The Evolution of SEODavid Dungan

@VroomDigital

Vroom Digital

Online Growth Experts

Formed April 2012

Help clients increase sales and enquiries through organic traffic

SEO isChanging

Technology has dramatically changedthe way that people search online

Phones / Tablets

GlassesVoice

Activated

Search Engines are getting SMARTER

A quick history of search

1994 2013

‘94

‘98

Europe

Google 93%

Bing3%

Yahoo1%

USA

Google 82%

Bing10%

Yahoo6%

Source: StatCounter

Flash forward to today

Google uses thePageRank Algorithmto rank websites

What set them apart?

IntroducingLINK SPAM!

‘00

Google’sFlorida Update

‘03

Google Analyticsis Launched

‘05

UniversalSearch

‘07

Google Autosuggest

‘08

Confirmation that social signals influence SEO

‘10

‘11

‘11

‘12

‘12

Penalises websites that use artificial link building techniques

‘12

Google also introduces Disavow Tool to remove artificial links

Knowledge GraphSemantic search information

‘12

‘12

Semantic Search

•Context of search• Location• Intent•Variation of words• Synonyms•Generalised and specialised queries•Concept matching•Natural language queries

‘13

‘13

All keyword data from Google searches is now encrypted

The Role of the SEO in 2013

SEOs need to use a much wider skill set than before in order to achieve sustainable results

The Role of the SEO in 2013

SEO is now often described as Inbound

Marketing

What does this mean for advertisers?