the dreaded P word

by ben yoskovitz@byosko

Let me introduce myself...

Acquihired Exited (but not a real win)

Big win!

Started writing instigator blog

check out: http://instigatorblog.com

And now Im an author.

check out: http://leananalyticsbook.com

Pre-order today!

(please)

What is Lean Analytics?

check out: http://leananalyticsbook.com

what. why. when. how.

what makes a good metricthe one metric that mattersbusiness model flipbooklean analytics stages problem / solution canvasanalytics in the enterprise

ok, so what the hell is a pivot?(and is it really such a bad thing?)

first, lets talk about what a pivot isnt.

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its not a meaningless word.

from www.imfunny.net

beware the lazy pivot

youre not starting over

a pivot is a shift in one aspect of your startups focus based

on validated learning

Examples of pivots

from b2c to b2b.

consumer reading tool to content suggestion tool to reporting tools.

from friends to moms.

6 things you need to pivot successfully.

#1 big vision

#2 deep understanding of the problem

#3 validated learning

(not like this guy)

http://gawker.com/5814228/street-beggar-seeks-funding-for-his-iphone-startup

#4 actual (falsifiable) hypotheses

http://www.krtc-je.sg/success-in-primary-maths-and-science-a-personal-sharing/

#5 metrics and lines in the sand

#6 a passion for the pivot

http://laughingsquid.com/rainbow-collared-plush-care-bear-coat/

without these, how will you know if your pivot works?

and even if it does work, will you care?

Lean Analytics Cycle

What should you work on?

http://www.creativeuncut.com/gallery-14/mvc3-wolverine.html

GUTS BRAINS

http://www.comicbookreligion.com/?c=29&Professor_X_Charles_Xavier

+

PRAGMATISM