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The Fastest Olympic Sport
• Luge is the fastest (95+ mph) and most competitive (timed to the thousandth of a second) sport in the Olympics
• USA Luge has produced more than 530 World Cup, World Championship and Olympic Medals since 1985
• Current Senior & Junior National Team Members in men’s, women’s and doubles are among the Top 20 in the World Rankings
• Led by reigning World Champion Erin Hamlin, the team is poised for success in Vancouver in 2010!
LUGE ATTRIBUTES:SHARP, INSPIRATIONAL, WORLD -
CLASS, COMPETITIVE, PATRIOTIC,
CUTTING EDGE, INTEGRITY, UNIQUE,
TECHNOLOGY-DRIVEN, SPORTSMANSHIP, SPEED, VALUE,
DEDICATION, HEALTHY/ATHLETIC,EXCELLENCE, EXTREME, ACHIEVEMENT
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An Olympian Opportunity
USA Luge:
• has a history of creating successful, long-term corporate partnerships; – Average tenure of present
partners: 7 years
• is a not-for-profit NGB, with 75+% of funds allocated to developing athletes and building the sport;
• is a marketing property whose reach extends from grassroots to global exposure and excitement; and
• maintains an experienced staff to service sponsors
In non-Olympic season ‘07 – ‘08 , luge races received 160+ hours of TV coverage, reaching 364 million
viewers in 57 countries
USA Luge generates an average of 100 million print media
impressions in non-Olympic years, and in Olympic years
approaches 300 million!
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Luge Fans• 53% male / 47% female
• 92% Caucasian
• 74% college or grad school
• 66% married
• 55% have children under age 18 living at home
• 76% home owners
Harris Interactive reports:
Luge is in the Top Tier of “most –popular” Winter Olympic sports, alongside figure skating & skiing
Consumers are 23% more likely to purchase products & services
from companies who fund the training of Olympic hopefuls
5% 9%
13%
46%
22%5%
< 1920-2930-3940-4950-5960+
26%
13%
21%
23%
17%$125,000 +$100-$124,999$75,000-$99,999$50,000-$74,999< $49,999
Age
HH Income
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Key Sponsorship Activations
• Corporate Hospitality
• Grassroots Marketing
• Mass Media
• Sponsor Support
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Corporate Hospitality
• Vancouver 2010 Olympics– Event tickets, entertainment,
hospitality
• National Championships & North American World Cups– Event tickets, hospitality,
entertainment, lodging, VIP access
• Winter Sports Weekends
• Fantasy Camps
• National Team Athlete appearances / speeches
• Lake Placid, NY Facility– Luge/bobsled track– Ski jumps– “Miracle on Ice” Hockey Arena
• Park City, UT Facility– Luge track– Winter activities
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Grassroots Marketing
• USA Luge Slider Search– Official USA Luge recruiting
program– Nationwide– Summertime: using wheeled
luge sleds
• Luge Challenge– Official USA Luge outreach
program– Nationwide – Wintertime: at ski resorts
• Win-at-School
• Six Flags / USA LugeWaterslide Challenge
• National Team Athlete appearances / speeches
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Mass Media
• Logo presence on apparel / sliding suits
• Use of USA Luge marks / logos on merchandise, collateral, advertising, promotions, etc.
• Presence on USA Lugeinterview banners
• Sponsorship, in-program features & ads in USA Luge-produced NBC and Universal Sports programming
• Presence on Universal Sports “event streaming” page
• Event signage at World Cup & National Championships
• Presence on USA Luge website
• Access to USA Luge opt-in database
• Presence in USA Luge e-newsletter
• Public Relations support
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Sponsor Support
• Category Exclusivity
• Participation in USA LugeAnnual Sponsor Conference
• Participation in USA LugeSponsor Photo Day
• USA Luge-provided annual sponsorship measurement report
• Credit towards USA Luge retail merchandise and shipping
• Access to Lake Placid HQ for tours and meetings
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Example Package Components
Rights Bronze Silver Gold Category Exclusivity √ √ √ Presence on USA Luge Uniforms, including: indoor/outdoor jackets, speed suits, interview attire, official attire
√ √ √
Identification as “Official X Level Partner” in USA Luge Promotional Mtls (including: newsletters, posters, press releases, electronic messages)
√ √ √
Promotional Presence on USA Luge Website √ √ √ Promotional Presence in USA Luge e-Newsletter √ √ √ Public Relations Support √ √ √ Participation in USA Luge Annual Sponsor Conference √ √ √ Approved Use of USA Luge Marks on merchandise and collateral √ √ √ Presence on Banners at USA Luge HQ √ √ √ Access to USA Luge HQ for Tours and Meetings √ √ √ USA Luge-Provided Sponsorship Measurement Report √ √ √ Access to USA Luge Merchandise at Wholesale √ √ √ Event Signage at World Cup and National Championships √ √ Right to Produce Co-branded Apparel and Merchandise √ √ Credit Towards USA Luge Merchandise and Shipping √ √ Participation in USA Luge Sponsor Photo Day √ √ Presence on UniversalSports.com / USA Luge Streaming Site √ Presence on USA Luge Repeat Banner for Interviews √ Access to USA Luge Opt-in Database √ Rotational presence in “Featured Sponsors” section of USA Luge Website √ Prominent Presence on USA Luge Uniforms, including: indoor/outdoor jackets, speed suits, interview attire, official attire, and podium hats
√
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Package Customization
Rights Bronze Silver Gold Pre-paid Olympic National Team Athlete Appearances (per year)
2 4 8
Spots in USA Luge Fantasy Camp
2 4 8 (exclusive)
VIP Access for Guests at World Cup & National Championships in US
10 25 40 (proprietary
area)
Pre-paid Tickets to Olympic Luge Events and Vancouver 2010 Opening Ceremonies (other event tickets at cost)
6 15 20
Corporate Hospitality Packages Grassroots Packages
Media PackagesGold: Title Sponsorship of 2 USA Luge TV programs on national cable, plus 2 advertisements, 1 in-program feature & opening and closing billboardsSilver: Title Sponsorship of 1 USA Luge TV program on national cable, plus 2 advertisements, 1 in-program feature & opening and closing billboardsBronze: 1 Billboard on USA Luge TV program on national cable
Rights Bronze Silver Gold Pre-paid Olympic National Team Athlete Appearances (per year)
2 4 8
Prize-Level Sponsor of Luge Challenge
√ √
Sponsor of USA Luge Slider Search
√ (Associate)
√ (Title)
Sponsor of Waterslide Challenge
√ (Associate)
√ (Title)
Title Sponsor of Win-at-School or other athlete engagement program
√
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Let us Customize Luge for You!
• Jen Rottenberg– 310.826.2839– [email protected]
• David Mitchell– 203.504.2150– [email protected]