+ All Categories
Home > Business > The Entrepreneurs Radio Show_110_ Jamie Walker

The Entrepreneurs Radio Show_110_ Jamie Walker

Date post: 12-May-2015
Category:
Upload: travis-lane-jenkins
View: 129 times
Download: 1 times
Share this document with a friend
Description:
The Entrepreneurs Radio Show_110_ Jamie Walker http://www.theentrepreneursradioshow.com
Popular Tags:
14
THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business Copyright © 2012, 2013 The Entrepreneur’s Radio Show Page 1 of 14
Transcript
Page 1: The Entrepreneurs Radio Show_110_ Jamie Walker

THE ENTREPRENEUR’S RADIO SHOW

Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Copyright © 2012, 2013 The Entrepreneur’s Radio Show Page 1 of 14

Page 2: The Entrepreneurs Radio Show_110_ Jamie Walker

THE ENTREPRENEUR’S RADIO SHOW

Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Copyright © 2012, 2013 The Entrepreneur’s Radio Show Page 2 of 14

Episode 110: Jamie Walker

In this episode, Travis interviews fitness expert and dynamic entrepreneur Jamie Walker. Jamie

is a health guru and co-founder of Fit Approach, an online fitness and health community that

caters to health enthusiasts just like her. Her company has helped connect individuals as well

as fitness brands create healthy lifestyles and establish practices through various fitness events

and programs.

Travis and Jamie discussed how Fit Approach has transformed from a simple idea to a thriving

business it is today. Jamie shares her strategy of being flexible and using various business

models that applies to your business and current situation but not losing sight of the core values

that defines your business. She also gives practical advice on how to establish good working

relationships with vendors or sponsors, which can also help your business reach out to more

potential customers. They also discussed the importance of social media and how this can be

utilized to discover your target market, which is also one way of utilizing today’s technology in

growing and developing your business. This and so much more are what you can expect to

learn from this episode of the Entrepreneur’s Radio Show.

Creative Ways to Monetize and Grow Your Business

TRAVIS: Hey, it's Travis Lane Jenkins, welcome to episode 110 of the Entrepreneur's Radio

Show, a production of rockstarentrepreneurnetwork.com where each and every week I connect

you with rock star business owners that explain their journey to success and what's been the

key principles to finding those high levels of success as an entrepreneur. Now I do this because

I want to constantly illustrate that successful business owners are just everyday people that

stayed committed to taking focused action each and every day.

Now, today I'm going to introduce you to Jamie Walker. Before we get started, I want to say

thank you for the five star rating and review in iTunes to Ron the Rafter. Ron wrote outstanding

interviews of top tier entrepreneurs. Ron went on to write a very detailed review. Ron, I really

appreciate the rating, the review, and the feedback. Thank you my friend, it means a lot to me.

Right now, I'm going back to some of the old reviews because I don't think I did a good job of

saying thank you for everyone. And those of you that are leaving reviews more recently, hang in

there my friend, I will get to you and I will personally say thank you for that. Just in case you

don't know, writing a review does help us reach more entrepreneurs just like yourself. So if you

find value in the show, I'd really appreciate it if you would just take a few minutes, leave us that

review and rating, and tell me how we're doing. And then of course I'll recognize you on air by

saying thank you. One last thing, before I get started I want to remind there's 3 ways you can

take these interviews with you, working out, or driving, or however you want to do it, through

iTunes, Android, or Stitcher. Just go to rockstarentrepreneurnetwork.com, click on the iTunes,

Page 3: The Entrepreneurs Radio Show_110_ Jamie Walker

THE ENTREPRENEUR’S RADIO SHOW

Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Copyright © 2012, 2013 The Entrepreneur’s Radio Show Page 3 of 14

Android, or Stitcher button there on the menu and it'll take you directly to the show where you

can subscribe. Now that we got all that stuff out of the way let's go ahead and get down to

business. Without further ado, welcome to the show Jamie.

JAMIE: Hi, thanks so much for having me.

TRAVIS: I'm excited. I have a question for you.

JAMIE: Sure.

TRAVIS: Can you give me kind of the background of what got to where you at and helped you

find the success that you're having right now?

JAMIE: Yeah, absolutely. I started, I was working at a PR and marketing agency here in San

Francisco. And during my time I was also, just out of a passion of mine teaching boot camps

and yoga classes before work. And then through that endeavor I realized that it was much more

of just a hobby and it was really something that I could turn into a thriving business. And from

there I took my passion and created an online fitness and health community, fitapproach.com.

And I really was able to take my passion and combine it with business, and doing something

that I love. So that's really how it all began.

TRAVIS: Well, so it was just easy for you? Business does come easier to some people than

others. So, just started with an idea and, bam, you made the decision and it's been smooth

sailing. Or was it a constant, up, straight trajectory for you or what?

JAMIE: You know, it wasn't easy. It definitely took me years to realize that that's the path that I

was going to go down, and it definitely wasn't easy, it's always paved with lots of challenges

anytime you're going to start a new business or go out on your own. I think quitting my full-time

job was probably the hardest decision I've ever actually made. So that took me probably a good

several months before I actually took the leap and really had the belief in myself that I could

make it work. And then from there once I had started with my business partner, when we started

Fit Approach we got kind of lucky. We both had a similar passion, we both shared the same

vision, and we have very complementary skills. So I often think that when you go completely

alone it can be a lot harder. But having somebody to sort of share the burden with has always

been really helpful and sort of having a support system built-in.

TRAVIS: Right. So, how long have you been doing this?

JAMIE: We launched Fit Approach in 2011 so it's been about 3 years.

Page 4: The Entrepreneurs Radio Show_110_ Jamie Walker

THE ENTREPRENEUR’S RADIO SHOW

Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Copyright © 2012, 2013 The Entrepreneur’s Radio Show Page 4 of 14

TRAVIS: There's pros and cons to having a partner. It's got to be somebody that you definitely--

I think you spend more time with them than you would in a marriage.

JAMIE: You do. We joke all the time that we are work wives. And when her husband can't get a

hold of her he'll often text or call me because he knows we're typically together. So you do have

to be very comfortable with that person and I think I got really lucky because she's actually my

cousin and sort of basically a sister. And we have very complementary skills and we've always

worked well together. And I think if you're choosing a partner you better make sure you like the

person and that you can work well with them. Because as you said it can often be a super

challenging endeavor you take on with somebody who you think you kind of like or you think

might work well with you, and then that can all fall apart.

TRAVIS: Yeah, you've really got to like them because I've been in a partnership with someone

that I kind of liked and they drove me crazy. And I'm sure I drove him crazy also, and that's just

kind of the way things are. So, how long did it take before you started finding success, you're

able to replace your income? And the reason why dig into this is I think it's illustrative for so

many people to see that the road is not always as straight up and as easy as most people paint

it. And to me you've probably had faster success than most and I like to kind of uncover what

those keys are, so that other people can apply the same strategies to their business, right?

JAMIE: Yeah, absolutely. I think that success obviously is all very relative. In terms of really

feeling like we had hit our stride and finding sort of-- It was kind of a moment where we like,

"Okay, you know what, this is viable, this is working." And it took a lot of time. It didn't happen

overnight. We really focused on the beginning, we bootstrapped our whole business and we

focused on building the community first. And through that we went about over a year before we

even started monetizing anything. And then we realized we have this huge valuable asset in

front of us that we had built, like we had really put in the time, the energy, got the dirt under our

fingernails to do it. And then by that point we were able to more easily approach the brands that

we work with now and actually make some profit out of it. So it was something that really

required a lot of upfront leg work, a lot of investment, both time, energy, and resources on both

of our parts. And a lot of sleepless nights. There was definitely times where I was like, "What did

I do?" I would wake up having nightmares and went from a very financially stable corporate kind

of career into sort of the unknown. And that's the risk I think you have to be willing to take when

you do this.

TRAVIS: Right. So it sounds to me, I'm hearing the underpinnings of some different ways that

you've monetized the business. And based on your last statement it sounds to me like one of

those ways of monetizing the business is possibly through corporate sponsorship or something

like that?

Page 5: The Entrepreneurs Radio Show_110_ Jamie Walker

THE ENTREPRENEUR’S RADIO SHOW

Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Copyright © 2012, 2013 The Entrepreneur’s Radio Show Page 5 of 14

JAMIE: Well, yes. So we have a very active and an engaged online fitness community. Over

3,700 ambassadors, most of whom are online fitness bloggers and social media influencers.

And because of that, because it's such an engaged community and may have power sort of

beyond us, brands often approach us and want to work with us to get exposure within our

community. So we have the luxury of sort of picking and choosing who we want to work with

based on do we believe in the product, or the brand, or the service. And then we go from there.

We introduce it to our community and we'll often do campaigns with brands that involve social

media to even events. We've done a whole host of different things. And it's really fun. We get to

be creative everyday and we get to work with people that we really like.

TRAVIS: I like that because you're thinking multi-directional for monetization of the business. A

lot of times people focus on making the money from their thing, from their widget, or from their

service when there's really a lot of different ways that you can bring revenue into a business,

especially once you build a community, right?

JAMIE: That's right, yeah. And I think it's really hard to base your entire business around one

revenue model. And the reason being is that you have to be prepared to adapt and adjust.

Because once you get into it things might not work exactly how you thought they were going to

work. So I think at the very least be very open to other possibilities. And if something seems to

sort of be-- like you're kind of feeling like there's something working, something's sort of coming

to you and you're like, "You know what? Just go for it, give it a try. Because you never know

where you're actually going to be successful." I think for us that learning came-- very early on

we were like, "You know what, the classes that we're doing are great but the overhead to open

a facility and do all of those things, we're not really sure that we want to be there just yet, really

invest that much. And so this was a better way for us to really get the business off the ground

and thrive. And so it sort of worked out. I would say it was a series of happy accidents to where

we got today.

TRAVIS: I like that. I like the fact that you stayed open to the possibility of other things. Because

a lot of times-- as being a business owner or going into business for yourself, you do need to be

stubborn but you don't need to be one-wayed.

JAMIE: Yeah.

TRAVIS: And I think maybe a better word would be you need to have tenacity rather than being

stubborn. And so, you allowed this whole thing to kind of unfold in an unplanned way and right

it, for the lack of a better term. Is that what you were going to add to that?

JAMIE: Yeah, that's exactly right. I think that's the best way to put it. I often will say that I'm an

extremely stubborn person. But I also think that I am very open and I will listen. If someone's

telling me, "This could be better, we could be doing it that way." And I think that's important, it's

Page 6: The Entrepreneurs Radio Show_110_ Jamie Walker

THE ENTREPRENEUR’S RADIO SHOW

Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Copyright © 2012, 2013 The Entrepreneur’s Radio Show Page 6 of 14

having that openness and the ability to shift, and change, and adapt, but still holding on to sort

of the core value of what you're trying to create. I think never really losing that, the core is fine.

But if you have to lose some of the little details to make it better, I think that's a good thing.

TRAVIS: Right, I agree with you. So I'm probably coming at you from a complete different angle,

but I love to understand the journey of entrepreneurs. I also like to understand what is working,

what isn't for them. And so, what other types of monetization are you guys doing right now, or

do you share those things?

JAMIE: Well, we have a storefront, so we do sell some apparel and also products that we do

partner with. Some of our brand partners will make custom items for us. And then we make

some of our own items and we have a storefront. So that's another way that we monetize. We

also have partnerships with different conferences, and like I said, we do a lot of fitness-based

themed events. So we will help get influencers in the door. We'll help with some of the logistics,

and the planning, and that kind of thing. So those are some of the different ways that we

monetize just beyond the direct brand, social media type relationships.

TRAVIS: Do you have any affiliate relationships with companies that you really believe in. And

so if you feel like someone's a good fit for something you'll send them that direction?

JAMIE: Oh yeah, absolutely, we have a ton of those. Actually, most of the partners that we've

been working with for a long time. We treat more like partners rather than customers. We don't

see ourselves as a vendor, we really see ourselves as partners, and sort of providing our

services and getting our community excited about the things that we're excited about. Because

like I said we have the luxury of being able to pick and choose who we want to work with and

what brands we feel really passionate about.

TRAVIS: The tactics that you're using are really advanced, I'm really impressed for you to be--

This lateral thinking, does some of this come from the PR world. Because this is not 1-year, 2-

year, 3-year stuff that you're talking about.

JAMIE: Yeah, I think so. I was in a creative agency environment before, and I think while I was

there I learned a ton. I owe a lot of credit to sort of having been born and raised in that agency

environment and learning the ins and outs of actually working with small companies. I worked

with a lot of start-ups while I was at the agency. And so I think I learned just by watching how

business was done, and the things that worked and didn't work. And also being able to just

really think creatively, because that's one of my favorite things to do. I love to create. I'm sort of

a marketer at heart. I love to think about different ways to do things, how to get people excited

about things. And it's just kind of in the make-up of our company, and of both myself and my co-

founder.

Page 7: The Entrepreneurs Radio Show_110_ Jamie Walker

THE ENTREPRENEUR’S RADIO SHOW

Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Copyright © 2012, 2013 The Entrepreneur’s Radio Show Page 7 of 14

TRAVIS: Yeah. One of the things that I like that I want to key on that you talked about is when I

mentioned the affiliate relationships. You said with your vendors you view them as partners. And

so what I'd learned over the years as a business owner is I want my vendors-- and I also try to

treat them like a partner. I wanted them to smile when they saw me calling, I wanted them to

take my call. And so I always made sure they were taken care of in a variety of ways. And it's

very much like a marriage, just like with your partner in business too. And so, when these

people see that it's you calling, you have that level or rapport. Most people make the mistake

where they treat vendors just like another vendor, right?

JAMIE: Yeah, that's absolutely right. And I think you're hitting the nail on the head. It's so

important to be able to establish a rapport, a relationship with the people that you work with.

Because I think it gives you an opportunity to really expand on the opportunity at hand. It just

adds a layer of potential to the relationship.

TRAVIS: Yeah. When you treat a vendor just like another vendor, it's reciprocated to you. That's

the same treatment that you get back. When you have a relationship they become a sales force

of yours. So these guys would bring me business all the time. Now, I sincerely liked these

people also. So the business that they brought me was just a bonus, and I believe in treating

people the way that I want to be treated. But the compounding effect that I noticed over the

years that allowed me just to completely dominate my competition. That was one of the secret

ingredients is I had rapport with all of the vendors and I treated them the way that I wanted to.

So we'd go to games and we'd do things together. And when you have a sales forces that's not

on your payroll and they're referring you because they know, like, trust, and believe in you, it's

extremely powerful. And that sounds like kind of the network that you were describing earlier

with the 3,700 people online.

JAMIE: Yeah, it's worked really well for us and we're very invested in that organic community

feel. We are a community, that's the essence of what we do. So we like to approach all of our

working relationships that way.

TRAVIS: How did you build the community?

JAMIE: Oh my gosh, a ton of leg work honestly. We really started out by writing content. Like I

said, I was teaching boot camp and yoga classes for six plus years just out of a passion of mine.

I'm an ultra marathoner. I'm a yoga instructor. So I started writing a lot. People would always

ask me, "How do I get into doing longer distance running?" Or "Can you tell me about your yoga

practice?" and this and that. So, I would write a lot of articles, and we would use social media

channels to really start interacting with people who are like-minded, or who could be potentially

interested in kind of joining forces and becoming part of the community. And then we worked on

giving that out there and starting to push it, and really just develop relationships with people

even online. We were very good about remembering, and following up with people. And then,

Page 8: The Entrepreneurs Radio Show_110_ Jamie Walker

THE ENTREPRENEUR’S RADIO SHOW

Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Copyright © 2012, 2013 The Entrepreneur’s Radio Show Page 8 of 14

again, the happy accident thing comes up. Our community really grew very quickly all in one

week. I put up this story about a race I just completed. And I had a really frustrating experience

with another racer on the bus. And he was sort of judging a book by its cover, and I was wearing

some sort of pink, and pig tails, and all kinds of things. And it was a really tough course and so

he was just kind of messing with me on the bus. And it was too early in the morning for it so I

was a little bit cranky about it. And I was telling my team about it, and then I decided to write a

post about it. And I brought my team pink shoe laces and we started wearing them as a symbol

of it doesn't matter what you wear, what you look like, and that kind of thing. And the shoelaces

kind of took on a life of their own. And that's really where our community felt tied to. That story,

the shoelaces themselves, they became a symbol for you can be whatever you want to be just

by who you are and what you look like. And that's really how the movement started. It became a

hash tag on Twitter and from there it sort of exploded.

TRAVIS: I like that story. Let me ask you kind of a left-brain question on that. How were you

driving traffic to this content? Were you doing any paid traffic to drive it there or was it all

organic?

JAMIE: Again, we were bootstrapping so we didn't really have the resources to do any sort of

paid driving traffic in any paid ways. So what we did is I literally would go home every night after

we worked a full day. I would find something good to watch on TV, and I would go and I would

read blogs, and I would comment on blogs and interact with people on Twitter. I would get down

the rabbit hole and I would do that 4 to 5 hours every night. I'm not even kidding. It was just a lot

of leg work, it was developing those relationships that we were talking about earlier that really

drove the traffic to that site and helped us establish ourselves in the fitness blogging community.

TRAVIS: Interesting. So very labor intensive process to get down there. For me I find it difficult

to even-- there's so many channels to keep up with today, Facebook, LinkedIn, Twitter. What do

you feel like are the most important social channels for you and why?

JAMIE: Oh gosh, they're really all very important for us. I'm a big Instagram and Twitter user

personally. And for our business we really have to stay relevant on all of them. We really do

utilize almost every social media channel that I can think of. We have a giant community on

Google+ for instance. So we do a lot of workout series and cook-along's, and all kinds of things.

Our ambassadors, they're even hosting shows on our channel. So we have over 620,000

subscribers. We use our Facebook page as a great way where our ambassadors sort of

connect. And we can talk about brands that we're working with and we love. And we use Twitter

all day long just to keep the conversation flowing between our partners, and our community, and

anybody else that's listening. I don't think there is one channel that's more important than the

rest, it's really just staying relevant for us on all of them.

Page 9: The Entrepreneurs Radio Show_110_ Jamie Walker

THE ENTREPRENEUR’S RADIO SHOW

Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Copyright © 2012, 2013 The Entrepreneur’s Radio Show Page 9 of 14

TRAVIS: Yeah, I do a terrible job of staying up on Twitter. Although I love Facebook, and

LinkedIn's probably a close second. So I'm much stronger in Facebook, and it seems to be a

much better platform for me. Although I think that really changes with the type of the business

and the industry that it's in.

JAMIE: Yeah, that's an important thing to note. I did a panel actually at Twitter on social media

for small businesses. And one of the things that I talked about was you just really have to know

where your audience is and then address that. And figure out where they're already talking and

then be talking there too. For us, because we are such a large community of online influencers,

so people that are already engaged in social media, we really have to be on every channel that

they're on. And so we're really engaged sort of on every media. But that's not a standard for

every business. It really depends on what you do and where your customers are and where

your audience is, and that kind of thing.

TRAVIS: Right. Do you have an avatar for your business?

JAMIE: An avatar? No, we have a logo. I guess we sort of do, they look like little pink sweat

drops.

TRAVIS: No, I mean your ideal client or customer.

JAMIE: Oh, I hear you. It's somebody that shares the same values as we do. We sort of look for

people who are into being healthy and fit, but with a balanced attitude about it. So not just from

our community perspective but also with the brands that we work with. So we try and stay away

from anything that's super extreme. We love working with people that also, they sort of share

the same values about social media. So they like working with our community and they

understand the climate that we work with. And like I said, we get to be pretty choosy about who

we work with. And we just work with partners that sort of share the same values and ideals.

TRAVIS: Right. So take me down the path, explain what Fit Approach is.

JAMIE: Yes, so Fit Approach is an online health and fitness community, and it basically we

have over 3,700 brand ambassadors, they all wear our signature calling cards, pink shoelaces.

And we're a social media engine for brands. So we help brands connect with online influencers

in a very organic and meaningful way.

TRAVIS: You cut out. Say that last part again.

JAMIE: We're also a marketing and social media engine for brands. We help brands connect

with online influencers in a very meaningful and organic way.

Page 10: The Entrepreneurs Radio Show_110_ Jamie Walker

THE ENTREPRENEUR’S RADIO SHOW

Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Copyright © 2012, 2013 The Entrepreneur’s Radio Show Page 10 of 14

TRAVIS: Interesting. So, the basic way that I understand that is the evolution of commercials,

and I don't want to say this in way that makes everything about selling product or pushing

something. But I think the traditional form of commercial has gone away, and it's much more--

the sponsorship is kind of baked into the message or the show. And now of course it obviously

have alignment and you got to believe in them and all that other stuff. So I'm not trying to

cheapen the message in the process. But is that a fair way of looking at it from my perspective?

JAMIE: Yeah, sort of. I think it's more about-- because we're an opt-in sort of community, I feel

like it's a little bit less advertorial because we do and write our ambassadors or community to,

they can opt-in or opt-out to work with a particular brand. They're not obligated to work with

each and every brand that we throw their way. If they're not into it we don't want them to work

with it. And we want it to be organic and something that they're actually excited about. Because

when we provide those opportunities we find that the engagement is much, much higher if it's

something where somebody is like, "You know what, I really, really, really have wanted to try

this" or "I really love this company, I'm so happy to be working with it." So it is a little bit less

advertorial than that, I think.

TRAVIS: Yeah, I think advertorial has a little bit of a misleading edge to it because advertorial is

almost put together under the guise that it's a column, unless you catch down at the top that it's

an advertorial, right?

JAMIE: Yeah.

TRAVIS: And that's borderline misleading. Example, if someone had support problems with

their feet and they're in a running community, and the content that you're putting out, the helpful

content that supports runners as an example. And it's sponsored by someone that provides a

legitimate solution. I think that's a more organic way of doing it and it's not interruption

marketing. And I think it's ethical also.

JAMIE: Yeah, absolutely. The way that we approach it and the way that we tell every brand that

wants to work with us is we want it to be something that people are actually passionate about.

We don't want to get in the business of becoming one of those that come in just like cross-

promotional marketing channels where we're just promoting every product that-- Because that's

just not fun for anybody, and that's definitely not a business that we're interested in getting it.

TRAVIS: Right. I completely agree with you. So let's segue into the three questions. I'd sent you

3 questions over that I wanted you to think about for a little bit. Are you ready?

JAMIE: Yeah, I'm ready.

Page 11: The Entrepreneurs Radio Show_110_ Jamie Walker

THE ENTREPRENEUR’S RADIO SHOW

Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Copyright © 2012, 2013 The Entrepreneur’s Radio Show Page 11 of 14

TRAVIS: I don't know if you spend any time thinking on this. So the first question was what

book or program made an impact on you related to your business that you'd recommend and

why?

JAMIE: Sure. I think one of the books that I really related to and that we used heavily some of

the messages from when we were first getting started is The Thank You Economy. It's all about

conversational marketing and how to speak your customers where they are. I think it reinforced

a lot of the things that I had maybe assumed. And it also taught me a lot of new tactics and

ways to really engage with the audience in a meaningful way. And that's by Gary Vaynerchuk.

It's a really good read, it's a really quick read. And it's very business-oriented but also it gives

you a really good grasp for what's changing in the way we do business and the way we market

to customers all through social media. And I think the way that Gary sort of breaks it down is a

really good guide for anybody that's thinking about their social media or marketing strategy.

TRAVIS: I agree. I think you guys have gotten that message down pretty well too.

JAMIE: Yeah.

TRAVIS: So good job. What's one of your favorite tools or pieces of technology that you've

recently discovered, if any, that you'd recommend to other business owners and why?

JAMIE: Oh man, there's so many. I think if you are somebody who needs a social media

strategy, or has a social media strategy, you absolutely should have tools like Hootsuite so that

you can manage all of your channels in one place, schedule things, stay organized, assign team

members. It just gives you a whole plethora of tools at your fingertips that you can link all of your

accounts to and just easily get your content up. Another tool that we love here internally is really

for internal purposes. More for other company Sweat Guru, but we use Twellow. It's just a way

for us to stay on task, have weekly checklist, assign tasks to one another. So those are two of

my favorites right now.

TRAVIS: Excellent, thank you. What famous quote would best summarize your belief or your

attitude in business?

JAMIE: It's easy, it's something I say all the time. I say forward progress, just keep moving. I

think that that's what relates not only what I'm doing an ultra marathon but also in business. I

think you have to always think about forward progress and you just have to keep moving.

Because you're going to have bad days and good days. And you have to just sort of keep

moving and just keep making things happen.

TRAVIS: Yeah, well said. I'm going to throw you a curve.

Page 12: The Entrepreneurs Radio Show_110_ Jamie Walker

THE ENTREPRENEUR’S RADIO SHOW

Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Copyright © 2012, 2013 The Entrepreneur’s Radio Show Page 12 of 14

JAMIE: Okay.

TRAVIS: Do you have any special superpowers that you can share with us?

JAMIE: Yeah, I think I've got some great superpowers. I think my best superpower is probably

my ability to connect. I think I was born just the way that-- as a connector I have a very intrinsic--

it's in my nature to say like, I meet somebody. I'm very good also with names and faces. I

almost never forget somebody that I've met. And I always store something about them

somewhere. It just like store somewhere and then I'll meet somebody else and I'm like, "Oh, I

should connect you to this person because you guys could help each other. And I think by sort

of doing that it really helped us grow our business because we were able to kind of lean on

people that we had supported or connected at one point or another. And I think people often

say, "Oh, you are really great about thinking opportunities for me." So people always are willing

to return the favor.

TRAVIS: That's a great power to have and you hit it exactly on the head. I was going to say I

think that's critical to the rapid success that you've had.

JAMIE: Yeah.

TRAVIS: How do people connect with you?

JAMIE: Oh, they can find me kind of everywhere online. But you can find us @fitapproach on

Twitter. I'm also @jamiewalker19. So we've got a couple of Twitter handles, and

@thesweatguru. So we've got three that you can find us. Facebook, it's just Fit Approach. And

online, www.fitapproach.com and www.sweatguru.com .

End of Interview

TRAVIS: Excellent, wonderful, thank you for that. Remember that you can find all the links to

the books and the resources mentioned in the show notes on rockstarentrepreneurnetwork.com.

And then you'll just go down, find the show that you're interested in looking at the show notes,

and everything is right there for you. It's a relatively new site that we've built out that's focused

on giving you some resources to grow your business. And also some recommendations on

people, services, tools, products, things like that. Now before I close the show today, I want to

ask you if you've ever had an outside expert look at your business and tell what you're missing

and what's holding you back. If you're tired of guessing and you want a road map, then go to

rockstarentrepreneurnetwork.com, just click on the offerings button right there on the menu, and

then click on the Double your Profits Business Accelerator. I've created a short video that

explains how we go about uncovering what's preventing you from taking your business to that

next level and beyond. These are the principles I've used to build multiple back-to-back million

Page 13: The Entrepreneurs Radio Show_110_ Jamie Walker

THE ENTREPRENEUR’S RADIO SHOW

Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Copyright © 2012, 2013 The Entrepreneur’s Radio Show Page 13 of 14

dollar businesses. My quote for today comes from Mark Twain. And the quote reads, "Twenty

years from now, you'll be more disappointed by the things that you didn't do than by the ones

that you did do." This is Travis Lane Jenkins signing off for now. To your incredible success my

friend, take care.

Page 14: The Entrepreneurs Radio Show_110_ Jamie Walker

THE ENTREPRENEUR’S RADIO SHOW

Conversations with Self-made Millionaires and High-level Entrepreneurs that Grow Your Business

Copyright © 2012, 2013 The Entrepreneur’s Radio Show Page 14 of 14

How We Can Help You

We know that finding someone that you can trust online today is hard and that so many “so

called gurus” are self-‐appointed and have never really even done what they teach you to

do. That’s exactly why we created the Double Your Profits Business Accelerator. This is an

exclusive offer for our fans at a fraction of its normal cost.

Here's what to expect. We'll Schedule a 'One on One' private session, where we'll take the time

to dive deep into your business and tell you what is missing, so that you can have your best

year ever!

We'll do this by performing a S.W.O.T. Analysis. This tells us your Strengths, Weaknesses,

Opportunities and Threats within your business.

This will be an eye opener for YOU, for several reasons, however some of the most common

reasons are.

As the 'Business Owner' it’s difficult to see the big picture of your own business because you’re

in the middle of a daily management.

And you are too emotionally involved to completely impartial.

This is a common problem for EVERY business owner. It doesn’t matter if you are a one-man

army, or an army of 150, the problem is still the same.

Travis Lane Jenkins

Business Mentor-Turn Around Specialist

Radio Host of The Entrepreneurs Radio Show

“Conversations with Self-made Millionaires and High-level Entrepreneurs That Grow Your

Business"


Recommended