Funnel of Opportunity

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Step 1: Identify Target, Key

Customers

Step 2: Customer Outcomes

(JTBD)

Step 3: Product/Service

Offerings

Step 4: Value Proposition

Step 5: Sales/Marketing Activities - 3 E’s

Step 6: Marketing Channels

Step 7:Resources/

Investments

Step 8: Cluster

Step 9: Identify Adjacencies

Step 10: Co-create Vision

Step 11: Listening & Learning

Step 12: Sustain & Grow

Funnel of Opportunity

Copyright © 2017 Business901. All Rights Reserved.

Business901 and The Funnel of Opportunity

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