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Kuala Lumpur, 22 August 2016

PINKASIA168th Asian IT Best Practice Conference

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Pink Elephant – Leading The Way In IT Management Best Practices

The Future Isn’t What It Used To Be! Jan-Willem Middelburg Regional Director Asia Pink Elephant

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ITIL is a registered trademark of the Cabinet Office

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The Future…

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The DIKW Pyramid

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Reflect. Reimagine. Recreate.

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From Atoms To Bits

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NBIC

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Nano Technology

Bio Technology

Information Technology

Cognitive Sciences

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NBIC Explained

DATA DRIVEN

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Data Is The New Oil

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Nano Technology

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§  There are approximately 20.000 – 25.000 genomes §  About 80% of those have been decoded. §  DNA discoveries change the world:

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Bio Technology

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Information Technology

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Information Technology (2)

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Cognitive Sciences

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Cognitive Sciences

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Data = NBIC = Next Economic Wave

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Is this Really the Future?

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How Do You Make Decisions?

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Welcome to GAFAnomics

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Do You Know Where to Go?

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Do You Know Which Product You Want?

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Do You Know When To Break-Up?

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Do You Know When To Get Sick?

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Do You Know Yourself?

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We Need Some Cash…

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§  The hybrid customer base: §  There is not difference between

users and customers §  Both in the B2B as B2C Market

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What are they doing differently?

§  They rely on the principles of Service Automation §  All Users and Customers are autonomous to make their own

decisions and evaluate product offering §  The User Experience is the most important driver of success.

Customers literally “like” their products §  Users and Customers set up services by themselves without

any human interaction in between.

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And above all else: §  GAFA (and other successful companies) base

their decisions on DATA; §  They outperform competitors because they

know what decisions.

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Data Driven Decisions

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The Future is Now

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1.  Realise that the economy moves in waves and that the next big wave will be driven by NBIC.

2.  If you want to be part of this wave, investigate in which area your organizations can participate and find a compelling product.

3.  Learn fundamentals of Big Data and Analytics techniques so that you understand how data can provide you with a competitive advantage.

4.  Start making Data Driven Decisions tomorrow.

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So What to do Next…?

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Welcome to the Future

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Kuala Lumpur, 22 August 2016

THANK YOU VERY MUCHJan-Willem Middelburg

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