New Products 1

Success Story 2

IBS 2009, Las Vegas 2

Fall Fireplace Event Contest 3

HPBA 2009, Reno 3

HPBAC Information Bulletin 3

Advertising 4

Bright Ideas 4

In This Issue

NAPOLEON® FIREPLACES24 Napoleon RoadBarrie, OntarioCanada L4M 4Y8Phone: 800.461.5581

napoleonfi replaces.comnapoleondealers.com

BRIGHT IDEA!Should you have an interesting idea for upcoming issues of

THE FIRESIDE, please send your submission (stories, photos, etc.) to: nrodgers@napoleonproducts.com4

May 2009

THE FIRESIDEEXCITING NEW PRODUCTS - COMING IN 2009ADVERTISING

HD40 & HD46

Napoleon’s HD Series provides a simplistic, clean face design that easily complements a contemporary or traditional style. After releasing the HD35 last year, the demand for larger fi reboxes has brought the addition of the HD40 and HD46, keeping the same great design, but providing wider fi rebox dimensions.

For more information on product release dates please contact Melissa Graves from Sales at mgraves@napoleonproducts.com!

napoleonfi replaces.com napoleondealers.com

GDI30G

Sold as a separate purchased unit, the GDI30G comes complete with Napoleon’s exclusive CRYSTALINE™ glass ember bed. With gas inserts forecasted to be in demand this year (renovation projects are continuing to be on the rise) this new unit will prove to be a success with its innovative design, high effi ciencies and heating capabilities.

GDS60-1

Napoleon’s GDS60 has always been successful and in popular demand for it’s solid performance and impressive heating effi ciencies. Now with it’s new elegant fi ne detailing and sleek, more sophisticated outer casting design, the GDS60-1 offers more than it’s original superior capabilities.

For information on other NEW products that will be launched in 2009 check out the What’s New - Design ‘09 brochure on the dealer website, napoleondealers.com under Marketing/Advertising, under Brochures.

Introducing Napoleon® Dealer’s new Print Design Center. A unique custom printing center, created just for you!

Easy • Fast • Effective • Inexpensive • Professional

Choose the layout and design of your artwork

Insert your logo

21

Add your personal information and full details of your event

3

4 1/2” x 6 1/2” Builder & Architect Invitations

4 1/2” x 6 1/2” Postcards & Open House Invitations

3 3/4” x 12” Door Hangers

Simply Log On to www.napoleondealers.com Enter your username & password and click on Marketing/Advertising and then go to Print Design Center. Easy to follow instructions will guide you through your creative process, supplying a proof, allow you to make as many changes you would like, give you a total cost including shipping and taxes... and conveniently directs you through a secure PayPal system.

CREATE YOUR OWN...

• Post Cards • Door Hangers • Invitations

PRINT DESIGN CENTERNEW 2009 ADV CD

WHAT’S NEW

NEW ADVERTISING KIT

• IMAGES• LOGOS• PRESS RELEASES• BROCHURES• COMMERCIALS• FEATURE CARDS• POSTERS

2009 NAPOLEON® FIREPLACES ADVERTISING CD

ADNCDIMG 04/2009

The 2009 Fireplace Advertising CD is now available to order through Inside Sales at 888-721-7253, or it can be found on the dealer website, napoleondealers.com under the browse FTP section.

The 2009 What’s New - Design 09 brochure is now available to download off the dealer website. Go to napoleondealers.com, sign in and go to Advertising & Marketing, Brochures and you will see the PDF fi le.

If you do not already have a username and password for the dealer website please contact Melissa Graves at mgraves@napoleonproducts.com and she will get you set up!

The 2009 What’s New - Design 09 brochure is now available to download off the dealer website. Go to napoleondealers.com, sign in and go to Advertising & Marketing, Brochures and you will see the PDF fi le.

Don’t forget to order or download the new Advertising Kit to help you plan your advertising for 2009. It can be ordered through Inside Sales at 1-888-721-7253 (Code: ADKIT) or

it can de downloaded from the dealer website, napoleondealers.com, under the Marketing Support section.

Code: ADNCDIMG

32

HPBA 2009, RENO NEVADADealer: Distinctive Fires Heating and Cooling Inc.Rep: Nino Sebastiano

SUCCESS STORY IBS SHOW 09

Napoleon® had the busiest booth at the IBS Show which took place at the Las Vegas Convention Center from Jan 20-23, 09. With a 1300 square foot booth and 20 burning displays, we were hard to miss. Even though the attendance was down about 30% (65,000 people) versus the 2008 show in Orlando FL, our leads were up 30%. This was accomplished with great support from some of our new products such as the EF31 with a glass burner, EF39 wall mount electric fi replace, LHD50 Linear gas fi replace, LHD50 Linear See Thru gas fi replace, a new rock burner for the GD36, a new modern surround for the GDI44, and excellent response to some of our current models like the NZ6000, GSS42, CRYSTALLO™, Tureen™, GDIZC, GDS25, NPS40, waterfalls and our built in grill island. Thanks to all of our sales reps and employee’s that attended and put in an 8 day work week, it was well worth the trip. We look forward to the 2010 show again in Las Vegas.

napoleonfi replaces.com napoleondealers.com napoleonfi replaces.com napoleondealers.com

“We feel the support given by Napoleon® in supplying us the opportunity to meet and greet the public and designers in this way helps us gain greater exposure by our one on one interactions. It allows us to see, touch, feel, show and learn pertinent information on new product, also allows us valuable interaction with our contemporise sharing experiences and solutions to unique situations and sharing stories of some very interesting characters we have had to deal with.” Quote from Distinctive Fires thank you letter.

Nino received a very nice thank you letter from Distinctive Fire in regards to the 2009 IDS show in Toronto.

INTERNATIONAL BUILDERS SHOW, LAS VEGAS

‘Napoleon® Fireplaces enjoys most successful IBS Show ever!’

FALL FIREPLACEEVENT CONTEST

Kevin Dube was the happy winner of the Fall Fireplace Event Contest winning a Napoleon® Gemini™

PT750RSBI grill. Kevin is from Ajax, Ontario and was absolutely ecstatic to win such a great grill!

Above: Kevin (left), Ron (right)Below: Ron (left), Kevin (left)

A BIG thanks goes out to Ron and his team at Topfi re Fireplace & Barbecue. Ron allowed Napoleon® to ship out the winning grill to his store. As per Kevin’s request Ron and his team assembled and delivered the grill to Kevin!!Way to go Topfi re!!

“This is the grill of my dreams, which I never thought I’d actually own. Again, thank you and bless all your little hearts over at Napoleon!” Quote from Kevin Dube

Wolf Steel and NAC products were on display in full force at this years HPBA Show, held in Reno, NV March 18-21, 2009. Even though attendance was down this year, our booth was busier than ever, and with over 20 new exciting products on the fl oor, the response from the attendees was extremely positive. With many competitors either not showing this year, or reducing the size of their space and commitment, we had the largest booth we’ve ever erected at the show, and felt it was extremely important to show our support to the HPBA, even in this slow economic climate. Napoleon® would like to thank all of the dealers and distributors that had a chance to visit our booth, and also thank all of our sales staff and associates who helped set up and tear down the booth, as well as take care of all of our customers, it was a team effort and the results spoke for themselves. Here’s to our most successful show ever, and we are looking forward to next year in Orlando Florida.

HPBAC INFORMATION BULLETIN

This program was updated on March 30th. Grants were increased by roughly 25%. The amount available for replacing a non certifi ed wood burning stove with an EPA certifi ed wood or pellet stove is now $375 for the fi rst appliance, and $190 for the second. This is in addition to any provincial or territorial programs. (For example: In Ontario the combined grant is now $675)For more details go to http://www.ecoaction.gc.ca/ecoenergy-ecoenergie/retrofi thomes-renovationmaisons-eng.cfm

The Federal Ecoenergy Retrofi t Program