The Entrepreneurs Radio Show 024 Zsuzsa Novak

THE ENTREPRENEUR’S RADIO SHOW

Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Copyright © 2012, 2013 The Entrepreneur‟s Radio Show Page 1 of 26

EPISODE #24: ZSUZSA NOVAK

Zsuzsa Novak

Travis: Hi, it‟s Travis Lane Jenkins.

Sandra: And this is Sandra Champlain and we would like to welcome you to Diamonds n Your Own

Backyard.

Travis: Hello Sandra.

Sandra: Hi Travis.

Travis: How are you my dear?

Sandra: I am great, I am feeling inspired.

Travis: I am super excited I just did my warm up exercises. I was doing my deep knee bend getting

ready for the show.

Sandra: I feel good and I am doing my vocal warm ups „La..la..la..la..la..la..la‟ so I am ready.

Travis: „Mi..mi..mi..mi..mi..mi..mi‟. Yeah.

Sandra: It‟s all about you.

Travis: No, it‟s about you too. Listen I am super excited because today we are going to be talking

about how you turn your passion and your purpose into a profitable business with our incredible guest.

Although before I introduce you, I have a favour to ask of you. If you enjoy this free podcast we‟ve

been creating for you, go to ITunes and post the comment and rate the show. This would be a big help

for us in reaching as many entrepreneurs as possible and helping them to get either to get started or to

take their existing business to the next level just like we are helping you with the guest we bring into the

show. If you take that comment did you write on iTunes and then go over to Facebook Page and just

page it in a Fan review section, it would be a major help to us and what we are trying to accomplish by

just helping as many people as possible. Does that make sense Sandra?




Sandra: Perfect sense because we all know that if it‟s a good restaurant or great movie and we

recommended people more time to watch or go there or in this case listen to an episode, so we really

appreciate that.

Travis: Yeah. Now we are going to do two things as a way of saying thank you. We will give you 20

chances to win the Galaxy Tablet. We are giving away for people that are interactive with our website

and with the comment. We‟ll take a minute and just mention you on the show as a way of saying thank

you. We had a recent comment I don‟t know if you saw this Sandra but it‟s a really wonderful comment

from it looks like Trinema, T-R-I-N-E-M-A on iTunes that left an incredible comment about the show.

Anyways, do you have anything you want to add to that before we segue into our guest and our show?

Sandra: No, but I am excited and maybe for next time we can hear those comment that Trinema left.

Travis: Well, let me read that comment right now real quick.

Sandra: That would be great because I didn‟t read it. Not that I didn‟t.

Travis: I believe it‟s he. He says, “After listening to the show I first thought wow, this guy Garrett is

speaking from heart. He is not afraid to talk about his failures and personal struggles and set backs on

the way to success. I thought this interview was an anomaly, it wasn’t. Until listening to several other

podcast that I learned that the heart of the host and the entrepreneurs that they interviewed, the

realness, the vulnerability, the struggle, the truth behind the picture of success that the public sees. If

you are an entrepreneur, subscribe and get inspired by hearing the real story of an entrepreneur’s

journey. It will be a huge shot in the arm to get you through the next big breakthrough.”

Sandra: I am so grateful you shared that, thank you.

Travis: What an impressive comment. Listen, our objective with each and every show is to give you a

seat right next to us. So that you are part of the conversation with some of the most brightest

entrepreneurs in the world, people that have found success themselves. And want to I help others by

basically sharing what they know or how you got there. It has taken me years and lots of money to get

access to this or at this level and know with the show, you have basically a backstage path to have just

a very personal conversation with me, you and the guest that‟s on the show, right? We try to phrase

this; I think one of the common problems when I listen to shows, is that they speak to everybody. We

want to speak to you, the guest, our guests we know there are lots of you. We want this to be a

personal conversation between us four. Fair enough? Sandra, does that make sense?




Sandra: Perfect.

Travis: Ain‟t that right?

Sandra: Perfect.

Travis: Yeah, you have anything you want to add?

Sandra: No, I‟m ready to segue because I know who‟s on the line with us.

Travis: Alright. I am afraid I am going to mess up her name. But I will say it right.

Sandra: You won‟t.

Travis: I‟m going to try this right. Zsuzsa Novak is our guest on our show today and she is an

internationally sought-after speaker, trainer and business strategy expert. She helps you turn your

passion and your purpose into a profitable business. Zsuzsa is committed to helping entrepreneurs

make money while making a difference. Zsuzsa welcome to the show. Hello Zsuzsa.

Sandra: Hi Zsuzsa, hello.

Zsuzsa: Hi. Thank you, thank you so much for having me. Hi Travis, so good to be talking to you I‟m

really excited.

Travis: Oh, I‟m super excited.

Sandra: It‟s good to have you here. Yeah, I‟ve met Zsuzsa a few times but we‟ve never sat down and

have a real heart to heart so I am so grateful that we can spend an hour together today.

Zsuzsa: Me too. It‟s going to be wonderful. So, let‟s get to it, shouldn‟t you be asking me questions?

Travis: Let me explain the premises, like I explain so many times people feel like that successful

entrepreneurs are smarter or they‟re perfect or they have skills set that everybody else doesn‟t have.

That‟s really not the truth so we are just more tenacious normally and we continue to get up every time

we get knocked down. Really the name of the show Diamonds in Your Own Backyard is about finding,

or taking, or talking about a failure in your life or your business that actually become the turning point




for the success that you used in your business. Can you tell us how that would relate to you and your

life and your business?

Zsuzsa: Yes absolutely, I would say I‟m just along the lines of how you opened this up and when you

said that entrepreneurs are more tenacious. I completely agree and I would also add that successful

entrepreneurs are just simply more tuned in. They are more tuned in with themselves; they are more

tuned in with their vision, their mission and their BIG WHY. Because I truly believe it starts with that

BIG WHY and as I say when your vision is big enough, you don‟t have to push forward, you simply will

be pulled ahead. I firmly believed that because I have experienced with my whole life. I was basically

born into a prison. I grew up in communist Hungary behind the iron curtain. I was put into a tiny little

box where I had to fit in and blend in because that was the way of the communist system. Big brother

would be watching and we were always told what to do.

Travis: Right.

Zsuzsa: We knew that in order to stay safe, you have to stay within those boundaries. Now, I feel that

an entrepreneur, a successful entrepreneur does just the opposite.

Travis: Oh, exactly.

Zsuzsa: That‟s why I love entrepreneurship. And though I never set out to be an entrepreneur, has

you know, entrepreneurship didn‟t even exist in communist Hungary, right? I didn‟t have any idea of a

concept but ever since I was a little girl I knew that I am not the kind of person that wants to fit in and

blend in „thank you very much‟. My idea was always to bust out of the box and that‟s what I‟ve done in

my life and that‟s what I have entrepreneurs and expert to do to really bust out of the box, brave do with

the boundaries, go beyond that and be there fully expressed self in every sense of the way because I

believe that that is a huge part of success. Obviously it doesn‟t always come very easy but if we dig

deep enough and we find the purpose and we really contemplate, why do we do what we do? Then, I

think we‟ll get really charged and excited and motivated and then we can start something truly

magnificent or take our business to the next level. Because I feel that a lot of entrepreneurs loose that

juiciness. Along the way we have so much going on and we got caught up in the logistics, in the

technicalities and operational aspects of our business and when we do that it really doesn‟t serve us, it

doesn‟t serve our business and it doesn‟t serve our customers.

Travis: Right, right.




Zsuzsa: I kind of a coach consultant because I am a Certified Master Coach as well as I am a

Business Consultant, I do both. I do the strategy but I often do the coaching part of it which is huge to

helping people head back into that why. Why am I doing this?

Travis: Let me ask you something. I don‟t want to interrupt you there but I don‟t want to get far along

because number one I completely agree with everything that you are saying. And for me when I first

started out I didn‟t have this deep why, this is just a complete clarity, okay? Maybe you can do some

coaching with me right now. As a young man I started my first business at 24. I didn‟t necessary want

to change the world; I didn‟t want to really educate people. I had some very shallow goals. I want a

complete financial freedom. I wanted to do what I wanted to do when I wanted to do it. On my journey

as I got older, and as I achieved some of those things I started to get more doubts to my desires, my

wants, and my needs because some of those more shallow things like the fancy cars and all the great

things that come with that. It wasn‟t fulfilling a deeper need but I think at times a lot of people think „I

don‟t want to solve the world hunger just starting out‟. Do you always have to have a deep purpose to

get started?

Zsuzsa: I believe so, honestly I believe so. I am not saying that you have to have a big why as big as

the world. It doesn‟t necessarily need to be about world peace or world hunger but I feel that you bear

it in the roots and for you too I mean, maybe it starts by the time you are very young. I came into

entrepreneurship at a later age. Obviously it depends where you are at in life but I would, all of you that

you perhaps have much deeper why even then and maybe you were not aware of it. Sure you can

have the money, the car, throwing parties, attracting the stakes, whatever it was, right? But I am sure

that underneath it all there was something else whether it is about situation? Or feeling good about

yourself whatever it is, right?

Travis: You are right, I agree with you but most people aren‟t in touch with that. I think you are hitting

on it I was not in touch with that. Ideas and clarity and a deeper understanding only it seems to come

out whenever you have conversation and talk about it. I have had ideas in my head for 15 years that I

thought were accurate until I talked about them and then I realized that they didn‟t really make sense. I

think you are probably right that I wanted to provide for my family, I wanted freedom. I wanted security.

A lot of times people can‟t move to step 2 because they are busy worrying about step 3 and step 4,

right?

Zsuzsa: Exactly, exactly.

Travis: How do you do that?




Zsuzsa: I think you hit the nail on the head. I think it is really important that as an entrepreneur you

work on your business and not in your business. Many of us find that we get caught up in the nitty gritty

and we going around the wheel like the little durable wheel, when you are turning and turning and

turning and you can‟t get out. I think it‟s crucial to take a timeout and not accidentally because your

business is on the verge of bankruptcy let‟s say or because some kind of a consultation set through and

all of a sudden you have an error. I feel and truly believe that it‟s one of the most important aspects of

successful entrepreneurship to take timeout before you jump in or if you already jumped in to take

timeout and really dedicate a full day where you sit down and just feel into it and think into it from a

bird‟s eye view to have that perspective because if you don‟t do that you end up on a path that you

probably didn‟t want to end up on. You got to look at first the map, right? And you got to say „here‟s

what I am‟. Now where do I want to go? And how do I get there, why do I want to get there?

Travis: Right.

Zsuzsa: Again, it might not be because I would like to solve peace in the Middle East but you want to

say why is that important to me? Money is never the answer. Money is the first one that may come up

but that‟s sort of the first aider and you got to dig deep and you probably go on under and feel what‟s

important for me to provide for my children.

Travis: Right.

Zsuzsa: I want to make sure they‟ll have a good education like why is that important to me and you

just keep asking yourself that question. Obviously if you hire a coach it‟s easier because they will be

the standing board for you, they will ask those questions or if you have a mastermind and you get

together with other like-minded entrepreneurs that you can turn to and say, „give me some feedback on

that like you said it‟s great but even if you don‟t, it‟s essential to take a timeout and you really think

about why you want to go where you want to go. Also reflect like how could I get there? What would

be other ways of thinking outside of the box, right? Not just go for what seems like the logical answer

but think creatively because I feel that we don‟t have enough of that in our day to day businesses so

that‟s what I mean by it.

Travis: Let‟s begin a little deeper to that. It sounds to me and I want to make sure that I am on a right

path with you here. It sounds to me that you are basically suggesting that I map it out.

Zsuzsa: Exactly.




Travis: I will speak from my own experience. I gave myself permission to be wrong and so I will just

take a piece of paper and I will map it overly crude, or write something and arrow to the next thing and

to the next thing. Then I will find that the first iteration of that is got a lot of things that I didn‟t say really

in a succinct clear way or didn‟t fit and that I redo it and I redo it. Is that along the lines of something

that you are talking about?

Zsuzsa: Somewhat. But what I would like to clarify is that when I say like think a bird‟s eye view of

your business I mean, like really try to hit some milestone. You don‟t need to create the same exact

thing. As a matter of fact the strength of a good entrepreneur is that you are able to improvise and

course correct along the way.

Travis: Right.

Zsuzsa: It‟s not like you need to know step by step by step what you are going to do. In fact it‟s not

going to work it that way anyhow. But you want to be able to come up with a grand vision and for

example as the year is ending now, you are coming to the end of 2012. You must, you seriously must

look a year ahead and say, “Okay, here’s 2013, or in some bigger businesses you might want to look 5

years ahead and say what’s going on?” Where I am at? Where do I want to go? How does this looks

like? What about partnership? What about clients? What about business? What about operations?

Look at it from an objective point of view.

Remove yourself from being the little widget in the system. Remove yourself and look at it objectively

and figure out what are these milestones that you want to hit to get your goal and once you have that

then you can go kind of descended hanging to the business and say, “Okay, what is it going to take?”

But if it happens that without having those milestones you are just kind of going with the flow. That

doesn‟t necessarily work and I feel that there should be a structure and within that you can improvise

and you should go with the flow.

Travis: Right, right.

Sandra: Travis, can I jump in through?

Travis: Yeah, please do.

Sandra: So Zsuzsa, start with a why, right? You don‟t have to push you are going to be pulled

forward.




Zsuzsa: That‟s right.

Sandra: Let‟s just say, look a year ahead of time where we want to be from a bird‟s eye view. Take

our self kind of out of the picture and I am taking that as our emotions and also seeing that for myself if

I am looking at Sandra Champlain who‟s playing a game. I think from an outside objective point of view

I can say, here are her strengths, here‟s what she needs, kind of a reverse engineer from a year from

now. What would have made it to happen and then take action steps forward, is that correct?

Zsuzsa: Yes, it is correct, it is correct. Looking into I can just kind of give you a bird‟s eye view of one

of my systems that‟s called the Bliss Biz System that have experts and entrepreneurs live their bliss

through their business. Essentially, talking about failures, trying to make sure you talk about failures or

make sure you talk about tough times and what makes things happens. I think that it is when we

struggle, when we are not finding our way is when we come upon some of our greatest ideas.

Travis: Right.

Zsuzsa: In my life the way that came around was that after, you know, in 1990 after I left communist

Hungary, I came to the US to be a maid, to be a maid and a live-in nanny with a newborn. So, I literally

scrubbed bath tubs and toilets and changed diapers and strived my way up in the world and put myself

through school. But I still had that notion that if I just work very hard and stay on the path everything is

going to work out really great. That‟s why I stay being driven and being tenacious, doing what it is

important. It is not everything because in my case I ended up on the path of working in a corporate set

up. I worked in the entertainment industry for various movie studios like Synergy Productions, and New

Regency Productions, and then I worked for Warner Brothers from Spain, from Madrid for a year and I

loved it. I thought it was creative and my dream, my big why was always like how to inspire and

empower people to be all they can be, and I thought, “Okay I’m doing that, I am doing that through

movies how phenomenal.”

Travis: Right.

Zsuzsa: And what‟s great is that they just did that like Ibiza, but then there were movies like Judge

Dredd and I was like, “Oh really?” Sometimes I realized that my values, my vision was not in alignment

with the corporation‟s ideas. There are this studio‟s ideas of having to hit the bottom line. That‟s when

I realized that if I am an entrepreneur then I can really shape my company to fit my vision. That‟s what

prompted me to leave Corporate America behind though I was in a very, very successful path, and I

decided that, “No! I would like to be an entrepreneur.” I went back to school, I got my MBA from UCLA

http://zsuzsanovak.com/bliss-biz/




and it was great education but very general. In a way, though they teach you how to ask the right

questions they don‟t necessarily give you all the answers. How could they?

I guess. All of a sudden after having completed my degree I thought, okay wait, now what? I had my

son during my 2 years of Business school which was planned and worked out great because I thought

right after I am going to go and get started but then my daughter was along the way and all of a sudden

I thought wait a minute it‟s so important for me to be there, for my children, to be a mom. Because I

raised so many other people‟s children that I knew that when they are mine I would like to be there, I

would like to be the one seeing them walk for the first time, say those first words.

Though I had this great education and perhaps others saw that I had the answers, I didn‟t. And I find

myself in a sort of roller coaster trying to figure out how can I create a business that will fix my lifestyle

that allows me to be with my children? And, „who am I now?‟ because all of a sudden in my early 30‟s I

was a very different person that I was in my early 20‟s.

Travis: Right.

Zsuzsa: When I got to the US, I had to unplug myself the way and I suggest that other entrepreneurs

and entrepreneur-wannabe want to do it because otherwise you drive yourself crazy. I mean I tried

everything in the world. I was a translator. I was a consultant. I was a teacher. Then, I started

teaching cardio social class at the gym. I mean I have done whatever I thought I could that I loved and

I had a passion for that would allow me to be with my kids but not one of them really fulfilled me. So I

thought, “Okay there has to be a method to the madness.” So let‟s see, how would this come together

and that‟s how I kind of stumbled upon and created my Bliss Biz System and I usually mapped it out.

I said okay first, if I think about myself forget about the business. Let‟s think about who am I, what do I

want? What matters to me? What makes my heart sink? Let‟s could do things done so essentially that

became the 7th Bliss Pillars and it started a purpose. Again, that is the core; I feel what is your

purpose? Then my second one would be what are my passions? What are my unique abilities, skills,

talents, and life experiences that I could draw from? After the passion, I thought what would be that

path that would lead to prosperity? How could I do that? What are my priorities? What are my

priorities in life that would be for example, the children, right? Finally, thinking about the performance

that I would need to bring, how could I perform to my best, to my optimum in order to fulfil which is the

last one, my potential. So I look at all these elements that started out with me. Who am I and what

matters to me, I really thought that it‟s only after I figure those parts out that I can even consider

thinking about the business part.




Travis: Zsuzsa let me jump in, how old were you when you figured this out?

Zsuzsa: I was 33 years old.

Travis: I don‟t want to mess up your stride here but I want to go a little deeper on some of what you‟re

saying here. I believe that this level of clarity comes with age. Would you agree with that?

Travis: I think it depends on the person to be honest.

Travis: Well, yeah, there‟s a formula.

Zsuzsa: It depends, yeah. Obviously you won‟t have this level of clarity when you‟re 18. However, if I

think about not just my former clients but some of my friends, some people have that clarity at 20.

Travis: I agree with you 100%. It‟s all pieces of the puzzle here. Your education is part of the puzzle.

Your tenacity is part of the puzzle. Also where you are, your level of maturity determines whether you

start getting this deep at 24, 28, or at 33. Do you agree with that?

Zsuzsa: Yes, oh absolutely! I think your heart and your willingness to wanting to find those answers

and how you search for it. That is how I feel, that, for example with this system that I developed, there

is no age limit in it, it is not rated R. I feel that my way of paying the bliss forward is to say, “Hey! You

know what; I figured this out 10 years ago.” I applied this to my business. I was able to build a highly

successful business that helped others build 6 figure businesses.

I am doing what I love. It fits my global lifestyle. I teach 6 weeks off every summer, and I spend time

with my children and my family. It‟s one of the things that it has nothing to do with my MBA, granted

that I am grateful I have done my training that I am grateful to be at UCLA but it has nothing to do with

my training. It has to do with me seeing it‟s done, figuring it out and asking those questions and now

you can take this. Even if you are 18, you can take this formula and walk through it, and again give you

that structure within which you can flow. Within which you can find yourself. So that your business will

be the organic extension of who you are, instead of who I am, right?

Travis: Yeah, that did make sense. What I was challenging you on is, maybe this is just due to my

lack of maturity as a young man. It took me until I got into my 40‟s before I got the clarity that I wanted

to make a big difference with entrepreneurs across the world. I wanted to make up a huge impact and

so now it sounds to me like maybe this is the way to fast forward because it took me 20 years or almost

20 years to get to that level. Basically you are saying this is a formula for fast forwarding to that level of

clarity regardless of what age you are at.




Zsuzsa: Yeah, absolutely. I feel that what happened was when I came into the entrepreneurial arena,

I went to several seminars and I‟ve learned from some amazing people. But probably as both you and

Sandra have seen there are several people out there selling the instant business, this million dollar

mindset.

Travis: Right.

Zsuzsa: There are certain things that you can take from me but if somebody tells you the million dollar

business that it is almost like at an instant sloping down in your own backyard. Right?

Travis: Right.

Sandra: And sell off.

Zsuzsa: Right. It is important you find the diamonds that were already in that I just want to say “no”.

That does not happen that way, you need to dig down in your own backyard to find the diamonds, to

figure out what are your gifts set you are bringing to the world.

Travis: Right.

Zsuzsa: Nobody can give that to you. As with this Bliss Biz System what you can do is get those sets

and ask yourself those questions so you can figure it out for yourself.

Travis: I like that. As a matter of fact I think your diamonds and tell me if I am right. Your diamonds is

growing up in a society that was oppressive and insisted that you colour within the lines and then once

you made it out of that oppressive society you got the chance to colour out of the lines as much as

possible, is that correct?

Zsuzsa: Absolutely, absolutely.

Travis: And that‟s your diamonds?

Zsuzsa: Yeah, definitely. The other thing is that fearlessness that key again from having to leave it all

behind. I mean I grew up in an extremely caring, loving family. My parents, my grandparents, my

cousins, we are so, so close it was a warm little nest. I‟ve never been away for more than 2 weeks

from my family. All of a sudden at age 20 to say, “You know what, I think I should fly from the nest to




the other side of the globe”. For them to let me go it was heartbreaking but as my parents said, like,

“We can never give you those opportunities.” I just knew that I had to make it happen. I wasn‟t sure

how, but along the way I realized that as long as I keep that vision and I keep going forward and

wanted it badly enough I will make it happen.

It just confidence, confidence look that the more you do it the more confident you feel about yourself.

As an entrepreneur you know that, that‟s what happened in my life. That‟s what brought that

fearlessness, that‟s what brought for me I think the feeling of life. Why I don‟t try that? Worst comes to

worst I‟m going to fail it‟s not going to work. Well, I‟m going to get up and dust myself off and try again.

But the thing of not being intimidated by making that link because I had to make that it‟s so early in my

age.

Sandra: I want to jump in, may I?

Zsuzsa: Sure.

Sandra: Zsuzsa, I am so inspired by you and I am so grateful because what I am seeing is Travis you

spent a lifetime and you have now reached an age where it‟s all come clear who you are, what your life

is for and where your life is for. What I see about Zsuzsa is that because of her life and what she has

created and she has found her 7 Pillars and it all begin with P as I wrote them all down.

Zsuzsa: Yeah.

Sandra: It can really shorten the path so that you may not need 20 years. It sounds Zsuzsa that you

really dial in with people and I guess it sounds like your system is that, that people can answer these

questions for themselves. I think it may cut out a whole bunch of years of experience and go right

through the core who they are, what they are up to, what their passion is, what their path is, those

priorities, how are they are going to perform to reach their full potentials.

Zsuzsa: Yes.

Sandra: That you really shortcutting the path for people, it sounds to me as we are diamonds in your

own backyard that you are an individual that helps extra powers to diamonds quickly. Also Travis I get

that you‟ve reached your level of success and then only then can you look up really deep and to who

you are and what your life for. And Zsuzsa sounds like correct me if I am wrong, when you expedite

that process and people get there faster, there is a real sense of fulfilment because there is a whole




another level of looking at what you are going to give your life for. So you can create the wealth, the

happiness, the fulfilment and then you are left with, what else? Bravo!

Travis: Right.

Zsuzsa: Well, thank you. We all have our passions and what I want to convey is that it is never too

late. I had several clients some of whom you actually guys interviewed on your show. I am not going

to mention them by name but I have several clients who are in their mid 60‟s. I am approaching my mid

40‟s but they are in their mid 60‟s and they come to me saying like things are working but they‟re not

quite working as well as I would like or I would like to catapult my business forward. I would like to feel

like that it is more aligned with who I am. The idea is here, you may not necessarily need to do a total

overhaul right?

If you get this idea of like okay, here are these 7 Pillars on top of which comes the 7 Business

Components that I can quickly go through so there is a sense of completion of what the system is

about. But if you get it right out of courage, good for you, go with it, run with it. As a matter of fact, my

son who is 11, he is already working through it. What do I love, how could I bring that creativity into my

life, how could that eventually be a business. You cannot be young enough; you cannot start early

enough, yes. It could be that you are in the mid 60‟s and you are in 70‟s and all of a sudden you say,

“You know what, I want to do more, I want to accomplish more, I would like to live a lasting legacy that

truly feels like it reflects who I am at the core”.

Travis: Right.

Zsuzsa: You can still work through these steps and ask yourself those questions and we will come up

with something great and for some people again it‟s something from the grand of they are going to

build. For other entrepreneurs who have successful businesses already they might just need a little

twist, ability to twist which creates a grand impact.

Travis: Well, I want to help you make your case, some of this is we are talking it out loud. I‟ve been on

this journey of entrepreneurship for 23 years and I would love it if I can help someone cut 20 years out

of that journey and surpass my accomplishments or find me a level of accomplishments they want.

One of the things that I find, so this is making sense for me, I did not become a deeper person until I

started digging. Does that make sense?

Zsuzsa: Yes, full of sense.




Travis: Once I started digging for knowledge and not just a topical business knowledge or not just on

my trade but deeper into myself, deeper, big picture stuff as I dug there that‟s when I really started

having a big picture of who I am and getting fulfilled on a deeper level. I feel like I have been saying

that I am really kind of making the case for what you are saying your point anyways. Is that correct

Zsuzsa?

Zsuzsa: Yeah. Again, it‟s so fascinating to me that there is no such thing as the right time. If the

time is going to be just right when it comes for you. It is so much depends on who you are and your

circumstances and your life and how you grew up and how you got started, your experience or my

experience yet entirely different.

Travis: Right.

Zsuzsa: They are just the perfect experiences for us. In my case for me enough, I didn‟t even have to

do any diggings; my life purposely got pour down on my lap on December 9th of 1980 when I was 10

years old. It was accidental, for some people they‟re life‟s purpose kind of comes out like sort of like

the sunrise. You started having these feelings for it and this out there in the distance and all of a

sudden you experience up your life or maybe you are in your 40‟s, 50‟s, 60‟s or later. That‟s right,

that‟s what my life was all about. For some of us like in my case, my life purpose hit me like streaking

lightning it was a bam, there it is.

Travis: Right.

Zsuzsa: It was accidental and just a regular ordinary week day when I ran home from school and I

was done with my homework. We didn‟t have television at the time during the day, we have two

stations during the day there were no shows on TV at all so there was only the radio. They would

always show or air I would say, government propaganda and Russian songs obviously everything was

monitored by the government.

Travis: Right.

Zsuzsa: I was sitting in front of the radio and I started turning the knob and I was really hoping to find

something other than that. All of a sudden the sounds of the piano started playing and it was so

different than anything I‟ve ever heard in my life. As the piano was playing I was just hit in my soul, at

my core, and I thought “Oh my God, what is this?” and then the man started singing in English which is

the language that at this stage I do not speak because I have to learn Russian obviously. So I went to

the shop and grabbed the dictionary and I tried to decipher the words, what is he singing because I




knew that this man is singing to me. I started getting the words, imagine, boundaries, love. What is it?

What is it? So I got all these tidbits and as it turns out later on I accidentally tuned in to this

underground station called “Voice of America”. This was the day after John Lennon was assassinated.

And they were playing „Imagine‟. I am having a hard time talking through it because that‟s when I got it.

And I said, “Oh my God!”

Travis: That was your turning point?

Zsuzsa: That was it, and I was 10 years old and I was on a mission. I was like, this is the kind of

world I‟m going to live in and this is the kind of world I want to create and I have no idea how but I will

make it happen and it will so be that oftentimes the moment I hear „Imagine‟, when I say and talk about

it my voice cracks and it hits me and I am in goose bumps and in short, so at the core. But again for

everybody, our past are different and I think it is very important that you realize that there is no right

way, there is no right time. We truly value each other‟s experiences but to say what could we

contribute and I truly feel that you know, my way of contributing to the entrepreneurial world that I feel is

changing the world and they are the ones that going to bring grand world beyond boundaries. There is

a global community of entrepreneurs for change that I could say, well guys this is what I found, this is

the system I came up with.

Travis: Right.,

Zsuzsa: I am really grateful that I am able to live my dream of helping others make their dreams come

true. It‟s tremendous.

Travis: Wonderful stuff. You beat me to the point I was going to ask what was the turning point for you

and I believe you described what the turning point for you was on a personal level. What was the

turning point for your business for you to find actual, financial success in your business?

Zsuzsa: The financial success came from again figuring out this system that I put together and it

came from my inability to do that for a couple of years. I was just fumbling around and trying one line of

work and the other and trying to figure out what it is the thing to be the path. The minute I did and the

minute I made sense out of it all I found this magic formula all of a sudden literally people were like, „oh

my god, what happened? I was just so back on my mission and back on the track and I initially had

people come up to me without advertising fees saying like what am I doing like „oh my God‟, it‟s just

working well.




I started to speak and because I am plugged into my Alma Mater at UCLA. I had some opportunities

there, I had some of my ex-classmates, my MBA classmates that like I said before they should know

but had to admit that they didn‟t and they were not fulfilled in their careers, and clients came and started

to find me and said, you know what?, „My grandfather was a lawyer, my father was a lawyer, I am a

lawyer but I am so damn unhappy. What can I do? What can I do with all the knowledge that I

gathered along the way? How can I find a way?‟ Then I had entrepreneurs that came and said, „I am

getting 6 figures, how do I move this into 7 figures? What do I need to treat? Obviously, the internet

have afterwards in the last couple of years that has become a big component, Social Media and having

my own event as well as going to other people‟s events and meeting with entrepreneurs and experts

and connecting.

At this stage I really have both the online as well as the offline platform. For me particularly, I know that

the offline platform will always be closer to my heart and they are for the bigger part of my business

because that‟s how I designed it. It‟s who I am, I love that personal connections.

Travis: Because you like to connect with people on a personal level?

Zsuzsa: Exactly.

Travis: Okay. I guess, convinced that for me, the turning point was the discovery of the formula, your

formula?

Zsuzsa: Yes, absolutely, absolutely.

Travis: Okay.

Zsuzsa: That is what it was and there from there on to go and take that message in a way that you sat

right to me. Because in our expert stage, there are some amazing people out there, whether it‟s

Steven Pigram? Or Frank Kern or Brendon Burchard. All are tremendous and wonderful people who

share a lot of knowledge. But I feel that a lot of us and I can speak also for my former clients, my

current clients feel that there‟s that sense of loss like, okay, which formula is the right formula? Which

one do I follow? Will I go into the footsteps of person A or person B? In a way I feel that my system is

saying that there is more of a general idea, there is not a one set of formula that works because the

system needs to jive with and stick with who you are.

Travis: Right.




Zsuzsa: Once people started applying it, learning it and seeing the results in their lives, that‟s what

created a lot of my success. I still have a lot of my clients, like, Social Media or people seeing me

speak coming to my event or meeting with people like other people‟s event, the expert industry

association event but also a lot of people come to me by recommendation and I love that because that

means that somebody has also copied with my work and the results they have received, so, that‟s

great.

Travis: Yeah, the overwhelm, I understand the overwhelm as if they are lost. Do I follow Frank? Do I

follow Eden? Do I follow Zsuzsa? Or what do I do and so one of the things that I understand that you

do is that you have that personal touch and you help take them by the hand. Tell me what our listener

can, the other person that is sitting here at the table, remembering it the fast forward. What can they

do right now to start making a difference in their business?

Zsuzsa: Okay. I would say again as I went through the Bliss part of the system. I say it really starts

with what matters to you. It may need some kind of Google and all there but believe me if you are like

99.9% of us out there you probably don‟t get enough time to think about and reflect on that. What

matters to you, purpose, passion, priorities and all that I have mentioned. Once you have done that,

then you can start thinking about your business. Those 7 components, Business Components that I

like to share with your listeners right now that are very convenient start with the C will build on those

pillars that we talked about before, so the first one would be your Core. And your core has to do with

your message and your brand.

Your message is how do you go from me to the meaning that my eyes has, to my mission and my

message? How do I take that‟s to the marketing, to the mentoring of other people and creating the

movement, right? That‟s really about your message or signature stories and all that. Then part of the

core also is the Brand what you stand for. I don‟t have the time to go deeply enough into.

Travis: Right.

Zsuzsa: But once you figure it out this core, you know your message, you know your brand. Then

and only then you can start thinking about your customers. Who is your tribe, who is that community

that you want to reach out? Who are your ideal clients? I do this Ideal Client so much, or exercise

where you really, really done and think specifically of one person that is your ideal client. You want to

get to know them and their psychological level. What are their biggest fears, frustrations and desires

because it is that psychology and it is the emotions that make people purchase anything from you?

That‟s how you think about the customers. The third one is your Content, the content that your product

and services. Then you can design that content around your core that will fit your customers, right?




And after the content you can think about the Channel, your market place. Where do your customers

hang out? What are these channels that you can reach them?

It‟s very different, if you‟re dealing with 20 something year old dude, yes you want to have a mobile

access something because that‟s where they hang out. If your customers are baby boomers, that

channel is not going to work. Then you want to find out whether or maybe a goal flying and meet with

the man and speak to them. Coming to speaking, number five would be Communication. How do

you communicate clearly with the right psychology through your clients whether it‟s again offline or

online when you think about your copywriting? Because when that communication is so transparent,

true and authentic, yes, link targeted to that client based and the right channel there is no way that you

will not be super successful. The sixth one is the Call to Action. Again it doesn‟t only apply online but

the end of the communication is always a call to action. But I oftentimes, in the case of my clients, they

don‟t think about the goals ahead of time like whether is that a call to action. What is that you want to

accomplish? You want to create a buzz?

Travis: Right.

Zsuzsa: Do you want to get more lead? You want to get more traffic to your site? You want people to

purchase? Depending on those goals it calls for us very different call to action, right?

Travis: Right.

Zsuzsa: Last but not the least, it‟s about the Cycle, Business Cycle of which, Travis, you are probably

very, very familiar with because regardless of what business you are in they‟re always 3 different

cycles. There‟s the Birth cycle, when you are starting out there‟s a Building cycle the second cycle

which you are expanding. There is third one which is the Booth. It‟s very important to really figure out

which cycle you are in because based on where you are at in your business you have very different

thing that you need to do. You have very different support and system, you need to look out for

yourself they would be different. And looking ahead, you want to prepare always for the next cycle so

you can keep going and advancing. That is why the cycle is the last part, you can really create those

systems and solutions and support. Some of it you can automate and delegate so can you can

leverage your time.

Travis: Right.




Zsuzsa: To build that coming for circles, to create that lifestyle you really want and to speak to what

you really love within your business so can you can live the lifestyle you deserve and make a difference

or as you go to the scale as you can.

Travis: Right, right. Yeah, the maturation cycle is what you are referring to with the business?

Zsuzsa: Yes.

Travis: Sandra, go ahead.

Sandra: Thanks. Zsuzsa, something you mentioned from your 10 year old self that I thought would be

a great action steps for our listeners and for all of us is to imagine. I am bringing myself, Travis and I

had a really profound conversation the other night that I really don‟t know what I want. I know the

basics but as to imagine as far out as possible, to dream and explore and let our minds imagine further

than we‟ve ever let ourselves imagine before. What our lives could be like, what our families could be

like. These things we want really make us choosy. Not just to imagine that but also it takes a new

imaginative steps within our business. We have been doing things the same old way over and over

and over. But let‟s try again, let‟s just imagine and be open to some new thoughts.

Zsuzsa: Yes, exactly. Oh my God, you just summed it up exactly Sandra. That‟s the idea, that‟s what

the idea behind bursting out of the box. Do not put any limitations on yourself. Usually, you know what,

the more seasoned entrepreneur you are, the more educated you are, the less likely you are to take

risk because you are so freaking brilliant. Your mind is going to be there to protect you and you are

going to have this wall. Have you ever had that wall, like you are going back and forth and I should do

that and like there‟s no way, that‟s not going to work, it‟s not going to make sense. Because you are so

brilliant, you are coming out with great argument. Again, something that is seemingly does not make

any sense but if you look at the most amazing entrepreneurs, whether going back in time or currently, I

mean what did Richard Branson create, does it create any sense. How to know? I mean it‟s huge, but

that‟s the idea. You want to make it fun, you want to plug back into that groove within that was with you

ever since you were born the one that gave you the crazy ideas when you were a kid that lets you

dream, that lets you go beyond the boundary.

Travis: Right.

Zsuzsa: That‟s what is going to charge you up and move you forward. I feel really believe, if you just

believe and if you imagine. Afterwards your logical mind will make it happen.




Sandra: Is that amazing how that happens it‟s like you plant the seed, plant the picture. I think that‟s

great how that happens.

Zsuzsa: Yeah.

Travis: Yeah. Hey, we are getting close on time. I have a couple of things I want to run through the

paces real quick to add some more value here beyond all the incredibly wonderful steps that Zsuzsa

shared with us so far. Zsuzsa, what book or training program had a single biggest impact on you?

Zsuzsa: Oh, that‟s a very loaded question. Oh my God, that‟s a tough one. To be honest I don‟t think

I could pick just one.

Travis: You want to say two? You have a couple that come to mind?

Zsuzsa: Yeah, I feel that at different times in our lives and I imagine that you are looking for

something that would be entrepreneurial. I really feel that it depends like it has to be the right book at

the right time.

Travis: It didn‟t have to be just entrepreneur. It could be something that grows you personally that

opens your eyes on other levels that is fine too.

Zsuzsa: Okay. There are several of them. For the entrepreneurship, I remember that when I got

Gary Vaynerchuck‟s book, “Crush It!” I don‟t know if guys if you read it.

Travis: Oh yeah, I‟ve read it.

Zsuzsa: That was amazing. That was like, „oh my God‟ that was just absolutely unbelievable.

Travis: I agree with you.

Zsuzsa: I love that sense of passion and Gary talks about how he created also something that did not

make sense. As of his passion and love for wine, against all odds, like people said, „how the heck he is

going to sell wines online. It didn‟t make any sense‟.

Travis: Right.

http://amzn.to/UOB3nV




Zsuzsa: The last that I have just read that I love which is from Guy Kawasaki. I love the guy it‟s not

because we went to the same business school as I did, several years ahead of me. But I love the guy

because he is one of those entrepreneurs that is good at what he does that he just opens himself. He

is the kind of guy that dares to dream and imagine. The last book I‟ve read is “Enchantment”. The

subtitle under Enchantment is The Art of Changing Hearts, Mind and Action. It‟s a really great book. I

love it.

Another one I read actually from Guy at the beginning was “The Art of the Start”. Another wonderful,

wonderful book, other than that, like on a personal development from Eckhart Tolle. I love to read all of

his books. Paulo Coelho I absolutely love and read the “Ultimate” several years and I love it. The next

book I am going to read his is “Ola” I have it ....so I am really excited about that.

Travis: Yeah, wonderful. Wonderful!

Zsuzsa: But those were the ones that come to mind. I really love the combination of the heart, the

mind, the right brain and left brain. Something that is practical and strategic yet inspiring.

Travis: Right.

Zsuzsa: I love that combination, those are the ones that are really, really juicy for me. On the

branding, there is one more that I thought about from Simon Mainwaring whom I love. I was supporting

him at his event. He is a brilliant, brilliant branding guy that came from a corporate environment. He

wrote the book “We First” and it‟s about how brand and consumers use Social Media to build a better

world. It‟s again about how to create a business that fulfils you yet it is community oriented. It‟s like

what do you do for others. Those will be the ones. I knew I said more than I gave you a handful.

Travis: That‟s okay. You are going to love, Sandra recommended “A Left To Me” about Paulo Coelho.

It‟s an incredible ending you are going to love it.

Zsuzsa: Oh.

Travis: Thanks for the recommendations on that. What is your one favourite tool or piece of

technology that you‟ve recently found that you think everybody should know about? Does anything

come to mind I know I am catching you on this far, does anything come to mind for you that people

need to know about?

http://amzn.to/V7v3KW

http://amzn.to/SGS9Hv

http://amzn.to/UHoWKY




Zsuzsa: When it comes to technology, I have to say that first of all, just a disclaimer; I am not a

technical genius. It was huge for me to own this because at the beginning that‟s the mistake I made

when I came online a few years ago. I really felt like I need to figure this out. I need to be good at it, I

need to know how to put and how to get things on YouTube and how to do technicalities. My biggest

learning in all honesty with technology was if you are not a techy genius, that‟s okay, outsource it. That

was my biggest learning in technology. I really felt that why would I take away that bliss from others?

Travis: Right.

Zsuzsa: Thank God there are people out there that love to do this technical things and figuring out the

latest plug ins for WordPress and why would I take the joy away from them. At that level it only both

give me pain and frustration so outsourcing would be one thing that I would say about technology. The

other thing that when it comes to technology is Basecamp, I used for coordinating projects.

Travis: Right.

Zsuzsa: It really works for me very well. There are several others as well but I signed the Basecamp,

it‟s really good because you can easily communicate and share files as well as you can attach different

audios and videos.

Travis: Right.

Zsuzsa: I love Basecamp for that reason but again, in the grand scheme of things it is going to slow

you down and take you away from what is your true genius zone just finds somebody else to do it.

Travis: Ah, great advise. We are coming up to the end of the hour there. Basically, your advice,

which is great advice, rather than try to learn everything, outsource it. That‟s one of the reasons why so

many people are overwhelmed trying to learn everything when you need to learn some things, you

need to learn course skills and then outsource the other stuff so that you are working on your business

rather than constantly working in your business. I am a fan of Basecamp myself, I do everything there.

It‟s an incredible way to stay organized and keep people whether they are employees or contractors or

whatever. Have everybody collaborate and work in one space so excellent, excellent advice there.

Thank you for being on the show. I am going to segue in to the quote of today. I want to thank you for

taking time out of your day and sharing your incredible wisdom and insights and even your personal

journey of defining your diamond and overcoming that oppressive place that you come from. In an

environment to where you feed just the opposite of that, so, kudos and I‟m glad to know you, so thanks

for coming on the show.

http://basecamp.com/




Zsuzsa: Thank you, thank you so much.

Sandra: Thank you for me and to our listeners, you‟ll never see or meet perhaps someone who has

heard this interview today. You‟ll never know the imaginations that might have taken place tonight

before they go to bed or new idea when they brainstorm. So a whole new world can open up for people

right now from this interview so thank you for your generosity and your time. For our listener, if you

ever get the chance to meet Zsuzsa, you‟ll find the most beautiful, radiant, loving human being that‟s

really is out to make a difference with every person she meets. So, thank you Zsuzsa.

Zsuzsa: Oh, thank you so much. You are going to make me cry. Thank you so much guys. I think I

am so grateful to you because you give people the way to share the avenue to share their message on

a bigger scale. That‟s how all of us can make a difference together and create that world be on

boundaries where we can all find our own diamonds in our own backyards and fully shed up and let it

shine so all of our lives can shine together and make our world a brighter place. Thank you again for

having me I am so grateful to you both. I guess I would leave your listeners with those three sentences

is that my plans set me failed with 22 years ago which was, “It’s your life, it’s your time, go for it.”

Travis: Oh, I love it. Hey Zsuzsa, real quick. How can everybody find you?

Zsuzsa: Okay. My website is zsuzsanovak.com and it is Z as Zebra, S as Sun, U as University, Z as

Zebra again, S as Sun and A as an Apple. After that my last name is Novak. N as Nancy, O as Oliver,

V as Victor, A as an Apple, K as King. So it‟s zsuzsanovak.com. Also on Social Media, find me on

Facebook. Whether my personal page or my Fan page, I am very accessible.

Travis: We‟ll find those and plug those in there for you.

Zsuzsa: Oh, thank you.

Travis: Would you mind?

Zsuzsa: Oh, not at all. Absolutely. Whether it‟s Twitter or YouTube or Google Plus or Facebook.

Seriously I am so accessible, I love, love, love connecting with people. So if you are listening to this,

please if it resonated with you, do not hesitate to reach out to me. You do not need to be formally

become a client, I am happy to support you along your journey and inspire and empower you so can

make a difference in your life. So, thank you so much guys.

http://zsuzsanovak.com/




End of Interview

Travis: Oh, wonderful, wonderful.

Sandra: Thank you.

Travis: The quote for the day is by Zig Ziglar, “If you want to reach your goal, you must see the

reaching in your own mind before you actually arrive at your goal.” So what is he saying is, it takes

some time, set with your goal, see yourself accomplishing it, see yourself living it, and see yourself

doing it. And this will begin the process of taking the steps to arrive at your goal. Remember to go to

DIYOB.com instead of typing in diamonds in your own backyard. We got a URL that would be easy for

you to go to so it‟s DIYOB.com. Then opt- in we are going to send you the 2013 Business Owner‟s

Guide, from Frustration to 70 Million Dollars, the Truth about Achieving Incredible Levels of Success

over the next 18 months. Also you will be given an access to our private roller decks. Sandra doesn‟t

know about this but she is going to pitch in.

Sandra: Okay.

Travis: Because I know that you are down for whatever. Basically what I am going to do is I want to

set up a private roller decks for the people and the resources meaning tools we used and we

recommend. We will have this for you up in few weeks. This will be extremely valuable for you for

several reasons. There is so much height that makes it almost impossible to know who you really can

or cannot trust and rather than focusing on who we think is negative or who people says is negative.

We really would rather tell you who we have come to know and trust. I‟ve personally spent more than a

hundred and fifty thousand dollars to get to know these people through masterminds and events that I

have travelled all over the place to see. This doesn‟t even taken any considerations the money that

Sandra spent on her education I know she spent a fortune as well.

What we basically want to do is we want to give you a place to where you can go and connect with

these people and move forward if that is what you need. Everybody needs something different in their

business. So, basically, that‟s why we are going to put this together. I found that once you get

connected with high level people, we have a different preview than most because we get to see who is

who behind the scenes. What I ultimately want to do is I just want to connect you with the best of the

best so that you have the things you need to take your business and your success to the next level.

Basically, I want to close the show by reminding you that if you change your strategy to your business,

you take these strategies that we are talking about here and you apply them to your business, you will




change your business. And in turn you will change your life. So change your strategy, change your

business and you really will change your life. Have a great day.

Sandra: Thanks everyone.




How We Can Help You

We know that finding someone that you can trust online today is hard and that so many “so called

gurus” are self-‐appointed and have never really even done what they teach you to do. That‟s exactly

why we created the Double Your Profits Business Accelerator. This is an exclusive offer for our fans at

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Here's what to expect. We'll Schedule a 'One on One' private session, where we'll take the time to dive

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We'll do this by performing a S.W.O.T. Analysis. This tells us your Strengths, Weaknesses,

Opportunities and Threats within your business.

This will be an eye opener for YOU, for several reasons, however some of the most common reasons

are.

As the 'Business Owner' it‟s difficult to see the big picture of your own business because you‟re in the

middle of a daily management.

And you are too emotionally involved to completely impartial.

This is a common problem for EVERY business owner. It doesn‟t matter if you are a one-man army, or

an army of 150, the problem is still the same.

Travis Lane Jenkins

Business Mentor-Turn Around Specialist

Radio Host of The Entrepreneurs Radio Show

“Conversations with Self-made Millionaires and High-level Entrepreneurs That Grow Your Business"

http://www.rockstarentrepreneurnetwork.com/biz-accelerator

http://theentrepreneursradioshow.com/

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The Entrepreneurs Radio Show 024 Zsuzsa Novak

Small Business & Entrepreneurship