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Speakers: Steven Rath Morgan Global Learning Process and Innovation – Corporate Human Resources Xerox Corp. David Wentworth Senior Learning Analyst Brandon Hall Group Kellye Whitney Associate Editorial Director Chief Learning Officer magazine
The Evolution of Mobile Learning
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Mobile Learning: The Evolution of Content
Kellye Whitney Associate Editorial Director Chief Learning Officer magazine [email protected]
2004 – M-Learning: The Next Wave for Training and Development
2005 – Mobile Learning: The Next Evolution of Education
2007 – Mobile Learning: The Next Step in Technology-Mediated Learning
There’s something new on the market…
www.CLOmedia.com
2007 – How the iPhone Will Shape the Future of Mobile Learning
2008 – Merrill Lynch: Bullish on Mobile Learning
2012 – Your Brain on Apps
2012 – Is Mobile Learning Right for You?
But we need more information…
www.CLOmedia.com
2013 – Is There an App for Leadership Development?
2013 – Learning 2014: Mobile and Social Opportunities
2014 – Working Out the Kinks: Companies Experiment with Mobile
Now let’s talk specifics…
www.CLOmedia.com
Mobile Learning Research
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David Wentworth Senior Learning Analyst Brandon Hall Group [email protected]
Mobile Maturity Framework
Strategy
1. Emerging – No strategy at all – Ad hoc access, SMS
2. Developing – Business case identified – Access to current catalog
3. Standard Practice – Vision, mission, resources – Dedicated infrastructure
4. Fully Optimized – App/Web blend – Offline access – Extended enterprise
21.1%
58.9%
12.6% 7.4%
YesNo, but we are working on oneNo, and we don’t plan to build one Other (please specify)
Formal strategy in place?
Content Architecture
1. Emerging – No specific content – SMS, text
2. Developing – Images, video – Mobile Web access
3. Standard Practice – App development – Repurposed content
4. Fully Optimized – Original mobile content – Reusable “chunks”
Highly Effective Mobile Content
31.8%
41.5%
52.8%
55.3%
61.8%
64.2%
69.2%
Virtual classrooms
Course modules
Games
Assessments
Performance support
Videos
Push notifications
Admin/User Environment
1. Emerging – All Push, no pull – Not engaging
2. Developing – Mobile browsers – Familiar navigation
3. Standard Practice – Responsive web design – Strong tech support
4. Fully Optimized – Seamless device switching – Easy app access – Build for mobile on mobile
App Development by Operating System
13.9%
27.9%
28.7%
59.8%
76.2%
Other (please specify)
Blackberry
Windows Mobile
Android
iOS (Apple)
Channels
1. Emerging – Internet – Full site only
2. Developing – Company Intranet – Mobile sites available
3. Standard Practice – LMS integration – LCMS integration
4. Fully Optimized – CRM integration – Social media
Current Mobile Learning Approach
7.8%
10.7%
10.0%
7.4%
6.3%
30.4%
27.4%
Other (please specify)
Our LMS has a mobile-ready deliveryplatform/component.
We use a combination of apps andmobile web for learning content.
We have mobile apps for learning.
Learners can access a majority of ourmaterial via mobile web browsers…
There is limited access to learningmaterial via mobile web browsers…
There is no mobile interaction withlearning at this time.
Connectivity
1. Emerging – Limited – Security issues
2. Developing – Real-time interaction – Open systems
3. Standard Practice – Resident content – Offline synch
4. Fully Optimized – Wi-Fi access – Mobile VPN
Mobile Learning Challenges
13.8%
22.1%
25.9%
26.4%
33.6%
42.6%
48.0%
48.3%
49.3%
49.3%
Lack of interest
Lack of business case
User adoption
Lack of tracking/reporting
Learner time management
Content migration
Bandwidth/connectivity
Cost
Content creation
Security
Devices
1. Emerging – Laptop/PC-centric – No device policy
2. Developing – Portable devices – Smartphone acceptance
3. Standard Practice – Tablets – e-Readers
4. Fully Optimized – Device agnostic – BYOD Utopia
Types of Devices Issued
5.0%
2.9%
5.0%
10.1%
10.1%
12.2%
20.1%
38.1%
51.8%
59.7%
59.7%
Other
Amazon Kindle
Blackberry tablet
Windows phone
Windows tablet
iPad Mini
Android tablet
Android phone
Blackberry
iPhone
iPad
Why is Mobile Important?
Embedded Learning • Contextual
• Role • Location • Development path
• Small • Short videos • Quick updates
• Informal • Everyday • Ad hoc
• Timely • Down time • Moment of need
• Social • Discussions • Recommendations
Mobile Strengths
• Ask “Why?” What’s the business case? What’s the learning challenge? • Mobile isn’t right for everything. • Your LMS won’t fit on a phone. • Mobile is unique and different. • Start small: one piece of one program to one group. • Develop a content strategy that compliments traditional learning design
structure. • Don’t devote all your time to breaking down traditional content. Start
building new for mobile delivery. • Identify existing elements that could be delivered via mobile. • Establish metrics to continuously measure and improve mobile learning
nuggets.
Getting Started and Moving Ahead
Spotlight on Xerox: The Evolution of Mobile Learning
Steven Rath Morgan Xerox Global Learning Corporate Human Resources [email protected]‘
For use by permission only
Ready For Real Business Founded: 1906 Revenue: $22.3 billion (2012) Employees: 140,000 in 160 countries Partners: > 60,000 who work under the brand
Xerox at a glance
Global Learning Priorities
Transition from Training to culture of Learning
• Cultivate workforce engagement – Individual ownership for learning
• Build practice of workforce knowledge sharing
• Reduce time out of the field for learning
• Drive global workforce capability
• Deliver higher quality and lower cost learning solutions
• Enable workforce mobility, mobile access to content
Integrate learning with work
Enterprise Learning Ecosystem
March 14, 2014 Xerox Internal Use Only 25
Workforce at the center Entry point: • Learning@Xerox
mobile access Content services: • User-generated • Custom content • Acquired content
Mobile as ubiquitous capability, not a product or gizmo
For use by permission only
Mobile Learning: Strategy Overview
PC Tablet – 2012 Smartphone – 2013
There is no longer a “standard” PC
BYOD: Targeting iPad; best effort for Android & alternate tablets
BYOD: Targeting iPhone; best effort for Android; Blackberry limited to XstreamVideo
Seated at desk, more than 15 mins to focus on eLearning; time for reflection
Sitting on couch, ~15 mins to focus on eLearning or perf support
On the move, less than 5 mins to answer a question
eLearning, performance support and workforce knowledge sharing
Tablet as extension of PC; most things done on PC also via tablet
Not attempting to put eLearning onto phone; performance support focus, no assessments
Form Factor & Device Type
eLearning vs. Perf Support
Learner Expectations
For use by permission only
Custom and acquired; Professional, SME-generated, User-generated Content Workforce knowledge sharing; Growth of video; decline of Flash
Mobile Learning: Strategy Overview
PC Tablet – 2012 Smartphone – 2013
Completion tracking: • Assessment (Demonstrate mastery) • Acknowledgement (I acknowledge, I’m done) • Auto-completion for performance support
Focus on consumption tracking, volumetrics
Professional, SME, UGC On-demand resources Dependence on video
Completion Tracking
Content
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Workforce knowledge sharing through user-generated video
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User-generated content • Best resources are short
and informal • Created by people
closest to the work • Business value • Visual information about
a work situation Video production quality is not a concern; high quality content with business value is critical
Is this the future workplace? What do we do now if it is not?
XstreamVideo: PC / Tablet / Smartphone
March 14, 2014 Xerox Internal Use Only 29 Page 29
Scan the QR code to go to Learning@Xerox on your mobile device.
March 14, 2014 Xerox Internal Use Only 30 Page 30
Scan the QR code to go to Learning@Xerox on your mobile device.
XstreamVideo: PC / Tablet / Smartphone
Skinny interface Full-feature interface
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Learning@Xerox Learning@Xerox Smartphone interface Global portal
On-demand content: Custom content via LCMS (new development), video via XstreamVideo; Acquired content via SkillSoft
Enabling mobile access to critical content
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• One course developed for PC / Tablet • One performance support asset developed
for smartphones PC/Tablet templates (1024x768)
Smartphone templates
Template sets: PC & Tablet vs. Smartphone
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Smartphones access, with embedded video Performance support assets
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Tablet/PC access, with embedded video eLearning courseware
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Xerox Internal Use Only
Developing content for mobile access Guidelines, procedures and best practices
Xerox Learning Content Management System
Services Business Technology Business
Four deliverables – One solution Hiring manager resources to support positive new hire onboarding
For use by permission only
eLearning PC & Tablet optimized
Performance Support Smartphone optimized (Also on PC &Tablet)
eLearning PC & Tablet optimized
Performance Support Smartphone optimized (Also on PC &Tablet)
New Manager Experienced Manager New Manager Experienced Manager
New Hire 101 performance support Smartphone optimized
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Xerox Color J75 & C75 Press eLearning Tablet optimized
For use by permission only
Blended Learning Paths To personalize and streamline the learner experience (shown on iPad)
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Blended Learning Paths To personalize and streamline the learner experience (shown on iPad)
For use by permission only
Tablet: Extension of PC for access to eLearning content (LMS) Focus on content completion and content mastery tracking
Smartphones: Performance support, (e.g. video including XstreamVideo) Focus on consumption tracking; comment, rate, collaborate
Completion vs. Consumption Tracking
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Success criteria
Utilization
Stickiness
Quantity
Quality
Enterprise Learning Ecosystem
March 14, 2014 Xerox Internal Use Only 46
Workforce at the center Entry point: • Learning@Xerox
mobile access Content services: • User-generated • Custom content • Acquired content
Mobile as ubiquitous capability, not a product or gizmo
For use by permission only
#CLOwebinar 47
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