This project has received funding from the European Union's Seventh Framework Programmefor research, technological development and demonstration under grant agreement no 613194

EU-InnovatE: Sustainable Lifestyles & Green

Economy in Europe to 2050

THE EMERGING PHENOMENON OF SUSTAINABLE ENTREPRENEURSHIP &

USER INNOVATION

27 September 2016

Agenda

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15:00 Webinar opens

15:05 Introduction & contextSimon Pickard, Director General, ABIS

15:10 Presentation of emerging evidence & findings

Prof. Dr. Frank-Martin Belz – Leader of EU-InnovatEJulia Binder - Co-Leader of EU-InnovatE WP4

15:35 Questions and comments

15:55 Summary & forthcoming events

16:00 Webinar closes

Context: Sustainable Lifestyles at EU Level

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Strategic policy objectives:

1. Promoting smart, sustainable and inclusive growth in the

single market

2. Managing an ageing population while reducing current

levels of energy, transport and resource use

3. Rethinking consumption / production systems as part of a

transition to low-carbon economy by 2050

Ref: SPREAD 2050

(www.sustainable-lifestyles.eu)

EU Policy Research Questions

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i. Links between economic, ecological, human and technological

systems and their influence on consumers' values and behaviour

ii. Short and long-term obstacles and opportunities associated with the

transition to European sustainable lifestyles and green economy

iii. New ways and new business models to manage natural resources

while reducing consumption and improving quality of life

iv. Prospects for sustainable lifestyles and the green economy

(i.e. trends up to 2050)

EU-InnovatE Consortium

Key Idea

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„ ... investigate

the creative, innovative and

entrepreneurial roles of users

in developing novel sustainable

products, services and systems

(Sustainable Lifestyles 2.0).“

Towards User Innovation

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WP 7

Synthesis

SL 2.0

WP 8 Dissemination

WP 9 Management

WP 6 Policy Design for SL 2.0

WP 5 Measuring Trends SL 2.0

WP 3

Company

Sustainability

Innovation

Integrating Users

WP 4

User

Sustainability

Innovation and

Entrepreneurship

WP 2 Future of SL 2.0

WP 1 Past and Present of SL 2.0

This project has received funding from the European Union's Seventh Framework Programmefor research, technological development and demonstration under grant agreement no 613194

THE EMERGING PHENOMENON OF SUSTAINABLE

ENTREPRENEURSHIP & USER INNOVATION

PRESENTERS:

Frank-Martin Belz – Leader of EU-InnovatE

Julia Binder - Co-Leader of EU-InnovatE WP4

Introducing the Presenters

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Prof. Dr. Frank-Martin Belz

Technische Universität München

Julia Binder M.Sc.

Technische Universität München

Core Activities

1. Case examples of user sustainable entrepreneurship

in Europe

2. In-depth case studies of user sustainable

entrepreneurship in Europe

3. Sustainable Lifestyle Online Survey

4. Quantitative Study

5. Laboratory experiments

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Interesting Findings

1. Sustainable entrepreneurship is a process

2. Social and environmental problems as entrepreneurial opportunities

3. Integrating other users in developing sustainable solutions

4. New legal forms and funding possibilities for sustainable entrepreneurs

5. Direct and indirect effects of sustainable entrepreneurship on institutional environment

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14

Recognizing

ecological

opportunity

Recognizing

ecological

problems

Developing

double bottom

line solution

(ecol & econ)

Funding and

forming of a

sustainable

enterprise

Creating or

entering a

sustainable

market

Developing

triple bottom

line solution

Recognizing

social

opportunity

Recognizing

social

problems

Developing

double bottom

line solution

(social & econ)

Sustainable Entrepreneurship as a Process

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Social and Environmental Problems

as Opportunities

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Integrating users in developing

sustainable solutions

New legal forms and

funding possibilities

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• Limited liability + association

• B-corporation

• Charitable limited liability

• Cooperative

• …

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Impact of Sustainable

Entrepreneurship

Indirect EffectsDirect Effects

Key Publication and Resources

• Belz, F.M., & Binder, J.K. (2015).

Sustainable Entrepreneurship: A Convergent Process

Model. Business Strategy and the Environment.

DOI: 10.1002/bse.1887.

• https://euinnovateblog.com

• http://www.euinnovate.com

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This project has received funding from the European Union's Seventh Framework Programmefor research, technological development and demonstration under grant agreement no 613194

Questions & Feedback from Participants

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Summary & Forthcoming Events

FINAL CONFERENCE

TUESDAY, NOVEMBER 22

HOSTED BY ABIS @ ATELIER

DES TANNEURS IN BRUSSELS

EXPLORATION OF PATHWAYS TO

ACCELERATE SUSTAINABILITY

ENTREPRENEURSHIP

NO CONFERENCE FEES!

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For More Information

www.euinnovate.com

This project has received funding from the European Union's Seventh Framework Programmefor research, technological development and demonstration under grant agreement no 613194

Thank you for your time!