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The FRESH Conference case

Date post: 19-Oct-2014
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Description:
The FRESH conference 2013 was again the place to be for innovations in meeting design. This presentation shows a set of pictures, some statistics and other material that gives you an idea on what is happening there. The interaction with on-line participants, the amazing set, the many different meeting formats, the brain food buffets, the interaction on site, the mobile app, the co-creation, etc. The entire conference makes meeting planners and meeting designers experience all sorts of creative formats, innovative technology, new AV, etc. At the same time a revolutionary mix of meeting planners, meeting designers, facilitators, experts and suppliers on the content side of meetings and events mingle and meet in amazing conversation. Watch out for the Next FRESH conference. Where you can expect a focus on the professionals that influence meeting effectiveness: the Human tools in the Meeting Architects toolbox. We are sharing the FRESH conference experience to show other eventprofs what solutions we found and applied... If you want to know more or book a presentation contact [email protected]
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Case FRESH 13
Transcript
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Case FRESH 13

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key points of this presentation

1.  Introduc+on,  some  stats  2.  Hybrid  and  social  media  3.  C  formats,  interac+on,  co  crea+on,  ...  4.  H  facilitators,  moderators,  ...  5.  A  music,  visual,  visual  stymulus,  ...  6.  T  Furniture,  AV,  produc+on,  ...  7.  TY  technology,  Mobile  App,  ...  8.  Next  steps  

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Brand and marketing

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Brand and marketing

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Brand and marketing

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INTRODUCTION

Des+na+on  and  venue  

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CPCT

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CPCT

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CPCT

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CPCT

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cpct

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CPCT

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CPCT

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Focus FRESH 13: theme

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PARTICIPANTS

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Some stats

•  169  par+cipants  total  •  31  on  line  par+cipants  (18%)  •  95  planners/buyers  (69%)  •  18  countries   FRESH  13  planner  Category  

Plin  (Indepent)  

Plag  (Agency)  

Plas  (associa+on)  

Plor  (Corporate  

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HOW WE BUILT FRESH13 A CO-CREATIVE ADVENTURE

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Podio

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Synthetron

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Session design

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HYBRID FRESH13,  the  most  Hybrid  event  in  the  Mee+ng  Industry    

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HYBRID: ONLINE PARTICIPANTS

•  31  registered  18%      1  in  5  •  21  paying    •  8%  of  the  registra+on  fee  total  was  from  on-­‐line  par+cipants  

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HYBRID: on line Speakers

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HYBRID: on line Speakers

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HYBRID: on line Speakers

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+10    

-­‐8   F13  

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HYBRID: on line Speakers

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HYBRID: GOTO MEETING ROOM

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HYBRID: GOTO MEETING ROOM

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HYBRID: GOTO MEETING ROOM

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HYBRID: On-site meets On-Line

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HYBRID: On-site meets On-Line

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HYBRID: Hybrid on line Moderator

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HYBRID: Hybrid on line Moderator interviews

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HYBRID: Hybrid Angel

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HYBRID: Hybrid Angel

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HYBRID: PAYMENT

€  95,-­‐  

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Webcast: Classic style

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Webcast: TV style or TED style

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HYBRID: PAYMENT II

On  demand    

Classic  Webcast:        h^p://klewel.com/conferences/fresh12/index.php?talkID=13    

TV-­‐like  Opening  session:    h^ps://vimeo.com/59476445  

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Recording / webcast Classic

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Recording / webcast FRESH style

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SOCIAL MEDIA FRESH13,  the  most  Hybrid  event  in  the  Mee+ng  Industry    

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SOCIAL MEDIA FRESH13,  the  most  Hybrid  event  in  the  Mee+ng  Industry    

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Social Media Guide

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CHATTY: CONCEPTUAL

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Danish with Ib

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MEETING FORMATS some examples from FRESH13

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MEETING FORMATS The Learning Carousel

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MEETING FORMATS some examples from FRESH13

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The award for Best session design go’s to...

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MEETING FORMATS real contact techniques

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MEETING FORMATS drama

Corps  and  reflec+on  

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MEETING FORMATS drama II

Judge  and  debate    

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MEETING FORMATS Blind drawing

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MEETING FORMATS some examples from FRESH13

Small  group  discussion  

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MEETING FORMATS the horse shoe

horse  shoe  

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MEETING FORMATS some examples from FRESH13

Pair  Share  

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MEETING FORMATS some examples from FRESH13

Pair  share  

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MEETING FORMATS some examples from FRESH13

Body  vo+ng,  Human  Spectrograph    

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MEETING FORMATS some examples from FRESH13

body  vo+ng  

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MEETING FORMATS some examples from FRESH13

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MEETING FORMATS some examples from FRESH13

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MEETING FORMATS some examples from FRESH13

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CHATTY: HUMAN TOOLS FRESH13,  the  most  Hybrid  event  in  the  Mee+ng  Industry    

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People as tools

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People as tools

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People as tools

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People as tools

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People as tools

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Improv theatre during dinner

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6 kinds of Human tools...

•  ABCDEF  A  Architect:  Mee+ng  Architect    B  Builder:  technicians,  constructors,  AV  C  Communicators:  subject  experts,  writers  D  Designers:  theme,  produc+on,  presenta+on  E  Enter-­‐  Edu-­‐tainers:  actors,  clowns,  musicians      F  Facilitators:  facilitators,  moderators,  MCs  

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CHATTY: ART TOOLS FRESH13,  the  most  Hybrid  event  in  the  Mee+ng  Industry    

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Graphic Facilitation

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Graphic Facilitation

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Graphic Facilitation

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Graphic Facilitation

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CHATTY: TECHNICAL FRESH13,  the  most  Hybrid  event  in  the  Mee+ng  Industry    

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Furniture

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Furniture

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Furniture

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Furniture

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HYBRID: AV equipment

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HYBRID: AV equipment

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HYBRID: Hybrid equipment

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PRODUCTION AND AV

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PRODUCTION AND AV

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PRODUCTION AND AV

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PRODUCTION AND AV

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PRODUCTION AND AV

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PRODUCTION AND AV

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CHATTY: TECHNOLOGY FRESH13,  the  most  Hybrid  event  in  the  Mee+ng  Industry    

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PRODUCTION AND AV

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The Mobile app

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The Mobile app

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Co-creation

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Co-creation

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Learning Carousel & Awards

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some of the FRESH people

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NEXT STEPS

•  See  more  on  www.theFRESHconference.com    •  Linked  in  Group:  Mee+ng  Architecture  •  Book  ‘Mee+ng  Architecture’:  AMAZON    •  Knowledge  base  and  Toolbox  catalogue  www.mee+ngsupport.org    

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Post Conference Post event material

•  Pictures:  h^p://www.flickr.com/photos/mee+ngarchitecture/sets/  

•  Video:  h^ps://vimeo.com/channels/fresh  


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