| Date post: | 11-Jul-2015 |
| Category: |
Economy & Finance |
| Upload: | accelerize-financial |
| View: | 528 times |
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Accelerize Financial focuses on building long-term relationships with our
clients by providing tangible, measured results in investor communication. This
Presentation outlines a few best practices we recommend for an effective investor
awareness campaign.
The Four Pillars of Investor Awareness
This process can be immensely helpful in developing a plan to achieve measurable, long-term results.
Pillar 1: PresentationDevelop an effective and professional set of materials for potential investors and existing stakeholders.
Pillar 2: Content CreationRegularly generate interest though featured articles, value propositions, filings highlights and technical stock charts.
Pillar 3: CommunicationInsure that your existing stakeholders as well as investors who have expressed interest in your company are kept up-to-date on press and milestones.
Pillar 4: DistributionPresent your story to new investors, through email distribution, online marketing, webcasts, conferences and content syndication.
Business Plan, Management and Milestones
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Measurable Results
Pillar One: Presentation
Begin by doing a thorough review of your investment materials, web site and press releases. Make sure you have created a polished, compelling story for your stakeholders and potential investors. It is also essential that you present a cohesive brand across all of your presentation materials - from your media kit, business letterhead, marketing collateral to your web site and investor materials.
Pillar 2: Content Creation
It’s important to create a steady flow of content for your organization. If you do not have the internal resources or organic media coverage, find external sources with writers who will take the time to understand your business and hone in on the most compelling aspects for investors. Articles, press releases, highlighted recent filings, technical stock charts, email creatives and corporate blogs are all important aspects of a content creation strategy.
Your news and articles can be syndicated on a number of high profile websites:
Pillar 3: Stakeholder Communication Management
Create a contact database of your stakeholders and potential investors who have expressed interest in your business. Send out timely emails, highlighting press releases, articles, news, events and milestones - ensuring investors, employees and followers of the company are always kept up-to-date. It’s also vital to gather information on who is engaging with your messages, allowing you to follow-up and refine your communication strategy appropriately.
Pillar 4: Distribution
The last component of a successful investor awareness campaign is to distribute your story to an audience of active investors and decision makers. Effective distribution efforts can target specific audiences such as:
• Financial journalists• Active traders• Financial planners and advisors
• Brokers• Institutional investors• Investors in Specific Industries
Detailed reports will allow you to:
Assemble your best content: articles, fact sheets, value propositions, presentations
Try a variety of groups who have databases of active investors in your industry
Insist on reporting after your information is distributed, showing impressions as well as clicks
• Determine follow-up actions, based on engagement.• Determine appropriate changes to content strategy.• Manage ROI of various communication efforts.
Work with groups who are “Lead Generation Enabled” OR, build your own lead generation elements into your materials
Conclusion: Utilizing the Four Pillars for Investor Awareness
Today, IR professionals have to reach across a number of mediums and borders, and it’s becoming increasingly difficult for a small team to fill all of these roles effectively.
Public companies looking to implement a more effective investor relations campaign might consider mixing and matching various IR services in order to cover all of the bases.
Business Plan, Management and Milestones
Pres
enta
tion
Cont
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Dist
ribut
ion
Com
mun
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Measurable Results
For more tips, please visit our website and blog: accelerizefinancial.com
1.406.862.5400
1.406.270.1284
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Daniel MintonManaging Director
