The Future of Canadian eCommerce

The Basics Aren’t Changing

Acquisition

Conversion

Retention

Order of priority as you build and scale into new channels / markets.

It was so much easier…(Acquisition, Conversion, Retention)

Golden Age of Retail

(Multiple Stores)

Birth of Digital Retail(Acquisition, Conversion, Retention)

Two Sets of

Customers

Physical Store

Transactions

Web Store(s)

Multi-Channel Retailing!(Acquisition, Conversion, Retention)

Still, Silos of

Data

Physical Store

Transactions

Marketplaces(Ebay, Amazon)Web Store(s)

Let’s be honest, this is where most digital retailers are today...

More Channels = More of Everything(Acquisition, Conversion, Retention)

Ok, now we have a problem.

Physical Store Transactions

Cars?

Social Networks

Mobile / Devices

Wearable Tech

iBeacon

Web Store(s)

Marketplaces

Multiplier Effects

• The more channels we add onto this “omni-channel” world, the more revenue opportunities become available.

• Each new channel effectively has a multiplier effect on existing processes and technologies required.

• Each new market you enter (Think Global) is also a multiplier.