108
2
Preface
The Economic, Social and Cultural Value of Salamanca Arts Centre 2011-12 had an antecedent.
Rosemary Miller
Salamanca Arts Centre
3
The Economic, Social and Cultural Value of the Salamanca Arts Centre (2011-12)
Paul Muller, Neil Cameron, Lauren Jameson, Kristel Robertson, Robert Grafton
Foreword
Tasmanian context.
Saul Eslake
June 2013
4
Acknowledgements
Contact detailsPaul Muller
5
Contents
1. Introduction 9
2. Methodology 12
Value model 23
3. Activity 25
4. Inputs
5. Arts Capital 31
6. Value
7. The Value of the Salamanca Arts Centre
8. Conclusion
9. Opportunities for Future Research
6
Appendices
Tables and Figures
85
7
Executive summary
This report was commissioned by the Salamanca Arts Centre (SAC) to quantify its
economic, social and cultural value.
-
Figure 1: Value Model
8
-
three dollars
$660,000
1.5 percent
very high
over $30
$5.3 million.
9
1. Introduction
Arts in Tasmania,
statements.
10
11
not only SAC, but its direct, indirect and potential stakeholders. It will assist SAC
and its partners by:
Tasmania
12
2. MethodologyEconomic value
13
Alternative approaches to economic valuationFinancial analysis
14
Revealed preferences
Transaction prices
To that end, the travel cost
15
Hedonic pricing
Opportunity costing
16
Economic impact analysis
the attraction of economic impact analysis
direct impacts
indirect impacts
induced impacts
and institutions measured, and
17
18
Stated preferences
19
Choice experiments
Contingent valuation method (CVM)
20
Non-use values
non-use value
1. Option value
2. Bequest value
3. Existence value
Altruistic value
To this, a
shared value.
21
Preferred approach
maintain the status quo.
value
As a result, the
time
22
over-estimation. A
Value model
23
Figure 1: Value Model
refers
Knowledge
expressed
24
This report therefore uses:
25
3. Activity
Salamanca Arts Centre (SAC)
attachment is considered.
26
4. Inputs
Direct costs
$16.6 million
27
Private expenditure
$13.3 million
Private philanthropy
$0.2 million
Government investment
$3.1 million.
28
Opportunity costs
$0.9 million.
Opportunity cost of volunteers
$775,481.
29
SAC infrastructure
30
$63,920
Government grants, subsidies and tax exemptions
3
$59,924.
3
31
5. Arts Capital
32
33
Physical capital
Infrastructure
34
Product
People
35
36
Psychological capital
37
outcomes.
Social capital
38
Knowledge capital
seminars.
39
40
Symbolic capital
41
42
6. Value
$52.5 million
$3.2 million.
$2.4 million.
43
at least $7.5 million.
$11.7 million
$27.7 million
44
45
Quantity of life
How many DALYs are ‘gained’ through engagement with the Arts?
What is a day worth?
46
million.
47
$2.4
million.
48
Health system
made that other SAC consumers sourced their health care outside of Tasmania.
Justice
49
$0.2 million
Donations of time and money
for.
50
Brand
51
$0.5 million
commended as a direction for future research.
52
19.9 per cent on
$7.5 million
53
Consumer productivity
54
$7.5 million.
55
Innovation
56
million.
$11.7 million.
57
Input/Output modelling
and so on.
58
59
2008-09.
noted in the text.
60
Sector Expenditure Tasmanian GSP Wages Imports Taxes
Relating to SAC Production Impact Impact Impact Impact
SAC Impact (C) (D) (E) (F)
(A) (B)
Accommodation and
technical and
Total $16.61 $25.24 $11.70 $5.98 $7.59 $2.41Total $16.61 $25.24 $11.70 $5.98 $7.59 $2.41
Sector Expenditure Tasmanian GSP Wages Imports Taxes
Relating to SAC Production Impact Impact Impact Impact
SAC Impact (C) (D) (E) (F)
(A) (B)
61
$6.0 million
.
$2.4 million.
to normal.
$3.3 million
62
$27.7 million
63
Use value
The use value
5
5
64
is therefore $20.4 million.
Non-use value non-users
65
$4.0 million.
So what?
66
recommended as a direction for future research.
67
7. The Value of the Salamanca Arts Centre
$52.5 million
Inputs
Government
$ 17,512,821
Value
Programs
Volunteers
Brand
Commercial
Business
$ 52,498,338
68
three
dollars
is 17:1.
agglomeration
69
the results are
trade in isolation.
70
8
c
c
71
$5.3 million.
SAC productivity
9,
Centre.
9
72
Politicians are smarter than you think!
This is commended as a direction for future research.
A cautionary note
73
8. Conclusion
of SAC exceed the social costs, the outcome is in fact
Supporters of the Arts have struggled
to develop a national conversation that
makes the case for robust, on-going public
support of the Arts.
While arts enthusiasts feel deeply about
the importance of the Arts and can
speak quite eloquently about a number
of aspects such as the universality or the
transcendent nature of the Arts, many have
been frustrated by an inability to spark a
positive, national, constructive public
conversation on the topic…
Instead, public spending on the Arts is too
often criticised as an example of “wasteful”
government spending or “misguided”
government intrusion into an area where it
doesn’t belong.
In order to create a more constructive
public dialog, it is necessary to explore
the dynamics in the current public
conversation—in the media, for instance—
as well as in the thinking of the majority
of people who do not focus on the Arts in
their daily lives (Fine Arts Fund, 2010).
74
9. Opportunities for Future Research
commended as a direction for future research.
75
of the I/O method should consider this.
76
77
AppendicesAppendix 1: SAC Organisations, Programs, Venues and Events
TenantsArtists in studio
Catherine Woo Cristina Palacios
Arts organisations
Arts retail
Eat and drink
78
Venues
79
Appendix 2: Business Survey
Resident Information
Artist in Studio
Background
Presentations—Performance
Y
80
Presentations—Exhibitions
Y
13. If you answered YES,
81
Representation
Financials
82
83
Y
84
Appendix 3: Community Survey
85
WTP($) Number Percent
250 19 1.3
1250 5 .3
Total 1481 100.0
Survey design
86
87
Survey instrument
What is the purpose of this survey?
Salamanca Arts Centre.
Why have I been invited to participate?
What will I be asked to do?
study?
88
Are there any possible risks from participation in this study?
What if I change my mind during or after the study?
What will happen to the information when this study is over?
How will the results of the study be published?
of the results.
What if I have questions about this study?If you have any questions about the research, please contact the Salamanca Arts
Centre at [email protected], or the principal researchers.
89
General attitudes to the Arts
SAC participation2. Which of the following businesses or events at the Salamanca Arts Centre have
you engaged with in the last 12 months?
Artefacts
Hammer and Hand
90
Info Centre
Tasmanian Writers Centre
91
4. In the last 12 months, approximately how much did you spend at the
Salamanca Arts Centre?
5. In the last 12 months, approximately how much more did you spend on the
Arts in general?
your engagement with the Salamanca Arts Centre?
Known outcomes of engagement with the Arts include physical,
Willingness to pay7. Please consider the following hypothetical scenario:
Would you or your business be willing and able to contribute - as either a
donor or event sponsor - somewhere between $20 and $2,000?
Y
The following questions are path dependent on the prior answers given:
Y
Would you or your business be willing and able to contribute $1,250?
Y
92
Would you or your business be willing and able to contribute $100?
Y
Would you or your business be willing and able to contribute $2,000?
Y
Would you or your business be willing and able to contribute $750?
Y
Would you or your business be willing and able to contribute $250?
Y
Would you or your business be willing and able to contribute $50?
Y
Demographics 8. Are you...
15 to 19
93
10. What is your average household income?
94
Glossary
CPI Consumer Price Index
SAC Salamanca Arts Centre
95
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