet when finishedand you layout the pages out on an 11” x 17” sheet, the back coverwill be on the left side and the front cover will be on the right side ofpage 1. On page 2, you will have the inside front cover on the leftside and the inside back cover on the right side. On page 3, you willhave “Numbered Page 4” on the left and “Numbered Page 1” on theright side of the page, etc. The best way to map out the layout is tomake a dummy - blank pages folded in half so you can number thepages, take it apart and clearly see where each page should be layedout. To decide how many sheets of paper you need, take the numberof final pages and divide by 4. Any saddlestitched book has to be di-visible by 4. If you don’t have enough pages, you will have to addblanks to make the layout work. For example, a 16 page bookletwill have 4 sheets folded in half to create the booklet.

If you are not familiar with setting up printer spreads, don’t attemptit. Just set your document up as single pages and we’ll do the rest.

Topic #3 -

readerspreads orprinterspreads?

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Here are some examples of reader spreads versus printer spreads.

the docusource guide to getting it rightdigital chi chi for the new media

January 2007 Volume IIJanuary 2007 Volume II

Education Brochure-Vol 2.-reader spreads edit:Layout 1 1/16/2007 4:35 PM Page 1

Digital has changed the way printing gets done. Quick turns and the drivefor personalization have challenged designers to change the way they thinkabout design. Some basic principles have remained the same.

1. Start with the art and build around it2. Use a mixture of vertical and horizontal elements

to add variety3. Be loyal to your vision4. Find a good printer and stick with them

Number four is where we come in. We know it isn’t enough to have thebest people, the best equipment and the best customer service (but we do!),we know it takes a commitment to education.

“The DocuSource Guide to Getting it Right” is about common mistakes thatcause hiccups in the printing process and what we can do to avoid them. Weknow you will enjoy this read and find it helpful.

We like to learn new things as well. If you have any tips or feedback you’dlike to share, please email them to [email protected]. If weuse your tip, we will send you a $100.00 credit for your next job.

Volume II Topics• pdf creation in InDesign• truly print-ready pdfs• printer spreads vs reader spreads

welcome to getting it right - volume II

Education Brochure-Vol 2.-reader spreads edit:Layout 1 1/16/2007 4:35 PM Page 2

Topic #1 -

How many times have you prepared a PDF file fromInDesign, sent it to the printer, got your proof backonly to see white boxes where your shadows should beand solid colored boxes where photos overlap with-transparency? Well, we feel your pain and have inves-tigated ways to ensure that doesn’t happen. Hereyou’ll find screen captures outlining the steps youshould take to create PDFs from InDesign.

creating apdf out ofInDesign

Step 1. When ready to create your PDF, go underFile � PDF Export Presets � Press

Education Brochure-Vol 2.-reader spreads edit:Layout 1 1/16/2007 4:35 PM Page 4

the docusource guide to getting it rightdigital chi chi for the new media

January 2007 Volume IIJanuary 2007 Volume II

2800 Slater RoadMorrisville, NC 27560919.459.5900

www.docusourceofnc.com

Education Brochure Vol 2 v6:Layout 1 1/16/2007 4:17 PM Page 1

TIP

Good information is not good unless it is shared. We know you havefound some useful information in this brochure and look forward topublishing Volume 2 in the coming months with new topics.

We like to learn new things as well. If you have any tips or feedback you’d like to share, please email them [email protected]. If we use your tip, we will send you a $100.00 credit for your next job.

For more information visit our website at www.docusourceofnc.com and click on the cover icon.

Education Brochure-Vol 2 v6:Layout 1 1/16/2007 4:17 PM Page 2

Digital has changed the way printing gets done. Quick turns and the drivefor personalization have challenged designers to change the way they thinkabout design. Some basic principles have remained the same.

1. Start with the art and build around it2. Use a mixture of vertical and horizontal elements

to add variety3. Be loyal to your vision4. Find a good printer and stick with them

Number four is where we come in. We know it isn’t enough to have thebest people, the best equipment and the best customer service (but wedo!), we know it takes a commitment to education.

“The DocuSource Guide to Getting it Right” is about common mistakes thatcause hiccups in the printing process and what we can do to avoid them.We know you will enjoy this read and find it helpful.

We like to learn new things as well. If you have any tips or feedbackyou’d like to share, please email them to [email protected] we use your tip, we will send you a $100.00 credit for your next job.

Volume II Topics• pdf creation in InDesign• crops, bleed and pdf• printer spreads vs reader spreads

welcome to getting it right - volume II

Education Brochure-Vol 2 v6:Layout 1 1/16/2007 4:17 PM Page 3

Reader Spreads

Printer Spreads

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When submitting a job, it is always a good idea tosend along hard copies of the pages for reference.This helps the printer know if the pages look like youintended them to look. The hard copy is for referenceonly and cannot be used for color matching.

TIP

Good information is not good unless it is shared. We know you havefound some useful information in this brochure and look forward topublishing Volume 3 in the coming months with new topics.

We like to learn new things as well. If you have any tips or feedback you’d like to share, please email them to [email protected]. If we use your tip, we will send you a $100.00credit for your next job.

For more information visit our website at www.docusourceofnc.com and click on the cover icon.

Education Brochure-Vol 2.-reader spreads edit:Layout 1 2/1/2007 12:26 PM Page 15

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2800 Slater RoadMorrisville, NC 27560919.459.5900

www.docusourceofnc.com

Education Brochure-Vol 2.-reader spreads edit:Layout 1 2/1/2007 12:26 PM Page 16


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