The Edited Web

Elaine Garcia

Plymouth College of Art

JISC RSC SW – Turbo TEL

13th June 2013

The Filter Bubble – Eli Pariser

http://www.waterstones.com/waterstonesweb/products/eli+pariser/the+filter+bubble/8716544/

Why is the Internet great?

Keyboard Cat!!

The Internet was going

to entirely

democratize society

Gatekeepers

were removed

Google Blog Post 4th December 2009

Google Blog Post 4th December 2009

Google Blog Post 4th December 2009

Google Blog Post 4th December 2009

Personalized Search for everyone!

There is no

standard

Google

anymore

57 signals to determine what it shows

If I search for something and you search for something we

will see the same results

Source: http://www.thefilterbubble.com/wp-content/uploads/2011/06/ComparisonEgypt.png

Not Just Google

• Yahoo News

• Huffington Post

• Washington Post

• Facebook

• Bing

We now see what the internet thinks we want to see but not necessarily

what we NEED to see

You are in your own universe

What is in your universe depends on who you are

What you do

You don’t decide what gets

You don’t decide what is edited out

The Filter Bubble

Source: http://philanthropy.com/img/photos/biz/photo_13383_wide_large.jpg

3 New Dynamics

1. You are alone

2. The Bubble is invisible

3. You don’t choose to enter the bubble

Hotel California

"The more you enter, the more you become locked in. Your social networking site becomes a central platform – a closed silo of content, and one that does not give you full control over your information in it.”

Tim Berners-LeeSource: http://www.guardian.co.uk/technology/2010/nov/22/tim-berners-lee-facebook

Democracy requires citizens to see things

from one another’s point of view

Diet of Information Junk Food

We Assume its:

Unbiased

Objective

True

But its nearly impossible to tell

Research by Netflix

• People’s netflix queues shows that we aren’t that simple.

• Tension between:

• Future aspirational selves

• Present impulsive selves

What you think you should watch

What you want to watch

The Internet needs to show us:

Relevant

Important

Uncomfortable

Challenging

Other Points of View

If we don’t pay attention this may become a problem

10 things you can do….

1. Get rid of cookies2. Erase your web history3. Tell Facebook to keep your dara private4. Don’t reveal your birth date5. Turn off targeted ads6. Go incognito7. Be anonymous8. Depersonalise your browser9. Tell google you want to better control your filter10. Tell the Government you care

Source: http://www.thefilterbubble.com/10-things-you-can-do

“A squirrel dying in front of your house right now may be more relevant to your interests than

people dying in Africa.”

Mark Zuckerberg, Facebook

Image References

Keyboard Cat: http://www.flickr.com/photos/mrpbody33/3613411917/sizes/o/in/photolist-6viFtt-9S5gm9-9S2nhR-bq3sGj-b1vCb8-7guzw7-6oKwgG-7TKg1F-9pBx4Y-9pBvQU-9pyvvz-9pysur-9pBwsW-9pyrSe-8DYg3G-7c7H2z-7c7Jde-7cbwdL-6CnYjf-arTPbw-7uP14b-7bVrje-7Q9UqB-816RTz-6XBxwM-i1Hn3-7XLUR8-7stpFV-816TdF-6UNUk9-7hAL11-cFiX11-7phS3p-8xUfry-azToGS-7kpz4t-6SAFbG-bWqcqm-8B49jb-8atRgt-6uyMWC-6uX66U-7YJJgB-9jN4X2-8rbAqR-8jCfbh-bnpuv6-6RaXPr-7XQboY-98UtSE-7wxBA8/Gatekeeper: http://www.flickr.com/photos/cc_chapman/8105389823/sizes/l/in/photolist-dmff1p-5Dcpkg-7wuzBk-nsQDS-dsmdYB-aCoGY-dsmdMe-dsmebM-dVzUk-6cvvoi-34wcvw-4apH8m-6RZcCc-7vTy8H-azdYPk-k7GPC-3PE2wa-iQAVo-aeFWuR-aeFWBv-tj9bU-tj8Ca-tjjT9-tja9t-tj7kg-tjrxz-tjnVS-tjxpf-tjriX-tjzrZ-tjuHG-tj7G5-tjuoF-tjvH2-tjtvm-tjdPe-tjbWV-tjcvd-tjqeh-tjiFp-tjhGy-tjwFo-tjjwt-tjkNX-tjj7H-tjeqn-tjmJg-tjsT7-tjwWV-tjyVP-tjtd9/Computers: http://www.flickr.com/photos/eurleif/255241547/sizes/o/in/photolist-oybqk-pSUNd-pSUQN-qaMDx-qcEab-qyWwY-ub5U2-wY4dd-wY5Bc-wY5MZ-xu8t9-yvi6Z-yyNQz-yYRcu-B9u4v-Bi4EF-C8fjK-D2GaT-DyG8b-EF2jc-GXx6x-HmqY4-HowmU-J8Cbx-L5v2U-LmwLk-MQw7b-MQE3K-Q1gt3-Q7cGC-Toa6E-WhvY8-X23T7-YitVJ-217jto-26ufds-26ufhQ-26uDTY-29NDqr-2hyYzP-2j1E8u-2jE6cK-2tY6aS-2zbmjJ-2EYAEP-2KddPo-2SHSWY-2SHUwy-2SJ2TU-35v1Ef-38DUSQ/Netscape: http://www.flickr.com/photos/mightykenny/2069268947/sizes/o/in/photolist-49RxyP-49RxyV-4aC3xa-4dgYVP-4djpTn-4djqbT-4donyL-4donYW-4doohU-4eZp5v-4gyp1i-4gA8yL-4gBtJM-4gFr3Q-4gFvU7-4gLUK8-4nHnaV-4nHns4-4nMqV9-4pAuYf-4qdB2C-4qpdWX-4rzTvA-4sSncp-4tcvUg-4tgz1A-4vpkDn-4vpSx2-4vViRh-4AUnVT-4LdPP5-4QnVrM-4QnVSX-4Qs8BL-4Qs8DQ-4Qs97h-4Qs9af-4TS5sz-4TS8JD-4TS8PZ-4TWjcJ-4TWnmo-4U9xvS-4ZxFUi-53NTrK-53T5Zj-53T74y-56VRCV-5boX7b-5dvx4g-5q37NC/World:http://www.flickr.com/photos/21560098@N06/3767509120/sizes/z/in/photolist-6JVtcN-9Hwp7H-9zxU38-CCgDN-6vrFFo-7gqqni-71WLDC-CCgDG-9TMKhw-bhrRKB-7VfETJ-9YnUZG-9UK5Ze-6KbnXL-8hc3LM-7puYGu-8GsJAs-9fBfcx-6ag4xE-35N226-7bnY3D-5rAeTH-5bS2mq-8mS6M-8bfGo-7ZbW3-4Dk8j6-3GwYE-3Gx2S-3GwXU-3Gx3A-6UTFQn-6TRDnq-3Gx1z-84YBM-9tLttD-9zAPh3-7bb6BL-3Gx2c-cwX3D3-9h2Mid-5uF2KG-5WuCUR-4xxKE-8UXAtU-9oE2we-8QpUmn-4wat2a-9KxZYd-63Qegp-66fJqJ/ Universe: http://www.flickr.com/photos/johannes_wl/7767215232/sizes/l/in/photolist-cQn1u1-62PNVv-7TkHA5-7TkE8q-aZd5Zz-aSZmyn-b67MR-arRdCt-9bCZN3-9bD2X5-8bpTvz-6J71Dn-95vBUC-7hugMa-b5TWA-6HEdiq-9m2AVr-6mK4QL-83rUNd-aupwS1-72vugG-6N7yyv-78K5jP-a5Las2-9KLAmp-6TDZwm-5Do92i-4ccELm-8btaRE-5h28wB-4GkujZ-4GpEyS-4GkuXp-4GpEa7-4GpEPL-4Gkv3T-4GkuTn-4GkuUr-4Gkv2g-4GkuHv-4Gkurt-4GpETm-4GkuEi-J7nPW-4GkuGF-8n95Xm-8mJhe-6rF4Td-5QEqT4-6vGrdh-eAE15L/Mcdonalds: http://www.flickr.com/photos/49759262@N00/210591022/in/photolist-jBknG-95PoD8-5rtZG4-eit9GP-tN8Lo-bNiZqP-2EVEy-8zFisj-kVvsh-q5wvr-bDTdwF-6aSi9L-bXnovp-6xAT-dJDBq-8wbzDG-bUoBxh-bUoBvu-bUoC6G-bUoCm3-bUoCjG-bUoCro-bUoC9N-bUoBR7-bUoC3L-bUoBsU-5SzpHh-gwa1R-bUoBqG-5ST3eS-9r1Won-95Posz-6w2FGX-9EZ44V-5YgnX3-fJofT-gw6U2-7n5fYe-9r1WiB-dDBjm8-5Vd1tK-dc5Y24-8Kbuvg-cixc7-6tNb4b-6aD3gq-7UDfUs-dWSLer-9Bc854-8ii8s9-8fLEOperating System: http://www.flickr.com/photos/brianjmatis/5962898831/sizes/z/in/photolist-a5Vq5x-4xixc2-27BL93-8gHVkx-8oh41v-7YKoZ-486Y4-zLBDE-6d3L-4qnt-4EcdjU-5iQd3Q-9tnNu4-5pk4TY-5T7Ws1-5T3zPR-5T3zGk-5T3zMz-5T3zEV-5T7Wtf-5T7Wrd-5T7WmW-bAcGDX-bAd1tv-bAcqCx-bAcYap-bnhGWW-bAd5YT-bnhu8o-bnhpm1-bnhUEf-bnhLBJ-bAcVaM-bnh82w-bnhfkd-bAc3rM-bAcuWD-bnhjXy-8QNxWA-K2z3-aVXoy-7BbunX-7UfDJ9-7UfDFo-niqsp-7gBa7a-6YUrWi-8F62a5-6YYspf-7KyEze-3JAG6J/Hotel California: http://www.flickr.com/photos/pagedooley/1577999575/sizes/z/in/photolist-3prEie-dRYk7p-3hLz7A-6ygx31-7GgUnt-dNLmRK-aDK1q8-8Cv6Pi-5kgsVr-5kgsKk-5kgswX-6ygxCQ-dSRZq2-9j79jy-9j79js-nz8YQ-9C6cHJ-9C6cHy-3NsRPA-7Eyrg8-agTtQh-agTCrs-agTG63-agTuC3-agQQPT-agTyHE-agQD3t-agTFqq-agQDNF-agQCgB-agQNB6-agTBFd-agQKur-agQGYF-agQEBx-agTpFQ-agTwYL-agQMQK-agQSg8-agQRwe-agQHTK-agTVuY-agTRN9-agR2ax-agR3kv-agTSrN-agTNQE-agTGMG-agTTTJ-agTT91-agR7p2/