TheEndearment EffectSteve Sue, [email protected]
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Strong Stories Sell
Why Endearment?
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
CustomerPreference
Why Endearment?
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Customer Preference,Loyalty
Why Endearment?
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Customer Preference,Loyalty &Referral
What’s Endearment?
Price Endearment
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
≠
What’s Endearment?
Brand = Endearment
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
What’s Endearment?
Story = Endearment
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
What’s Endearment?
Love = Endearment
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
EndearmentExercise
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Strong Stories Sell
2. Story-Crafting
helps
get
through
featuring
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
2. Story-Crafting
helps
get
through
featuring
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Volvo
2. Story-Crafting
helps
get
through
featuring
families
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Volvo
2. Story-Crafting
helps
get
through
featuring
families
safe and stylish transportation
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Volvo
2. Story-Crafting
helps
get
through
featuring
families
safe and stylish transportation
Swedish engineering
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Volvo
2. Story-Crafting
helps
get
through
featuring
families
safe and stylish transportation
Swedish engineering
cutting-edge technology coupled with superior design.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Volvo
2. Story-Crafting
helps
get
through
that features
families
safe and stylish transportation
Swedish engineering
cutting-edge technology coupled with superior design.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Volvo
2. Story-Crafting
helps
get
through
that features
families
safe and stylish transportation
Swedish engineering
cutting-edge technology coupled with superior design.
Volvo
Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
3. Result
Volvo helps families get safe and stylish transportation through Swedish engineering
that features cutting-edge technology coupled with superior design.
Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
3. Result: Vision Statement
Volvo helps families get safe and stylish transportation through Swedish engineering that features cutting-edge technology coupled
with superior design.Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
3. Result: Mission Statement
Volvo helps families get safe and stylish transportation through Swedish engineering
that features cutting-edge technology coupled with superior design.
Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
3. Result: Elevator Pitch
Hi, I’m __________ from Volvo.Volvo helps families get safe and stylish
transportation through Swedish engineering that features cutting-edge technology coupled
with superior design.Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
4. Endearment Review
Love Cust POV Benefits
helps
get
through
that features
families
safe and stylish transportation
Swedish engineering
cutting-edge technology coupled with superior design.
Volvo
Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
4. Endearment Review
© 2015, BizGym Fitness Center. All rights reserved. www.bizgym.com www.storymanager.com
Uniqueness Transparency
helps
get
through
that features
families
safe and stylish transportation
Swedish engineering
cutting-edge technology coupled with superior design.
Volvo
Volvo. For Life.
4. Endearment Review
Love Cust POV Benefits Uniqueness Transparency
helps
get
through
that features
families
safe and stylish transportation
Swedish engineering
cutting-edge technology coupled with superior design.
Volvo
Volvo. For Life.
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
The Endearment Effect
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
= Preference,Loyalty &Referral
Love Cust POVBenefits
Uniqueness Transparency
Solutions
Customer Attraction Studies (CAS)Linguistic Assets & Strategies (LAS)
Web / Search Engine Optimization (SEO)
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Likeability & Endearment Services
Solutions
Strong Stories Sell
FREE 30-Day Coupon Code: BBBLOVE
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
TheEndearment EffectLikeability & Endearment ServicesSteve Sue, [email protected]
© 2015, BizGym Fitness Center. All rights reserved. bizgym.com [email protected]
Strong Stories Sell