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THEemotionalDOMAIN
Justin Magee, Senior Lecturer
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designers have moved from the Bauhaus creed of form follows function to one where form follows emotion
Grinyer C. 2001
Grinyer Clive, Smart Design: Products that have changed out lives, Rotovision SA, 2001
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FORM FOLLOWS EMOTION . . .
What does this mean?
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STYLING – Grinyer says not !!??
“Understand the purpose of the product”
“Reflects our moods”
An object which “gives us joy”
Emotion is a “function” of the product and is about “Shape, colour, texture, and operation”
Both “Soft” and “Hard” functions from tactile responses to cognitive comprehension.
Grinyer Clive, Smart Design: Products that have changed out lives, Rotovision SA, 2001
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STYLING – Grinyer says not !!??
?
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STYLING – Norman says
“ attractive things work better ”
Styling is the vehicle for visual narrative and communicates “operation” through “shape, colour, texture” and describes
ETHNICITY
GENDER
PERSONALITY
THEemotionalDOMAIN
Norman Donald, Emotional Domain: Why we love (or hate) Everyday things., Attractive Things Work Better, 2004
07Apple MAC iMac 2007 / iPod touch 2007
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People & Products:How do we relate to products?3 categories (Desmet & Hekkert 2002)
Appealing-ness: Aesthetic, relationshipand social attitude
Praiseworthy-ness: Social standard, design standard (+ & -)
Desirability: To be attractive, To be fun, To be first
Desmet PMA, & Hekkert P, ‘The Basis of Product Emotions’, Delft University of Technology Department of Industrial Design. In: W. Green and P. Jordan (Eds.), Pleasure with Products, beyond usability (60-68) 2002
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08SMART MCC Justin Magee for GE Polymer Design Associates 1995/96
09VW Beetle Designed by Ferdinand Porsche 1930’s
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SURPRISE
11Desmet, P.M.A. From Disgust to Desire: How Products Elicit Emotions. In P. Hekkert, D.C. McDonagh, & J. van Erp (Eds.), Proceedings of the third international conference Design and Emotion, 2003
the ‘surprise’ element or the inventiveness/ innovation can strike an emotional link with the user. People like novelty
or ‘Smart design’.
SURPRISE
12HugX Justin Magee & Stephen McGilloway 2006
13Johanna Van Dalen & Tim Denton
14Johanna Van Dalen & Tim Denton
15Girlie Concrete Ruth Morrow & Trish Belford 2006
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DESIGNER considerations
There are 3 major aspects which people focus on in life and which affect their decisions. (Ortony et al. 1988)
EVENTS Activities or experiences that emotionally affect us
AGENTS Feelings towards active
parties in an event
OBJECTS interest in its attributes
Ortony, A., Clore, G.L., and Collins, A. The cognitive structure of emotions. Cambridge: Cambridge University Press, 1988
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DESIGNER considerations
Relationship with the product and the user
Relationship of the user with others
User perceptions (of product)
Social perceptions (of Product or User)
Ethnical or cultural perceptions
Age and Gender perceptions
Ortony, A., Clore, G.L., and Collins, A. The cognitive structure of emotions. Cambridge: Cambridge University Press, 1988
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Designers must understand people. Their lifestyles and behaviour, and their concerns, desires, and passions
Designers need to understand the emotional domain.
THEemotionalDOMAIN