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The Fast and Fun Guide to A Fantastic In-Home by Isagenix
Millionaires Susan Sly and Mar Lorenzo
Getting Started
Congratulations you have decided to plan your first in-home event. We are
very excited for you. In-home presentations are a great, fast and effective way to
build and launch your Isagenix business. In fact many Isagenix leaders and
millionaires such as Tony and Randi Escobar, Don and Loree Nooner, Kathy and
Tom Smith, Pam and Kevin Barnum, Chantal Stefura, Herb and Patty Cepeda, and
others use in-home presentations to generate a significant income very quickly
and build massive momentum in their teams.
Mark Yarnell, the author of your First Year in Network Marketing, suggests
that most high income earning network marketers make their money in their
‘kitchens’ and ‘living rooms’ with very little overhead. In-home presentations are
comfortable, cost effective and also provide business tax advantages to the host.
For your first in-home presentation we suggest getting your supplies together.
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You Will Need:
Have It All D.V.D./Are You Toxic
Television and D.V.D. player
S Video Cable if You Are Using a Laptop
Cleanse for Life Drink
Want More Energy
IsaDelights and/or Fiber Snacks and/or Isalean Bars
Membership Applications
Pens
Wholesale Price or Pak List
Notepads
Getting started with your in-home presentation involves three simple steps.
1. Set the Date
2. Make Your List of People
3. Get Your Invitations Out
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Setting The Date
One of the most common questions we are asked is when the best day of
the week is to have an event. The truth is that it ultimately depends on who you
would like to be there. For example if your group are all stay-at-home moms then
a daytime presentation may be best ideally Tuesday through Thursday. If people
are working during the day then the evenings and weekends are best. Plan your
event at least seven days away. Set a specific start time and plan to get your
presentation going at the appointed hour.
In our experience, evening presentations are best done at 7:00 p.m. or 7:30
p.m. start time which enables people to come from work or finish dinner.
Daytime presentations can be scheduled to include a lunch time format or in the
early afternoon being conscious of those with children who may have to pick
them up after 2:30 p.m.
Weekends can be a fun time to do an event and combine it with something
social such as a barbeque or get together especially if the presentation is to
include members of your family. We have had events where we encouraged
people to bring their children and hired a babysitter which showcases how
Isagenix can be a family business. So go ahead and set that date.
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Make Your List
When making your list it is important not to pre-judge anyone. You are
looking for people who are looking to make a change in their health, who are
open minded, entrepreneurial, people who are looking for another stream of
income, people who always want to look their best, people with a large network,
people who are sports minded, people who may have been down-sized or are at
risk, and ultimately people who you know like to have fun and who are open.
Be prepared that not everyone you invite will attend your event. Do not be
discouraged. Plan to invite three times the number of people you would like to
have in the room. For example if you want to have ten people attend, invite at
least thirty. Your numbers may be higher however life happens and people do
change their minds, things come up and ultimately a hand full of excited people is
all it takes.
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My List
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21.
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Getting Your Invitations Out
The most effective way to invite people to your event is a phone call.
People need to hear the excitement in your voice. In the end it is people who
bring people and not ads or flyers. We have observed many people who get
discouraged because they print out flyers and expect that to be a draw. Make
sure you have your 30 second story ready. We encourage you to go into your
Isagenix Online Office and watch the Isagenix University videos to learn the best
approach.
The following are a few samples scripts. Please feel free to make them
your own. They are simply basic guidelines. The important thing to remember is
that people put people in the room. Your goal is to generate excitement, interest
and get the commitment. Once people come you can let the products and the
tools share the rest of the message for you.
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Sample Script # One – The Phone Call – Sample Script with Weight Loss Story
This method is ideal when you have a compelling story about releasing pounds and/or inches.
‘Hi Jane – it’s Laura calling. How are you?
‘Great Jane – how are you?’
‘I am fantastic. I just went down an entire size doing a cleanse and I feel
energized, focussed and the best I have felt in years.’
‘Really – wow I would love to know more about that.’
‘Actually that is why I called. I am having a group of friends over next Thursday
night at 7:00 p.m. to learn more about nutritional cleansing. I would love for you
to come. It is going to be fun, short and really informative. Are you available? I
have 3 spots open and several of our friends have already committed to being
there.’
‘I think I can make it.’
‘That’s great Laura. If nothing more you will have a great time, learn a lot and
meet some great people. I will add you to the list. If there is anyone you know
who would also want to release some pounds, feel more energized and look their
best please let know so I can save them a spot. See you Thursday. I will call you
on Wednesday to confirm.’
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Sample Script #2 Male to Male Submitted by Two Star Golden Circle Kevin
Steele
‘Hey Dave, it's Kevin!’
‘Hey! How are you doin' Kev?’
‘Great! That's why I'm calling... You know how you and I were talking about getting older and
having no energy, and constantly having to get up in the middle of the night to go to the
bathroom!! LOL... Well...Diana has turned me on to a new state of the art technology called
Nutritional Cleansing...and without going into detail right now, I can tell you that my energy has
returned...I am sleeping through the night. Oh...and get this...you know how you and I have
needed a little boost in the bedroom...(hee hee) Don't need it anymore!!! Whoo hoo!’
‘Tell me more!’
‘I couldn't possibly tell you all about on the phone...you gotta see it! And taste it! So how 'but
this...’
‘Di and I are having a few of our great friends over to the house Thursday night July 2nd for
about an hour. We would love to have you and Vernell come by just to see what this amazing
technology is all about! Afterwards we can catch up and have a glass of wine (or2)
Trust me...you need to see this!’
‘Sounds like fun, count on us!’
‘Great, I'll send you an Evite with the specifics and we'll look forward to seeing you guys
Thursday!’
‘Bye!’
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Sample Script # Three – Business
‘Hello.’
‘Hi Carrie, it’s Jim calling. How are you?’
‘Not bad Jim, how are you?’
‘Carrie, I am actually pretty great. Cheryl and I have launched a new, exciting
business and we are helping people gain energy, focus, get leaner and create
some extra income. We are sharing it with a few close friends and also looking for
referrals. I know the markets have been pretty up and down lately and we have
decided to build a Plan B.’
‘What do you mean?’
‘Well, you know how poor health and obesity are in the news everyday?’
‘Yes.’
‘Well, Cheryl and I are capitalizing on that by partnering with a billion dollar
company. They have been featured in USA Today, on CNBC and more. Essentially
we are going to be helping people release body fat, increase their energy and feel
great while also earning an income very part time.’
‘That sounds interesting.’
‘Carrie, it may not be for you however it would be great if you can come over
Thursday, sample some products and check out the information. We will be less
than an hour start to finish. What do you say?’
‘Alright, I will be there.’
‘Great, I will send you an email with all of the details. If for some reason you
cannot make it please let me know 24 hours out. We are only sharing this with a
few close people in the beginning.’
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The Follow Up Email
Once you have made your phone calls it is important to follow up with a
confirmation email. Programs such as www.evite.com can create a professional
email invitation and are free. Include your address, directions, start time, date
and a section for R.S.V.P. Using words such as ‘fun, informative, educational,
transformation, and exciting,’ are all excellent to reach a broad spectrum of
people.
Remember, an email alone will not guarantee a person to attend. You must
physically pick up the phone or speak to the person face-to-face to get that
confirmation. The photo below is a sample from an Isagenix business builder.
She includes this in her email invite for her in-homes. Be creative with your
invitations and confirmations. Some people like to email and then call.
Ultimately, do what works for you.
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Preparing your Home for Your In-Home
Make sure your Home is clean, fresh and tidy, that the room temperature is
comfortable, cool, especially depending on the number of guests that you are
expecting to attend. If you like, get a nice fresh flower arrangement for the
evening.
If you have children or have invited people to bring children, arrange to have
them in a different part of the house, closed off. Have someone watch over
them, an older sibling or hire a babysitter, there are a lot of students that would
love to make an extra couple of bucks, hire one for a couple of hours to watch the
kids, take them to the park, etc.
Be sensitive to those with allergies, keep pets outside or in another room, maybe
even arrange for someone to come and walk the dog during your event.
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Make sure the room temperature is comfortable, cool, especially depending on
the number of guests that you are expecting to attend.
Be sure to check that your television, DVD player and DVD are all in working order
several hours before the event. On more than one occasion we have had to
compensate for faulty equipment and do the entire presentation ‘free style’
which isn’t duplicatable. If you are using your laptop and an ‘S’ cable be sure to
check out your connection to the internet.
Set up your presentation room around the main TV room, arrange chairs, bring
out extra seating. Set up your Isagenix product demo paks, Wholesale Price/Pak
Lists, membership forms, notepads and pens, set up where they are visible and
your guests can review before and after the presentation.
We suggest a complete 30 Day System, Cleansing President’s Pak and a Shake and
Cleanse Pak. You may also wish to do a Business Builder’s Pak. Most importantly
showcase an Isablender and the Isadelights. Keep your empty containers as these
are the easiest way to create a product display. Most people will want to look at
the containers and compare the various paks. Your display is the best way for
them to do this comparison.
Another great suggestion is to create your product pak display’s in different areas
so that people will walk around the room and connect.
If you have a great before and after picture put it in a frame and place it on the
table in front of the system display that you used. If you do not have one then
print some off of the internet or ask one of your team members to bring theirs.
Approximately 10 mins. before show time, prepare your ‘cocktails’, mix ‘Cleanse
of Life’ and ‘Want More Energy’ in a couple of nice big glass jugs. Serve them in
some nice glassware, you can find some great deals at dollar stores, IKEA, etc. use
whatever you love, martini glasses, champagne glasses, etc.
Have you Isadelights spread out on a nice lined serving platter.
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*Approximate measurements for one jug of your Isacocktail:
1 ½ cups of Cleanse for Life and 4 heaping Tbsp. of Want More Energy
(any flavour)
Add ice and some sliced lemons and limes. As an option you could also
garnish with fresh mint.
As your guests arrive give them an Isacocktail and an Isadelight. You will let them
know that they are cleansing as you begin your presentation. This is a great time
for people to mill around, check out the product displays and any Isagenix
material you have laid out.
The Presentation
5 Minutes Before
Start gathering people into the presentation area. Let them know that you will be
starting on time. For example, ‘just to let you know we are going to be starting in
a few minutes, grab a seat and by the way that delicious drink you are having is
actually the Isagenix Cleanse. By drinking this you are experiencing cleansing
along with the Isadelight which is what we encourage on a cleanse day. It is
healthy chocolate with less sugar than an 1/8th of an apple, it is full of anti-
oxidants and clinically proven to assist with weight loss.’
Start Time – Start Precisely On Time
‘Welcome everyone. I want to acknowledge all of you for coming out tonight/this
afternoon and for taking some time out for yourself. We all have busy lives with
so many obligations including our families and work so thank you for investing
this time in what could be the very thing that takes your life to the next level.’
‘There are three possible reasons that you may be here tonight/this afternoon –
you are interested in feeling and looking your best through nutritional cleansing,
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someone told you about the opportunity to make some extra money or your
friend dragged you out here. No matter what brought you here I want you to
think about the next 30 days of your life. If I could wave a magic wand over your
life right now what would you want?’
(open it up to feedback from the room)
‘Do you mind if I share my own story about how Isagenix is providing me with the
magic wand and how my life is changing?’
(host to share his/her short story)
Formula for Story
How you were feeling before Isagenix.
How you were introduced.
Which system you used and what happened.
What you are doing/how your life has changed.
*do not use any diseases, medications or make any clinical claims. Practice your
story beforehand on at least three people.
‘From here I introduced Isagenix to some friends and I would love for
____________ to share their story.’ (If you have another great testimonial in the
room. If not – do not worry about it.)
‘Let’s see how this system works’
Play Cleansed For Life DVD or Are You Toxic – the choice is yours.
*If there is someone who has released a significant amount of weight we
encourage you to play some 100 Pound Club stories or
www.isabodychallenge.com
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‘Once you get a great product experience people are going to notice. From here
you may decide to share Isagenix with a few friends in which case you can get
your products paid for. You may decide, like so many others, to build a residual
income. Either way the products are for everyone.’
‘I would like to invite ___________ to share their story about how they are
getting their products paid for (or) how they are building a secondary/significant
income.’
Business Testimonial – again keep it short and follow the formula above.
‘Now let’s find out why Isagenix is creating so many millionaires, six figure income
earners and attracting so many high profile people.’
Play Wealth Revolution or The Compensation Plan Video from IsaMovie*
*You may also choose Enterprising Women or another favourite that outlines
the business.
‘What if Isagenix can take you to that next level in your life? I believe you are
here for a reason. We are taking orders tonight and getting people started in
cleansing their bodies and feeling great. We have price lists, order forms and will
be personally coaching and mentoring people to success. The products take
about 4 days to arrive so by this time next week you can be leaner, healthier and
on your way to success.’
Many leaders have Isabody Beautiful Journals on hand for anyone who signs up
with a 30 Day or more. This boosts retention. You can write these off and are
proven to keep people on the products for a minimum of 90 days. These are
available at www.isasalestools.com . You can also say, ‘anyone who is ready to
host their event will get an Isabody Beautiful Journal.
Finishing Up
CLOSING statement while handing out membership applications submitted by
One Star Golden Circle Barbilee Hemmings
“So right now you are one of 3 people
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1. Yes, I want to BUT…(fill in your excuse here).
2. Yes, but I need a bit more info to get started.
3. YES, YES, YES, I am ready to get started. Let’s do this!
So now, please either get with the person who brought you here this evening or
one of our other team members and let’s get those questions answered so that
you can make an informed decision to get started tonight”.
Do not take open questions. Encourage everyone to mingle. Often people will
stay longer to socialize. If there are leaders in the room, have them work with
people to get their questions answered. You can also have your upline on stand-
by to answer questions via the phone or MSN.
Place your orders and sign people up right away. The worst thing you can do is
‘sit on’ orders. Isagenix ships Monday thru Friday and every day you wait is a day
that someone does not get started with their program. Have a sense of urgency.
We like to sign people up on the computer in the moment.
Remind Everyone About the Re-Bate
Isagenix generously gives a Consultant Bonus of $50. When a person enrols
and does the 30 Day Cleansing System with 2 friends they will receive their $50
Consultant Bonus and an additional $50 (2 X $25) for the Product Introductory
Bonus. Ask people ‘who would like to receive a re-bate?’ We have many people
become Consultants their first night.
Follow Up
If someone has to leave early follow up with them by the next day. Get their
questions answered. Let them know that other people are getting started.
People want to feel part of something exciting and dynamic.
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In Closing
We wish you every success with your in-home events. We would love to hear
about your victories.
In Success,
Isamillionaires,
Susan and Mar