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The Era of Social Change
Latino’s Mexican American
Largest group Braceros: temporary
workers Lives in S.W. US and
California
Other Latino’s Puerto Ricans
Lived in NY City Cuban
Refugees of Cuban Revolution
Lived in Miami Central America
Escape the civil wars and chronic poverty
Latino’s Life in America
Faced discrimination and prejudice
Poverty and unemployment very high
The Farm Worker Movement Led by Cesar Chavez United Farm Workers
Organizing Committee (UFWOC) Union for farm workers Wanted higher wages
and benefits
Cultural pride “Brown Power”
movement Young Latino's refer to
themselves as “Chico’s”
Brown Berets formed by David Sanchez Community action
group
Native Americans Popular stereotypes
Lacked ability to control and govern themselves
Looked at as 1 group Poorest Americans Highest unemployment
rate High infant mortality
rate Low life expectancy
American Indian Movement Militant group Against Police brutality
Wounded Knee Seized the town Ended in shootout and
gov’t promise to reexamine policies
Native American Victories 1972 Indian Education
Act 1975 Indian Self-
determination and education Assistance Act
Regained land from broken treaties
Women Fight for Equality Feminism
Belief that women should have economic, political, and social equality with men
Workplace 1960 – 40% of women
worked Clerks, servants, retail
sales, nurse Women and Activism
Within civil rights movement women assigned lesser roles
Betty Friedan The Feminine Mystique
Captured the discontent women were feeling
National Organization for Women NOW
Pushed for child-care facilities
Enforcement of Civil Rights Act of 1964
Legal and Social Gains 1972 congress ban on discrimination Tax break for working parents Roe v. Wade
Women’s right to have an abortion during the first 3 month’s
Equal Rights Amendment ERA – would
guarantee equality Pro-family movement
Feared drafting of women
End of husband responsibilities
The legacy ERA defeated Expanded career opportunities Changed attitudes towards family
Counterculture A movement made up
of mostly of white, middle-class college youths who turned there backs to traditional America.
“Tune In, Turn on, Drop Out” Wanted to create a
community of peace, love and harmony
Movement marked by music, outrageous clothing, sexual freedom and drugs
San Francisco becomes the center Haight-Ashbury
In the 60s, thousands of In the 60s, thousands of teenagers became part teenagers became part of the “counterculture.” of the “counterculture.” These “hippies” rebelled These “hippies” rebelled against the traditional against the traditional American culture.American culture.
Hippies believed in Hippies believed in a world free of war a world free of war
and hate and full of and hate and full of peace and lovepeace and love
The hippie look The hippie look was long hair, was long hair, tie-dyed shirts, tie-dyed shirts, and use of drugsand use of drugslike marijuana, like marijuana, LSD and heroinLSD and heroin
Famous music groups of Famous music groups of the Hippie Movementthe Hippie Movement
The The BeatlesBeatles
Jimi Jimi HendrixHendrix
Bob Bob DylanDylan
Jim Morrison and the Jim Morrison and the DoorsDoors
Music played Music played a large part a large part
of the Hippie of the Hippie MovementMovement
Jefferson AirplaneJefferson Airplane
Summer of Love - 1967 Young people from all over the country went to
San Francisco to listen to music, take drugs, and “be”
Long haired men & women – called hippies They brought these ideas back to their homes The sensibilities of the youth did not jive with
those of their parents Birth control, premarital sex
WWooooddssttoocckkMusic festival held in upstateMusic festival held in upstateNew York in 1969 that exemplified New York in 1969 that exemplified the counterculture of the 1960sthe counterculture of the 1960s
Thirty-two of the best-known musicians Thirty-two of the best-known musicians of the day performed in front of nearly of the day performed in front of nearly half a million concert-goershalf a million concert-goers
Woodstock is Woodstock is regarded as one regarded as one of the greatest of the greatest
moments in pop moments in pop music history music history
1968: Turbulent Year
Martin Martin Luther Luther King King shot in shot in April of April of 19681968
Robert Robert F. F.
KennedKennedy shot y shot
in June in June of 1968of 1968
Tet Tet OffensiveOffensiveshowed showed U.S. was U.S. was not not winning winning the the Vietnam Vietnam WarWar
Riots Riots occurred at occurred at
the the Democratic Democratic
National National Convention Convention in August of in August of
19681968
Decline of the movement Violence and
disillusionment Drug addiction become dependent on
society
Art
The Conservative Response Believed that
counterculture abandoned rational thought in favor of self-expression
Wanted to set the nation on more conservative course.