Date post: | 13-Dec-2015 |
Category: |
Documents |
Upload: | kristopher-mckenzie |
View: | 212 times |
Download: | 0 times |
The Finger FlosserME 553 – Off Campus Group #10
Adam ForesmanCody Balk
Kelly WalkerDaniel Villano
Jacob Chenathara
Benefits of Flossing
*Shiny, white teeth
*Heart disease prevention
*Bacteria/Plaque Reduction
*Inflammation Prevention/Reduction
*Bone Loss Prevention
*Long Term Savings!
Difficulties when Flossing*Timely with all routine activities
*No immediate satisfaction
*Hard to reach places
*Gets caught in teeth
*Inflexible devices for proper flossing techniques
Flossing Statistics*80% are not happy with their smile
*73% of Americans would rather go grocery shopping than floss
•28% or less of population floss nightlyMost people cite lack of time as a reason for not flossing
Flossing Statistics Contd
*33% of low-income adults have untreated decay
*51 million school hours per year are lost because ofdental related illness
Current Flossing Tools & FLAWS:
*Floss involves both hands and considerable time*
*Its still hard to reach the backof the mouth with floss picks*
Criteria For New Flossing Tool
*Saves Time, Quick*
*Easy to Use, Simple*
*Affordable by all Target Users*
Potential Solutions(IDEAS GENERATED)
Flossing Solution – Finger Flosser 3-D CADD
*FINGER FLOSSER*
*ComfortableVelcro Finger Strap* *Finger
Rests In Grooved Seat*
Interchangeable Floss Head
*InterchangeableFloss Head; Allows EasyReplacement*
Isometric Views of Finger Flosser
Flossing Solution – Finger Flosser Prototype
The Finger Flosser uses velcro to strap around one’s finger. This allows the user greater
flexibility to reach those hard to reach parts in the mouth
Finger Flosser Prototype
The Finger Flosser uses the flexibility and leverage of
one’s finger
And allows for a greater range of motion for easy
flossing
Finger Flosser Prototype
All Parts of the mouth can be accessed with ease
Force and Flexibility of Finger allows flossing precision and
cuts down on flossing time
Finger Flosser Sketch
Flossing Market Summary• More than $200 million in US alone. • Major players are Glide, J&J, Colgate (>80% of market share)• Flossing product types:• Traditional floss thread• Flossing Picks• Individual flossing heads• Water picks
• Mouthwash is considered a separate industry• “Don't use waterpicks as a substitute for tooth brushing and
flossing. They are effective around orthodontic braces that retain food in areas a toothbrush cannot reach. They do not remove plaque .”• Academy of General Dentistry
Targeted Users
• Dentists to show clients new tools in the flossing industry
• Families with children • Ability to make this product into something young
children would like to use
• People aware of flossing needs, but not satisfied with existing products
• People who are health conscious but unaware of the consequences of not flossing
Marketing Strategies
• Health Conscious
• Children
• Unsatisfied customers with current products
Finger Flosser PortfolioTypes• Individual Sample Kits: 1 body, 4 heads (Free to $1)• For dentist or schools
• Travel Kits: 1 body, 14 heads (2 weeks for 1 person) ($2-3)• To be sold at convenient stores, hotels, airports
• Personal Use: 2 bodies, 200 heads (1 person for 3-4 months)• To be sold at convenient stores, grocery stores ($3-5)
• Family Size (>6 months for 4, different colored bodies) ($5-7)• To be sold at convenient stores, grocery stores
Packaging• Plastic zip lock bag with flossing heads in separate bag• Cardboard box for family sizeBody Colors• Blue, Green, Red, Yellow, Pink and OrangeHead Shapes• Straight & Curved
Flossing Business Model• Mostly sell in retail & grocery stores (Wal-Mart, CVS)
• Product value strategies:• Giveaways at dentist offices
• 155,000 dentists in US
• Giveaways at elementary schools
• Servicing value strategy
• Operational practices strategy
Flossing Business Model Cont’dOther business strategies to investigate:
• Collaboration
• Sponsorship• Brand loyalty
• Co-marketing with travel toothpaste/toothbrush company to cover entire daily oral maintenance portfolio. • Excluding mouthwash which isn’t as travel friendly.
Revenue & Pricing Strategies• Volume and unit sales
• Marketing strategies by segmenting different target users
• Portfolio pricing depends on location & type of store, etc.
• Be competitive but realistic in price• Product improvements are addressed for people that do not
normally floss and have difficulties with current technologies • but those people that do not want to spend much $ on floss.
References• Survey results:• American Hygienist Ass 2/03• Academy of General Dentistry (AGD),• Surgeon General David Satcher
http://www.dentalgentlecare.com/fun_dental_facts.htm• Number of Dentists:• http://www.bls.gov/ooh/Healthcare/Dentists.htm#tab-6
•QUESTIONS???