The Fixers Movement
Part 01
© 2014 Say good morning to Designit!
Friday Breakfast Week 19_CPH
Image: Wreck-It Ralph by Walt Disney Animation Studios
Part 01
The Fixers MovementNew, emerging consumer behaviour
• The habit of repairing things got lost. • Short life expectancy of new products • Almost planned obsolescence • Cheaper to buy a new one than to get
it fixed. • Counter-consumer-movement rising • Doesn't oppose consumerism but
throwaway-ism. • Mitigate planned obsolescence • To repair is also to empower people to
fix their own possessions • Connected to ‘Makers movement’ and
‘Pro-sumers’
http://www.domusweb.it/en/design/2012/10/02/amplifying-the-fixers-movement.html
Friday Breakfast Week 19_CPH
© 2014 Say good morning to Designit!
Part 01
Repair Café !What do you do with a chair when the leg has come loose? With a toaster that no longer works? Toss it? No way! Repair it at the Repair Café
• Initiated by Martine Postma in 2007. • Sustainability on local level • 2009, First Repair Café in Amsterdam • 2012, The Repair Café Foundation.
Since 2011, the foundation has provided professional support to local groups in the Netherlands and other countries wishing to start their own Repair Café. !repaircafe.org/about-repair-cafe/
Friday Breakfast Week 19_CPH
© 2014 Say good morning to Designit!
Part 01
Friday Breakfast Week 19_CPH
© 2014 Say good morning to Designit!
iFIXIT !Do-it-yourself Apple laptop repair guides viewable online or as PDF documents with photographs to augment the instructions.
• http://ifixit.org/ • Consumers take the repair pledge
Payoff: Repair is noble!
Part 01
© 2014 Say good morning to Designit!
Why is this interesting? !
• Global, growing trend • New user behaviours, expectations, and demands • Opportunity space • Impacts the way we design new products • Problems are opportunities in disguise! !
Let’s fix it!
Friday Breakfast Week 19_CPH
Image: Wreck-It Ralph by Walt Disney Animation Studios