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The Future Belongs to Those Who Imagine It Today – Mark Terry-Lush

Date post: 08-May-2015
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Mark Terry-Lush: Founder and Director of Renegade Media. Renegade is boutique PR agency -- we create, shape and amplify content of the word, picture and video kind. All our work is amplified, seeded or supported by social and experiential. Our strategic counsel and campaigns for brands, production companies, advertising and digital agencies deliver results thanks to an award-winning and proven approach, expert practitioners, fantastic media and blogger relationships. We work locally, regionally, nationally and internationally because that's what our clients want and how we like it. Being multilingual and multicultural with an international perspective can only be a good thing.
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THE FUTURE BELONGS TO THOSE WHO IMAGINE IT TODAY Mark Terry-Lush by CBNWS
Transcript
Page 1: The Future Belongs to Those Who Imagine It Today – Mark Terry-Lush

THE FUTURE BELONGS!TO THOSE WHO!IMAGINE IT!TODAY

Mark Terry-Lush

by CBNWS

Page 2: The Future Belongs to Those Who Imagine It Today – Mark Terry-Lush

DIGITAL CONNECTIVITY !HAS BECOME LIKE !

ELECTRICITY!!

Facebook is talking about putting drones in the air that beam fast wifi to every corner of the globe. Connecting everyone, all the time.“ ”

Page 3: The Future Belongs to Those Who Imagine It Today – Mark Terry-Lush

MARKETING SHIFTED FROM EFFICIENT REPETITION TO CONTENT ENGAGEMENT!

Page 4: The Future Belongs to Those Who Imagine It Today – Mark Terry-Lush

DESIGN AND BUILD FOR LONGER-TERM SHARABLE VALUE

!NOT SHORT-TERM SALES

SO…

Page 5: The Future Belongs to Those Who Imagine It Today – Mark Terry-Lush

TO ADD VALUE YOUR CONTENT NEEDS TO BE…!!

- USEFUL and/or ENTERTAINING!- TIMELY!- HUMAN

PEOPLE ARE MORE LIKELY TO FOLLOW, TRUST, BUY AND RECOMMEND YOU.!

Page 6: The Future Belongs to Those Who Imagine It Today – Mark Terry-Lush

INVOLVE YOUR AUDIENCE AS AMBASSADORS!NOT MERELY PASSIVE SPECTATORS !

Page 7: The Future Belongs to Those Who Imagine It Today – Mark Terry-Lush

CHANGE IS A CHOICE!THINK LIKE TOMORROW’S !CUSTOMER

Mark Terry-Lush

/MarkTerryLush

@WeAreRenegade

http://markterrylush.wordpress.com

[email protected]


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