The Fundamentals of Powerhouse Reporting
Rachel Malone-Olson – Social Account Manager | @duluthrachel
POWERHOUSE REPORTING - FACEBOOK
Website Click/Conversion
• Optimize for Clicks + Conversions • Clicks • Signups, Registrations, Site
Visits • Website Clicks
POWERHOUSE REPORTING - FACEBOOK
• Clicks • The total number of clicks on your ad.
Depending on what you're promoting, this can include Page likes, event responses or app installs.
Website Click/Conversion
POWERHOUSE REPORTING - FACEBOOK
• Website Clicks • The number of clicks on links appearing on
your ad or Page that direct people to your sites off Facebook as a result of your ad.
Website Click/Conversion
POWERHOUSE REPORTING - FACEBOOK
Page Post Engagement
• Optimize for Engagement • Post Like • Post Comment • Post Share • Post Engagement • Page Like • Page Engagement
POWERHOUSE REPORTING - FACEBOOK
Page Post Engagement
• Actions • The number of actions taken on your ad,
Page, app or event after your ad was served to someone, even if they didn't click on it. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions.
POWERHOUSE REPORTING - FACEBOOK
Video View
• Optimize for Views • Video Views • Views to 25%, 50%, 100% • 30- Second Views • Avg. Duration Viewed • Click-to-Play • Auto-Play
POWERHOUSE REPORTING - FACEBOOK
Video View
• View • The number of times your video was viewed
for 3 seconds or more. • Auto-play
• When 25% of the video is in the frame of a user’s screen.
• Click-to-play • When a user interacts with the video to
enlarge the screen
Tweet Engagements
POWERHOUSE REPORTING - TWITTER
• Optimize for Engagement • Engagements • Favorites • Retweets • Replies • Follows • Tweet Interaction
Tweet Engagements
POWERHOUSE REPORTING - TWITTER
• Engagement • Total number of times a user interacted with a
Tweet. Clicks anywhere on the Tweet, including retweets, replies, follows, favorites, links, cards, hashtags, embedded media, username, profile photo, or Tweet expansion
Website Clicks/Conversions
POWERHOUSE REPORTING - TWITTER
• Optimize for Card Clicks + Conversions • Clicks • Link Clicks • Conversions • Card Engagement
Video Views
POWERHOUSE REPORTING - TWITTER
• Optimize for Views • Video Views • Video Starts • Views to 25%, 50%, 100% • Auto-play
Video Views
POWERHOUSE REPORTING - TWITTER
• View • The number of times your video was viewed for
3 seconds or more. • Auto-play
• When 25% of the video is in the frame of a user’s screen.
EPMI – The ONE Number
• Engagements per Thousand Impressions
• Engagements?
POWERHOUSE REPORTING – CROSS CHANNEL
bit.ly/aC-EPMI-YouTube
EPMI – The ONE Number • Social Engagements:
– Post Likes – Page Likes – Retweets – Favorites
• Site Engagements: – New Users – Time on Site – Average Pages per Session
POWERHOUSE REPORTING – CROSS CHANNEL
EPMI – The ONE Number
Facebook • Post Shares
POWERHOUSE REPORTING – CROSS CHANNEL
• Views to 50%
• Link Clicks
EPMI – The ONE Number
Facebook • Post Shares
POWERHOUSE REPORTING – CROSS CHANNEL
• Views to 50%
• Link Clicks
EPMI – The ONE Number
Facebook • Post Shares
POWERHOUSE REPORTING – CROSS CHANNEL
• Views to 50%
• Link Clicks
Facebook • Impressions
EPMI – The ONE Number
Facebook • Post Shares • Clicks
POWERHOUSE REPORTING – CROSS CHANNEL
Twitter • Retweets • Clicks
Linkedin • Post Shares • Clicks
EPMI – The ONE Number
Facebook • Post Shares • Clicks
POWERHOUSE REPORTING – CROSS CHANNEL
Twitter • Retweets • Clicks
Linkedin • Post Shares • Clicks
EPMI – The ONE Number
Facebook • Post Shares • Clicks
POWERHOUSE REPORTING – CROSS CHANNEL
Twitter • Retweets • Clicks
Linkedin • Post Shares • Clicks
Facebook • Impressions
Twitter • Impressions
Linkedin • Impressions
EPMI – The ONE Number
Analytics • Sessions
POWERHOUSE REPORTING – CROSS CHANNEL
Analytics • New Users
Hubspot • New Contacts
EPMI – The ONE Number
Analytics • Sessions
POWERHOUSE REPORTING – CROSS CHANNEL
Analytics • New Users
Hubspot • New Contacts
Facebook • Impressions
Twitter • Impressions
Linkedin • Impressions
EPMI – The ONE Number
Facebook EPMI
Twitter EPMI Goal-Focused EPMI
YouTube EPMI
OVERAL EPMI
POWERHOUSE REPORTING – CROSS CHANNEL