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Where have we been? Where are now? What have we learned? Where are we going? The Evolution of Video on Social
| Date post: | 12-Jan-2017 |
| Category: |
Social Media |
| Upload: | cian-corbett |
| View: | 394 times |
| Download: | 1 times |
Where have we been?Where are now?What have we learned?Where are we going?
The Evolution of Video on
Social
80%
8 billion
10 billion
The Evolution of Video on SocialWhere did we start?
Social
2008
2008 2011
Social
2008 2011 2013
Social
2008 2011 2013 2014
Social
Facebook v YouTube
Twitter v YouTube
The Evolution of Video on SocialWhere are we now?
Evolution of Video
KPCB.com/internettrends
Twitter’s Periscope
Facebook Live
Snapchat Live
The Evolution of Video on SocialWhat have we learned?
1. Create Value, not impressions
13 hrs
4.7m
“So many people were sharing these videos in my feed that I
couldn’t look away. Inevitably, the Zen-like state that they put me in — who doesn’t like to see a task go from start to finish in under
one minute — caused me to seek them out myself in times of panic
or desperation.”
NYMAG, March 2016
1. Create Value, not impressions
1. Create Value, not impressions
1. Create Value, not impressions
1. Create Value, not impressions
Especially when reviewing & approving video
=
2. Customer Experience is everything
Especially when reviewing & approving video
=
2. Customer Experience is everything
81% of Ads play on MuteUnruly, 2016
3. Subtitles
3. Subtitles
81% of Ads play on MuteUnruly, 2016
4. Respect the Medium
Digital Channels deserve bespoke content
5You may skip this ad
in
4You may skip this ad
in
3You may skip this ad
in
2You may skip this ad
in
1You may skip this ad
in
4. Respect the Medium
5. Use Your Analytics
Facebook 360 Videos Twitter’s Conversation Ads
6. Embrace New Video Formats
Snapchat Stories
The Evolution of Video on SocialWhere are we going?
Snapchat V Facebook
Snapchat V Facebook
The Future is VR
Know your audience
Never settle for the expected.
Always create value
your social and content experience agency
Thank You!
