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The Event November 2011
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pg7 pg13 pg 15 R22.80 November 2011 www.theevent.co.za EVENTS THE 17th Conference of the Par- ties (COP17) to the United Na- tions Framework Convention on Climate Change (UNFCCC) takes place from 28 November - 9 December 2011 at the ICC Durban. A S previously reported in The Event Newspa- per, COP 17 was a hotly contested bid among the country’s major centres. It is the world’s biggest climate change conference and is set to attract 30 000 visitors from 190 countries to Durban at the end of November. This is the largest event of its kind to be hosted on African soil. Dele- gate spend alone is estimated to tally around R300 million. Supplier tenders were also highly sought after. The Confer- ence Company was appointed by the eThekwini municipality as the project manager. Oasys Innovations received the tender from the City of Dur- ban to supply all goods, works and services for the event. Brian Kennedy says that the experi- ence that Oasys gained as a service provider during the FIFA 2010 World Cup and the 2009 FIFA Confederations Cup, (the company provided and man- aged the entire overlay pro- ject), assisted the team in un- derstanding the diversity and magnitude of COP17. Thompson’s Africa was ap- pointed as the official accom- modation service provider to en- sure that conference delegates have access to sufficient, reason- ably priced accommodation. At a press briefing city manager Michael Sutcliffe ex- plained that the entire confer- ence will be held on a single, secure site encompassing the ICC and adjoining exhibition centre. Only accredited dele- gates will be granted entry. Over the period of COP17, a number of related events will be held which the public can also participate in. As part of its preparations, Durban was tasked with cal- culating the local carbon foot- print of the event and then finding ways to minimise the footprint and, where neces- sary, to offset the unavoidable portions through appropriate means. An experienced team of professionals from ARUP Consulting were appointed by the municipality to calcu- late the local carbon footprint of COP17/CMP7. Icologie, re- sponsible for the green audits of Meetings Africa and Rock- ing the Daisies, will also be in- volved in the project. Greening initiatives include: use of Green Guideline series as framework; renewable en- ergy projects initiated under Greening Durban 2010; the ap- plication of ICC Durban’s Envi- ronmental Policy; and the ex- pansion of existing Buffelsdraai Reforestation project. Cycle routes will also be es- tablished to reduce transport emissions. As part of the COP17/ CMP7 greening programme, the eThekwini municipality also aims to create awareness and promote the adoption of “re- sponsible tourism” approach- es among the accommoda- tion sector. UNFCCC recognises that the climate system is a shared resource whose stability can be affected by industrial and other emissions of carbon diox- ide and other greenhouse gas- es. COP 17/CMP 7 will mark a critical moment in the ongoing international climate change negotiations. The event gives world governments the oppor- tunity to gather and share in- formation on greenhouse gas emissions, national policies and best practices. For more information visit www.cop17-cmp7durban.com. Sally Fink DURBAN READY FOR COP 17 ICC Durban
Transcript
Page 1: The Event November 2011

pg7 pg13 pg 15

R22.80November 2011 www.theevent.co.za

EVENTSTHE 17th Conference of the Par-ties (COP17) to the United Na-tions Framework Convention on Climate Change (UNFCCC) takes place from 28 November - 9 December 2011 at the ICC Durban.

AS previously reported in The Event Newspa-per, COP 17 was a hotly

contested bid among the country’s major centres. It is the world’s biggest climate change conference and is set to attract 30 000 visitors from 190 countries to Durban at the end of November. This is the largest event of its kind to be hosted on African soil. Dele-gate spend alone is estimated to tally around R300 million.

Supplier tenders were also highly sought after. The Confer-ence Company was appointed by the eThekwini municipality as the project manager.

Oasys Innovations received the tender from the City of Dur-ban to supply all goods, works and services for the event. Brian Kennedy says that the experi-ence that Oasys gained as a service provider during the FIFA 2010 World Cup and the 2009 FIFA Confederations Cup, (the company provided and man-aged the entire overlay pro-ject), assisted the team in un-

derstanding the diversity and magnitude of COP17.

Thompson’s Africa was ap-pointed as the offi cial accom-modation service provider to en-sure that conference delegates have access to suffi cient, reason-ably priced accommodation.

At a press briefi ng city manager Michael Sutcliffe ex-plained that the entire confer-ence will be held on a single,

secure site encompassing the ICC and adjoining exhibition centre. Only accredited dele-gates will be granted entry.

Over the period of COP17, a number of related events will be held which the public can also participate in.

As part of its preparations, Durban was tasked with cal-culating the local carbon foot-print of the event and then

fi nding ways to minimise the footprint and, where neces-sary, to offset the unavoidable portions through appropriate means. An experienced team of professionals from ARUP Consulting were appointed by the municipality to calcu-late the local carbon footprint of COP17/CMP7. Icologie, re-sponsible for the green audits of Meetings Africa and Rock-

ing the Daisies, will also be in-volved in the project.

Greening initiatives include: use of Green Guideline series as framework; renewable en-ergy projects initiated under Greening Durban 2010; the ap-plication of ICC Durban’s Envi-ronmental Policy; and the ex-pansion of existing Buffelsdraai Reforestation project.

Cycle routes will also be es-tablished to reduce transport emissions.

As part of the COP17/CMP7 greening programme, the eThekwini municipality also aims to create awareness and promote the adoption of “re-sponsible tourism” approach-es among the accommoda-tion sector.

UNFCCC recognises that the climate system is a shared resource whose stability can be affected by industrial and other emissions of carbon diox-ide and other greenhouse gas-es. COP 17/CMP 7 will mark a critical moment in the ongoing international climate change negotiations. The event gives world governments the oppor-tunity to gather and share in-formation on greenhouse gas emissions, national policies and best practices.

For more information visit www.cop17-cmp7durban.com.

Sally Fink

DURBAN READY FOR COP 17ICC Durban

Page 2: The Event November 2011

2

NEWSCAPE Town has been named World Design Capital for 2014, ahead of Dublin and Bilbao. The announcement was made at the International Design Alliance (IDA) Congress in Taipei on 26 October 2011.

THE World Design Capital 2014 title results in a year-long pro-gramme of design-focused

events that will see world-wide creative communities turning to Cape Town for social, economic and cultural solutions.

Executive mayor of Cape Town, Patricia de Lille, ac-cepted the award on behalf of Cape Town. “A city belongs to its people and it must be de-signed for and with them and their communities,” she says. “For many years, people have been applying innovative so-

lutions to our challenges. They have been using design to trans-form various aspects of life. But they have often been working without an overarching social goal in mind.”

“The World Design Capital bid process and title have helped to bring different initiatives together and have made us realise that design in all its forms, when add-ed together, creates human and city development.”

“The World Design Capi-tal designation gives cities like Cape Town additional motiva-tion to actively think of transfor-mative design in development plans. We look forward to learn-ing from other cities that are us-ing design as a tool for transfor-mation, including past winners Torino, Seoul and Helsinki and our fellow short-listed cities, Dub-lin and Bilbao.”

The Cape Town Partnership started the World Design Capi-tal bidding process over a year ago, on behalf of the City of Cape Town. A bid committee was tasked to frame the theme of the bid and to source con-tent and case studies for the bid book. It included design case studies in the Stellenbosch area. On 31 March 2011 the 465-page bid book was formally submitted to the International Council for Societies of Industrial Design (IC-SID) in Canada, with the theme, “Live Design. Transform Life”.

Explaining the importance of the year 2014, Patricia said it will be the celebration of 20 years of democracy in South Af-rica. “That celebration will allow for a time of reflection, to think about how far we have come as a country and a city. We will also be positioning ourselves to plan for the future. The next 20 years, and the 20 years after that, demand nothing less if we are to prosper as a city and a society and truly mature into

our full potential.”Cape Town’s bid has gained

widespread public and private sector support at City and Pro-vincial level. It provides the op-portunity to embed design think-ing into urban development planning for social and eco-nomic growth.

Previous World Design Capi-tal recipients have seen in-creased visitor numbers as a re-sult of the title. Torino, Italy, World Design Capital for 2008, report-ed higher visitor numbers in their title year – which coincided with the global economic downturn – than in 2006, when they hosted the Winter Olympics.

Bulelwa Makalima-Ngewa-na, managing director of the Cape Town Partnership says, “The real key to our success has been the partnerships that have been forged during the bid pro-cess, and the unwavering sup-port of the City of Cape Town and the provincial government of the Western Cape. Being named World Design Capital is a unique opportunity for us to reposition Cape Town on the world stage and to continue to foster and promote our design industries at home and abroad.”

The City of Cape Town will now be required to pay a licens-ing fee of 160 000 Euros (about R1.76-million) to the Interna-tional Council for Societies of In-dustrial Design (ICSID) over two years, for the use of the title.

CAPE TOWN NAMED WORLD DESIGN CAPITAL 2014

Cape Town’s V&A Waterfront

Page 3: The Event November 2011

3

NEWSCAPE Town Routes Unlimited’s Amanda Kotze-Nhlapo has been appointed as executive man-ager of the National Conventions Bureau (NCB), effective 1 No-vember 2011.

AFTER a successful tenure as head: Convention Bu-reau and Events at Cape

Town Routes Unlimited, Amanda Kotze-Nhlapo will be responsible for heading up the newly-estab-lished National Convention Bu-reau (NCB) at South African Tour-ism (SAT).

The NCB will enhance South Africa’s Business Tourism capac-ity and continue to grow the country’s status as a world-class destination for international con-ventions, exhibitions, incentives and events. The objective of the NCB is to make a significant im-pact in consolidating, co-ordi-nating and strengthening efforts to attract meetings and conven-tions to South Africa.

Earlier this year Minister of Tourism Marthinus van Schalkwyk announced the formation of the National Convention Bureau to provide additional support to the country’s business tourism in-dustry in securing bids for major events and conventions. “We ex-pect this Bureau to make a signif-icant impact in terms of, among other things, consolidating, co-ordinating and strengthening our

efforts to attract meetings and conventions to South Africa. The Bureau will be established under the auspices of South African Tourism and will be operational early in the new financial year,” he said.

“Amanda’s appointment to drive the National Convention Bureau is a critical one for us at South African Tourism,” says Tim Scholtz, South African Tourism’s chief operating officer and act-ing CEO. “We naturally place great emphasis on leisure tour-ism, which is the source of the majority of our international tour-ist arrivals, but South Africa’s pop-ularity as a business tourism desti-nation is growing and holds great tourism potential. Business tourists traditionally are high spenders and the industry has the poten-tial to add considerably to our tourism revenue. Enhancing our business tourism proposition and attracting international meetings and conferences is therefore extremely important to us and we’re delighted to welcome on board Amanda, who has a wealth of experience in the na-tional business tourism industry through her work at Cape Town Routes Unlimited and as a mem-ber of the Board of the Southern African Association for the Con-ference Industry (SAACI).”

“This is an important appoint-ment for us, at a critical time. Over the next five years South Africa has already secured over

200 international conferences, which are estimated to attract 300 000 delegates and provide an economic boost of more than R1.6 billion. We’re looking forward of course to the United Nations COP 17 Climate Change conference coming up in Dur-ban as the year’s business tour-ism highlight, as we continue to leverage our country’s status as a mega-events destination and benefit from heightened global exposure. We have world-class convention centres, hotels, trans-port networks and abundant high-quality business tourism infrastructure, which is comple-mented by our country’s leisure offering. And we are now looking to attract events and to encour-age business travelers to stay longer to explore our country’s tourist offerings and of course to return with their families, so the National Convention Bureau is an important addition to our work at SA Tourism,” added Tim.

Calvyn Gilfellan, CEO of Cape Town Routes Unlimited, also added his congratulations.

“On behalf of everyone at Cape Town Routes Unlim-ited (CTRU), I would like to thank Amanda for her tireless dedica-tion to the destination and the people of the Western Cape. We wish her all the best in her new position as Head of the National Convention Bureau.”

“We are in the process of ap-pointing her successor and an

announcement in this regard will be made soon in order to fa-cilitate a seamless transition and maintain Cape Town’s position as the leading convention city in Africa,” he says.

He concluded: “We are ex-tremely proud of her achieve-ment as she follows in the foot-steps of other former managers on my team, who have also moved on to greater heights in

the South African tourism indus-try. [Editor’s note: former CTRU executive manager: Tourism Operation, David Frandsen has joined ICC Durban] Her elevation to head of the first ever National Convention Bureau is confirma-tion of CTRU’s status as one of the best run destination marketing organisations in South Africa.”

Sally Fink

AMANDA KOTZE-NHLAPO TO HEAD UP CONVENTIONS BUREAU

Amanda Kotze-Nhlapo

Page 4: The Event November 2011

4

EVENTS

IT&CMA and CTW Asia-Pacific is Asia’s only doublebill event in MICE and Corporate Travel. IT&CMA is widely recognised as the premier MICE show in the Asia-Pacific region. The Event Newspaper’s publishing editor, Lance Gibbons, attended.

IT& CMA and CTW was at-tended by 2 457 delegates from 60 countries. It is consid-

ered the largest MICE and cor-porate travel showcase in Asia. It is also one of the few shows that can boast a ratio of 1.5

buyers to one exhibitor. Darren Ng, managing direc-

tor of TTG Asia Media, gave the opening address, which took place at the InterContinental Bangkok. “This year is extremely special, as we celebrate a de-cade in Thailand. As organisers, we attempt to better our own record each year. We take pride in the fact that we still have the power to grow and to pleasantly surprise our delegates with a win-ning event every year,” he says.

Darren believes that the con-tinuous growth of Thailand as a MICE destination, is the perfect backdrop for the event. “We have won the support of the MICE and corporate travel indus-try in Asia and across the world. This year’s show statistics clearly

reflect the event’s success.”This year’s event outsold last

year’s record with 335 exhibiting companies (45% being new par-ticipants), and attracted more than 600 international IT&CMA MICE buyers and CTW corporate travel managers, association ex-ecutives and media.

Returning exhibitors have also increased their investment and booth space this year. “We achieved our 50% new buyers and corporate travel managers’ targets,” says Darren.

Lance was part of a media delegation made up of more than 80 media from around the world. He says one of the high-lights from the workshops was a talk by Jenny Chua, CEO of one of Asia’s largest real estate com-

panies with a distinguished track record in travel and tourism, on leadership in times of uncertainty and crisis. Jenny explained how travel is more susceptible to bad news and external shocks. She says global crisis such as natural disasters, terrorism and political uncertainty leads to a decrease in visitor arrivals.

“Uncertainty is not a recent development. It has always been with us,” she says. “What’s changed is that businesses have become global and therefore hyper-connected. Factor in so-cial media and you have cus-tomers that are seeing what’s happening in real time and feel-ing like they living through it too.”

She says the implication of global events are no longer lim-

ited to affected regions but are further reaching. Speed of travel of information means its impos-sible to not know what’s happen-ing around the world. “Good leadership is about managing uncertainty. You have to build a resilient company,” she advises.

Like uncertainty, travel will always be a constant. She says more people are travelling and more often. There were 940 million arrivals last year, with these travellers covering 42 billion kilometers.

Outside the event, Lance says the pre-and post show tours were an excellent opportunity to experience Bangkok outside the business district, and as Lance puts it, a “discovery of body, mind and soul.”

THE EVENT NEWSPAPER VISITS THAILAND

Centara Grand at Central World IT & CMAWat Pho

5

GREENINGTHE South African Association for the Conference Industry (SAA-CI) national Conference took place in July 2011 at the NH Lord Charles Hotel in Somerset West. The eco-audit was conducted by Grace Stead and Karin Died-erichs of Icologie.

ACCORDING to Icologie’s report, the aim of the eco-audit was to deter-

mine a baseline to enable effec-tive planning relating to future events. The recommendations from the eco-audit report aims to form the basis for the long-term planning around the greening of future SAACI national confer-ences. The report is based on in-terviews, on-site inspections and data capturing done during and after the event by Icologie.

The organising committee of the SAACI annual national con-ference decided from the outset to host a green event. To this end Robyn van Oudtshoorn of the Vineyard Hotel was appointed by the committee to run with the event greening programme of the conference. Robyn has extensive experience in event greening and has implemented several event greening interven-tions at the Vineyard Hotel.

The SAACI National Confer-ence organising committee adopted a greening policy after a meeting held in June

which aims to:• Actively reduce the amount of waste generated prior to and at the event.• Ensure that water is used in a responsible manner. Participants and sub-contractors were en-couraged to implement water conservation principles• Encourage energy efficiency through energy saving technolo-gies, management systems and responsible behaviour. • Promote accommodation that complies with minimum environ-mental standards• Ensure that the procurement of goods and services were done in a sustainable manner, includ-ing the use of local products that have a minimal negative effect on the environment• Ensure that the event greening principles were well communi-cated and marketed to the del-egates, exhibiters, sub-contrac-tors and suppliers.• Ensure that all the staff and sub-contractors were trained around implementing event greening• Promote local economic and social development by using only local suppliers and entertainers.

Robyn confirmed that the NH Lord Charles was chosen as a venue due to its sound en-vironmental policy and prac-tices. The conference could not be held in Cape Town as it took place in Cape Town a few years ago.

The following greening initia-

tives were in place at the hotel:• Eskom issued shower-head diffusers were installed to al-low a maximum of nine litres per minute.• Only borehole water was used for irrigation.• Fruit juice containers were re-turned to the supplier for recy-cling / reuse.• Old cooking oil was sold for bio-fuel replacements.• Delivery days were minimised to ease carbon footprint.• Informal staff training was con-ducted at monthly meetings.• Suitable food waste was recy-cled to the worm farm.• Waste disposal team broke-down all hotel waste into recy-clable units.• Recyclable printing paper was used for the note books in C&B.

The NH Lord Charles has a waste management pro-gramme in place which includes on-site sorting.

In terms of catering the fol-lowing waste reduction endeav-ours were made:• Organic waste went to com-posting.• The hotel does have a worm farm, but during the conference period it was under mainten-cance. All the worms were put in the garden and the landscaper collected the food/wet waste for composting.• Fresh water with glasses was available in the conference rooms.

The SAACI national confer-ence aimed to encourage ener-gy efficiency. Prior to the event a total of 2,5 MWh of renewable energy was purchased from the Darling Wind farm via City of Cape Town.

The NH Lord Charles imple-mented the following initiatives to reduce energy consumption:• Motion detector light sensors were installed in all public toilets.• Energy saving light bulbs were installed whereever possible.• A power factor unit was on line, which stopped power spikes and kept power supply constant.• Elements in water heaters were replaced by hot water pumps.• Eskom issued shower head dif-fusers were installed.

The SAACI national confer-

ence contracted the Green Cab to transfer the speakers and VIPs for the conference.

A total carbon equivalent of 87.6 ton CO2eq was gener-ated during the conference. The report recommends that 36.51 ton CO2eq is required to off-set this. A total of 40.91 MWh was consumed. The recommended offsetting requirement is 12.5 CO-2eq. 23.6 reams of paper were used. To offset this, 2.8 trees need to be planted. In terms of trans-port, a total of 23 576 kg CO2eq was generated. It would take 0.49 ton CO2eq to offset this.

To download the full report visit https://eijnb.globalconf.co.za/ei/aortic/saaci_eco_au-dit.pdf.

Sally Fink

SAACI NATIONAL CONFERENCE ECO-AUDIT

SAACI National Conference

Page 5: The Event November 2011

5

GREENINGTHE South African Association for the Conference Industry (SAA-CI) national Conference took place in July 2011 at the NH Lord Charles Hotel in Somerset West. The eco-audit was conducted by Grace Stead and Karin Died-erichs of Icologie.

ACCORDING to Icologie’s report, the aim of the eco-audit was to deter-

mine a baseline to enable effec-tive planning relating to future events. The recommendations from the eco-audit report aims to form the basis for the long-term planning around the greening of future SAACI national confer-ences. The report is based on in-terviews, on-site inspections and data capturing done during and after the event by Icologie.

The organising committee of the SAACI annual national con-ference decided from the outset to host a green event. To this end Robyn van Oudtshoorn of the Vineyard Hotel was appointed by the committee to run with the event greening programme of the conference. Robyn has extensive experience in event greening and has implemented several event greening interven-tions at the Vineyard Hotel.

The SAACI National Confer-ence organising committee adopted a greening policy after a meeting held in June

which aims to:• Actively reduce the amount of waste generated prior to and at the event.• Ensure that water is used in a responsible manner. Participants and sub-contractors were en-couraged to implement water conservation principles• Encourage energy efficiency through energy saving technolo-gies, management systems and responsible behaviour. • Promote accommodation that complies with minimum environ-mental standards• Ensure that the procurement of goods and services were done in a sustainable manner, includ-ing the use of local products that have a minimal negative effect on the environment• Ensure that the event greening principles were well communi-cated and marketed to the del-egates, exhibiters, sub-contrac-tors and suppliers.• Ensure that all the staff and sub-contractors were trained around implementing event greening• Promote local economic and social development by using only local suppliers and entertainers.

Robyn confirmed that the NH Lord Charles was chosen as a venue due to its sound en-vironmental policy and prac-tices. The conference could not be held in Cape Town as it took place in Cape Town a few years ago.

The following greening initia-

tives were in place at the hotel:• Eskom issued shower-head diffusers were installed to al-low a maximum of nine litres per minute.• Only borehole water was used for irrigation.• Fruit juice containers were re-turned to the supplier for recy-cling / reuse.• Old cooking oil was sold for bio-fuel replacements.• Delivery days were minimised to ease carbon footprint.• Informal staff training was con-ducted at monthly meetings.• Suitable food waste was recy-cled to the worm farm.• Waste disposal team broke-down all hotel waste into recy-clable units.• Recyclable printing paper was used for the note books in C&B.

The NH Lord Charles has a waste management pro-gramme in place which includes on-site sorting.

In terms of catering the fol-lowing waste reduction endeav-ours were made:• Organic waste went to com-posting.• The hotel does have a worm farm, but during the conference period it was under mainten-cance. All the worms were put in the garden and the landscaper collected the food/wet waste for composting.• Fresh water with glasses was available in the conference rooms.

The SAACI national confer-ence aimed to encourage ener-gy efficiency. Prior to the event a total of 2,5 MWh of renewable energy was purchased from the Darling Wind farm via City of Cape Town.

The NH Lord Charles imple-mented the following initiatives to reduce energy consumption:• Motion detector light sensors were installed in all public toilets.• Energy saving light bulbs were installed whereever possible.• A power factor unit was on line, which stopped power spikes and kept power supply constant.• Elements in water heaters were replaced by hot water pumps.• Eskom issued shower head dif-fusers were installed.

The SAACI national confer-

ence contracted the Green Cab to transfer the speakers and VIPs for the conference.

A total carbon equivalent of 87.6 ton CO2eq was gener-ated during the conference. The report recommends that 36.51 ton CO2eq is required to off-set this. A total of 40.91 MWh was consumed. The recommended offsetting requirement is 12.5 CO-2eq. 23.6 reams of paper were used. To offset this, 2.8 trees need to be planted. In terms of trans-port, a total of 23 576 kg CO2eq was generated. It would take 0.49 ton CO2eq to offset this.

To download the full report visit https://eijnb.globalconf.co.za/ei/aortic/saaci_eco_au-dit.pdf.

Sally Fink

SAACI NATIONAL CONFERENCE ECO-AUDIT

SAACI National Conference

Page 6: The Event November 2011

6

ASSOCIATIONSEXHIBITION Association of South Africa (EXSA’s) Marketing and Communications Seminar took place at the Cape Town Inter-national Convention Centre (CTICC) on 18 October 2011.

EXSA chair Natalie Naude said in her opening ad-dress that sharing of infor-mation is essential in the

events industry, driving the need for seminars such as this one.

The first speaker, Winnifred Knight, MD of marketing consul-tancy Cube (On the Square), spoke about events in a con-nected world. At 66, Winnifred describes herself as a “silver surf-er” of marketing.

She explained that market-ing must be measurable and accountable. “Every Rand spent

has to be accountable. Compa-nies need to see a return on mar-keting investments. “Event mar-keting allows for more sales and qualified leads although there is no quantitive information avail-able. Marketing budgets and staff are cut and companies in-vestment in time, people, money and opportunity costs is being examined more closely.”

She says that this is why the costs of events are very impor-tant as traditionally no one really looks at measurability of events. “Budgets are dead. You use in-vestments. What is your market-ing investment? Are you invest-ing in your customers?”

Another fundamental is com-munication. “Communication is gone. Its now conversation. Marketers need to look at multi channel marketing. You need to have one consolidated mes-

sage, and that message must fit the medium.”

Winnifred believes that data-basing fits in to this point as most marketers don’t understand their databases. “Do you know who your clients are? How many are inactive? If marketers need to move forward they have to be open minded. Marketing chang-es by the minute,” she says.

Events industry stalwart Dirk Elzinga discussed the impor-tance of traditional and futuristic communication tools for event organisers, putting special focus on digital.

He explained that commu-nication encompasses adver-tising, PR, web, face to face, social media and virtual events. “PR creates a climate for suc-cessful promotion and selling. Consider why the campaign is needed. Companies can’t af-ford to just use above the line media (TV, radio).”

He echoed Winnifred’s ad-vice about database manage-ment, but also the simple press release, which he believes is a marketing tool that is often over-looked. “Keep them simple, al-ways in third person, and always start with the news,” he says.

Other essential PR tools for events are press conferences, visitors numbers, photos, new product releases, surveys, official opening and closing ceremo-nies, celebrity visitors, sub events, press days or pre-visits, and indus-

try trends.Dirk explains that event tech-

nology has exploded onto the scene with a bang with more and more events utilising mobile apps, gaming, webcasting, QR codes and even iPads. “At the Cisco conference there were 19 000 virtual attendees and 13 000 gamers. Games can be used to guide people through exhibition halls and it’s fun and engaging.”

He also spoke about the trend towards hybrid and virtual events. “This is where face to face and virtual are combined. Remote participants are en-gaged. It provides excellent pro-motion for future events.”

He also introduced the con-cept of 3D events where online visitors have a 3D view of the exhibition hall and are able to click on individual stands to find out more information. “Trade Show news Network (TSNN) re-ported that virtual events show a 74.8% success rate. They also open up new revenue streams with online banners. “

Corporate magician Marcel Oudejans shared his insights on practical marketing. He lament-ed what he calls “accidental marketing” which includes last minute exhibition stands, no cus-tomer engagement, and no ef-fort at exhibitions.

“A well planned marketing plan has realistic objectives that leads to valuable future relation-ships,” he says. “Lead to cus-

tomer conversion is achieved through captivation. We live in an attention economy. Once you have the customer’s atten-tion you can convey your mes-sage. The number one goal at trade shows is to get potential customer’s contact information.”

Marcel specialises in a con-cept called Profitable Promo-tions which sees him perform at exhibitions to draw atten-tion to stands.

Marcel’s talk was followed by a Q&A featuring the aforemen-tioned speakers as well as Adele Eloff, John Victor, Bryan Prime, and Jane Steele.

Jane says, “Exhibitors need to look at how to use their exhibi-tion stands. Exhibition organisers need to set the standard from the start. The Design Indaba floor plan starts months before the show begins. You want exhibitors to come back, and you achieve that by attracting visitors. There is a need for professionalism.”

John believes event com-panies need to start utilising rands wisely. “Trade shows are an effective medium if they are used wisely.”

Bryan echoed this. “We put a lot of effort into building a stand but at the show there’s a woman sitting behind her Blackberry. We need to educate exhibitors on how to use their shows and the value of trade shows. “

Sally Fink

EXSA MARKETING AND COMMUNICATIONS SEMINAR

Dirk Elzing and Adele Eloff

Page 7: The Event November 2011

7

EVENTSDURBAN’S reputation as an at-tractive venue for conferences and meetings has enjoyed a massive boost in recent times thanks to an overhaul of its in-frastructure such as the King Shaka International Airport and Moses Mabhida stadium.

WHERE TO STARTTHE Durban KwaZulu-Natal Convention Bureau exists to promote the city, so it’s a great resource for anyone planning an event of any size. Its services include identifying the most ap-propriate professional confer-ence organiser, and its website at www.durbankzncb.co.za links to directories listing event organisers, exhibition designers, venues, caterers, audio visual companies and anything else you might need.

VENUESUSHAKA Marine World is a lot older than the stadium and the airport, but it’s a Durban stal-wart and a fun place to host company functions or private parties. Its in-house events team can help to plan events outside or inside the aquarium or in the Cargo Hold, a restaurant with glass walls keeping the ocean predators at bay. The shipwreck themed aquarium can be trans-formed into an evening venue with an unusual ‘after-dark’ un-

derwater experience.Across the city the Interna-

tional Convention Centre (ICC) is one of the most advanced conference facilities in the world. It has three convention halls where moveable walls can cre-ate 40 different configurations, ranging from one large venue seating 5000 people or 7,000m square of open floor space. By combining with the adjacent Exhibition Centre, the ICC can double its capacity to accom-modate 10 000 delegates.

The shiny new Moses Ma-bhida Stadium is a less formal venue available for cocktail evenings, banquets, product launches and conferences. Its Presidential Suite can seat up to 160 people for a casual event or a more intimate 40 for a for-mal dinner function. Two Busi-ness Clubs can host up to 250 people for a dinner and the airy atriums can hold up to 700 people for a cocktail function. It’s also ideal for sporting events and concerts, of course, with a staging system, intelligent light-ing and sound system that can be hired to support an event.

EVENT PLANNERSPMG Events & Promotions is a well-established business that organises all types of events, conferences and exhibitions, with divisions covering decor, marquee hire, venue inspection, exhibition stand design and sort-

ing out accommodation for del-egates. On the entertainment side it can book motivational speakers, industrial theatre per-formers, singers and dancers, and a technical division supplies the appropriate sound, lighting and video facilities.

FOODTHE aptly named Durban Cater-ers and Event Organisers prom-ises a full planning service for corporate and private events. Its team can dream up a theme for an event based on your wishes, sort out the invitations, decor, entertainment, venue or marquee, and run the bar and supply the food. One of its most popular menus revolves around a lamb spit braai.

GOLFINGCAPITALISE on Durban’s sub-tropical weather by holding a golf day instead of a normal meeting. Better still, combine the two. Durban Country Club ranks as one of the top courses in the country and the elegant white gabled clubhouse boasts a range of function rooms for meetings first and dinners af-terwards. Eight different ven-ues can accommodate groups from 10 to 250 people, and the club’s function coordinator helps with the logistics. For golf days the Country Club provides registration tables, scoring staff, marshals, caddies and photog-

raphy, and it also caters for the lunches, dinners and prize giv-ing ceremonies. The Waterman bar overlooking the first tee and the 18th green has panoramic views of the Indian Ocean too, reminding you that business can often be a pleasure.

ON THE BEACHDURBAN has brilliant beaches, so make the most of them by having a party on the sand. Star Hire International specialises in hiring out and setting up mar-quees and aluminium frame

tents complete with glass pan-els and doors so you don’t feel like you’re roughing it. They also lay carpets or flooring and fur-nish the temporary venue with tables and chairs, barstools, linen, crockery and cutlery. They can build you a stage in-side the marquee, then erect picket fencing outside to make it look pretty and toilets to make it practical.

Lesley Stones

A QUICK LOOK AT EVENTING IN DURBAN

Durban Beachfront

Page 8: The Event November 2011

8

A QUICK LOOK AT EVENTING IN JOHANNESBURG

EVENTSWHETHER you’re organising a Coldplay concert for 64,000 fans or a cocktail party for 20 private clients, Johannesburg has the most mind-boggling choice of venues and eventing facilities in the country.

WHERE TO START?THE internet is the obvious place to search for everything your event will need, but where do you start? Try Joburg Tourism,

which offers a comprehensive outlook on services available in the City of Gold.

VENUESIF you want to go big and hold an event for 3,000 people or more, Gallagher Convention Centre or Sandton Convention Centre (SCC) are the two choices. Big-ger than that and you’re looking at a sports stadium run by Sta-dium Management South Africa, which can hire you Soccer City to seat 88 500, or smaller stadia

for rallies and music festivals. The Coca-Cola dome is popular for exhibitions and trade fairs, with plenty of parking and a reason-ably central location. More un-usual venues are the SAB World of Beer and the Forum at Turbine Hall, both in popular and increas-ingly safe Newtown.

Turbine Hall has rooms to host exhibitions and conferences for 10-500 people, dinners for al-most 400 and cocktail parties for 1000. The hall dates back to the industrial heritage of the 1920s, although its Champagne Bar is anything but working class.

SOUND AND LIGHTINGGEARHOUSE started out with a little equipment and a lot of imagination, and now has more state-of-the-art equipment and experience than any other event technical supplier in the country. It builds stages, rigs up sound and lighting equipment, and provides the systems that support many of the largest concerts in the coun-try. It won’t say no to supporting a business event or a small-screen presentation either.

STAND BUILDERSIF you’re taking part in an exhi-bition, you may need to build your own stand – and you don’t want to be outclassed by your rivals. Set Squared loves to build sets and backdrops for the film industry, but finds more oppor-tunities in designing and build-

ing stands for exhibitions, as well as offering stage building and shopfitting services.

EAT IT UPJOHANNESBURG has numerous excellent catering companies, including By Word Of Mouth and its team of creative chefs. The size of the event is irrelevant, as they’ll impress at a formal banquet or a dinner for eight. The food is fabu-lous and the service slick, as the company’s offerings include designing menus, hiring tables, chairs, crockery and cutlery and supplying the waiters and front of house managers. To ensure everything is of the same calibre, By Word Of Mouth branched out into beverages, event designing, invitations, flower arrangements, décor and even operates an historical venue, Hazeldene Hall, for people who want them to ca-ter their party but can’t decide where to hold it.

They have an unusual col-lection of portable venues too, and can set up anything from a gazebo for a tea party to a transparent cathedral under the African sky.

DRINK IT UPHAVING a party doesn’t neces-sarily involve copious amount of alcohol, but the two do gener-ally coincide. Keep it classy with Liquid Chefs, a mobile bar ser-vice that specialises in cocktails but isn’t above pulling pints or

stirring up smoothies. The masters of mixology shake it up at many corporate functions, product launches, year-end bashes and even bachelorette parties, be-cause some of their staff look as good as the drinks taste.

ENTERTAINMENTWHETHER you want men on stilts, a wicked comedian or a full troupe of tap dancers, know-ing the people who know the people is crucial. A good MC or guest speaker is often key to a nicely flowing event, which makes Prime Talent a handy re-source. Their repertoire of well-known faces includes film guru Barry Ronge and radio presenters Bruce Whitfield and John Robbie. For a merry evening Corporate Entertainment SA has a range of top comics on its database as well as magicians, bands and dancers who can choreograph a custom-made show.

ACCESSORIESTHE delightfully quaint Prop-stars can hire you anything from feather boas to a New York taxi, as well as entirely practical ac-cessories such as chairs, tables, stages, room dividers and cock-tail bars. Often it’s the little touch-es that make the difference, though, with offbeat and imagi-native décor that cements the theme of the event and takes it to a higher level.

Lesley Stones

The Wine Garden at Gallagher Convention Centre

Page 9: The Event November 2011

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EVENTSCAPE Town has a reputation for being a creative hub, not only because we were a final-ist for World Design Capital, or because Capetonians tend to draw inspiration from the city in everything we do, but also because the city has a range of creative spaces and ser-vices making it an attractive alternative to other, more tra-ditional meeting destinations.

WHERE TO START?THE first stop for any meeting or event planner is undoubt-edly the Cape Town Conven-tion Bureau, a strategic busi-ness unit of Cape Town Routes Unlimited, the official tourism destination marketing organ-isation for Cape Town and the Western Cape. The bureau provides destina-tion expertise and support to associations, corporates, pro-fessional conference organ-isers, event organisers and destination management companies. Since its incep-tion in 1999, the bureau has achieved great success, with numerous conferences having been hosted in the city since then.

A stop at Cape Town Tour-ism is a good way to get an idea of what’s happening in the city.

VENUESCAPE Town’s premier meetings venue and exhibition space is undoubtedly the CTICC which boasts 56 000 square meters of usable space. 2015 will see the completion of CTICC 2, effec-tively doubling the capacity for the centre.

If you’re looking for some-thing more unusual why not try the Two Oceans aquarium which has a fully geared func-tion and banqueting depart-ment to help put on a killer event among the fishes. The team recently hosted the Flash Republic Halloween party for over 500 guests.

There is also a host of ho-tels situated in and around the city centre as well the Pavilion Conference Centre, a stones’s throw from the V&A Waterfront.

WINEWHY stop at the city? The pic-turesque winelands village of Franschhoek hosts approxi-mately an event a month, such as Franschhoek Uncorked, The Franschhoek Literary Fes-tival, The Bastille Festival and the Magic of Bubbles Cham-pagne Festival. The main street can handle a capacity of 5 000 people, making it an ide-al location for smaller expos and festivals. There are mul-tiple hotels and guesthouses in the area to accommodate guests. And besides, a meet-

ing amidst the mountains and vineyards is better than a city hotel any day.

DECORTHE Petals Group consists of a team of creative designers specialising in decor, plan-ing and staging of corporate events or private parties. The team pride themselves on be-ing able to tranform ordinary spaces into sumptuous theatri-cal environments.

TEAMBUILDINGCREATING a dynamic team calls for a dynamic leader and who better than the charis-matic South African personal-ity, Ferdiannd Rabie?

Ferdi is the owner of Ferdi-nand’s Tours, a tour operator that covers wine, cultural and golf tours as well as corporate events and team building, all with Ferdi’s signature love of life style. “I understand clients and their needs and have had first hand experience in or-ganising and booking events.

Over the past year, Ferdi-nand’s Tours have concentrat-ed more on corporate events and have built up a huge cli-ent base. Some of our major clients are Nashua, Sanlam, FNB, ABSA, KPMG to name just a few. I have been person-ally involved in all of our big events, from the planning to the actual hosting and have had no complaints so far,” says Ferdi.

Sally Fink

A QUICK LOOK AT EVENTING IN CAPE TOWN

Cape Town

Page 10: The Event November 2011

10

NovemberAlice in Wonderland pantoFrom 1 November, Suncoast Casino & Entertainment World, Durban

SABC Crown Gospel Awards 1-6 November, IcC Durban

Jonathan Butler 2 November, Carnival City, Big Top Arena, Johannesburg

FNB Whisky Live Festival2-4 November, CTICC, Cape Town

Cape Town Military Tattoo2-5 November, Castle of Good Hope, Cape Town

CrashDance2-6 November, State Theatre, Pretoria, Gauteng

Bloom fashion show and auction3 November, Civic Centre, cape Town

EXSA Annual Awards3 November, Sandton Convention Centre, Johannesburg

ENCHA Trade Fair3-5 November, Sandton Convention Centre, Johannesburg, Gauteng

Jonathan Butler 4 November, Grand Arena, Grand West, Cape Town

The Fabulous French Friday Market4 November, Alliance Française of Cape Town, Cape Town

Trinity Presents Goldfi sh Live4 November, Trinity Restaurant & Superclub, Green Point, Cape Town

Cape Dairy Experience4-5 November, sandringham Farm, Stellenbosch, Western Cape

Contego Wines2Whales MTB Adventure 4-6 November, Lourensford Wine Estate, Somerset West, Western Cape

Your Family Creative Crafts & Arts Expo with Christmas Twist4-6 November, Kempton Park, Gauteng

Sarie Kos Extravaganza5 November, CTICC, Cape Town

Julio Iglesias5-6 November, Carnival City, JHB

Living Amongst the Stars5 November, Maropeng, Johannesburg, Gauteng

ZONE Festival5 November, Buffalo Drift, Ruigetvlei Farm

The Offi cial Wine Wobble5 November, Oude Libertas Amphitheatre, Stellenbosch, Western Cape

LiquidBASS Version High 55 November, Emerald Casino Resort, Vanderbijlpark, Gauteng

Soweto Marathon6 November, Soweto, Gauteng

Global Diabetes Walk6 November, Durban Beachfront, KwaZulu Natal

Mediaeval Fayre6 November, Pretoria Showgrounds, Pretoria, Gauteng

The Mike Campbell 18 Piece Band ft. Melanie Scholtz7 November, Trinity Restaurant & Superclub, Green Point, Cape Town

SERA Focus Area Workshop7 November, CSIR, Pretoria

CSIR MSM Workshop7 November, CSIR, Pretoria

The Loeries Travelling Exhibition7–11 November, DV8 Saatchi & Saatchi, Namibia

Julio Iglesias8 November, GrandWest, Cape Town

Africom8-10 November, CTICC, Cape Town

Freshlyground 10 Year Birthday Tour9 November, The Lyric At Gold Reef City Casino, Johannesburg

Environmental Management in Tourism Conference9-10 November, Sandton Convention Centre, Johannesburg

FNB Whisky Live Festival9-11 November, Sandton Convention Centre, Johannesburg

Flick, Pick & Mix10 November, The Fugard Theatre, District 6, Cape Town

BME Conference10 November, CSIR, Pretoria

Extreme Fighting Championships10 November, Coca-Cola dome, Johannesburg

AgriWorks Farmers Expo10-11 November, Van der Stel Sport Grounds, Stellenbosch

Dan Patlansky and Farryl Purkiss 11 November, Durbanville Hills Wines, Cape Town

Eleven – a Requiem to a Parent 11 November, St. George’s Cathedral, Wale Street, Cape Town

The Music Travel Earth Event11 November, The Warehouse, Randburg, Johannesburg

Swartland Revolution11-12 November, Riebeek Kasteel, Western Cape

Janet Jackson11-12 November, Montecasino, Johannesburg

Audio Video & Appliance expo11-13 November, SCC, Johannesburg

Durban Youth Fashion Week12 November, Max Institute of Fashion Art, Gateway, Durban

Freshlyground 10 Year Birthday Tour12 November, Meropa Casino, Polokwane, Limpopo

Janet Jackson15 November, GrandWest, Cape Town

IP Africa15-16 November, SCC, Johannesburg

Africa Electricity 15-17 November, Gallagher Convention Centre, JHB

Emergency Medicine in the Developing World Conference15-17 November, CTICC, Cape Town

Food, Foodie and Food Films 16 November, Freeworld Design Centre, Cape Town

ATF - Textile & Footwear Trade Fair16-18 November, CTICC, Cape Town

Armscor17 November, CSIR, Pretoria

ABSA Cherry Festival17-19 November, Ficksburg Festival Grounds, Ficksburg, Free State

AFDA Film Festival18-19 November, Cinema Nouveau Rosebank Mall, Sandton, JHB

The Green Expo18-20 November, CTICC, Cape Town

The Freedom to Create Prize Concert19 November, Kirstenbosch, Cape Town

Musiq Soulchild Concert19 November, Coca Cola Dome, Johannesburg, Gauteng

DIARISE

NOVEMBERATF – 13th International Apparel, Textile, Footwear & Machinery

Trade Exhibition1 November, CTICC, Cape Town

ITEX1 November, Fairground Holdings,

Botswana

NSBC Annual Dinner & Small Business Champion Awards

2 November, Gauteng

EXSA Annual Awards3 November, Sandton Convention

Centre, Johannesburg

ICCA Congress & Exhibition5-9 November, Leipzig, Germany

WTM7 November, Cape Town,

Western Cape

The Loeries Travelling Exhibition7–11 November, DV8 Saatchi &

Saatchi, Namibia

World Travel Market7-10 November, London,

United Kingdom

International Banking Conference 10-14 November, UNISA, Durban,

KwaZulu Natal

FICP Annual Conference13-16 November, Miami, USA

2nd International Conference on Human Rights Education

14 November, University of KwaZulu Natal, Durban

IP Africa15 November, Sandton

Convention Centre, Gauteng

Emergency Medicine in the Developing World

15-17 November, CTICC, Cape Town

Africa Electricity 15–17 November, Gallagher

Convention Centre, Gauteng

EnviroCon17-18 November, Hartebeespoort

Dam, Gauteng, South Africa

Information Security Expo & Conference

17-18 November, Johannesburg, Gauteng

Cape Town Entrepreneurship Week

17-19 November, City Hall, Cape Town

Limpopo Small Business Summit 21-23 November, Oasis Lodge

and Conference Centre, Mokopane, Limpopo

EVENT LISTINGS

DISCLAIMER: Opinions expressed in The Event do not necessarily represent the offi cial viewpoint of the editor or the publisher, while inclusion of adverts/advertising features does not imply endorsement of any business, product or service. Copyright of this material is reserved. While every effort has been made to ensure the accuracy of the information contained in this publication, The Event and/or its employees may not be held liable or responsible for any act or ommission committed by any person, including a juristic person, referred to in this publication. It and they furthermore accept(s) no responsibility for any liability arising out of any reliance that a reader of this publication places on the contents of this publication.

• PUBLISHER: Film & Event Publishing

• ADDRESS: 57 2nd Avenue, Harfi eld Village, Claremont,Cape Town

• PHONE: +27 21 674 0646 • FAX: +27 21 674 6691

• PUBLISHER: Lance Gibbons (lance@fi lmeventpublishing.co.za)

• EDITOR: Sally Fink (sally@fi lmeventpublishing.co.za)

• COPY EDITOR: Kate Hodges ([email protected])

• ONLINE CO-ORDINATOR: Charl Fourie (charl@fi lmeventpublishing.co.za)

• DESIGNER: Jess Novotná (jess@fi lmeventpublishing.co.za)

• SALES: Rhoda Webb ([email protected])

• HEAD OF PRODUCTION: Nadia Samsodien (nadia@fi lmeventpublishing.co.za)

December booking deadline9 November 2011

December material deadline11 November 2011

twitter.com/TheEventSAwww.facebook.com/Event.Newspaper

Join us

FNB Whisky Live Festival takes place from 9-11 November at Sandton Convention Centre

Page 11: The Event November 2011

11

The Old Mutual Summer Sunset Concerts: Locnville and Jax Panik 20 November, Kirstenbosch, Cape Town

Momentum 94.7 Cycle Challenge 20 November, Johannesburg, Gauteng

The CIO Show Africa21-24 November, The Michelangelo Hotel, Sandton, Gauteng

The Food Safety Conference22-24 November, The Wanderers Club, Illovo, Gauteng

Apricot Picking At De Krans 23 November- 7 December, De Krans Wine Cellar, Calitzdorp

Freshlyground 10 Year Birthday Tour23 November, Boardwalk Casino Amphitheatre, Port Elizabeth

Freshlyground 10 Year Birthday Tour23 November, CTICC, Cape Town

Beer Essentials24-26 November, Sandton Convention Centre, Johannesburg

The Baby Expo MamaMagic24-27 November, Coca-Cola dome, Johannesburg

SA Open Championships24-27 November, Serengeti Golf and Wildlife Estate, Kempton Park

4U Rage Festival25 November- 10 December, Umhlanga, Ballito, Plettenberg Bay

Synergy Live Music Festival25-27 November, Boschendal Wine Estate, Franschhoek

FoodWineDesign Fair 25-27 November, Hyde Park Corner, Gauteng

The Cape Town Festival of Beer25-27 November, Hamilton’s Rugby Club, Cape Town

East Rand Rocks Music Festival26 November, Springs Old Boys Club, Springs

An Evening With Josh Groban26-27 November, Sun City Superbowl, Sun City, North-West

Faerie Realm Midsummer Festival of Enchantment26-28 Riversands Farm, Fourways

BookEx26-28 Sandton Convention Centre, Sandown, Gauteng

The Old Mutual Summer Sunset Concerts: Van Coke Kartel, Jack Parow, Die Heuwels Fantasties & JR 27 November, Kirstenbosch, Cape Town

17th Conference of Parties of United Nations Framework Convention on Climate Change (COP17)28 November-9 December, ICC Durban

Joburg Luxury29 November- 2 December, Sandton Convention Centre, Johannesburg

An Evening With Josh Groban29-30 November, The Fields At Nelson Mandela Bay Stadium, Port Elizabeth

DecemberAn Evening With Josh Groban2 December, Sun City Superbowl, Sun City, North-West

Jingle Bells Rock2 December, Paarl Amphitheatre, Paarl, Western Cape

The DigitalLife Expo 2-4 December, Coca-Cola dome, Northgate

‘Magic of Bubbles’ Cap Classique and Champagne Festival 2-4 December, Franschhoek

Die Burger Cycle Tour4 December, Stellenbosch, W Cape

The Old Mutual Summer Sunset Concerts: Lira4 December, Kirstenbosch, Cape Town

Carols on The Square5 December, Nelson Mandela Square, Sandton, Gauteng

Lil Wayne7 December, Bellville Velodrome, Cape Town

Jimmy Carr8 December, Grand Arena, Grand West, Cape Town, Western Cape

Lil Wayne9 December, The Coca-Cola Dome, Johannesburg, Gauteng

Canon SA Expo9-11 December, SCC, Johannesburg

Jimmy Carr10 December, Sandton ICC, Johannesburg, Gauteng

Durban Wine Festival10 December, Munies Hockey Club, Durban, Kwazulu-Natal

East Rand Summer Festival10-12 December, Boksburg, Gauteng

The Old Mutual Summer Sunset Concerts: The Parlotones11 December, Kirstenbosch, Cape Town

The Games and Gadget Expo 15-18 December, Good Hope Centre, Cape Town, Western Cape

Cape Town Bike Festival 16-18 December, Cape Town Stadium, Cape Town

Vodacom Jazz Picnic16 December, Kempton Park, Gauteng

Knysna Rocks Music Festival23 December, Knysna Sports Ground, Knysna, Western Cape

Al-Ansaar Souk23 December - 1 January, ICC Durban, KwaZulu Nata

The Old Mutual Summer Sunset Concerts: Zebra & Giraffe26 December, Kirstenbosch, Cape Town

Garden of Lights28 December - 3 January, Kempton Park, Gauteng

BOO!29 December, Mercury Live & Lounge, Cape Town

Kirstenbosch Amarula New Year’s Eve Concert with Prime Circle31 December, Kirstenbosch, Cape Town, Western Cape

JanuaryThe Old Mutual Summer Sunset Concerts: Mango Groove1 January, Kirstenbosch, Cape Town

The Phantom of the Opera3-8 January, Artscape Theatre, Cape Town

The Old Mutual Summer Sunset Concerts: Plush and The Graeme Watkins Project8 January, Cape Town, Kirstenbosch

The Old Mutual Summer Sunset Concerts: Johnny Clegg15 January, Kirstenbosch, Cape Town

EVENT LISTINGS

NOVEMBERThe CIO Show Africa21-24 November, The

Michelangelo Hotel, Sandton, Gauteng

The Food Safety Conference22-24 November, The Wanderers

Club, Illovo, Gauteng

Chamber Forum24 November, TBC

Construction Management 4027-29 November, NMMU, Port

Elizabeth, Eastern Cape

2nd Annual Women In Engineering Convention

28-30 November, Gold Reef City, Johannesburg, Gauteng

Manufacturing Show Africa28 November - 1 December, Sandton Convention Centre,

Gauteng

CEO Indaba on Climate Change28 November - 2 December, ICC

Durban, KwaZulu Natal

17th Conference of Parties of United Nations Framework

Convention on Climate Change (COP17)

28 November-9 December, ICC Durban

ETF & Indexing Investments Africa 29-30 November

The Michelangelo Hotel, Sandton, Gauteng

Investments in Africa 29-30 November

Radisson, Sandton, Gauteng

Provinces United Conference 201129 November - 1 December

Barcelona, Spain

EIBTM29 November - 1 December

Barcelona, Spain

Africa Meet Africa Conference29 November, Birchwood Hotel

& OR Conference Centre, Johannesburg, Gauteng

HELTASA29 November - 2 December,

NMMU, Post Elizabeth, Eastern Cape

Virology Africa29 November - 2 December, Graduate School of Business,

Cape Town

China Sourcing Fairs30 November - 2 December,

Gallagher Convention Centre, Gauteng

For more or to add your own: www.theevent.co.za/diarise

[email protected]

DIARISE

Lira will be performing at the Old Mutual Summer Concert on 4 December 2011

Page 12: The Event November 2011

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THEATRECOFFEEBEANS Routes is slowly but surely creeping deeper into the character of the Mother City by expanding their unusual and intimate tours.

COFFEEBEANS’ various tours take visitors into the homes of Capetonian

artists, musicians, poets, garden-ers, entrepreneurs, journalists and even praise-singers. The concept behind Coffeebeans Routes is that visitors get a personal insight into the lives of locals, on their home turf. Some of the routes include Cape Town Jazz Safari, Cape Town Fashion, Township Futures, Storytelling, and Cape Town Cuisine. Typically, visitors

will get to catch a less familiar glimpse of Gugulethu, Hout Bay, Woodstock, Nyanga, Khayelit-sha Sea Point, Simonstown, Philip-pi, Diep River and Manenberg; to name but a few.

The Secrets of the Baxter is their latest addition. This expe-rience includes a taste of the Cape dinner, behind-the-scenes tour, show, and the possibility of hanging out with some of the performers after the show at the Theatre bar.

Iain Harris is the brain behind the company that was launched in 2008. He explains how Se-crets of the Baxter came about. “Michelle Constant, the CEO of Business Arts South Africa, came on one of our Jazz Safari tours,” says Iain. “A day later she met

Lara Foot, CEO of the Baxter, and after their conversation told Lara that she needed to connect with us. We did. We looked at some possibilities. We did some testing of the format and the stories. It’s new, so we’re still tweaking here and there.”

Iain says it’s still early days to comment on how the tourism market is receiving it but the re-sponse from those they have in-vited - industry players and the press - has been great. “Theatre is excluded from tourism,” says Iain. “Very few international visi-tors come to our theatres, which is a loss to both them and us. Secrets of the Baxter is a prod-uct designed to tell stories of our theatre; behind the scenes and on stage. So it fills that gap, and I think we have something that will become popular.”

“In the new economy, our gold is not under the ground. It is on top,” Iain explains, “Our gold is human capital. It is skill, ideas and expression that can grow our economy. Culture is the channel for identity. Identity and self-confidence, are the back-bones of a thriving economy.” Iain says. Typically their guests are well-traveled, well-educated, eccentric and curious.

Their Storytelling Route is a very entertaining way for visi-tors to get insights into the psy-che of South Africans. Such a route typically includes a visit to the homes of two different story

tellers with dinner, coffees and night caps included. One of the storytellers en-route is Sam-kelo Tukulula, a praise-singer in Montclare. Others include per-former Janine van Rooy (aka Blaq Pearl) and Hazel Allies, who is a journalist from Bonteheuwel.

On the Musical Dinner Tour visitors get the opportunity to dine in the home of a resident Capetonian, experience local cuisine, wine, and then a bit of lo-cal music and even some danc-ing in the house’s garden.

The Township Futures Tours include visits to Langa, Manen-berg, Khayelitsha, Guguletu, and Rylands –“which was a sand dune with zinc houses many years back,” Iain explains, “and it is now full of Taj Mahals, so we like our visitors to get a perspec-tive on what things can become. We want to see how places connect, or don’t. We want to explore the city from the point of view of the townships being centres, rather than, as tourism puts it – ‘places on the periphery where the real people live’. Like everybody who doesn’t live in a township isn’t real? We want to play between the lines of these generally accepted misnomers.”

Iain says he is happy with Coffeebeans Routes’ progress. “Look at where Cape Town Tourism is positioning the city – a place about its stories as much as its natural beauty. So, the space we’ve been working in, creating

experiences around the stories of the city, is a space that is becom-ing more and more recognised as the future. Once you open up tourism to the stories of the city, the possibilities become endless. Tourism becomes more relevant and more engaging, both for us as locals and for the visitor. So yes, there is a growing appetite for cultural or creative tourism. There’s nothing wrong with great sightseeing. The thing is that there is more. We have been offering the more for a while now, and I am delighted that the more is slowly becoming the main-stream. We are certainly, in a tan-gible way, contributing to a new wave of thinking that is shaping new ways of doing things. And over time that will contribute to urban-regeneration.”

In 2009, Coffeebeans Routes worked with the African Arts In-stitute to build a business plan for a set of Pan-African Festival tours. “We are slowly working on making these a reality,” says Iain, “There are great possibilities. So we have a plan to expand on a Pan-African basis, but the first step is creating a presence in Johannesburg. Jozi is a good gateway for us. We are not rush-ing. We still need a period of sustained success to be able to show that not what do has legs and legs to stand anywhere. So probably around 2014 we’ll start playing in Jozi.”

Astrid Stark

BRINGING TOUR OPERATING CLOSER TO THE ARTS

Dame Helen Suzman

Page 13: The Event November 2011

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EVENTSROCKING the Daisies is posi-tioning itself as a premier green event, paving the way for others to follow.

ROCKING the Daisies is be-coming one of the most popular music festivals in

the country, not only because of the line up of ocal and inter-national bands, including head-lining act Band of Skulls, but also because it caters to a variety of demographics.

Traditional musical festivals, such as Oppikoppi, tend to at-tract a more hardcore clientele – that segment of under 25s that can’t think of anything better than to spend three mud-caked days in the boiling heat, partying like its 1999. Rocking the Daisies has set its sights a little higher, aiming to attract not only the se-rious partygoers but also families and a somewhat older crowd by offering activities such as wine tasting, film festivals and desig-nated kiddies areas.

Sponsors have also bought into the idea, which is why Red Hot Events came on board to kit out the Brutal Fruit Daisy Den – a dedicated bathroom and rest area for ladies, while Wrigleys built a custom viewing area in front of main stage with comfort-able shaded seating and addi-tional bar. Fish Eagle Brandy had a similar idea.

Once again the Kreef Hotel was on hand for those camp-ers not too keen on roughing it. South African Breweries (SAB) took the idea of VIP camping to heart, providing exclusive tents with double beds and butlers to VIP guests. SAB also spon-sored various hydration stations throughout the festival which many were grateful for in the scorching heat. And for those not content with portaloos? Wo-shbox was on hand with clean portable toilet facilities ( at a small fee of course).

Organisers Seed Experiences, formerly known as Complete Events, have also aimed to re-duce the carbon footprint of RTD by calling on the services of Icol-ogie to conduct an eco audit for the past three years. Icologie’s Grace Stead explains that plan-ning for the event begins a year in advance. She and her team look at factors such as energy ef-

ficiency and renewable energy such as tapping into the energy produced by the nearby Darling Wind Farm.

Grace explains that all waste separation is done on site, and then transported to a recycling plant nearby. Organisers re-duced the amount of tickets to 5000 to manage the effect of festival goers. They also offered a reduced rate to ticket hold-ers who chose to walk or cycle to the event. Approximately 200 took up the challenge. Last year’s greening efforts earned Rocking the Daisies a SA Climate Change Leadership Award.

Entry management was made simpler by designated Webtickets lines where tick-ets and Webticket cards were scanned for easy movement of attendees through the lines. Parking was also neatly organ-ised with no congestion upon entering and leaving the event.

Organisers decided to separate the parking from the camping area, which assisted in making the camping experience a lot more pleasant for all involved. Except for a few hiccups, such as ATM failure and some staff of the hydration stations refusing to pro-vide water to anyone without a sponsored SAB bottle, the event was exceptionally well planned.

Rocking the Daisies featured multiple stages with a line up of over 20 artists including Civil Twi-light, Prime Circle, The Arrows, Jack Parow, Just Jinger, Lark, Ga-

zelle and Tumi and the Volume. Gearhouse were responsible for building the main stage for the event and provided an impres-sive light display during South African rockers, Prime Circle’s, performance.

The Jozi cousin of the festival, Rocking the Gardens, will not take place this year, but Sowing the Seeds will take place next year in Joburg and Durban.

Rocking the Daisies (RTD) took place from 7-9 October 2011 at Cloof Wine Estate in Darling.

Sally Fink

RE-INVENTING THE MUSIC FESTIVALRocking the Daisies ©

Warr Talm

arkes

We’re distributing 4 000 copies a month free via bulk distribution at event industry organisations and associations; key industry meeting points like convention centres, hotels and rental houses; and at key industry events. This means we’ll remain the most read events industry trade publication.

After seven years of carrying the cost of mailing another 4 000 copies direct to everyone else, we’re asking for subscriptions to help us cover our rising distribution costs.

Subscribe now for just R22.80 pm to keep receiving your copy, delivered to your door every month.

Please contact us for a subscription debit order form: [email protected] or 021 674 0646.

Page 14: The Event November 2011

14

Sustainability NewsCTICC FIRST IN AFRICA TO ALIGN ITS REPORTING TO GRI

ANOTHER DIAMOND ARROW FOR JOBURG

GREEN

THE Cape Town International Convention Centre (CTICC) is the fi rst convention centre in Africa to have had its sustain-able initiatives aligned to the Global Reporting Initiative (GRI) framework.

SPEAKING at the centre’s Annual Results Press Con-ference in October, CTICC

chief executive offi cer, Rashid Toefy, says “As a convention centre, whose values are en-trenched around economic, social and environmental ad-vancement, sustainability con-

siderations permeate every as-pect of our business. It’s what drives us to innovate, create op-portunities and effect change in the meetings and events in-dustry in terms of sustainability”.

“Aligning our reporting standards to GRI was the fi nal step in the centre’s journey to achieving complete sustain-

ability,” says Rashid. “The fi rst step was making a commit-ment to becoming sustainable, and then putting international measures in place to achieve these objectives, like ISO 14001 (Environmental Management) standards and then lastly to be able to effectively measure and report on progress on these initiatives. The centre has suc-cessfully met and exceeded all three objectives, achieving its goal of being a leading en-vironmentally sustainable con-vention centre.”

“Embedding sustainability into your long term strategy is vital if you want people to in-vest in you. If you don’t have sustainability at the core of your operations, society will reject your products and services,” he added. “Ethical considerations are a key driving factor behind consumer behaviour and being GRI checked means that our organisation has met the most stringent regulatory require-ments possible in terms of fair, sustainable and ethical business practices.”

“South Africa is one of the world’s leaders in terms of cor-

porate governance and it’s fi tting that Cape Town is one of the few cities in the world that boasts a convention cen-tre that has been checked by GRI,” says Rashid.

CTICC has produced a com-prehensive sustainability report that measures the centre’s suc-cesses in terms of its sustainability accolades, which include being one of the few international con-vention centres to belong to the United Nations Global Compact and the Green Meetings Industry Council.

Rashid concluded that while the centre has made signifi cant strides towards achieving its sus-tainability objectives both local-ly and internationally the chal-lenge that lies ahead is how to further enhance and improve in order to take sustainability to the next level and further raise the bar for the meetings and events industry.

The GRI is a global network-based organisation that pro-duces a comprehensive inter-national sustainability reporting framework for leading organi-sations.

Sally Fink

GREEN

THE Johannesburg Tourism Company (JTC) has received the PMR Diamond Arrow Award for the second consec-utive year, for the company which has done the most to promote tourism and conser-vation in Johannesburg.

“THE JTC team is a small, dedicated team of indi-viduals who are passion-

ate about their work, and it is wonderfully encouraging to receive this type of unsolicited recognition from our peers and stakeholders,” says JTC CEO, Lindiwe Kwele.

The Diamond Arrow is the highest award in the category (and overall) winner for the company which has done the

most in the City of Johannes-burg during the past year to promote tourism and conserva-tion. Category achievers were rated in an annual survey - by 250 CEOs, MDs, owners of com-panies, company directors and senior local and provincial gov-ernment offi cials – on contribu-tion to the economic growth and development of the City of Johannesburg.

In terms of the recently-launched Mayoral Outreach campaign to discuss the City’s Growth and Development Strategy 2040, tourism remains an economic growth impera-tive on the City’s agenda. “It is an important catalyst to en-courage the development of the SMME sector in order to encourage the growth and development of a vibrant sec-ond economy,” says Lindiwe.

“It is the Johannesburg Tourism Company’s mission to attract visitors to our city, encourage them to stay longer, spend more, improve seasonality pat-terns and the spread of visitors across the City. As the city’s destination marketing organi-sation, JTC therefore remains focused on positioning Johan-nesburg not only as the conti-nent’s leading business hub, but also as an exciting, vibrant year-round destination for sig-nature events, lifestyle, the arts, culture, fashion, sports – and of course, mega-events.”

The annual Professional Management Review maga-zine’s Africa Leaders and Achievers Awards Breakfast was held at The Hyatt Regen-cy on 3 October 2011.

Sally Fink

CTICC

The City of Johannesburg

15

SUPPLIER PROFILEEVENT organisers have a lot on their plate. The least of their worries should be tickets. Webt-ickets offers a complete ticket management system that sim-plifies pre-sales, access control, and even visitor number man-agement.

“WEBTICKETS offers the full ticketing service; from on-line sales to ticketing at the

door. Everything is done online, so event organisers can monitor sales in real time and record visi-tor numbers to the second,” says Webtickets Christy Turner.

The online event manage-ment system allows event organ-isers to control the details of their event themselves through the client portal as well as access vital information like client data-bases and busy/slow show times. Event organisers can also con-trol the issue of complimentary tickets themselves, and monitor how many tickets were compli-mentary, how many were allo-cated to the media, how many were purchased online and how many were bought at the door. This information is available in real time, 24/7.

“Whether event organisers want to sell tickets, register at-tendees or communicate with their customer base, Webtick-ets can offer a unique solution,” says Christy.

An added incentive for com-panies to use the service is that the e-ticket offers advertising space as it is in A4 format.

Webtickets receives 100 000 unique visitors a month and sells approximately two million tickets a year (this works out to approxi-mately 5000 tickets a day). There are currently 200 000 customers registered on the site and the number is growing.

What makes Webtickets an attractive alternative to other ticket providers is the conveni-ence it offers customers. Each ticket has a unique barcode that can be printed at home or the office or sent directly to a cellphone where it can be scanned for entry into an event. This eliminates the need to visit a supermarket to pick up tick-ets and shortens queues at the event itself.

Webtickets have also intro-duced the Webtickets card

which allows customers to pur-chase event tickets online, the details of which will be loaded-straight onto the card that can be used time and time again.

These cards can also be branded, such as the Go Cape Town card that grants access to the Table Mountain Cable Car, the Two Oceans Aquarium and the City Sightseeing bus; as well as the Cable Way card for the Table Mountain Cable Car.

Onsite services include elec-tronic point of sales systems that tie in with the website as well as a professional staff compliment to facilitate entry and take custody of funds on behalf of clients. “We take care of all front of house ac-tivities and pre sales to take the pressure off event organisers at events,” says Christy.

Webtickets is also integrated with the IT infrastructure of the major convention centres, which lessens the risk of technical issues at events.

“The overall message we’d like to get across to event organ-isers is that we are a dedicated wholesale ticketing solution that operates across multiple sectors, and we are especially strong in the tourism and entertainment sectors,” says Webtickets Jona-than Wayne.

Webtickets has a credible track record, and are the exclu-sive ticket provider for among others, Rocking the Daisies; Whisky Live Festival; Soweto Wine Festival; Old Mutual Kirstenbosch Summer Concerts; The J&B Met and official 5Fm events.

“Table Mountain Aerial Ca-bleway had been looking for some time for a local supplier that could design and imple-ment an on-line ticketing system that would suit our very unique needs. Webtickets were able to understand our need and de-signed a system that was flexible and adaptable to our customer needs, business requirements and regulatory control. The sys-tem implemented was quicker and more user friendly than the imported system we had to work with in the past,” says Sabine Lehmann, CEO, Table Mountain Aerial Cableway

For more information visit www.webtickets.co.za.

Sally Fink

COMPREHENSIVE ONLINE TICKETING SOLUTION FOR EVENTS

CTICC FIRST IN AFRICA TO ALIGN ITS REPORTING TO GRI

Photo & Film Expo

Page 15: The Event November 2011

15

SUPPLIER PROFILEEVENT organisers have a lot on their plate. The least of their worries should be tickets. Webt-ickets offers a complete ticket management system that sim-plifies pre-sales, access control, and even visitor number man-agement.

“WEBTICKETS offers the full ticketing service; from on-line sales to ticketing at the

door. Everything is done online, so event organisers can monitor sales in real time and record visi-tor numbers to the second,” says Webtickets Christy Turner.

The online event manage-ment system allows event organ-isers to control the details of their event themselves through the client portal as well as access vital information like client data-bases and busy/slow show times. Event organisers can also con-trol the issue of complimentary tickets themselves, and monitor how many tickets were compli-mentary, how many were allo-cated to the media, how many were purchased online and how many were bought at the door. This information is available in real time, 24/7.

“Whether event organisers want to sell tickets, register at-tendees or communicate with their customer base, Webtick-ets can offer a unique solution,” says Christy.

An added incentive for com-panies to use the service is that the e-ticket offers advertising space as it is in A4 format.

Webtickets receives 100 000 unique visitors a month and sells approximately two million tickets a year (this works out to approxi-mately 5000 tickets a day). There are currently 200 000 customers registered on the site and the number is growing.

What makes Webtickets an attractive alternative to other ticket providers is the conveni-ence it offers customers. Each ticket has a unique barcode that can be printed at home or the office or sent directly to a cellphone where it can be scanned for entry into an event. This eliminates the need to visit a supermarket to pick up tick-ets and shortens queues at the event itself.

Webtickets have also intro-duced the Webtickets card

which allows customers to pur-chase event tickets online, the details of which will be loaded-straight onto the card that can be used time and time again.

These cards can also be branded, such as the Go Cape Town card that grants access to the Table Mountain Cable Car, the Two Oceans Aquarium and the City Sightseeing bus; as well as the Cable Way card for the Table Mountain Cable Car.

Onsite services include elec-tronic point of sales systems that tie in with the website as well as a professional staff compliment to facilitate entry and take custody of funds on behalf of clients. “We take care of all front of house ac-tivities and pre sales to take the pressure off event organisers at events,” says Christy.

Webtickets is also integrated with the IT infrastructure of the major convention centres, which lessens the risk of technical issues at events.

“The overall message we’d like to get across to event organ-isers is that we are a dedicated wholesale ticketing solution that operates across multiple sectors, and we are especially strong in the tourism and entertainment sectors,” says Webtickets Jona-than Wayne.

Webtickets has a credible track record, and are the exclu-sive ticket provider for among others, Rocking the Daisies; Whisky Live Festival; Soweto Wine Festival; Old Mutual Kirstenbosch Summer Concerts; The J&B Met and official 5Fm events.

“Table Mountain Aerial Ca-bleway had been looking for some time for a local supplier that could design and imple-ment an on-line ticketing system that would suit our very unique needs. Webtickets were able to understand our need and de-signed a system that was flexible and adaptable to our customer needs, business requirements and regulatory control. The sys-tem implemented was quicker and more user friendly than the imported system we had to work with in the past,” says Sabine Lehmann, CEO, Table Mountain Aerial Cableway

For more information visit www.webtickets.co.za.

Sally Fink

COMPREHENSIVE ONLINE TICKETING SOLUTION FOR EVENTS

CTICC FIRST IN AFRICA TO ALIGN ITS REPORTING TO GRI

Photo & Film Expo

Page 16: The Event November 2011

16

THEBE INTRODUCES ATOMIC FEST FOR ADRENALINE THE Thebe Exhibitions and Projects Group (TEPG) has in-troduced Atomic Junkies, an extreme sports and adrena-lin fest that will take place at Johannesburg’s Coca-Cola dome over Easter next year, from 6 -9 April 2011.

TEPG managing direc-tor Carol Weaving says Atomic Junkies will be a

hype driven event that will ap-peal to all race, gender and income groups. “We strive to attract the top talent. We will present what’s ‘cool’ and reach a target audience that is ready for a new culture of sports. Traditional sport is no longer enough. Activities con-tinually evolve as participants look for new ways to chal-lenge themselves and perform increasingly dangerous feats.”

She says Atomic Junkies will showcase the most fa-mous names in extreme and adrenalin sports, generating renewed interest in Johannes-burg’s sports tourism industry post the 2010 FIFA World Cup. “The event will represent a funky, adventurous and excit-ing approach to celebrating life as a youth or a young adult in South Africa.”

With at least 15 top inter-national athletes and over 3 000 national participants and thousands of visitors, the Atomic Junkies Live Adrenalin Theatre will be the must-see event of the festival. Each day spectacular displays of the most unbelievable stunts will be performed by world class athletes. The shows will be hosted by extreme sports par-ticipants and will showcase the

best in drifting, spinning, skate-boarding, vert ramps, FMX, BMX, supercars and modified performance car stunts. The shows will be high energy, ac-tion packed and visually spec-tacular, accompanied by car and bike demos to amaze and please crowds of all ages, race and gender.

Local and international ath-letes will be available for auto-graph signings after each show, enabling fans to meet their ex-treme sports idols in person.

Extreme or action adrena-lin sports usually include a high level of danger, involv-ing speed, height, high levels of physical exertion and highly specialised gear or spectacu-lar stunts. They include snow-boarding, skydiving, bungee jumping, free climbing and base jumping.

“Extreme sports has a mas-sive following and has devel-oped a culture that is well-es-tablished amongst the young-er generation,” says Weaving,

“and with Atomic Junkies we hope to grow it even more – to push adrenalin to new levels!”

Sally Fink

Innovative ExhibitionSponsored by Complete Exhibitions

COMPLETE EXHIBITIONS PUT SOME SPRING INTO 2012

COMPLETE Exhibitions has received notification of the intention of Tshwabac to re-appointment the company to manage and organise The Spring Show (formally the Pre-toria Show) for at least the next three years.

HAVING worked on the Spring Show for the first time this year, this early

engagement will allow Com-plete Exhibitions the time to both strategically plan and implement a series of improve-ments for next year’s event.

Complete Exhibitions is con-fident that with the knowledge and insights gained this year, they will build and strengthen the Show going forward. “Our vision is to serve all our stake-holders, ensuring a return on investment for all participants.” says Nigel Walker, Director of Complete Exhibitions.

The Spring Show is build-ing on the rich 70 plus years history of The Pretoria Show, it is part of Pretoria’s heritage and Tshwane’s future. Com-plete Exhibitions is immensely proud and excited to be part

of this multi-faceted event. “The Show’s growth will most definitely be realised through a more focused approach to commercial exhibitors and the sectors they serve, through the development of focused Pavilions for the visitor. The visitors to the show expect to be wowed at every cor-ner and we will endeavour to give them this. We visualise expanding the agricultural component of the show. Al-ready two National champi-onships, for the Dorper sheep and the Boerbok, have been confirmed for 2012.” continues Walker who sees this event as a highlight on the calendar for the Tshwane community and National agricultural sector.

The Spring Show is sched-uled to run from 31August - 9 September 2012 at the Tshwane Events Centre (Showgrounds).

For more details you can also visit www.thespringshow.co.za.

Sally Fink

Extreme Sports will be highlighted at Atomic Fest

Spring Show

Spring Show

17

www.serviceseta.org.za

ON Friday 14 October 2011 the Services SETA (SSETA) held a stakeholder roadshow in Cape Town to address the current state of the organisation as well as de-velopments on National Skills De-velopment Strategy (NSDS III).

SSETA Administrator Dr Sihle Moon delivered an overview of the organisation’s new

strategic plan. He explained that the key purpose of the SSETA is to identify new opportunities in the economy with a special focus on rural development.

SKILLS DEVELOPMENTDR Moon explained that in the past there had been a disjuncture between education and training, which is the reason the SSETA has relooked at the strategic impera-tives of the NSDS III.

In a country such as South Af-rica with high unemployment and a low skills base rates Dr Moon be-lieves that it is imperative that the SSETA act in the interest of society, rather than sectional interests and help stimulate sustainable growth and development.

He used the World Cup as an example where many of the skilled labour required to build the

stadiums and the Gautrain had to be imported. “The last ten years have been a lost opportunity,” he says. “The funds were available, but they were not focused on skills development. This is why we re-positioned. The SSETA must make a social-economic intervention in order for us to succeed.”

SKILLS STRATEGYDR Moon explained the strategic plan going forward will operate in three key areas, namely: the services sector; the labour market and through rural penetration in order to create local economies.

“Our aim is to support Small medium Enterprises (SMEs) and co operatives as well as to sup-port Further Education and Train-ing (FET) colleges, to help them deliver the essential skills needed for school leavers to start their own businesses,” he says.

CHAMBERSDR Moon has directed the cham-ber managers to identify industry specifi c challenges within their areas. Part of the SSETA’s reorgan-isation process involves re-adver-tising the above positions, grad-ing these positions and redefi ning the role of the regional offi ces.

“We have instituted an HR au-dit where we have changed the entire organogram of the organ-isation,” says Dr Moon. “We have advertised all senior positions and we aim to have these fi lled by De-cember/January.”

NEW CONSTITUTIONON 17 November 2011 the SSE-TA will hold a special general meeting where a draft constitu-tion and names will be elected to sit on the SSETA board. Other changes in the transformation of the organisation will include a scrutiny of the companies registered on the database.

With regards to training and development Dr Moon ex-plains that special focus will be placed on rural areas in East-ern Cape, KwaZulu-Natal and Limpopo. “Stakeholders need to understand that we want to make a bigger impact, a real difference, in the economy. This is the reason we will be profi ling FET colleges.”

To this end the Services SETA has identifi ed 200 learners from rural areas as a pilot for the next fi nancial year.

“Indeed, quality manage-ment processes are being put

in place to ensure that compli-ance to NSDS III is not tentative and innocuous, but really goes to the heart of our country’s socio-economic needs,” said Dr Moon in the SSETA annual report.

INTERVENTIONSDR Moon was followed by SSE-TA Project Management Offi ce manager Rajan Naidoo who spoke about the interventions for the 2011/2012 fi nancial year as well as amended funding processes.

Rajan explained that going foward there will be a budget of total planned intervention of R522 million. This will be allocat-ed to the following areas:•30 074 bursaries•3 500 short courses•7 500 tool kits•25 expos and exhibitions•20 roadshows•7 international engagements•9 industry journals•15 industry interventions

Rajan echoed Dr Moon’s emphasis on the importance of supporting FET colleges and explained that the FET budget will stand at R10 million which equates to 1 250 FET bursaries.

VOCATIONALTHE intern process has also changed. In the future, 60% of interns must be graduates from FET colleges. This equates to 900 of the 1 500 interns sponsored by the SSETA.

With regards to career and vocational guidance, funding will be allocated as follows:•career expos•youth guidance DVDs•printed career guides•South Africa Qualifi cations Au-thority (SAQA) career guidance

R20 million will be dedicated to rural projects.

PRESENTATION ON TRADERAJAN’S talk was followed by a presentation of the latest devel-opments of Quality Council for Trades and Occupations (QCTO); Occupatitional Framework for Occupations (OFO) and the Edu-cation and Training Quality Assur-ance (ETQA) by Lerato Bogoshi, SSETA Industry Council for Trades and Occupations manager.

The Cape Town road show was the eighth stop on a national tour.

For more information visit www.serviceseta.org.za.

Customer [email protected]

Head Offi ceTel: 011 276 9600Fax: 011 276 9623

BloemfonteinTel: 051 430 6223Fax: 051 430 8771

Cape TownTel: 021 425 0417Fax: 021 425 1575

DurbanTel: 031 207 1761Fax: 031 207 1766

East LondonTel: 043 743 5410Fax: 043 722 9587

KimberleyTel: 053 833 7447Fax: 053 833 7452

NelspruitTel: 013 752 2207Fax: 013 752 6434

PolokwaneTel: 015 296 4858Fax: 015 296 4729

Port ElizabethTel: 041 582 2033Fax: 041 582 2040

Training and education highlights

www.serviceseta.org.za

SSETA ROAD SHOW PAVES THE WAY FORWARDDr Sihle MoonLerato Bogoshi

Page 17: The Event November 2011

16

THEBE INTRODUCES ATOMIC FEST FOR ADRENALINE THE Thebe Exhibitions and Projects Group (TEPG) has in-troduced Atomic Junkies, an extreme sports and adrena-lin fest that will take place at Johannesburg’s Coca-Cola dome over Easter next year, from 6 -9 April 2011.

TEPG managing direc-tor Carol Weaving says Atomic Junkies will be a

hype driven event that will ap-peal to all race, gender and income groups. “We strive to attract the top talent. We will present what’s ‘cool’ and reach a target audience that is ready for a new culture of sports. Traditional sport is no longer enough. Activities con-tinually evolve as participants look for new ways to chal-lenge themselves and perform increasingly dangerous feats.”

She says Atomic Junkies will showcase the most fa-mous names in extreme and adrenalin sports, generating renewed interest in Johannes-burg’s sports tourism industry post the 2010 FIFA World Cup. “The event will represent a funky, adventurous and excit-ing approach to celebrating life as a youth or a young adult in South Africa.”

With at least 15 top inter-national athletes and over 3 000 national participants and thousands of visitors, the Atomic Junkies Live Adrenalin Theatre will be the must-see event of the festival. Each day spectacular displays of the most unbelievable stunts will be performed by world class athletes. The shows will be hosted by extreme sports par-ticipants and will showcase the

best in drifting, spinning, skate-boarding, vert ramps, FMX, BMX, supercars and modified performance car stunts. The shows will be high energy, ac-tion packed and visually spec-tacular, accompanied by car and bike demos to amaze and please crowds of all ages, race and gender.

Local and international ath-letes will be available for auto-graph signings after each show, enabling fans to meet their ex-treme sports idols in person.

Extreme or action adrena-lin sports usually include a high level of danger, involv-ing speed, height, high levels of physical exertion and highly specialised gear or spectacu-lar stunts. They include snow-boarding, skydiving, bungee jumping, free climbing and base jumping.

“Extreme sports has a mas-sive following and has devel-oped a culture that is well-es-tablished amongst the young-er generation,” says Weaving,

“and with Atomic Junkies we hope to grow it even more – to push adrenalin to new levels!”

Sally Fink

Innovative ExhibitionSponsored by Complete Exhibitions

COMPLETE EXHIBITIONS PUT SOME SPRING INTO 2012

COMPLETE Exhibitions has received notification of the intention of Tshwabac to re-appointment the company to manage and organise The Spring Show (formally the Pre-toria Show) for at least the next three years.

HAVING worked on the Spring Show for the first time this year, this early

engagement will allow Com-plete Exhibitions the time to both strategically plan and implement a series of improve-ments for next year’s event.

Complete Exhibitions is con-fident that with the knowledge and insights gained this year, they will build and strengthen the Show going forward. “Our vision is to serve all our stake-holders, ensuring a return on investment for all participants.” says Nigel Walker, Director of Complete Exhibitions.

The Spring Show is build-ing on the rich 70 plus years history of The Pretoria Show, it is part of Pretoria’s heritage and Tshwane’s future. Com-plete Exhibitions is immensely proud and excited to be part

of this multi-faceted event. “The Show’s growth will most definitely be realised through a more focused approach to commercial exhibitors and the sectors they serve, through the development of focused Pavilions for the visitor. The visitors to the show expect to be wowed at every cor-ner and we will endeavour to give them this. We visualise expanding the agricultural component of the show. Al-ready two National champi-onships, for the Dorper sheep and the Boerbok, have been confirmed for 2012.” continues Walker who sees this event as a highlight on the calendar for the Tshwane community and National agricultural sector.

The Spring Show is sched-uled to run from 31August - 9 September 2012 at the Tshwane Events Centre (Showgrounds).

For more details you can also visit www.thespringshow.co.za.

Sally Fink

Extreme Sports will be highlighted at Atomic Fest

Spring Show

Spring Show

17

www.serviceseta.org.za

ON Friday 14 October 2011 the Services SETA (SSETA) held a stakeholder roadshow in Cape Town to address the current state of the organisation as well as de-velopments on National Skills De-velopment Strategy (NSDS III).

SSETA Administrator Dr Sihle Moon delivered an overview of the organisation’s new

strategic plan. He explained that the key purpose of the SSETA is to identify new opportunities in the economy with a special focus on rural development.

SKILLS DEVELOPMENTDR Moon explained that in the past there had been a disjuncture between education and training, which is the reason the SSETA has relooked at the strategic impera-tives of the NSDS III.

In a country such as South Af-rica with high unemployment and a low skills base rates Dr Moon be-lieves that it is imperative that the SSETA act in the interest of society, rather than sectional interests and help stimulate sustainable growth and development.

He used the World Cup as an example where many of the skilled labour required to build the

stadiums and the Gautrain had to be imported. “The last ten years have been a lost opportunity,” he says. “The funds were available, but they were not focused on skills development. This is why we re-positioned. The SSETA must make a social-economic intervention in order for us to succeed.”

SKILLS STRATEGYDR Moon explained the strategic plan going forward will operate in three key areas, namely: the services sector; the labour market and through rural penetration in order to create local economies.

“Our aim is to support Small medium Enterprises (SMEs) and co operatives as well as to sup-port Further Education and Train-ing (FET) colleges, to help them deliver the essential skills needed for school leavers to start their own businesses,” he says.

CHAMBERSDR Moon has directed the cham-ber managers to identify industry specifi c challenges within their areas. Part of the SSETA’s reorgan-isation process involves re-adver-tising the above positions, grad-ing these positions and redefi ning the role of the regional offi ces.

“We have instituted an HR au-dit where we have changed the entire organogram of the organ-isation,” says Dr Moon. “We have advertised all senior positions and we aim to have these fi lled by De-cember/January.”

NEW CONSTITUTIONON 17 November 2011 the SSE-TA will hold a special general meeting where a draft constitu-tion and names will be elected to sit on the SSETA board. Other changes in the transformation of the organisation will include a scrutiny of the companies registered on the database.

With regards to training and development Dr Moon ex-plains that special focus will be placed on rural areas in East-ern Cape, KwaZulu-Natal and Limpopo. “Stakeholders need to understand that we want to make a bigger impact, a real difference, in the economy. This is the reason we will be profi ling FET colleges.”

To this end the Services SETA has identifi ed 200 learners from rural areas as a pilot for the next fi nancial year.

“Indeed, quality manage-ment processes are being put

in place to ensure that compli-ance to NSDS III is not tentative and innocuous, but really goes to the heart of our country’s socio-economic needs,” said Dr Moon in the SSETA annual report.

INTERVENTIONSDR Moon was followed by SSE-TA Project Management Offi ce manager Rajan Naidoo who spoke about the interventions for the 2011/2012 fi nancial year as well as amended funding processes.

Rajan explained that going foward there will be a budget of total planned intervention of R522 million. This will be allocat-ed to the following areas:•30 074 bursaries•3 500 short courses•7 500 tool kits•25 expos and exhibitions•20 roadshows•7 international engagements•9 industry journals•15 industry interventions

Rajan echoed Dr Moon’s emphasis on the importance of supporting FET colleges and explained that the FET budget will stand at R10 million which equates to 1 250 FET bursaries.

VOCATIONALTHE intern process has also changed. In the future, 60% of interns must be graduates from FET colleges. This equates to 900 of the 1 500 interns sponsored by the SSETA.

With regards to career and vocational guidance, funding will be allocated as follows:•career expos•youth guidance DVDs•printed career guides•South Africa Qualifi cations Au-thority (SAQA) career guidance

R20 million will be dedicated to rural projects.

PRESENTATION ON TRADERAJAN’S talk was followed by a presentation of the latest devel-opments of Quality Council for Trades and Occupations (QCTO); Occupatitional Framework for Occupations (OFO) and the Edu-cation and Training Quality Assur-ance (ETQA) by Lerato Bogoshi, SSETA Industry Council for Trades and Occupations manager.

The Cape Town road show was the eighth stop on a national tour.

For more information visit www.serviceseta.org.za.

Customer [email protected]

Head Offi ceTel: 011 276 9600Fax: 011 276 9623

BloemfonteinTel: 051 430 6223Fax: 051 430 8771

Cape TownTel: 021 425 0417Fax: 021 425 1575

DurbanTel: 031 207 1761Fax: 031 207 1766

East LondonTel: 043 743 5410Fax: 043 722 9587

KimberleyTel: 053 833 7447Fax: 053 833 7452

NelspruitTel: 013 752 2207Fax: 013 752 6434

PolokwaneTel: 015 296 4858Fax: 015 296 4729

Port ElizabethTel: 041 582 2033Fax: 041 582 2040

Training and education highlights

www.serviceseta.org.za

SSETA ROAD SHOW PAVES THE WAY FORWARDDr Sihle MoonLerato Bogoshi

Page 18: The Event November 2011

18

EVENTSLIGHTING supplier helped take the recent Clover Annual Con-ference to new heights.

SOUTH African lighting de-signer, Denis Hutchinson, joined creative forces

with Robert Grobler from rental company Techrig to produce a masterpiece of imagination and style for the Gala Dinner event at food and beverage brand specialist Clover’s An-nual Conference. This was staged in the Royal Ballroom venue at the Sun City resort, in the Pilansberg Mountains, South Africa.

Robe moving lights - includ-ing 24 ROBIN 600 LEDWashes – were the key fixtures of the design, supplied by Johan-nesburg based Techrig, who provided lighting equipment and crew to the entire Clover event for the first time.

Acclaimed set designer Mi-chael Gill produced a large and innovative scenic design for the gala dinner. Robert ini-tially gave Denis a basic show brief, which included several high profile live performances, plus an idea of the look they wanted to achieve, to which Hutchinson soon added a myriad of ideas of his own and produced the lighting plot, all based around Robes.

The main challenges of working in the room were get-ting sufficient height and light-ing positions in the right places above the stage, whilst also avoiding a series of large and prosaic chandeliers which

can’t be moved. The lateral solution was to install a series of short trusses hung in an up/downstage orientation en-sconced as much as possible into the ceiling coves, which maximized the available height and avoided the chandeliers!

The ROBIN LEDWash 600s were hung on these trusses, to-gether with 16 x Robe ColorSpot 700E ATs, with a few other mov-ing lights, plus a selection of pro-files, PARs and some LED fixtures hung on FOH trusses.

It was the first time that Denis has used the Robe LED-Wash 600s - Robe’s fastest sell-ing luminaire of all time.

He was “well pleased”

with the wide beam angle of the LEDWashes, which en-abled him to cover the entire stage and set with ease when needed for the large produc-tion numbers. The 15 degree narrow beam angle reminded him of classic beam projectors from his theatrical roots, and he really enjoyed playing with their ‘fat beams’.

Robe LEDWash 600s were specified for the job for a num-ber of reasons including their light weight which helped enor-mously in dealing with the ven-ue’s weight restrictions. Added to that was the versatile 15 – 60 degree zoom, the super bright light output and smooth colour

mixing and also because it was the first chance that Hutchin-son has had to have a good play with them.

It was Robert’s first time see-ing them in action on a show as well, and he was also well impressed.

Robe CitySkape48s – an-other ever popular fixture – were used to internally light seven black-and-white front-ed light-boxes, which broke up the walls and stairs of the streamlined, very ‘televisual’ set. Robert describes these as “Little Killers”. In fact, so much was this the case that the black vinyl fronting turned grey, and so they ended up

pulling them right back and running at very low levels.

All lighting was pro-grammed and operated on a grandMA lighting console run by Denis.

The lively entertainment line up included performances by George Meiring, Vicky Samp-son, Jay and Lianie, Yollandi Nortjie, Flip A Coin and Dozi and Nianell, all of whom went down a storm, together with the stunning environment created by the technical and creative team, which provided a colour-ful, dramatic and interesting setting for the 800 guests.

Louise Stickland

ROBE LIGHTS CLOVER ANNUAL CONFERENCE

Clover Annual Conference

EVENTSTHE Event Newspaper spoke to Nomasonto Ndlovu, global man-ager: Business Tourism at South African Tourism (SAT) about EIBTM taking place from 29 November - 1 December 2011.

What does SAT hope to achieve at EIBTM?EIBTM this year will be a very ex-

citing year for South Africa. At the beginning of 2011, South Africa’s tourism minister Marthinus van Schalkwyk officially announced an initiative to launch a National Convention Bureau (NCB), ex-pected to make a significant impact in terms of consolidating, coordinating and strengthen-ing the countries efforts to at-tract meetings and conventions to South Africa. With the official

announcement on 14 October 2011 of Amanda Kotze-Nhlapo as executive head of the NCB starting 1 November 2011, we will be using EIBTM as a platform to launch the NCB to the interna-tional business tourism industry.

What are your planned activities at EIBTM?AS mentioned, we would like to use EIBTM as the platform to launch the convention bureau and introduce the executive di-rector to the international Busi-ness Tourism trade and press. In this light, we are currently looking to organise a press event that is scheduled to take place dur-ing EIBTM, targeting 10-20 key international BT press present at EIBTM.

How is South Africa setting itself apart from its competitors in the European market?ONE of the factors that makes South Africa easily attractive, especially to potential clients in Europe, is the fact that there is no time difference (only one hour in winter) between most European destinations and South Africa. This is important because of the current trend of conferences and business trips having to become shorter. With no time difference in South Africa, this means that del-egates can arrive in South Africa in the morning, freshen up and get to work directly without hav-ing to adjust to a different time

zone and losing any precious time. In a world where “time is money”, this is a very important consideration, and definitely makes South Africa more acces-sible in the minds of the business tourist. Easy access and value for money are definitely two of the destination’s “hygiene factors” that we punt to promote the des-tination in Europe.

With respect to the associa-tion meeting sector, many inter-national associations have Africa on their rotation but have not yet brought their meetings to the continent. Because of our easy access, wide and varied range of quality conferencing ven-ues and accommodation op-tions, highly developed transport (road, rail and air) and telecom-munications infrastructure, South Africa comes to mind as Africa’s top Meetings destination.

In addition to the fact that we have a number of new hotels and new or modernised airports, we now have a formalised public transport system and Africa’s first rapid rail link service – the Gau-train – which really is key for Euro-pean travellers who are used to having public transport at hand.

What is the outlook for business tourism from the Europe? THERE is definitely a lot of interest in South Africa from both the Eu-ropean market in general, and France in particular. Compared to the onset of the first economic

crisis in 2009 - which was a dra-matic year especially for incen-tive travel, where the French market saw many smaller incen-tive agencies close down, and a sharp decline in the number of long-haul corporate trips - busi-ness is definitely starting to take off again: we are receiving more and more demand.

Research has shown that the need to keep clients loyal and staff motivated is always there. There are trends that show how many corporates and incentive planners have found ways to cut costs, for example, opting for three and four star products or guesthouses, through arrang-ing less activities in incentive pro-grammes. For conference del-egates, research has shown that in order to reduce costs, many delegates choose not to bring accompanying partners and of-ten opt not to stay for a post-con-ference tour to decrease costs.

Despite the challenges in the current economic climate, there is a lot of interest in South Africa, and, unlike other short haul des-tinations, the first question they ask is not “how much does it cost?” – people remain curious about the destination, fascinat-ed about culture, wildlife and rich diversity, and definitely as-pire to visit one day.

Sally Fink

SAT TO LAUNCH NATIONAL CONVENTION BUREAU AT EIBTM

Nomasonto Ndlovu

Clover Annual Conference

Page 19: The Event November 2011

19

GENERAL INDUSTRYIF you have any news highlights to share please visit our web por-tal www.theevent.co.za and load your own stories for consideration in next month’s edition.

Thulani Nzima new CEO of SATTHE ninister of Tourism, Marthinus van Schalkwyk, has announced the appointment of Thulani Nz-ima as the new chief executive officer (CEO) of South African Tourism (SAT).

The minister says, “I am very pleased with Thulani’s appoint-ment. He not only has a wealth of knowledge and experience of the tourism industry, but his man-agement skills will certainly steer SAT to greater heights. The tour-ism industry globally has faced many challenges. Therefore, we need capable and strategic leaders who will not only create opportunities for tourism growth, but will take advantage of new opportunities that lie ahead. I am confident that he will lead with integrity and courage.”

Thulani currently holds the position of director: sales and marketing at the car rental com-pany Avis. His term of office will be for three years, with effect from his date of appointment.

Loeries CEO steps downLOERIES CEO, Andrew Human, has stepped down after seven years at the Loeries.

Andrew will end his tenure as chief executive officer of The Loerie Awards at the end of Feb-ruary 2012. He will however be staying on with the association as an advisor and as a member of the committee.

After the success of the 33rd Annual Loerie Awards in Cape Town in October, Andrew leaves a great legacy behind him – a fertile ground for his successor. “I would like to thank Andrew for his dedication and commit-ment to continuously improve the Loeries,” comments Boniswa Pezisa, chairperson of the Loerie Awards. “His passion for creativity and creative excellence is what has propelled the Loeries to be-come the industry benchmark that it is today.”

SA scores at Crystal AwardsAT the Crystal Award ceremony held during the Society of In-centive Travel Executives (SITE) Conference in Las Vegas on 14 October 2011, two South African destination marketing compa-nies (DMCs), Dragonfly Africa and Walthers DMCs, came up tops.

Walthers DMC was an-nounced as the winner in two categories, namely: Most Im-pactful Effort Toward Corporate Social Responsibility and Excep-tional Motivational Travel Pro-gram – Africa Middle East.

Dragonfly Africa was the win-ner of the Best Destination Based

Experiential Incentive Travel Pro-gram for their Fuji Xerox Top Tier campaign.

The SITE Crystal Awards were designed to elevate the global standard of motivational experi-ences and honor creativity and excellence.

TPSA Awards postponedDUE to unforeseen circumstanc-es the Cape Town and Durban legs of the Technical Produc-tion Services Association (TPSA)awards scheduled to be held in October have been postponed to May 2012.

In light of the above the TPSA committee would like to propose

that the awards functions for the regions be streamlined and host-ed during May 2012.

The TPSA committee will visit Cape Town and Durban during February 2012 to discuss the re-gional awards with the members, to generate technical sponsor-ship, venue sponsors and nation-al sponsor.

EXSA 2012 conferenceTHE 2012 EXSA Conference will be held from 5-7 February 2012.

According to organisers, plans are underway for an excit-ing array of speakers and two headline industry experts have already been confirmed. “From

Germany we have Hans Bruder of Octanorm and from Australia we have Kristian Willand of the ESG Group,” says EXSA GM Sue Gannon. The conference com-mittee are busy putting the pro-gramme together and it will be launched to the industry shortly.

CORRECTIONIN last month’s issue, we incor-rectly published Sandton Con-vention Centre (SCC) GM Karin White as Karin Swart.

We sincerely apologise for any inconvenience caused by the error and offer our sincerest apologies.

Sally Fink

NEWS HIGHLIGHTS

Michael Waller CEO of Dragonfly Africa & Yolanda Woeke-Jacobs

Andrew Human

Thulani Nzima

Page 20: The Event November 2011

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