Top 5 Performing Marketing Tactics SalesLoft Performed in a Year of Over 1800% Growth

Director of Marketing SalesLoft

Tami McQueen

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JNB - BNA - DFW - ATL

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The Fastest Growing SaaS Startup in Atlanta Top 10 Best Places to Work in Atlanta

$200K in January to $3.9mm ARR 600+ Customers, 22K+ Users

Five to 35 Employees

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“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin

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Create captivating content marketing through effective storytelling#1

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Authenticity Breeds Credibility

Our brains are not hard-wired to understand logic or retain facts for very long. Our brains are wired

to understand and retain stories.

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Take BIG risks#2

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How We Impersonated The Salesforce.com CEO For One Of The Best Marketing Hacks At Dreamforce

• 530 LinkedIn Shares • 1,400+ LinkedIn Impressions • 10K Unique Web Visitors • A Story to take to the Grave

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Find your niche and generate targeted content on social media platforms#3

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If you get bored with social media, it’s because you are trying to get more value than you create.

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Generate engagement through email automation that's not labeled SPAM#4

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I drip, you drip, we drip…

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Pre- and post-event marketing that is trackable, measurable and scalable#5

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Here’s How to Hustle…

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http://www2.salesloft.com/mktg-q4

Develop a one-page strategic plan that is trackable, measurable and scalable

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Implement the Agile Methodology and start sprinting

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Send a weekly company-wide email with metrics, updates

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“Good marketing makes the company look smart.

Great marketing makes the customer feel smart.”

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QUESTIONS?

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