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The Effect of Tourism Funding on Arts Festivals in Ireland
Postgraduate Research Student:
Karena Rushe
Supervisor: Karen Gardiner A.I.T.
THRIC 15th June 2011
THRIC 2011 AIT
BACKGROUND Postgraduate student Currently undertaking Master of Arts
by Research in Athlone Institute of Technology
Bachelor of Business (Honours) in Tourism and Hospitality Management
THRIC 2011 AIT
OVERALL AIM OF THE STUDY
To determine… Effect of tourism funding on arts
festivals
In terms of … Structure and scale of festivals Creative flow Authenticity of the arts Sustainability of festivals
THRIC 2011 AIT
IMPORTANCE OF THE TOURISM SECTOR
Economic benefits… €4.3 billion in 2000 to €6.5 billion in 2007 €3.4 billion in 2010 (Fáilte Ireland, 2010)
Employment…170,000 – direct employment80,000 - tourism related employment
(ITIC, 2011)
Regional development…Spatial spread of tourismStrengthen local economies
THRIC 2011 AIT
CULTURAL TOURISM Including festivals - central ingredient
that sets Ireland apart from competing destinations
Cultural visitors – spent €2bn approx 2009 - 3.3m visitors engaged in cultural
activities – visits to historical sites, genealogy, attendance at festivals and events.
Attendance at festivals and events by overseas visitors was 376,000
(Fáilte Ireland, 2010)
THRIC 2011 AIT
CULTURAL TOURISM
Cultural tourism is forecast to grow at 15% p.a.
(World Tourism Organisation, 2011)
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CULTURE - THE ARTS - TOURISM
Significant mutual benefit for the arts sector and for tourism
Arts Council work closely with Fáilte Ireland and others to support initiatives to make the arts more central to the achievement of Ireland’s tourism objectives.
( Arts Council Strategic Overview 2011-2013 )
THRIC 2011 AIT
THE ARTS
Festivals
Theatre
Visual Arts
Literature
Opera
THRIC 2011 AIT
ST. PATRICK’S FESTIVAL
Click icon to add picture
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GALWAY ARTS FESTIVAL
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ARTS FESTIVALS Key role to play - tourism - marketing
Ireland – development of the arts To stage these festivals - requires funding
E.g.: Galway Arts Festival €2.1 million to produce - 2009
Public Sector Grants
39%
Ticket Sales 33%
Sponsorship & Friends Scheme incl. in kind support*
26%
Other Earned Income
2%
THRIC 2011 AIT
IMPORTANCE OF FESTIVALSIn 2009 Kilkenny Arts Festival Attracted 100,000 and generated more
than 30,000 bed nights Spraoi Street Festival - Waterford Attracted 100,000 visitors Guinness Jazz Festival - Cork Generated €5m approx Fleadh Cheoil na h’Eireann – CavanGenerated €19.7 m to the local economy
THRIC 2011 AIT
INVESTMENT 2002 -2006 Fáilte Ireland supported over
400 festivals - investment of €16m (Fáilte Ireland, 2009)
Government investment (2009) - €551m Includes €405m for current spending and €146m for capital projects Total allocation for the Arts, Culture and
Film sector €185m (doubled -5 years. 2003 - €92)
(Dept of Tourism, Culture and Sport, 2010)
THRIC 2011 AIT
ARTS COUNCIL INVESTMENT
In 2006 Arts Council invested €72m approx
In 2008 Invested €82m
Example:• The Arts Council funded 143 applications -
€20 million
• The Arts Council invested €9 million less in 2010
(The Arts Council, 2010)
THRIC 2011 AIT
EXAMPLES OF FUNDINGFunding received in 2010 - :
Dublin Fringe Festival €315,000
Cork Midsummer Festival €180,000
Wexford Opera Festival €1.3m
Waterford Youth Arts €66,300
THRIC 2011 AIT
FUNDING OF THE FESTIVALS
Funding decisions
Critical for survival and long-term sustainability
Implications of funding
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EFFECT OF FUNDING
Funding
Authenticity
Direction
Visitor experience
Over-reliance
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DIRECTION
Main drivers of festival activities…
Art form development Community/ audience development Tourism Economic regeneration (Inkei, 2005)
THRIC 2011 AIT
VISITOR EXPERIENCE
Organisation - management of festivals can change the visitor experience
Quality of experience
Might not be the memorable experience visitors would expect
Balance between the arts - entertainment
THRIC 2011 AIT
OVER - RELIANCE Festivals dependence on funding for
survival
Sponsorship
THRIC 2011 AIT
AUTHENTICITY‘New and authentic experiences can turn a holiday into a life adventure’ (Quinn, B.,2007)
Appreciation for the arts
Festival planning and development can affect the authenticity of a festival
Preservation of a festival could have critical implications
THRIC 2011 AIT
SUSTAINABILITY
Proactive in planning festivals each year
Long-term considerations
Uncontrolled expansion
Impact on sensitive sites - historic towns
THRIC 2011 AIT
AIM OF STUDY
To determine… Effect of tourism funding on arts
festivals
THRIC 2011 AIT
FURTHER RESEARCH
Scoping the arts festivals
Contact with festival organisers
Questionnaire design and piloting
Distribution of questionnaire Structured interviews
Collation of data and analysis
THRIC 2011 AIT
CONCLUSION
“The arts create attractions for tourism which in turn supplies extra audiences for the arts”.
(Myerscough, 1988)
http://www.galwayartsfestival.com/promo/index.php?ct=77&id=206&t=promotional-video