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International Institute of Business Analysis The Evolving Role of the Business Analyst August 2008
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International Institute of Business Analysis
The Evolving Role of the Business Analyst
August 2008
www.theiiba.org© 2008, International Institute of Business Analysis
Our Sponsor – Forte Solutions Group
The IIBA™ would like to thank Forte Solutions Group for sponsoring our first webinar
With more than 40-years of cumulative experience, Forte Solutions Group is a unique boutique consulting firm specializing in Business Analysis and Initiative Management for Strategic and Project-based initiatives for Commercial and Government sector clients.
International Institute of Business Analysis
The Evolving Role of the Business Analyst :
Our Next Super Hero!
August 2008
www.theiiba.org© 2008, International Institute of Business Analysis
Discussion Points
Why Now – the case for Business Analysis? Who is the Business Analyst? Where is the Profession Heading? What does it mean to you?
www.theiiba.org© 2008, International Institute of Business Analysis
Why Now?
The Case for Business Analysis Global Economy – resources, competition
Right-sourcing – core competencies, supply chain
Integrated Organizations – focus on customer
Just-in-time delivery – no mistakes, reputation
Information Technology Spend – operational, strategic, demographic
Role of Technology – can do anything
www.theiiba.org© 2008, International Institute of Business Analysis
Why Now?
For many years, organizations have been designing solutions without a clear understanding of the market need, often with many assumptions
Success was hit or miss although the cost of a miss was survivable
With the global economy, increased competition and the availability of many alternatives, consumers have come to expect more - and can choose from a variety of alternatives
The impacts of a mistake can now be very costly
The Case for Business Analysis
www.theiiba.org© 2008, International Institute of Business Analysis
Why Now?
When the delivery does not meet expectation
www.theiiba.org© 2008, International Institute of Business Analysis
It’s about the Deliverable
In the beginning…
Build Implement
PlanningPlanning
Late &Expensive
Missing Piece
But it is…
www.theiiba.org© 2008, International Institute of Business Analysis
It’s about the Deliverable
Some Progress was made…
Build Implement
TestingTesting
PoorQuality
Missing Piece
Plan
But it still has…
www.theiiba.org© 2008, International Institute of Business Analysis
It’s about the Deliverable
Filled in another hole …
Build Implement
DefinitionDefinitionof needof need
Doesn’t solve the problem
Missing Piece
Plan Test
But it still…
www.theiiba.org© 2008, International Institute of Business Analysis
It’s about the Deliverable
Addressed a BIG gap…
Build ImplementPlan TestDefine Doesn’t Quite fit
But it still…
The Big The Big PicturePicture
Missing Piece
www.theiiba.org© 2008, International Institute of Business Analysis
It’s about the Deliverable
Et Voilà! …
Build ImplementPlan TestDescribe Define
www.theiiba.org© 2008, International Institute of Business Analysis
What is Describe and Define?
How an organization works? Why the organization exists? What are its goals and objectives? How does it accomplish those objectives? How does it need to change to better accomplish those
objectives or to meet new challenges?
It is about defining the scope of solutions
Describe Define
It is about Business Analysis!
www.theiiba.org© 2008, International Institute of Business Analysis
What is Business Analysis?
The set of tasks, knowledge, & techniques required to identify business needs & determine solutions to business problems. Solutions often include a systems development component, but may also consist of process improvement or organizational change.
Business Analysis Body of Knowledge®
www.theiiba.org© 2008, International Institute of Business Analysis
What is Business Analysis?
Knowledge Areas PurposeBusiness Analysis Planning &
Monitoring Determine what we need to do
Enterprise Analysis Understand the business problem & scope of possible solutions
Elicitation Find out what the real needs of our stakeholders are
Requirements Analysis Describe the characteristics & qualities of the solution the meets the stakeholder needs
Solutions Assessment & Validation Determine whether a particular solution is right for our stakeholders
Requirements Management & Communications Ensure that stakeholders agree on what needs to be delivered
Business Analysis Body of Knowledge® (BABOK®)
www.theiiba.org© 2008, International Institute of Business Analysis
Business Analysis Professional
The Definition Works as a liaison among stakeholders to
elicit, analyze, communicate and validate requirements for changes to business processes, policies, and information and information systems
Understands business problems and opportunities in the context of the requirements and recommends solutions that enable the organization to achieve its goals
Possible revision in BABOK® V2
Business analysis is the set of tasks and techniques used to work as a liaison among stakeholders in order to understand the structure, policies, and operations of an organization, and recommend solutions in order to enable that organization to achieve its goals
www.theiiba.org© 2008, International Institute of Business Analysis
Business Analysis Professional
CommunicationCommunication AnalysisAnalysis ImplementationSkills
ImplementationSkills ConsultingConsultingDomain
Knowledge
Domain Knowledge
Facilitation Negotiation Conflict Management Formal (presentation,
documentation)
Logic Decision Analysis Process & Data Modeling Systems Thinking
Relationship Management Strategic Planning Coaching Skills Delegation and
Management Skills
IT Knowledge Process Change Organizational Change Quality Assurance Project Management
Products Processes Markets Systems
Core Competencies
www.theiiba.org© 2008, International Institute of Business Analysis
Business Analysis Professional
Performs many roles Analyst Facilitator Negotiator Artist / Architect Planner Communicator Diplomat Expert / Consultant Strategist Revolutionary
www.theiiba.org© 2008, International Institute of Business Analysis
TruthTruth
AgileAgile
Understood the NeedUnderstood the Need
NegotiationNegotiation
Right on targetRight on target
Business Analysis Superheroes!
www.theiiba.org© 2008, International Institute of Business Analysis
Business Analysis Professional
Maturity
Skill
Tactical
Strategic
Knowledge Continuum
www.theiiba.org© 2008, International Institute of Business Analysis
Business Analysis Professional
Practitioner is a “jack of all trades”, performing multiple roles e.g., business analyst, project manager, tester, etc.
Practitioner possesses solid or advanced business subject matter expertise e.g., capital markets
Hybrid Practitioner SME or Domain Practitioner
Consulting Practitioner
Current Flavours
Practitioner possesses solid or advanced skills in the enterprise knowledge areas e.g., process, strategy business casing
Generalists
www.theiiba.org© 2008, International Institute of Business Analysis
Where is the BA Profession Heading?
• Finance• Consumer
Products• Energy• Manufacturing• Construction • Others ….
• Product• Software• Infrastructure• Others …
• Process• Data• Elicitation• Negotiation• Strategy• Others …
Ind
ust
ry
Function
Competency
The profession will mature along three axis
Industry
Competency
Function
The Developing Marketplace
www.theiiba.org© 2008, International Institute of Business Analysis
Where is the BA Profession Heading?
Centre of Excellence
“StrategicAlignment”
Community of Practice“Support”
BA Bureau“Maturity”
www.theiiba.org© 2008, International Institute of Business Analysis
Where is the BA Profession Heading?
Framework Environment ResourcesBusiness Alignment
Standards & Methodologies
Organization & structure
Competency/ career
development
Enterprise Analysis
Metrics Governance Training & devCustomer
relationships
Tools AssessmentTeam dev
Virtual…
Knowledge
Management
www.theiiba.org© 2008, International Institute of Business Analysis
Where is the BA Profession Heading?
Age of Product Lines
Marketplace StabilityCompetition
Number of EmployeesGeographic Dispersion
Number of Product Lines
Marketplace Uniformity
Established product lines & stable markets require limited business analysis
Competitive and developing markets have a critical need for highly experienced generalists and specialists in the competency domain (e.g., strategic, marketplace analysis)
Larger organizations can support higher levels of specialization
Smaller organizations may be more dependent on generalists and hybrid BAs (i.e., possess knowledge across multiple professional domains)
Multiple product lines may require a combination of generalists and highly specialized individuals
Highly specialized industries or niche markets will require specialists
MATURITY SIZE DIVERSITY
Organizations need for BAs = (maturity, size, diversity)
www.theiiba.org© 2008, International Institute of Business Analysis
In Conclusion
Demand for BA role is growing because organizations recognize that building a solution is not sufficient – they must understand the needs first
The BA profession will develop along three axis Industry Function Competency
Demand for greater specialization will grow as understanding of the value of the BA and formalization of the role continue
Organizations must understand need to determine the type and maturity of BA required
www.theiiba.org© 2008, International Institute of Business Analysis
www.theiiba.org© 2008, International Institute of Business Analysis
Next Webinar: September 16, 2008
Understanding the Certified Business Analysis Professional™ (CBAP®) Designation
Tuesday, September 16, 2008, 8:00 p.m. to 9:00 p.m. E.D.T.
Presented by Michael Gladstone, CBAP®, IIBA Vice President, Certification and Chief Information Officer
Discussion points: What is CBAP® and what makes it unique? The need for the CBAP® designation in today’s business environment CBAP® application requirements
To register, go to the IIBA™ Website at www.theiiba.org
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