Date post: | 12-Jul-2015 |
Category: |
Technology |
Upload: | israel-mobile-summit |
View: | 254 times |
Download: | 2 times |
< 2011 2012-3 2014 2015
Imagine Investing Like This
AppsFlyer Takes The Guesswork Out
2011
Users
Publishers
Apps Specific
Publishers/platforms
Social
discovery
Review sites:
Blogs
video
Apps
PR
CatalogsVerticals
Incentivized
downloads
Ad
networks
Deal
trackers
Apps
Search
Cross
promotion
Search
Social
content
BlogsMobile
Verticals
Self service
marketing
TwitterBlog
Ad
networks
Forums
Developers
Partners
Carriers
Advertiser
s
Ad Networks UsersAdvertisers
2012-2013
Attribution Authority
CPI/A
PPE Enablement
2012: 6 to 60 networks
2013: grow to 260 networks
Advertiser
s
Ad Networks Users
Agencies
Agencies
Reengagement
CPA Enablement
Attribution Authority
700 Ad-networks
Advertisers
2014
< 2011• Blind CPM/C• $$$ decrease value
2012-3• Attribution authority• CPM/C/I/A• ROI/LTV• $$$ increase value
2014• PPE• Re-engagement
2015• PPE• Re-engagement
ONE SMART LINK TO RULE THEM ALL
App Not Installed
App Already InstalledAd Click
San Francisco Hotels
Get $50 Off
Book Now
You Have $50 Credit
Redirect To Appropriate Store
Only if app not installed
One Smart Link URL
Any Platform: Web, iOS, Android etc.
Any App Store: Apple, Google etc.
Any Scenario: App already installed
or not
Same Experience
Specific Landing Page
Deeplinking (App Open)
Deferred Deeplinking (Install)
Same Experience
Deeplink
Deferred Deeplinking
One Smart Link to Rule Them ALL
AppsFlyer’s
Servers
App Store/
Play
User
Device
Ad click
Store Redirected
App
Install
Events
API’s & Postbacks
App Install &
First Open
Get Attribution Data
Advertiser is able to
query attribution data in
real time, and directly
serve relevant content,
upon the first app open.
Media
SourcesMedia
Sources
Hotels New York
Get Attribution Data Flow:Providing the users you acquire with relevant content and maximizing your ROI
Target new devices
Hit the top 25 networks
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910111213141516
171819202122232425
Be close to the market
Buying users is ok
0%
5%
10%
15%
20%
25%
30%
Feb-12 Aug-12 Feb-13 Aug-13 Feb-14 Aug-14
Paid/Organic Installs