theexplosionofconsciousmediaJanuary 2013

We’re excited to announce the release of our first white paper on conscious media, “The Explosion of Conscious Media.” This paper was developed in partnership with premier Conscious Media content provider, GaiamTV.com, and details the explosive growth and continued integration of Conscious Media into mainstream media and culture.

Leveraging the sparks & honey proprietary trend-spotting methodology, the white paper contains in-depth content analysis, Conscious Media expert interviews and the study of more than 1,800 consciousness influencers including Deepak Chopra, Marianne Williamson, Eckhart Tolle and Jay Weidner.

The study forecasts that the expansion of Conscious Media will prompt rapid growth in audience interest, inciting the marketplace to respond with more compelling conscious content over the next five years.

The following excerpts are taken from “The Explosion of Conscious Media” white paper.

Download your FREE copy of the full white paper at whitepaper.gaiamtv.com.

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Holistic Healing & Integrative HealthSocial Connections & RelationshipsHarmony of LifeEnergy & OnenessScience & SpiritualityParadigm Shifts Mysteries of the UniverseEnlightenmentStates of ConsciousnessSpirituality & ReligionHuman PotentialYoga, Qigong & Tai ChiMeditationInspirationsStress Management Community

Conscious BusinessExplorationProsperitySocial EntrepreneurshipConscious WellnessVeganism & VegetarianismHealth-Conscious LifestyleDetoxFood & SustainabilityEnvironmental IssuesAstrology & Mysticism Reincarnation/KarmaLongevitySocial JusticeSacred Activism PeaceEcosystems

Typically, the Conscious Media consumer is on a journey that follows a path from “asleep” to “awakening” to “exploring” to “transformation,” concluding with “awake.” Ultimately, some portion of these “awake” consumers also become “activists” for the category.

Key Topics That Are Covered In Conscious Media Include:

THE CONSCIOUS MEDIA JOURNEY

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Russell Simmons

Tom Shadyac Dr. Oz

Oprah WinfreyStingGwyneth Paltrow

Katy Perry

Adam Levine

Trudie Styler

Jon Bon JoviJennifer Aniston

James Cameron

David Lynch Ben Harper

Bill Hicks

Julianne Moore

Jeff GoldblumMoby Christy Turlington

Woody Harrelson

Willie Nelson

Goldie Hawn

Laura Dern

Donna Karan Jim Carrey

These are just some celebrities who practice yoga, meditation and otheractivities associated with Conscious Media. Their visibility has helped spread theidea of Conscious Media throughout popular culture.

Popularizers & Celebrities

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You’re Getting Conscious, Even If You Don’t Realize It

STREAMING VIDEOBeyond the big blockbusters noted above, the advent of streaming video has created a booming marketplace for Conscious Media’s more niche titles, which appeal to audiences at varying stages of the Conscious Media journey. The premium player in the category is GaiamTV, which curates and aggregates over 5000 videos from approximately 750 sources for a monthly subscription fee of $9.95. Though Netflix subscribers can access an assortment of high-quality films in the Faith and Spirituality category and YouTube boasts a Spirituality Channel with over 400,000 videos in it, these videos run the gamut from the truly spiritual to the simply random.

THE HOTTEST TITLES IN CONSCIOUS MEDIA

Conscious Media is no longer confined to the kinds of books you see in New Age bookstores or the free newspapers once only distributed in health food stores and hippie enclaves. You’ll find Conscious Media in all the places you would expect to find traditional media: books and newspapers, streaming video, DVDs, gaming, mobile, tele-seminars and more.

Journey (2012): Fastest-selling PlayStation(R)Network game ever

Avatar (2009): Highest-grossing film of all time

Spirited Away (2001): Highest-grossing Japanese film of all time

The Celestine Prophecy (1993): Over 20 million copies sold in 35 languages

CURRENTLY ON THE NEW YORK TIMES BEST SELLERS LIST*

Proof of Heaven Eben Alexander

The Power of HabitCharles Duhigg

Super BrainDeepak Chopra & Rudolph Tanzi

37 38 39 40

41 42 43

*List as of 12/09/12

1. Reaching a Ma! Audience

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4. From LOHAS to My LOHAB

2. Impact of Microbe Research

3. Coming of Age of Mi"enials

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Future Trends in Conscious Media

If you are inspired to explore Conscious Media trends in more detail or synchronize your brand with the latest high-energy shifts in culture, please contact us to discuss our innovation workshops, in-depth reports, consulting services, or content activations based on real-time cultural trends.

Download your FREE copy at whitepaper.gaiamtv.com.

Don’t miss the FREE 10-day trial for GaiamTV.com, your best source for 5,000+ high-quality conscious media films and health & wellness videos. Click here to sign up.

For more information:212-894-5100

info@sparksandhoney.com

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