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The future is mobile and the future is happening right now.

Date post: 12-Jul-2015
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Page 1: The future is mobile and the future is happening right now.

This document is offered compliments of BSP Media Group. www.bspmediagroup.com

All rights reserved.

Page 2: The future is mobile and the future is happening right now.

The future is mobile, and the

future is happening right now.

Page 3: The future is mobile and the future is happening right now.

Information sources over

time

Page 4: The future is mobile and the future is happening right now.

Information sources over

time

Page 5: The future is mobile and the future is happening right now.

“The illiterates of the

21st century will not be

those who cannot read

and write, but those who

cannot learn, unlearn,

and relearn”

Alvin Toffler

Page 6: The future is mobile and the future is happening right now.

Exponential growth in content / data

Page 7: The future is mobile and the future is happening right now.
Page 8: The future is mobile and the future is happening right now.

SA Browser habits

0

20

40

60

80

100

2000 2002 2004 2006 2008 2010 2012 2014

Desktop

Mobile

Page 9: The future is mobile and the future is happening right now.

Dance,

Have fun,

Live the experience

Check in

Tweet

Share

Capture the experience

Page 10: The future is mobile and the future is happening right now.

Mobile Africa

Page 11: The future is mobile and the future is happening right now.

Mobile Africa (Some general

stats)

• Internet users now just over 16 million

• 42 million mobile users in SA – There are

68m active sim cards (Africa has 700m

phones now, still rising fast)

• Approx 12 million smartphones in SA now -

(5m blackberry,

4.2m Symbian, 2m Android, 0.6m iphones, 0.2m

WinPhone)

• Top mobile sites in SA – Facebook, Google,

Mxit, zamob.com, gumtree, soccerladuma.mobi

• 67% of SA users only have mobile access to

the internet

Page 12: The future is mobile and the future is happening right now.

Mobile Africa (Some Social Stats)

• 9.9 million Facebook users (+90% use it on

their mobile – no mobile apps)

• 2.8million Twitter users in SA (+90%

Mobile)

• MXit users: 6.5 million active SA users

for the last 30 days (Over 60 million

total registered users – SA/Kenya/Nigeria)

• Over 1 Billion “Please call me” sent each

month

• 12.5 million SA people use apps on their

phone

Page 13: The future is mobile and the future is happening right now.

Mobile Tips

Page 14: The future is mobile and the future is happening right now.

Invest wisely

Mobile Web Presence

Device Agnostic Content Strategy

Mobile SEO/SEM

Mobile Optimised Direct Marketing

Mobile applications

Invest Now

Invest Strategically

Page 15: The future is mobile and the future is happening right now.

Ask Questions

Page 16: The future is mobile and the future is happening right now.

Make your site responsive www.etv.co.za

Page 17: The future is mobile and the future is happening right now.

Rule of Thumb

Page 18: The future is mobile and the future is happening right now.

Make your site thumbable

Page 19: The future is mobile and the future is happening right now.

Think Speed

Page 20: The future is mobile and the future is happening right now.

If your site doesn’t load fast,

people will be sad

Page 21: The future is mobile and the future is happening right now.

Expectations

71% expect the mobile site to load as

fast as on a desktop.

74% will only wait up to 5 seconds, now

more for the site to load.

Real world

77% of top brands mobile sites take

longer than 5 seconds to load.

79% of Google advertisers don’t have

mobile optimised sites.

Slow loading and poor navigation are main

complaints.

Page 22: The future is mobile and the future is happening right now.

Test everything

Page 23: The future is mobile and the future is happening right now.

Integrate with your other

platforms • Mapping

• SMS/MMS/USSD

• Calling

• Weather

• Games

• News

• Books

• Movies

• Barcodes

• etc etc

Page 24: The future is mobile and the future is happening right now.

The whole is

greater than the

sum of its parts.

Aristotle (a long time

ago)

Page 25: The future is mobile and the future is happening right now.

“Contextual marketing is

about delivering the right

message to the right

person, via the right

medium at the right time.”

Contextual Marketing is important in

mobile

Page 26: The future is mobile and the future is happening right now.

Context

Page 27: The future is mobile and the future is happening right now.

Data is the new oil

Page 28: The future is mobile and the future is happening right now.

Some Africa data

• 80% of all new phones sold are smart /

feature phones

• 29% of SA Vodacom users have

smartphones

• 850m Phones (127m Smart) by 2015

(Africa)

• 250m data connected devices by 2015

(Africa)

• Personal Computer sales down 14% in Q1

2013 (largest drop since entry – Africa

is mobile)

Page 29: The future is mobile and the future is happening right now.

10. Keep it Simple

Page 30: The future is mobile and the future is happening right now.

What people want (Google 2012 Q4 global study)

Page 31: The future is mobile and the future is happening right now.

The Mobile web

Page 32: The future is mobile and the future is happening right now.

Tech Trends

Page 33: The future is mobile and the future is happening right now.

The internet of things (Everything is

connected)

Page 34: The future is mobile and the future is happening right now.

Learn from the

past

TV was not just

radio with

pictures.

Websites were

not just

brochures

online.

Mobile Phones

are not just

small computers.


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