Date post: | 15-Sep-2014 |
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Technology |
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The Future of Business - How to benefit from the global shift to a connected society
Gerd Leonhard, Media Futurist, CEO The Futures Agency @gleonhard
Welcome to the Networked Society
Welcome to ...
The music industry: refusing to listen is deadly
The past: captive customers
Booz & Company estimates that by 2015 the dollar volume of physical goods sold through
social media should rise sixfold, to $30bn from $5bn this year – and sales of services through
social commerce are equally as promising.
Image via Slideshare.net/presentationadvisors
Expect even more fragmentation: more different customers everywhere
Source: TBWA via Slideshare
Adding value: connect and filter.
Consumer habits can change very quickly when the
technology actually works
Why are you in business,what do you do, and how do you do it?
Was: People of the Book (& Paper)Thanks to: Kevin KellyIs: People of the Screen
Source: Alan Moore, via Slideshare
Realtime *Now-Ness
Video will be crucial to your success
‘TV’ Networks 2.0
Twitter News Network (TNN)
Yo u
We must become connectors not (just) directors * Kevin Roberts, Saatchi
Networked Businesses
“If you look five years out, every industry is going to be rethought in a social way” Mark Zuckerberg
“If you look five years out, every industry is going to be rethought in a social way” Mark Zuckerberg
two
Only 35% of financial advisors use social media professionally
Business are becoming... publishers
Now, transparency becomes absolutely crucial
More important than ever: Credibility & real authority
One-on one, personal advise
Intelligent, social B2B communities
Peer-to-Peer Resources, Groups
Personal Advise 2.0
Ocean of Information
Electronic options will explode
Your clients will expect more value-added services, continuously
Financial advise
Financial advise
Note: If you want to learn how to swim you’ll have to get wet.
Image: Slideshare.net/tarina
Mobile First
Internet access is moving to mobile devicescommerce
B2B offerings will move to mobile platforms, as well
Get ready for F-Commerce
The Future of Business: enable, empower, engage your clients
Some ‘do-now’ recommendationsFacebook Company Page (and personal profile)
LinkedIn profile and active connecting
Twitter account with your name
Youtube channel with your name
Blog (talk about issues you really care about)
Allow for 10-20 hours to set it up
1-2 hours a week to maintain and talk to people
Social Media is CRM
Participate or Be Participated
The future: new collaboration technologies, mobile video and telepresence
Monitor your brand, and your keywords
Summary: what to remember :)
www.mediafuturist.com @gleonhard www.thefuturesagency.com