THE F.I.T. CAMPAIGN FINDING INNER TRANSFORMATION by Taylor’s School of Communication

PREPARED BY: SEMESTER SIX PR STUDENTS

LECTURER ADVISOR MISS KARMINI

PROJECT MANAGER HENRY LOW

ASST. PROJECT MANAGER TEOH GINI

SECRETARY MICHELLE CHONG

FINANCE COMMITTEE NADIA. MING. FIESKA.

CLIENT LIASON DERREK. MICHELLE. GINI. LOGISTICS KYRIE. MING. AIMAN. BERNARD. JESS

MARKETING&PROMOTION ONLINE: PETE, RYAN, ZELIA & JESS POSTER: EMILIA, ADRI, SARA & JESS

OUTLINE 1. Organization Chart

2. Needs

3. Background / Research

4. Objectives

5. Strategy

6. Tactics

7. Proposed Campus Activities

8. Channels

9. Budget

10.Evaluation

BACKGROUND Asnaf As-Solihin is a home with 80 odd

children’s, consist of boys and girls. The home was established in January

2010. The purpose of the Home is on the basis

of responsibility to watch the young generation that was born as an orphan(s) to build a strong basic foundation in terms of education, personality and many more.

BACKGROUND

Lot 839, Jalan Aman, Kanchong Darat, Banting,

Selangor.

RESEARCH Based on the survey: - Majority of survey

participants exercise weekly.

- The participants who do not exercise state reasons like:

- A) lazy- B) Lack of discipline - C) No one to exercise

with

- 65% of participants prefer cardio as an exercise, 30% prefers to go to the gym & 5% prefers to do yoga.

- On the F.I.T. scale, 60% participants rated themselves as average.

- 80% of participants would support the F.I.T. Campaign

SURVEY

OBJECTIVES To organize a 3-day awareness campaign

on a healthier lifestyle among college students.

To educate college students on the importance of regular health check ups.

To educate college students that maintaining a healthy lifestyle can be fun.

To raise funds for Asnaf As-Solihin children’s home.

STRATEGIES ONSITE - 18th November – 20th November 2014

ONLINE - 15th September – 20th November 2014

TACTICS VIA CAMPUS 1. Set up an awareness booth in front of

Taylor’s Lakeside Student Life Center.2. Have a donation box for the children’s

home. 3. Come up with suitable activities and

games for upcoming campaign.

TACTICS VIA ONLINE 1. Create Facebook & Instagram page just

for the campaign. 2. Post pictures of motivational quotes on

all social networking sites. 3. Constantly check on replies and

constantly post posts.

PROPOSED CAMPUS ACTIVITES 1. BLOOD DONATION/ BLOOD CHECK UP - To create awareness among college students on

the importance of blood check ups and blood donations.

2. ZUMBA/MUAY THAI/YOGA - An interesting exercise class for students who

would like to attend short sessions provided. (RM5 per person)

3. FUTSAL TOURNAMENT - A futsal tournament limited to 10 teams with 8 people to join.

PROPOSED CAMPUS ACTIVITIES 4. THE F.I.T. CHALLENGE- Consists of a few obstacle courses that

will have a small competition among students who participate.

5. TUG OF WAR - A thug of war that will be put right infront of the awareness booth to attract attention and to allow students to win prizes.

BACK UP ACTIVITIES 1. TREASURE HUNT - An interesting treasure hunt around campus for college students to take part in. 2. SMOOTHIE BOOTH - A small smoothie booth run by crew members selling healthy fruit smoothies/juices at a reasonable price.

BACK UP ACTIVITIES WHY? - Back up plan - On the day itself, it rains, the F.I.T.

Challenge will not be able to stand.

ACTIVITIES PLANNER 1. Blood donation (20/11)- 10 am – 2 pm - VENUE: Student Life Center 2. Futsal Tournament (18/11)- 430 pm – 7 pm - VENUE: Taylor’s Lakeside Futsal Court3. Fit Challenge, Awareness Booth, Smoothie Booth (18/11-20/11)- 12 pm – 4pm- VENUE: Opposite of Student Life Center4. Zumba, Muay Thai, Yoga (19/11, 18/11,18/11)- 4 pm – 5 pm - VENUE: TBA

LAYOUT PLAN

STUDENT LIFE CENTER

Awareness Booth

SMOOTHIES BOOTH

STAIRS

OUTDOOR AMPITHEATRE

FIT CHALLENGE, YOGA, ZUMBA, MUAY THAI

TIMELINE

1st week SEPTEMBER: - Logo needs to be completed - Flyers, poster & social media accounts need to be made & activated. - Survey to be sent out.

2nd week SEPTEMBER: - Teaser, posters & flyers sent out to public. - Get quotations done for everything in need of quotation.

3rd week SEPTEMBER: - Follow up with all quotations. - Finalize all venues for activities.

4th week SEPTEMBER: - FINALIZE ALL ACTIVITIES

5th week:- Finalize poster & flyers followed by sending the posters

and flyers out.

CHANNELS SOCIAL MEDIA - Establishing a facebook page for The F.I.T.

Campaign by Taylors University SOC to create hype among college students and to gain support. (TARGET: 500 likes)

- Create a Twitter and Instagram account for The F.I.T. Campaign by Taylors University SOC.

- Post daily/hourly posts on the twitter and instagram pages for followers to view.

BUDGET The team will source for

sponsorships and donations to run this event.

BREAKDOWN Smoothie Juice RM 400 - Includes buying cups and straws Futsal Tournament RM 400 -Includes preparing certificate for participants. Yoga RM150 Rental of yoga mats

Fit Challenge RM 450 -Includes one certificate for the best time and

Hamper for the winner. Treasure Hunt (backup plan) RM300 for preparation of the game *prices has been finalized by Sara, there would

not be any budget for prices.

Promotion & Publication

Flyers 500pc Buntings 2set Posters 10pc

RM250

F.I.T. CAMPAIGN

EVALUATION 1. SOCIAL MEDIA MONITORING - Number of likes & followers per week on the campaign’s social

media accounts.

2. SURVEY QUESTIONS AT THE AWARENESS BOOTH - Number of surveys done per day (min 50 per day)

3. NUMBER OF PARTICIPANTS - Target number for FUN RUN MARATHON: 150ppl- Target number of blood donated: 100 pax - Entry fees for the Futsal Tournament: 10 teams; 80 ppl

4. AMOUNT OF CASH RAISED & CLOTHING & PRODUCTS GATHERED

- RM 2000 along with clothes & food/product donation.

THANK YOU