The Email Lifecycleor

How Not to Be an Email Floozie

Lifecycle or Floozie?

Seriously, a floozie?

Marketing is about relationships

TheKnot.com, TheNest, TheBump

QWERTYUIOP

“QWERTYUIOP”, Ray Thomlinson

Social Media relies on email

It’s not a hub and spoke

Put It in perspective

Marketing

Analytics

Social Media

Email

Marketing

Personas

Content Management Marsh

Campaigns

Enrollment

Messages Drip Campaigns

Analytics

Content

Campaigns

Referrals

Conversions Borders Rewards, Amazon

Social Media

Followers

Links

Tracking

Email

Content

Engaged Recipients

Customization andPersonalization

Email

Conversions!

Redirecting to other channels

Continuing engagement

What makes sense for the way you communicate?

Lifecycle or Floozie?

Thank You

Bill Dawson

bill@dknewmedia.com

@2sentences

Q & A