10
Middle East Inspiring Action MEDIA KIT 2017 THE FASTEST GROWING WOMEN’S MAGAZINE IN THE WORLD
Middle East
InspiringAction
MEDIA KIT 2017
THEFASTEST
GROWINGWOMEN’S MAGAZINE
IN THE WORLD
Middle East
The BrandWomen’s Health is the
MUST-HAVE ACTION PLAN for today’s modern woman. From beauty to style to fitness, Women’s Health gives
readers the tools they need to make instant, positive changes in their lives. Women’s Health PROPELS CONSUMERS INTO ACTION.
Providing the motivation and the inspiration, our immense brand drives 21 million consumers
to buy.* It’s this approach that makes us DIFFERENT THAN ANY OTHER BRAND.
With 18 international editions covering 30 countries, Women’s Health is the
FASTEST-GROWING international women’s magazine in the world today.*SOURCE: FALL 2012 MRI, JAN 2013 COREMETRICS
FOR EMPOWERED WOMEN
LIVELYFUNPROVOCATIVE
Middle East
Editorial Pillars
Inspiring action in her WHOLE
LIFE
HEALTH & FITNESS
21%BFit and heart-healthy,
our reader works out for her health and strength,
as well as a hot body!
LIFESTYLE
12%Smart and successful, the
WH reader is educated, values her career and
works hard to enjoy life!
RELATIONSHIPS
10%Confident and happy,
our readers enjoy strong, secure relationships
BEAUTY
21%The WH reader strives
for glowing, flawless skin all over, a bright smile and eyes that sparkle
FOOD &NUTRITION
18%A girl who loves good
food, our reader enjoys clean, wholesome, real,
fresh nutrition
FASHION
18%Blending substance and style, the WH reader is chic and trendy but in a way that works for her
Middle East
DEMOGRAPHICS
• University Educated
• Affluent, with HHIs higher than local
market averages
Consumer Profile
PSYCHOGRAPHICS • Adventure seekers who enjoy life & lead active lifestyles
• Fashion-forward & style conscious
• Driven & ambitious natural leaders
• Focused on nutrition
• First-to-buy, early adapters
• Tech-savvy on the latest gadgets
• Financially influential who invest in their future
• Beauty conscious & invests in skincare
• Love for travel & new experiences
WOMEN’S HEALTH CONSUMERS ARE:
R E A D E R S G LO B A L LY ! **25 EDITIONS GLOBALLY (PRINT & DIGITAL)
A RESPECTED AUTHORITY WITH A MASSIVE AUDIENCE
20 M
MIDDLE EAST CIRCULATIONDISTRIBUTION
10,000 copies across the UAE, Qatar, Kuwait, Bahrain and OmanThe highest selling Health related magazine in the region
READERSHIPOver 40,000* (*Based upon a readership of 4 people per copy distributed,
including strategic distribution to gyms, spas, hotels and clinics, readership is in the region of 40,000)
FREQUENCYMonthly
THE LIFESTYLE
MEGABRAND
Middle East
Social Media
ONLINECHANNELS
With an impressive TWITTER AND FACEBOOK
following, mobile applications & DIGITAL EDITIONS GLOBALLY,
Women’s Health is a SOCIAL MEDIA POWERHOUSE.
The Middle East edition is no exception, and
connects with readers beyond the pages of the magazine, so they can take us with them
everywhere they go.
The first health magazine in
the region that hasn’t neglected the fashion
and beauty pagesCIARA O’SHEA
I love the recipes and can’t wait to try them!
CAROLYN BUTTON
I loved how there was everything from
fitness to health, recipes, beauty, fashion and tech
incorporated in the magazine. In fitness terms, nothing (was)
complicated – (it’s a) great guide. I love the motivation flowing
through the magazineINSIYA HUSAIN
I ended up reading my girlfriend’s
copy of the magazine! Usually I’d run in the other direction because I thought women’s
magazines were [too] feminine [for me] but kudos to the team for
changing my views. I think we men could learn a thing or
two!IMRAN AZIZ
Finally, a local magazine inspiring
and empowering women, keeping up to date with the evolving health and fitness
industry and including fashion trends. Finally, a magazine
worthy of buying!BRIDGET NICHOLSON
I love how it empowers all women of all
ages to become more healthy and have a positive and happy
outlook on life. I also love that it has some style and beauty incorporated in it. All around, the go-to magazine
to help women improve their life and mind.
RASHA OSAMA ALAMI
The magazine is amazing, covering so
many interesting topics from fitness, exercises, and health to life, love and work
as well as fashion, beauty and great recipes
MAURA HALES
Middle East
Editorial Calender 2017
EVERY MONTH:
• Internationally-recognised cover stars
• Intriguing stories about women in the region
• The best fitness workouts, routines and tips
• The latest research and advice from local and international specialists in fitness, nutrition, medicine, mental health, rehab & wellness, relationships & more
• The latest and most coveted fashion and beauty for glamorous, confident women
• Delicious, nutritious, healthy recipes
JULY: The Do-It-Better IssueWhether it’s making more exciting salads, upping your kitchen game, training smarter vs. harder, finding the ideal skincare regime for a perfect base every time, or crushing it at work, we’ll help you get the best out of life AUGUST: The Fit-For-Life IssueStaying healthy isn’t just about looking good—WHME is all about a 360 approach to health, and we celebrate this. SEPTEMBER: Beauty SpecialThe best AW17 looks; fast track your beauty and hair routines; secrets of beauty bloggers and make up artists. Also included: Our annual game-changers feature, where we showcase some inspirational women in the region.OCTOBER: The Fearless IssueMake self-doubt a thing of the past as you discover bold strategies to get the most out of life. NOVEMBER: The Smart IssueFast-track your career success, outstmart a fitness rut and supercharge your brain power.DECEMBER: Food Lovers’ SpecialInspired recipes, snacks that boost weight loss, the best packaged foods and what to eat to cure ailments.
JANUARY: Your 2017 BodyAll of the motivation, workout and nutrition tips—plus career and lifestyle advice—to have your best year ever.FEBRUARY: The Relationships IssueMake every relationship in your life—be it with romantic interests, your friendships, work relationships or the most important one—with yourself—stronger than ever.MARCH: The Energy IssueBoost your energy, both in physicaly and mentally, while we celebrate our second birthday going strong. Also: International Women’s Day. Special Features: Our Anniversary IssueAPRIL: Fashion SpecialThe hottest SS17 fashion: What to wear, how to wear it, where to wear it, plus all of the most stylish fitness gadgets and gear you’ll be coveting this year.MAY: The Playful IssueEmbrace a youthful attitude in everything from your beauty regime to workout ideas, and life-improving tips. JUNE: Get Your Life SortedTake advantage of the long, hot summer months to get your life sorted physically, financially and mentally.
*Subject to changes
Middle East
Rate Card
POSITION RATE AED RATE USDInside front cover gatefold 183 600 50 000
Reverse gatefold 183 600 50 000
Outside back cover 128 520 35 000
Inside back cover 64 260 17 500
Inside front cover spread 137 700 37 500
1st Double page spread 128 520 35 000
2nd Double page spread 119 340 32 500
3rd Double page spread 110 160 30 000
Opposite contents 41 310 11 250
Opposite Editor’s letter 41 310 11 250
Double page spread 55 080 15 000
Single full page 31 212 8 500
Single full page advertorial 46 818 12 750
Middle East
Creative Solutions Specifications
Full Page Specs:
Trim Size : w 205 mm x h 275 mm
Bleed Size : w 215 mm x h 285 mm
Type Area : w 190 mm x h 260 mm
GUTTER SPACE FOR DPS ADVT
Normal DPS - Please allow gutter space of 5 mm on both sides from the center
(total 10mm) to avoid any text & image getting into the spine.
Format in: PDF, CMYK Mode in 300 dpi, without any spot color
“ITP won’t be responsible for any difference in color after printing if a suitable color proof is not supplied”
DPS Specs:
Trim Size : w 410 mm x H 275 mm
Bleed Size : w 420 mm x H 285 mm
Type Area : w 390 mm x H 260 mm
C R E A T I V E S O L U T I O N S
Through Women’s Health-endorsed creative solutions, we can offer you the opportunity to exclusively promote your brand. Our team will create pages that sit seamlessly within the magazine and work with you on executing exclusive events and cutting-edge photo shoots.
• Advertorials
• Cover mounts
• Photo shoots
• Reader events
• Gift guides
• Tailored packages to suit your brand
Middle East
Contact Us
GROUP COMMERCIAL DIRECTORITP CONSUMER MIREI AVDOU
DIRECT: +971 4 444 3403 MOBILE: +971 55 462 3898 [email protected]
SALES MANAGERSENIOR SALES MANAGER
ROWEENA PILLAY DIRECT: +971 4 444 3564 MOBILE: +971 50 373 5741
EDITOR-IN-CHIEFYI-HWA HANNA
DIRECT: +971 4 444 [email protected]
