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PROSPEROUS. Firms: Highly productive. Consumers: Eager to spend. Stats: Economy grew by 37%. 60% earning $3,000 & $10,000 a year. OPTIMISTIC. Flyers: Apirational. Air travel: Still a marvel. Travel time: immaterial. Stats: Population growth - 50M babies by end of 50s. MOVE MORE PEOPLE. Age of jet engines. Assembly-line efficiencies. Safety is key. Stats: Boeing 707 orders - 8 (1958) to 118 (1967). UNCERTAIN. Firms: Under scrutiny. Consumers: Budgeting. Stats: 1% owns 41% of wealth. 3M Americans long-term jobless. WARY. Flyers: Economical, diverse. Air travel: A bus ride. Travel time: real. Stats: 2013 US population growth (.72%) is slowest since 1937. A HUMAN APPENDAGE. Age of BYOD. Tech as second passenger. Harmony is key. Stats: Gogo serving 1.5K flights. 1-in-4 Americans say tablets are essential carry-on.
