34
The exhibitions world: today and tomorrow Arie Brienen President UFI UNIFIB Congress, Porto June 2012
The exhibitions world: today and tomorrow
Arie BrienenPresident
UFI
UNIFIB Congress, PortoJune 2012
UFI 2012ⓒ 2
Today
Global overview & trends Looking to the future
UFI 2012ⓒ 3
The exhibition world today
Approximately30 700 Exhibitions
per year corresponding to 103 million sqm
of total net exhibition spaceand where
2.8 million direct exhibiting companies welcomed
260 million visitors
UFI 2012ⓒ
The global top 10Net space rented
(in million net sqm) Trend since 2008
1. USA 23,3 (*) - 7%2. China 13,0 + 13%3. Germany 8,8 - 5%4. Italy 6,2 - 5%5. France 5,4 - 8%6. Spain 3,5 - 24%7. Japan 3,2 - 3%8. UK 2,8 - 6%9. Russia 2,6 - 13%10. Brazil 2,6 + 4%
4
UFI 2012ⓒ 5
Based on the data collected among 178 organizing companies (and their subsidiaries)
Breakdown by event location
Exhibitions organized by UFI Organizers
Total net space rented(indoor + outdoor, in million sqm)
In 2011
• 1,197 venues (with a minimum
of 5,000 sqm indoor exhibition space) identified worldwide
• Total indoor exhibition space: 32.6 million sqm
MAIN GLOBAL RESULTS of the World Map of Venues
266
VENUES AND INDOOR EXHIBITION SPACE IN 2011
496 venues15.6 million sqm
(48%)
184 venues6.6 million sqm
(20%)
389 venues7.9 million sqm
(24%)
70 venues1.3 million sqm
(4%)33 venues
0.8 million sqm(2%)25 venues
0.5 million sqm(2%)
5 million sqm
Scale
7
UFI 2012ⓒ 8
Trends 2006-2012 for all UFI venues
Today, UFI Members operate 211 venues worldwide (+12 since 2006)
+ 2.3% per yearbetween 2006 & 2010
Gross indoor exhibition space(in million sqm)
+ 0.9% per yearbetween 2010 & 2012
Increase of gross indoor exhibition spacebetween 2006, 2010 & 2012
by region
How the industry has fared in recent years
Findings from UFI’s latest Global Barometer research (12-2011)
0%
50%
100%
% of companies declaring an increase of their turnover when compared to the same period the year before
(regardless of possible biennial effects)
As declared in previous surveys As declared in December 2011
BeforeDec. 2008
1st half 1st half 1st half 1st half2nd half 2nd half 2nd half 2nd half
2009 20112010 2012
ASIA & PACIFIC
MIDDLE EAST & AFRICA
EUROPE
AMERICAS
0%
50%
100%
June 2010 December2010
June 2011 December2011
Americas
Asian Pacific
Europe
Middle East/Africa
% of companies declaring – in the last 4 surveys - that the impact of the “economic crisis” on their exhibition business is now over
Perception of the economic crisis December 2011
Anticipated ending year of the impact of the “economic crisis” for those who consider that it is not yet over
14%
63%
15%
9%
0%
4%
27%
46%
14%
8%
2011 2012 2013 2014 2015
June 2011
December 2011
23%
21%19%
18%
8%6%
4%
1%
State of thenational/regional
economy
Global economicuncertainty
Local/nationalcompetition from
within theexhibitionindustry
Internalmanagement
challenges (ex.finance, humanresources, staff,
training)
Environmentalchallenges(customer
expectations,regulations, etc.)
Competition withother media (ex.internet, virtualtrade shows,social media)
Integration withother media (ex.internet, virtualtrade shows,social media)
Other
Distribution of all issues selected as the 3 most important ones
UFI 2012ⓒ 14
Help yourself!
Based on UFI Delphi research and member interviews
UFI 2012ⓒ 16
Key growth areas• Emerging markets: take your acronym pick
– BRIC– BIC– BRICSA– CIVET– MINT
• Multi-dimensional, non-traditional events– Including ‘hybrid’ events– Integrating many elements into a single event
• Developing “content” around our events to benefit the industries we serve
UFI 2012ⓒ 17
Multi-dimensional events
UFI 2012ⓒ 18
Key challenges for exhibitions• Competition (in some markets) from over-capacity in venues• Online marketing and product news release
– Continued uncertainties over balance of internet and face-to-face marketing
– The industry needs better to communicate how a combination of these is the key to marketing effectiveness.
– In-house activities and product launches have eaten into traditional events spend.
– Will this be the source of tomorrow’s competition?• Targeting the Facebook generation with real world events.• Pressures on business travel
– Cost controls– Environmental constraints
UFI 2012ⓒ 19
Evolution of trade fairs
UFI 2012ⓒ 20
The key trends
UFI 2012ⓒ 21
Thought leadership
• “Together with exhibitors, visitors, specialized associations and the media the leading brand trade shows can become the place to meet all year long”.
• “But we have to be careful: It is not just content, but valuable content and leadership in new ideas”.
• “The role of trade shows will be changing. Trade shows will more and more act as community integrators, knowledge providers, discussion platforms, social network live grounds, etc.”
UFI
Who we are and what we do
UFI 2012ⓒ 23
UFI is the Global Association of the Exhibition Industry, uniting the industry’s organizers, venues, associations and partners of the industry
UFI 2012ⓒ 24
UFI Impact• 4,500 Exhibitions organised or hosted by UFI members• UFI members in 85 countries including the 40 largest
economies
• 3 UFI Offices
– Headquarters in Paris, – Regional Office Asia/Pacific in Hong Kong– Regional Office in Middle East/Africa in Kuwait
UFI 2012ⓒ 25
February 2012
593 Members
202 Members with “venue”
activity(34%)
435 Members with “Organizer” activity (74%)
51 “Associations”(9%)
47 “Partners ofthe Industry” (8%)
72 “Venuesonly” (12%)
130 “Venue&
Organizer” (22%)
305 “Organizer only” (52%)
UFI 2012ⓒ 26
Networking
Expertise
Cooperation
Education
Quality
Information
StandardsCommunication
Marketing
Management
Statistics
Studies
Research
What does UFI mean for me?
UFI Member Services
UFI 2012ⓒ 27
• 6th UFI-BSG Report on the Trade Fair Industry in Asia• UFI Global Barometer • Global Estimates• UFI Member Activity Report• UFI Insight Reports• Euro Fair Statistics Report • Delphi Study • Tools for Tough Times
UFI Research and Studies
UFI Member Services
UFI 2012ⓒ 28
• Studies and Recommendations• Online educational programme• Database Access • Industry information • UFI Events and Meetings
- programmes & online registration- speaker presentations
Online Informationwww.ufi.org
UFI Member Services
UFI 2012ⓒ 29
UFI Professional Recognition Awards
ICT
MarketingOperations
Poster Competition with International Fair Plovdiv
UFI Member Services
UFI 2012ⓒ 30
The UFI “Community”Congress Valencia = #ufivalencia
UCF CEO Forum = #uficeoforum
Asia Seminar = #ufishenzhen
Seminar in the MEA = #uficapetown
Seminar in Europe = #ufihamburg
Focus meetings in Kiev = #ufiutrecht
www.ufilive.org
www.ufi.org/twitter
www.twitter.com/ufilive
UFI Member Services
UFI 2012ⓒ 31
Exhibition Management Degree (EMD)150 hour post graduate education programme
“Successful Exhibit Marketing”
Updated “Exhibitions in the marketing mix” online course available for free downloading
International Summer University, from 13 – 15 June in Cologne
UFI Education opportunities
What does UFI mean for me?
UFI Member Services
UFI 2012ⓒ 32
UFI Working Committees
UFI Education Committee
UFI ICT Committee
UFI Marketing Committee
UFI Operations Committee
UFI Sustainable Development
Committee
UFI 2012ⓒ 33
UFI Member Services
UFI 2012ⓒ 34
Thank you
On Twitter @ufiliveBlogging at www.ufilive.orgLinkedIn – UFI Members’ GroupFacebook Events: UFI Congress 2011
