The Evolution of Millennials and Data Privacy

THE EVOLUTION OF MILLENNIALS AND DATA PRIVACY

August 1st, 2013

Thursday, August 8, 13

DID WE EVER HAVE PRIVACY?


DID WE EVER HAVE PRIVACY?

Our conversations and transactions have always been shared in one way or another, even if we do not realize it

For some reason with the web, the panic button on privacy became hot


CONCEPTS OF PRIVACY “Concepts of Privacy in a Post Human Age.”

Sebastian Sethe, Journal of Personal Cyberconsciousness

“Thus in the future, we likely be discussing privacy intrusions involving senses and types of information which we haven’t conceived of yet.”


CONCEPTS OF PRIVACY (CONTINUED)

Stop others from observing you Stop others from stalking you

Deceive others about your health Avoid discrimination based on superstitions about genes

Stop others from using information about you without your consent

Stop others from using information about you in a way that conflicts your values

Leave without a trace Leave your old life behind and begin afresh

Deprive the police of crime fighting tools Safeguard against dictatorship

Fool others about your true identity Wear different masks

What do we really want to protect?


CONCEPTS OF PRIVACY (CONTINUED)

“Thus, is the abolition of privacy the key to a truly integrated society?”


PRIVACY SURVEY STUDYDefine the top 5 values you consider to be private information:

Social Security Numbers Social Security Numbers

Income Location

Location Income

Contact Information Contact Information

DNA DNA

Over 30 Years Old Under 30 Years Old


MILLENNIAL DISSONANCE

More than 50% of Millennials would give personal, private information in exchange for an incentive


MILLENNIAL DISSONANCE (CONTINUED)

People over 30 were more worried about their personal information on the internet becoming public

The over 30 group feels people are sharing too much information on the internet


SOCIAL MEDIA

Millennials have much higher numbers of friends on social media profiles.

Q: How many friends do you have on Facebook?


SOCIAL MEDIA (CONTINUED)

Millennials are more likely to delete social media profiles entirely.

Q: Have you ever removed your information and deleted a social media account?

Is this because of more expendable friends?


LOCATION SHARING

Q: Do you share your location with your friends and family?

Millennials are more likely to share their location with friends and family.


LOCATION SHARING (CONTINUED)

Q: Are you comfortable sharing your location with businesses and employers?

Millennials are less likely to share their location with businesses and employers.


LOCATION SHARING DISSONANCE

Majority of both age groups have geolocation services running on their mobile devices, but have little to no understanding of the technology and what data is being shared.


DATA PRIVACY IS CHANGING

Privacy Crossroads

Millennials are the first generation to grow up surrounded by mobile technology and social media.

Millennials live in the moment and are always connected via mobile devices and apps around the clock.


TEENS ARE EVEN MORE MOBILE

75% of teens between the age of 12-17 are “mobile internet users.”

37% of teens age 12-17 own their own smartphone, up from 23% reported at the end of 2011.

One in four teens own tablet devices.

2013 Pew Internet ReportTeens and Technology


THE MILLENNIAL RIFT

USC Annenberg Center for the Digital Future Survey in April 2013

“We are seeing a whole new set of values driving Millennials in their behavior online,” said Greg Bovitz, president of Bovitz Inc.


DO MILLENNIALS HAVE A CLUE?

Forbes on the USC Annenberg Center for the Digital Future

Survey in April 2013

“They’re happy to give away their online privacy but say they’re not.”

Jeffrey I. Cole, director of the USC Annenberg Center for the Digital Future, declares online privacy dead. “This demonstrates a major shift in online behavior — there’s no going back,” he says.


SOCIAL MEDIA PERCEPTION

Millennials “perceive social media as an exchange or an economy of ideas, where sharing involves participating in smart ways.”

USC Annenberg Center for the Digital Future Survey in April 2013


SOCIAL MEDIA PRIVACY

The Sad State of Social Media Privacy by MDG Advertising, 2013

“Nearly 2/3 of consumers don’t trust online companies like Facebook, even though we interact with them and share our personal information with them.”


THE IMPACT ON BUSINESSWe must change the way we approach Millennials to collect

feedback and insights.

To keep growing, we must first focus on keeping our customers and employees happy. Rebuilding business credibility and trust is crucial as Millennials are entering the workforce.

We can start by listening.


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Date post:	15-Jan-2015
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