The European Week of Regions and Cities 2020 branding guidelines · 2020. 9. 29. · quis nostrud...

The European Week of Regions and Cities 2020branding guidelinesSpecific rules and applications in 2020

Why yearly-specific branding guidelines for the European Week of Regions and Cities?To mark each new edition of the European Week of Regions and Cities, its new focus and priorities, the organisers yearly define a new b randing s cheme, i .e. a new combination of two colours and, if relevant, a new branding image.

In 2020, the European Week is held under the overall slogan ‘Restart Europe together.’

Introduction

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Outline

Combination of colours in 2020

01. Background colours

02. Text colours

03. Colour of the logo

04. Visual colours

Branding image Typography

Social media templates

01. Facebook format

02. Twitter format

03.Instagram format

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Combination of colours in 2020

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01. Background colours

• PANTONE P 142-5

• CMYK 60 0 63 0

• RGB 104 193 135

• # 70BC7E

• CMYK 0 0 0 0

• RGB 255 255 255

• # ff ff ff

Partner logo Partner logo Partner logo

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Protection area Protection area

Protection area

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02. Text coloursWhen used on the green background, the text will be displayed in white. On the white background, the headlines and the small titles will be displayed in green and the body text in black.

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03.Colour of the logo

04.Visual colours

In general (on the majority of the materials), the white logo on the green background will be used. Only in cases that the green background cannot be used, then the black logo should be displayed (such as over an image, video, etc.).

Main colour (possibility to use shades)

Secondary colours

negative version

• PANTONE P 142-5C

• CMYK 60 0 63 0

• RGB 112 188 126

• # 70BC7E

• PANTONE P52-14C

• CMYK 0 78 65 8

• RGB 220 81 73

• # DC5149

• PANTONE 17-6C

• CMYK 0 30 71 0

• RGB 251 190 91

• # FBBE5B

• PANTONE 104-8C

• CMYK 100 68 0 0

• RGB 0 82 161

• # 0052A1

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Branding image

Branding image with slogan: vertical layout

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Protection area Protection area

Protection area

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Branding image: horizontal layout

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Partner logo Partner logoProtection area Protection area

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Typography

Printed material (offset)

Myriad Pro should be used in all printed communication for a consistent image (promotional material, publications, events tools…).

As a general rule, Myriad Pro Regular or Light is used for body text and Myriad Pro Semibold, Bold or Black for headings and subheadings.

Italic may also be used according to the rules set in the European Week of Regions and Cities’ style guide.

Other written material

Verdana should also be used for memoranda, fax transmittals, letters, speeches, presentations (i.e. material which is not necessary meant for offset printing).

On the web

Verdana is the font for html.

Headline 1 is invisible for web users and serves only the purpose of search engines (for web reference).

Headline 2 designs the main titles, displayed in bold size 17 (17 px or 17 pt for Photoshop or word).

Headline 3 designs the sub-headings, displayed in size 15.

The main text body is displayed in size 12.

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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890


Myriad Pro Regular


Verdana Regular


Myriad Pro Light


Verdana Italic


Myriad Pro Italic


Verdana Bold


Myriad Pro Condensed


Verdana Bold Italic


Myriad Pro Bold Condensed


Myriad Pro Semibold


Myriad Pro Bold

Myriad Pro Black

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Social mediatemplates

The best way to communicate on social media is to visualise the information. You are free to use pictures, infographics, illustrations linked to your message.

Separate elements from the branding picture can be used for promotion.

The EC logo should be placed on the right side and the CoR logo on the left and should have the same visual weight. The partner logos can be integrated at the bottom of the page and should be aligned in the center of the footer box.

(1024 px x 1024px)

01. Facebook format

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Partner logoProtection area Protection area

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Twitter template of 1024 x 512 is good for paid campaign but it appears cut on a phonewhen used as a normal post. Twitter template of 1200 x 675 fits better for non-paid posts.

02. Twitter format

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Partner logo Partner logo Partner logo Partner logo Partner logoProtection area Protection area

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Partner logo Partner logo Partner logo Partner logo Partner logoProtection area Protection area

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Instagram stories: 1080 x 1920 px

03. Instagram format


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Dead area approx.: 1080 x 1542 (no text or other important elements)

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Instagram image: 1080 x 1080

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www.europa.eu/regions-and-cities

Date post:	24-Jul-2021
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The European Week of Regions and Cities 2020 branding guidelines · 2020. 9. 29. · quis nostrud...

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