04/15/2023 7
Twitch draws 45 million unique visitors per month who view an astonishing 8.5 billion minutes of video per
month.
Source: http://www.pcmag.com/article2/0,2817,2458235,00.asp
2003: front facing camera commercially available
2013: Selfie Oxford English Dicitonary “Word of the Year”
2014: Selfie sticks
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http://www.fastcocreate.com/3033454/pizza-hut-builds-a-life-size-teenage-mutant-ninja-turtles-pizza-thrower
58
Feel less judged
Act more real
People online who don’t know my real identity
Family
Semi-friends
Besties
Source: MRY Focus Groups with College Students August 2014
59
Online You
Tumblr You
Twitter You
Instagram You
Snapchat You
Family following me, a place for the squeaky clean version of me
Source: MRY Focus Groups with College Students August 2014
60
Friends and acquaintances following me, a place for an
curated version of me
Online You
Tumblr You
Facebook You
Instagram You
Snapchat You
Source: MRY Focus Groups with College Students August 2014
61
Friends following me (and strangers if
public), a place for the “cool” version of
me
Online You
Tumblr You
Facebook You
Twitter You
Snapchat You
Source: MRY Focus Groups with College Students August 2014
62
Online You
Tumblr You
Facebook You
Twitter You
Instagram You
I choose which people to send Snapchats to, a place
for the goofy or lewd version
Source: MRY Focus Groups with College Students August 2014
SEXTING? BAD STUFF?
63
Online You
Facebook You
Twitter You
Instagram You
Snapchat You
No friends following me, a safe space to be
the real me
Source: MRY Focus Groups with College Students August 2014
64Source: MRY Focus Groups with College Students August 2014
Dark Social
BuzzFeed is already seeing more shares to WhatsApp than to Twitter on iOS.