joel, nikki + tom

interviews

the ood rontff

animation

the process

I like the idea of organic food

I don't eat much fruit or veg

It's nice to see children involved with the community

It saves me a trip to the shops

I already grow my own

I already grow my own

An oportunity for some independance

I already grow my own, just didn't think to sell it

I live a healthy lifestyle and see it as a fitting job

It has other social benefits

Display your food front sticker in your window so your rep knows to call when their produce is ready

become a member

spread the word

sew and growharvest

deliver

apply

earn

Are you interested in buying fruit and veg from your local rep?

the pack

food front member

vegetable/fruit typical purchase price expected yield cost of homegrown av. supermarket cost saving

Cucumber £1.50 a plant 30-40 per plant 5p each £1.10 each £1.05 per 1

Tomatoes £1.50 a plant 3kg a plant 50p a kg £3.56 a kg £3.06 a kg

Courgettes £1.50 a plant 30 per plant 5p each 43p each 38p per 1

Mangetout £2.50 seeds 3kg m2 83p a kg £6.62 a kg £5.79 a kg

Baby carrots £1.50 seeds 6kg m2 25p a kg £3.30 a kg £3.05 a kg

Leaf salads £2 per seeds 2 to 6 bags 33p - £1 £1.47 - 125g 47p - £1.14

Strawberries £1.50 a plant 2kg - 6 plants £3-£4.50 a kg £4.36 a kg £1.36 a kg

Raspberries £1 - £2 2kg per bush 50p-£1 a kg £9.97 a kg £9.47 a kg

price chart

“Yes I would get involved and buy... At my children’s school they have introduced enterprise schemes before so it would not be a foreign concept to them” - Julie

“It sounds like a lot of work and children now are used to computer games and it would be such a demand and probably end up discouraging them from liking vegetables” - Margret

“I dunno if a kid should do it? Have you seen the kids around here? I think if the kids grow them that’s a good idea but the teacher should sell them” - Mark

“Yeah that sounds sweet... 12 and up sounds like a good age to start and then have time to carry it on” - Simon

“I think it is a good idea but you should be looking at getting 5 to 11 year olds first” - Stacy, Milly and George

“Yes I think I would do it, I like to grow flowers with my sisters at home” - Karen

“It sounds lovely. I think the younger the better and then they grow into it and then they could make a business but the interest needs to be there” - Sarah

“His nursery get them to grow things... so I think there is a novelty of growing something and then being able to eat it. - Katie and Jake

online feedback

Helen Brownlie Love it! My thoughts: 1. Include compost in the starter pack. 2. Perhaps you could include recipe ideas relating to what they’ve got in the veg boxes to encourage people to shop seasonally and continue using the service. 3. Money - I think kids will go for the cash, definitely! 4. You could encourage schools to take up the scheme - each child interested gets a starter pack, the seeds are sown in school and looked after in the school grounds, might get more kids involved. 3. Possible developments could include setting up community vegetable patches or gardens, which the local youth take responsibility for.

James Alec Viney I like this animation video, makes sense and i think it would appeal to quite a few people to different generations especially the younger.

Jade Wright Yes it would work, however how would you know if they were actually growing them? I bet students would grow vegetable if they got paid for it.... free veg + money = funtown. For younger kids though maybe tickets to go places would be better than money e.g alton towers or something?

Katie Haukeland i love it, where is my box of equipment? i want to start growing my own veg!

Ali Knowles Money for growing… thats a good way to make some pocket money. How much you talking? I’ve got a harvest nearly ready for the picking…

Megan Je Brown I think its a good idea, gets kids outside, and helps those who cant sit still actually work and do something, and makes kids feel proud to bring home their veggies to their parents and eat them. Also teach them to look after things but kids with not much money, or parents who wont help them, they would need help themselves, to start it, so maybe include things that will let them?

Tom Osborn In terms of the brief, i like it and could see a market for it (with all my years of expericence obviously) .Combining the market for local independent produce and the selling tactic of getting young people involved is a good one. Have you considered/talked to groups like the beavers/scouts/guides etc? As they probably have a badge for this kind of thing and would have some expericence in getting it to work? In terms of the outline, its nicely presented and well laid out.

mid-evaluation

WWW

website

representative

youth groups school

food front worker local residents

parents and children

business roles

newsletter

Monthly Newsletter for all participants including advice, updates, stories etc

introduction packsThree seperate introduction packs

Pack one - Prospective reps

Pack two - Schools and youth groups

Pack three - Food front applicant

websiteDevoted Food Front website

Information for prospective reps and food front worker

Information for schools and youth groups

Request information packs

Live forums and FAQs

Blogs, stories, updates

Online Community

food up front

business rolesfood front rep

A volunteer who will be sourced through promotion or more

than likely be one of food up fronts current volunteers.

Promote the campaign to schools and youth

groups to try and recruit youth workers.

Work alongside the schools to either try to place the campaign in to

the schools curriculum or introduce it as an after school activity.

Encourage the youth workers to consider tak-

ing the campaign to their local street

Provide support and guidance if to Food Front workers

business rolesschools and youth groups

youth groupsYouth groups like Scouts, Brownies or Cadets will also be approached with

the hope that the project may be able to be incorporated in to their program.

schoolsCould adopt the scheme in to their curriculum

Support the program by working alongside the rep in creating an after school

activity where children will learn how to grow their own crops.

business rolesparents and children

Possibility of involving younger children

between the ages of 5-9 reps could

involve the parents and the children.

Parents would be encouraged to help

their children out of school.

Parents or Guardians may also be encouraged

to consider volunteering as a food front rep.

business rolesfood front worker

Aged between 12 and 20 years old .

Self driven food growers who work in their local community.

Sow and grow fruit, flowers and vegetables.

Deliver produce to their local community in exchange for cash.

Key in spreading the word to their friends or

any others interested in the program.

business roleslocal community

Local residents will benefit from a supply of fresh

fruit of homegrown, organic vegetables.

A sum lower than that of chain stores.

Beneficial for the elderly or those with busy lives.

Will be supporting local youths in doing something constructive

Other Social connections

May be inspired to take part in the program

It teaches you where food comes from

It teaches you the value of nurturing something

It can save you and make you money

It could alter your buying behaviour in shops

You will learn to manage and run a small business

And most of all Organic food tastes much better than the chemically treated food from the supermarket!

credits