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FANFARE LITEPAPER The first blockchain-powered Social Commerce Community Problem Brands are not empowered to effectively monetize or tap on the enormous amount of user generated videos, while many content creators are inadequately rewarded for their efforts. This fragmented brand-consumer relationship and lack of a closed-loop intercon- nectivity between content creators, brands and consumers have resulted in a Social Commerce environment that is unable to realize its full potential. Solution Fanfare aims to create an ecosystem where content creators, brands and consumers can connect intimately. Brands will use FAN Tokens as a reward mechanism for content creators by converting their user-generated videos into shoppable videos which will act as point-of-sale for brands, thus making the entire social platform a marketplace for products. GLOBAL SOCIAL COMMERCE MARKET Rise of consumer influencers - according to marketing research, the most impactful influencers trend had moved from celebrities -> key opinion leaders (KOLs) -> micro-influencers, and now towards consumer influencers. Growing Market - 2.56 billion global mobile social media users in 2017, and 1 million new active users added every single day. Percentake of these users who use social media to research and buy product have been increasing 2.5% year-on-year. Video is the most effective marketing tool - 4 times as many people would watch a product video than read about it. 52% of marketing professional name video as the best type of content with the best ROI. 75% of marketers are planning on increasing their use of videos. WHY EVERYONE LOVES FANFARE Audiences / Users Content Creators / Consumer Influencers Brands Rewarded with FAN Tokens by watching videos, voting for winning videos in campaigns, and purchasing products from Fanfare eStore. Rewarded with FAN Tokens when brands verifies their videos or when brands converts their videos into shoppable videos. Also rewarded when winning campaigns they took part in. Increased revenue through more point- of-sales. An aggregated brand channel containing all user-generated videos. Increased awareness via campaigns or broadcasting announcement to fans. FANFARE USER APP IS LIVE Join more than 200,000 other users and download our co-creating and video-sharing social commerce platform for fans and audiences to share and watch everything about their favorite brands. TOKENSALE Total FAN supply: 2,000,000,000 FAN Total supply for Crowdsale Phase 1: 20,000,000 FAN (25% bonus) Total supply for Crowdsale Phase 2: 40,000,000 FAN (15% bonus) Total supply for Crowdsale Phase 3: 80,000,000 FAN (10% bonus) Total supply for Crowdsale Phase 4: 100,000,000 FAN (5% bonus) Total supply for Crowdsale Phase 5: 160,000,000 FAN (0% bonus) Price of FAN token: 1 ETH = 10,000 FAN Unsold tokens will be burned tokensale.fanfare.global [email protected]
