r
The Fred Factor
Lead, Transform, Achieve
So What’s ! the Story?
The Fred FactorThe ability to continually create new value for those you live and
work with through PASSION, CREATIVITY
& COMMITMENT.
SERVICEIt is always about service.
#1 Everyone makes !a difference
?
What Kind?
The only Question is . . .
Everyone Makes a Difference
The first job of leadership is to prove their
significance to others.
The WHY is !always a WHO
AT LEAST YOU DIDN’T DIE!
AT LEAST YOU DIDN’T DIE!
Take ResponsibilityWhat is the difference between
a HERO and a ZERO?
A zero takes!
ACTIONA hero takes !
OWNERSHIP
6 things you control
1. How hard you work!2. How much you prepare!3. How fast your respond!4. How much you learn!5. How you build relationships!6. How well you follow up
#2 Everything is built!on relationships
Be real!Be interested!Be knowledgeable!Be empathic!Be honest!Be helpful!
Everything is built on Relationships
#3 Continually Create Value for Others
Create Value
Replace $ with imagination
Outthink rather than Outspend your competition.
Little things make a big difference
Human ingenuity is the !greatest resource.!
“! ”!
– Julian Simon
Elevate the Experience
• The “customer” receives value!
• They are pleasantly surprised!
• They become happier!
• They tell others
#3.5 Work Together
You Don’t Need a Title to be a Leader
787 guesses crowd: 1,197 actual: 1,198
When values are clear, !decision making is easy.
Team FredGo beyond “Best Practices”!Share INFO:! Ideas!! News!! Feedback!! Opportunities
#4 Reinvent Yourself!Regularly
Reinvent Yourself!Regularly
Replicate or Innovate?
What’s the point?
Essential Latin for Leaders
Ancora!Imparo
Toll-free USA: 1-800-650-3343!International: (303) 683-0714!
MarkSanborn.com
Thank You