Date post: | 24-May-2015 |
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The Enterprise Approach
Tennessee Recreation and Parks Association
Tom O’Rourke, Executive Director
Charleston County Park and Recreation
Commission
My Goal Today
Get your brain around the “Business Aspects” of our
profession
Definition of Enterprise
An undertaking, especially one of some scope, complication, and risk. A business – an industrious effort, especially when directed toward making money. Readiness to venture; boldness; initiative
Enterprise Approach in a Parks and Recreation
environment Reliance on a business approach toward User Fees
Daily Business Management Practices
Performance and Results Management
Why ?
Does the Public view you
as a Trusted, Credible, Business Enterprise?
How to Start
Know your Agencies Funding Philosophy
Know how much your citizens are paying for their recreation services
Operational Funding Philosophy
Know Yours !
Create an Agency Framework
Where do you start?
Factors that could influence your creating an Agency Framework
• How much “Agency Baggage” are you carrying?
• What is the political environment of your government?
• What is your competition?
• What does YOUR public want?
Vision
Values
Mission
Planning
Alignment
Vision
Charleston County Park and Recreation Commission is…
•… to be a diverse park system that has offerings for all. •… recognized as a leader in the care of Natural, Cultural, and Historical Resources. •… a place where employees respect each other and have respect for the contribution each employee makes in the success of the Agency. •… a place where professional ethics, professional management, and professional behavior, of CCPRC employees is the culture. •… a family!
COMMUNITY ENRICHMENT
STEWARDSHIP
FUN
DIVERSITY
ACCESSIBILITY
QUALITY
HEALTH AND WELLNESS
EXCEPTIONAL CUSTOMER SERVICE
SAFETY
LEADERSHIP
BUILDING A LEGACY
Values
Mission
The Charleston County Park and Recreation Commission will improve the quality of life in Charleston County by offering a diverse system of park facilities, programs, and services.
Planning
Comprehensive Agency Master Plan
Park System Mission and Goals
CCPRC Identity and Mission
Affirmation of Goals and Objectives
Demographics Analysis
Recreation Trends Analysis
Level of Service Standards and Criteria
Park Classification System Recommendations
Natural and Cultural Resource Management Recommendations
Community Demand, Supply and Needs Analysis
Recreation Facilities
Recreation Programs
Trails
Open Space
Ten-Year Plan for Growth
New Park Master Plan Priorities and Recommendations
Existing and Future Park Facility Expansion and Improvement Priorities and Recommendations
Trails and Greenways Master Plan Update
Open Space Acquisition Priorities and Recommendations
Budgeting and Funding Priorities and Recommendations
Future Bond referendum strategy
Identify and serve current and future park and recreational needs through an integrated park system that provides adequate open space, recreational services and facilities, trails, and stewardship of natural and cultural resources
Establish a park classification system and appropriate management recommendations reflecting current and future growth by the park system
Identify the future quantities and locations of open space acreage needed to satisfy the current and future recreation needs of Charleston County
Ensure the long term protection, preservation and sustainability of park resources
Promote the conservation of natural and cultural resources through parkland acquisition, stewardship, and environmentally sensitive planning
Provide facilities that promote sustainability goals by developing environmentally sensitive design principles
Identify historic preservation management objectives
Identify natural resource management objectives
Provide an accessible and diverse offering of park and
recreation facilities and programs to all residents of Charleston
County
• Define the role of CCPRC in contributing towards quality of life in
Charleston County
• Identify and prioritize recreation facilities needed at existing and future
parks
• Provide for current and future park and recreational needs through
facility expansion at new and existing sites, and through optimizing use
of all existing facilities
• Identify and prioritize recreation programs and special events needed
throughout the park system
• Educate and promote the stewardship of Charleston County’s historic,
cultural, and natural heritage
• Promote water activities and programs and improve access to
waterways
• Match community needs with park facilities and services
Establish an updated greenways and trails master plan, including trails for recreational use within park facilities, as well as Countywide greenway corridors and linkages.
Develop a network of pedestrian and bicycle paths, nature trails, greenways and linear linkages
Encourage cooperative agreements and partnerships with other governmental jurisdictions to achieve a county wide trail system
Develop an action plan: a strategy for prioritizing, phasing, funding, and accomplishing the identified needs.
Provide the opportunity for community involvement in the planning, construction, and programming of recreation and park facilities
Identify dedicated funding sources for the acquisition, management, development, operation and maintenance of parks and recreation lands, facilities, and programs
Identify a strategy for maintaining and developing partnerships to implement goals
Identify a strategy for ongoing growth and improvements to the park system through the Parkland Foundation
Everyone that works at CCPRC knows…
…why they wake up and come to work?
…what they are trying to achieve?
…what “the plan” is?
CCRPC Enterprise
Case Study
Enterprise Examples
Enterprise Examples
On the
Drawing Board
Where do you find money?
You Must
Feed the System!
What Is The Value of Charleston County
Parks?
Direct Revenue
Food and
Retail
$1,227,332
Other
Services
$965,300
Rentals and
Leases
$ 3,101,549
Programs
$617,689 $12,964,165
Passes, Fees,
Admissions$7,052,
295
Economic Effects of CCPRC on the Community
Revenue Direct Revenue
Tourism Impact
Visitor Impact
Tax Benefits
Natural Capital Air Quality
Water Storage/Quality
Disturbance Regulation
Wildlife/Habitat
• Public Access Ocean, Beach, and Waterways
Beach Renourishment Funds
• Societal Health Education Quality of Life
13%
Information presented comes from
Approximately sixty peer reviewed professional journal articles
Tourism research and marketing survey data
Staff research
Interviews with resource experts
Note: All monetary values presented are annual.
Tourists are attracted to spend money by parks and
programs JICP Campground Economic Impact
Study: 33,645 non-county
visitors x $181.69 per camper
spent in local economy
during their stay
NOTE: According to the CVB, tourists choose Charleston as a
destination because of the following assets: History #1,
Attractions #3, and Beaches/Waterfront #4.
$6,112,960
Park patrons spend money
in the local economy • Park patrons in park systems similar to CCPRC
spent $17-$35/patron in surrounding areas
• Revenue infused in local economy generated by CCPRC visitors: (2,155,677 visitors annually) x ($17.22 per person in 2010 $) =
$37,120,758
Stewarded parks filter the air Air Quality Services
Maintains carbon dioxide, oxygen balance and proper levels of ozone for UVB protection
Helps Charleston County meet stringent federal guidelines for air quality
Replacement benefit =
$903,525
Stewarded parks filter & hold water Water Quality Services
Rainwater is absorbed, stored, and slowly released.
Soil is protected from erosion and silt is stored in wetlands.
Nitrogen and other important nutrients are cycled.
Pollution is filtered naturally.
Replacement benefit =
$28,850,785
Stewarded parks prevent or mitigate disasters
Disaster Services
• Storm protection
• Flood control
• Drought recovery
Replacement Benefit =
$11,259,537
Stewarded parks provide wildlife habitat
Wildlife Services
• Migratory species
• Locally harvested species
such as blue crabs & shrimp
• Other species of interest
$747,648
Access to Charleston County Beach Parks
• Studies estimate a $12.28/person (2010 $)“access” value based on people’s “willingness to pay” to visit beaches
• CCPRC entrance fee: $7
Total visitors to CCPRC Beach
Parks in 2010: 330,051x
($12.28 - $7), resulting in
$1,742,669 in value in excess
of entrance fee revenue $1,742,669
A new perspective on the Atlantic Ocean
Folly Beach Fishing Pier Access
Fee to walk on the pier: $0
Avg. entrance fee for similar SC piers: $1.25
Combined savings for the experience: (281,336 FBFP visitors per year ) x ($1.25 avg. fee) =
$351,670
Volunteer Labor Value
14,073.25 Total Volunteer Labor Hours in 2010 x S.C. value of Volunteer Labor $16.80/hour $236,430
Parks enhance property values
Studies show values
of properties in close
proximity to
well-maintained
parks are higher.
Additional taxes collected from
adjacent properties and used to
fund municipal services
Public Access
CCPRC operates 19 public boat ramps that provide access to Charleston County’s waterways. CCPRC charges no fees for using boat ramps.
In three beach communities, CCPRC offers public
access with facilities; an Office of Coastal
Resource Management requirement to receive
funding for beach renourishment.
Beach Renourishment Funding
Waterways
Stress Reduction Over 100 studies find that spending time in nature reduces stress and depression.
An average of $7500 per employee is spent annually in the US on stress related expenses.
Virtually all CCPRC offerings help reduce stress.
www.stressdirections.
com
Obesity One of 7 organizations that sponsor the Cooper River Bridge Run; an event that attracts over 30,000 runners
48 miles of trails
Healthy lifestyle programs in 40 local elementary schools
Many triathlon and other fitness events throughout the system
Emotional Disorders Inclusive parks and
programs provide a
wide diversity of
experiences for all
needs.
No Child Left Inside programs provide incentives
for families to recreate together.
Education Environmental Education and Social Studies Education programs reinforce curriculum standards for about 18,000 students a year.
CCPRC is the 1st park and recreation
agency in the nation to be accredited by the Association for Experiential Education.
Community Education partners with CCSD
to offer county wide extended day programs and youth & adult enrichment courses to
over 9000 people a year.
Quality of Life CCPRC’s mission: “To improve the quality of life in
Charleston County.”
Offer special events for over 43,000 to build a socially cohesive, diverse community.
Serve over 40,000 free meals to school aged children when school is not in session
Train over 600 children in the basics of water safety through the SHARKS afterschool program
Provide meeting facilities through its partnership with CCSD so over 22,000 people can attend public meetings
CCPRC helps build a socially
cohesive, diverse and
safe community.
Know who you are!
Responsible Management
Money Earned Money Saved
Direct Revenue:$10,302,604
Air Quality: $790,339
Tourism: $5,224,831 Water Storage/Quality: $27,881,013
Effect on Local Businesses: $29,314,817
Disaster Mitigation: $10,114,607
Taxes: $77,811
Wildlife/Habitat: $671,536
Public Access: $4,574,794
Overall Economic Impact on Community
Monetary Value of CCPRC Services
Stewardship Dependent CCPRC Services
12%
39%
0%1%
31%
11%
1% 5%
$88,952,352Direct Revenue
Impact on Local BusinessProximity Effect
Air Quality
Water Quality
Disaster Mitigation
Wildlife
Public Access
More Comprehensive Worth of CCPRC
$100,373,585.30
+
Beneficial effects on
health, education,
and quality of life
More tourism dollars for
businesses around parks
Access to
renourishme
nt funding,
beaches, &
waterways
$30.89 invested per CC resident
$286.61 in value per resident
$255.72 in value exceeding investment
Approximately a 728% return on each taxpayers
investment in the park system.
Why We Do What We Do
$10,818,659.14
$100,373,585.30
$89,554,926.16