The executive view on cloud service brokers leveraging cloud solutions in a cloud service broker...

© Copyright 2012 Hitachi Consulting Proprietary - All Rights Reserved

www.hitachiconsulting.com

Chad M. Lawler, Ph.D. Director of Consulting Services, Cloud Computing [email protected]

www.hitachiconsulting.com/cloud

The Executive View

on Cloud Service Brokers Leveraging Cloud Solutions in a Cloud Service Broker Model

CIO

CENTRAL IT

CLOUD SERVICE BROKER

Cloud Expo West 2012, Santa Clara, CA Track 4 - Hot Topics, Day 3 - Wednesday, November 7th, 5:05 - 5:55 pm http://cloudexpo2012west.sys-con.com/event/session/1764

mailto:[email protected]

http://www.hitachiconsulting.com/cloud

http://cloudexpo2012west.sys-con.com/event/session/1764




SaaS IaaS PaaS

Services

Providers

Your Business

Business and End

Users Circumventing IT

Beyond the Hype - Cloud is Changing Business & IT

Increasing

Shadow IT

YOUR CENTRAL IT Cloud Ecosystem

1


Cloud is Changing Business & IT - Service Use & Delivery

IT Service Use is Changing

Cloud is Complicating IT Service Delivery

User behavior is changing the way IT organizations purchase & use IT services

Users take easiest, quickest, lowest-cost path to services that rapidly meet needs

End users going around IT organizations directly to cloud providers - Increasing Shadow IT

Cloud increases competition between internal IT and external cloud providers and options

IT being forced to compete with public cloud, function as a CSP, deliver comparable services

Focus on Delivery Speed, switch from legacy lifecycles to cloud enablement and management


Cloud Complexities - Barriers to Business Value

Cloud Ecosystem

Your Business Optimized Enterprise

Cloud Environment

Cloud Complexities & Challenges - Barriers to Business Value

Cloud Complexities & Challenges

SaaS IaaS PaaS

Services

Providers

Consumers

Adoption

Sourcing

Procurement

Billing

Cost Controls

Multi Hybrid Cloud

Integration

Aggregation

Customization

On-Boarding

SLAs

Performance

Availability

Scaling

Security

Management

Lock-In

Governance

3


Which Applications, Which Cloud, How to Transition…

Which Applications?

Best Business Value for Cloud Where do you need the most flexibility?

Which applications require scale?

Where do you need to reduce costs?

Where can you gain the most agility?

Ideal Candidate Applications Non-Legacy Application

Can be virtualized

Content collaboration, & communication

Email & Web services and applications

Ideal Workloads On-Off Batch processing, Cyclical or

Unpredictable

Uncertain or inconsistent demand

Require rapid provisioning or scalability

Which Cloud?

Public Cloud Rapid provisioning, massive scale

Greater elasticity, tightly controlled costs.

Also ideal for temporary environments

Private Cloud / Hosted Cloud Appropriate for higher security needs

Enables more control over infrastructure

Enables higher degree of configuration

Hybrid Cloud Best of both Public and Private though

the potential scale could place a burden

on the Private Cloud

Content Migration Workloads moved quickly with minimal

business disruption with cloud services

Performance Optimization Optimize cloud solution designs,

platform selection, deployment,

procurement, provisioning, management

and governance

Security & Availability Select target cloud infrastructure based

on application and data security and

availability requirements

How Do I Get There?

4


IT OPERATIONS + MULTI CLOUD

Legacy Coexistence with Cloud Migration and New Cloud Apps

Multiple Application Spread Across Environment Legacy & Cloud

Selective Outsourcing and Managed services

Private, Public and Hybrid Cloud Utilization

DATACENTER

Traditional Data Center

On-site Traditional Infrastructure

Dedicated with Limited

Virtualization

Internal Application Provisioning

PRIVATE CLOUD

Next Generation Datacenter On-site Private Cloud IaaS Utility

Dedicated On-Site Infrastructure


PUBLIC CLOUD

Regional Datacenter 2 Regional Datacenter 1

Public Cloud Datacenter Off-site Utility

Pay-as-You -Go Consumption

External Application Provisioning

HYBRID CLOUD

Hybrid - Public/Private/Virtual Private

Enterprise Datacenter On-Site + Off-site Utility

Dedicated Infrastructure + Utility

Internal + External Provisioning

Next Generation Datacenter Transition

Enterprise Cloud Model - Multi-Source Hybrid Public/Private Mix

Cloud is Changing Business & IT - The New IT Landscape

5


Cloud is Changing Business & IT - The New IT Landscape

Enterprise Cloud Model - Multi-Source Hybrid Public/Private Mix

Focus on Cloud Supply Chain and Service Management

Mix of public-private cloud services from multiple, different cloud providers

With the cloud comes increased complexities, disruptive for both business and IT

Increased need for integration, aggregation, customization and automation

Businesses already negotiating multiple cloud service contracts with different providers

Using multiple/different cloud services - more contracts, payments, providers to manage

Businesses need different cloud services to work together for maximum efficiency and value


Design? What capabilities, savings or services?

What is the business case, cost & ROI?

How to develop a solution?

Which applications to which Cloud?

Implement ? How to integrate, source & procure?

How to implement, migrate & transition?

Govern? How to secure, operate & manage?

How to control resources & costs?

How to Centrally Leverage & Manage Multiple Cloud Solutions?

PUBLIC CLOUD

PUBLIC CLOUD

PRIVATE CLOUD

DATACENTER

HYBRID CLOUD

7


Multi-Cloud Management - The Need for Choice and Control

CIO

CENTRAL IT

Need for Centralization, Standardization & Governance

Multi-Cloud Consumption & Management

Traditional On-Premise

IaaS - CSP1

IaaS - CSP2

Multiple SaaS Providers More SaaS Providers

IaaS - CSP3

PRIVATE CLOUD PRIVATE CLOUD

8


Multi-Cloud Management - The Need for Choice and Control

CIO

CENTRAL IT

Need for Centralization, Standardization & Governance

Traditional On-Premise PRIVATE CLOUD PRIVATE CLOUD Are you equipped to

manage multiple private clouds?

How will you manage multiple CSPs and solutions across different platforms? Who manages this?

How can you deliver service choice while also controlling and managing for cost savings?

Currently, you manage this…

Multi-Cloud Consumption & Management

9


Multi-Cloud The Need for Choice and Control

Managing Cloud Complexities and Disruption

Cloud represents a disruptive change for both business and IT

But with this comes increased complexities and expanded management and integration scope

Leveraging the cloud requires more than just technology migration

A New Approach is Required

For designing, building and operating solutions in the new hybrid multi-cloud service model

A common methodology across multiple cloud providers and internal infrastructure

Along with a centralized approach to unify provisioning, procurement, metering and control


Defining a Cloud Service Broker - Definition & Roles (Gartner)

Model for conducting cloud service governance and integration as a service

Manages the use, performance and delivery of cloud services

Service relationship intermediary between service consumer and provider

Provides intermediation, aggregation, customization & arbitrage

PUBLIC CSP 2

PRIVATE CLOUD

PUBLIC CSP 1

CLOUD SERVICE BROKER CLOUD CONSUMERS

PRIVATE CLOUD

11

Source: “Three Types of Cloud Brokerages Will Enhance Cloud Services.”

http://www.gartner.com/DisplayDocument?ref=g_search&id=973412&subref=simplesearch



Cloud Service Broker - Business Value

Makes it easier to consume and maintain cloud services from multiple providers

Removes cloud complexity and burden of work customers consuming cloud

Consolidates 3rd part technical and commercial interfaces for cloud consumers

Provides a ‘one stop shop’ for procurement and management of cloud solutions

Source: Gartner Cloud Service Brokerage (CSB) Definition

http://www.gartner.com/it-glossary/cloud-service-brokerage-csb/

Defining a Cloud Service Broker - Definition & Roles











CSB Primary Functional Roles Adding Value to Cloud (Gartner)

CUSTOMIZE

INTEGRATE

AGGREGATE

Service Integration - Making separate, independent

services work together in an improved fashion, with

substantial new value as a result of integration

Service Aggregation - Delivering two or more services

to consumers in scale with no net-new services but value in

combination (NIST, combines multiple services into one or

more services)

Service Customization - Altering or improving a service

with enhanced net-new functionality (NIST “Intermediation”,

enhances a service, improves capability, provides value-

added functionality)

13

Source: “Three Types of Cloud Brokerages Will Enhance Cloud Services.”


NIST Cloud Computing Reference Architecture

http://www.nist.gov/manuscript-publication-search.cfm?pub_id=909505








CSB Primary Functional Roles - Addition Role (NIST)

Service Arbitrage - Similar to aggregation but also

enables service choice and flexibility to choose services

from multiple providers, along with measurement,

comparison and contrast capabilities to evaluate best fit

ARBITRAGE

?

14

Source: NIST Cloud Computing Reference Architecture









Future Cloud Direction - Increased Cloud Use & Move to Brokers

Increased Cloud Consumption with Enterprise Capabilities

Cloud Service Brokers - Increasing Maturity & Capability

Accelerated IaaS, PaaS & SaaS use with need for more adoption efficiency

Need for automation, integration, aggregation, governance & management for hybrid cloud

Lack of cloud skills, resources more difficult to find/acquire, cloud talent gap grows

Rapidly evolving arena within the cloud ecosystem with an array of service capabilities

Market shifting to cloud service brokers to solve cloud consumption and complexity issues

Focused on meeting the need for multi-cloud management, centralization and governance

Next generation cloud service management software is already offering brokering capabilities


General Services Administration (GSA) Cloud Brokerage RFI

16

GSA Federal Acquisition Service (FAS) Cloud Brokerage Request for Information

July 17, 2012

Agency: General Services Administration

Office: Federal Acquisition Service (FAS)

Alternative Cloud Acquisition Models

GSA is seeking information about alternative models and/or solutions for future cloud acquisition vehicles and processes that further these goals.

GSA Cloud Service Broker

One emerging concept in cloud computing is that of a 'cloud broker' or an entity that manages the use, performance and delivery of cloud services, and negotiates relationships between Cloud Providers and Cloud Consumers.


DOD Designates DISA as the Cloud Service Broker for DOD

17

Designation of the DISA as the DOD Enterprise Cloud Service Broker

June 26, 2012

Ease of Cloud Use with a Focus Point for Cloud Services

Leverage of an Array of Private Cloud & Commercial Cloud Services

“We are moving to an enterprise cloud environment that provides tangible benefits across the department…This strategy lays the groundwork... for achieving cloud adoption within the department. ”

Teri Takai, Defense Department CIO


DOD Designates DISA as the Cloud Service Broker for DOD

DISA Enterprise DoD CSB Manage the use, performance & delivery of cloud services

Negotiate relationships between cloud providers & DOD

Enable Cloud Services & Decrease Costs Enable the DoD to best leverage cloud services

Make it easier, safer, and more productive to navigate,

integrate, consume, extend and maintain cloud services

Consolidate Cloud Demand & Customize Services Organizational focus point to consolidate cloud service

demand

Negotiate for the best service usage rates across the DoD.

Enable DoD to tailor availability and delivery of cloud

18


Multi-Cloud Management for Choice, Control and Savings

19

Mid Market IT Organization

Enterprise IT Organization

Federal & State

Government IT

Organizations

Public IaaS


Integrate, Aggregates & Customizes Multi-Cloud

Centralization, Standardization & Governance

Central Self Service

Cloud Service Catalog

Solution Design

Integration

Management

Billing & Chargeback

Governance

TCO Visibility & Cost Control

Comparison

Procurement

Provisioning

Deployment

Public IaaS

Private Cloud


Multi-Cloud Management Cloud Service Broker Process

20

Cloud Architects

IT Sourcing Mgrs

IT Managers

Sys Admins

App Deployment Sys Admins

App Deployment

Cloud Architects

CIO

IT Managers

Cloud Architects

CIO’s/CTO’s

Cloud Architects

IT Managers

Design Source Implement Manage Govern

Analyze, Model,

Scenario

• Automate Solution Analysis

• Model Cloud Solution

• Show App Analysis

Configure, Source,

Broker

• Design Architecture

• Configure Solutions

• Broker (Source, Procure, Bill)

Provision, Deploy,

Migrate

• Provision Virtual Datacenters

• Deployment Services & Apps

• Migrate Data, Manage Process

Manage, Monitor,

Review

• Manage Cloud via Dashboards

• Cost, Util, Performance, SLA

• Monitor Cloud Environment

Control, Approve,

Govern

• Governance Enforcement

• Alerting Approval Workflow

• Cost & Resource Policies


Multi-Cloud Management Cloud Service Broker Process

21

Governance & Cost Controls

Cloud Solutions Design

Compare & Contrast Scenarios

Source & Procurement

Automate Cloud Implementation

Management Configuration

Application & Data Deployment

Solution Template Applied to Multiple Cloud Infrastructures

Match to Best-Fit Cloud Based on Like-for-Like Comparison, SLAs,

and Total Cost of Solution

Unified Procurement Process with Solution BOM Compiled & Ordered

Automated Solution Launch with API-Based Deployment

Structured Process for Application Deployment and Data Transition

Central Management Console and Monitoring with Tools Integration

Capabilities

Central Request & Approvals with Ongoing TCO Controls


Multi-Cloud Management - Example Best Fit Cloud Deployment

22

Low Cost Dev & Test

Enterprise Production

EC2 West

Low Cost DR

EC2 East

Secure Network Overlay

SSL HTTPS VPN


IT OPERATIONS + MULTI CLOUD

Legacy Coexistence with Cloud Migration and New Cloud Apps

Multiple Application Spread Across Environment Legacy & Cloud

Selective Outsourcing and Managed services

Private, Public and Hybrid Cloud Utilization

DATACENTER

Traditional Data Center

On-site Traditional Infrastructure

Dedicated with Limited

Virtualization


PRIVATE CLOUD

Next Generation Datacenter On-site Private Cloud IaaS Utility

Dedicated On-Site Infrastructure


PUBLIC CLOUD

Regional Datacenter 2 Regional Datacenter 1

Public Cloud Datacenter Off-site Utility

Pay-as-You -Go Consumption

External Application Provisioning

HYBRID CLOUD

Hybrid - Public/Private/Virtual Private

Enterprise Datacenter On-Site + Off-site Utility

Dedicated Infrastructure + Utility

Internal + External Provisioning

Next Generation Datacenter Transition

Multi-Cloud Management - The New IT Landscape & CSBs

CLOUD SERVICE BROKERS

Integrates, Aggregates & Customizes Multi-Cloud Environment Infrastructures

23


CSB Business Value - Enabling Choice, Control & Savings

CHOICE Solution comparison and choice among public and private

cloud providers with integrated cloud service delivery and

procurement deployment automation from multiple

providers

Central cloud solution design, automated provisioning and

integrated governance through a 'single pane of glass‘, a

one-stop-shop & marketplace for cloud sourcing

Cloud solution TCO comparison and optimization among

multiple cloud infrastructures to deliver on the lowest-cost

cloud solution.

CONTROL

SAVINGS

$

24


Empowering IT as the Cloud Service Broker

25

IT must evolve to function similar to cloud providers and manage hybrid multi-cloud

IT focus shifts from managing IT to services, clouds, outsourcers & relationships

A single point of transparency, accountability, sourcing and governance control is required

CIOs are positioned to become Cloud Service Brokers for their organizations

CIO

CENTRAL IT



Our Enterprise Cloud Solutions Portfolio

Our Cloud

Consulting

Packages

Cloud

Workshop

Inform & Explore

Cloud

Application

Starter

Rapid POC

Cloud

Portfolio

Assessment &

Roadmap

Assess & Plan

Cloud

Application

Deployment

Architect, Pilot &

Migrate

Sourcing,

Management

& Governance

Automate

Control

Cloud

Application

Development

Design Cloud

Applications

Our Supported

Platforms

Our Cloud

Consulting

Services

Cloud Transition

Services

Cloud Strategic Advisory

Services

Cloud Application

Development Services

Cloud Brokerage

Solution Services

Design Implement Govern Our Approach


How to Get Started? Cloud Workshop & Strategy Session

Should we leverage cloud and CSB

solutions?

How & where? What do we need to know to decide?

Select cloud where most

appropriate and align CSB strategy

and fit.

What decisions do we make?

What business issues are you trying to solve? 1

Where could cloud and CSB help? 2

What are the first steps? 3

Cloud Strategy Session Helps Answer…


References and Recommended Reading

Gartner Says Cloud Consumers Need Brokerages to Unlock the Potential of Cloud Services http://www.gartner.com/it/page.jsp?id=1064712

Gartner's Advice for CSPs Becoming Cloud Service Providers http://www.gartner.com/id=2155315

Gartner Cloud Service Brokerage (CSB) Definition http://www.gartner.com/it-glossary/cloud-service-brokerage-csb/

Gartner Outlines Five Cloud Computing Trends That Will Affect Cloud Strategy Through 2015 http://www.gartner.com/it/page.jsp?id=1971515

Gartner Cloud Services Brokerage Research http://www.gartner.com/technology/research/cloud-computing/cloud-services-brokerage.jsp

Is Your IT Organization Ready For The Internal Cloud Services Brokerage Role?, Gartner, Benoit Lheureux http://www.slideshare.net/Intel-ASIP/gartners-hype-cycle-for-cloud-service-brokerage-intel-csb-enablement

Cloud Services Brokerage: A Must-Have for Most Organizations

http://www.forbes.com/sites/gartnergroup/2012/03/22/cloud-services-brokerage-a-must-have-for-most-organizations/

Gartner Predicts Rise of -Cloud Service Brokerages' http://www.eweek.com/c/a/Cloud-Computing/Gartner-Predict-Rise-of-Cloud-Service-Brokerages-759833/

Hybrid IT: How Internal and External Cloud Services Are Transforming IT

http://www.gartner.com/id=1918214

28

http://www.gartner.com/it/page.jsp?id=1064712
















http://www.gartner.com/technology/research/cloud-computing/cloud-services-brokerage.jsp









http://www.slideshare.net/Intel-ASIP/gartners-hype-cycle-for-cloud-service-brokerage-intel-csb-enablement








































http://www.eweek.com/c/a/Cloud-Computing/Gartner-Predict-Rise-of-Cloud-Service-Brokerages-759833/





















Join us for Here at The Evolution Bar & Cafe at 6:30 PM

29

Join us for cocktails and a follow-up question/answer mixer

@ the Evolution Bar & Cafe at Nov. 7 @ 6:30 PM


Thank You and Contact Me to Explore Cloud and CSB

30

www.linkedin.com/in/chadmlawler

www.twitter.com/chad_lawler

www.cardcloud.com/chadlawler

Chad M. Lawler, Ph.D. Director of Consulting Services

Cloud Computing

14643 Dallas Parkway, Suite 800, Dallas, Texas 75254

Office: 469.221.2894

Email: [email protected]

www.hitachiconsulting.com/cloud/

http://www.linkedin.com/in/chadmlawler

http://www.cardcloud.com/chadlawler




© Copyright 2012 Hitachi Consulting Proprietary - All Rights Reserved 31

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The executive view on cloud service brokers leveraging cloud solutions in a cloud service broker...

Technology