TODAY’S PRESENTERS:

ROBERT WENSVEENThe University of Calgary

Continuing Education

LESLEY SNYDERUniversity of North Carolina

at Charlotte

PAUL MARCAStanford Center for

Professional Development

THE FUTURE OF CE STARTS HERE…

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Enhancing servicethrough technology

Robert WensveenAssociate Director

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University of Calgary ID (UCID) Assignment at First Point of Contact

• University of Calgary ID’s (UCID’s) are the primary ID’s assigned across the campus, enabling various privileges and services for students

• Various departments across campus issue UCID’s – risk of student receiving multiple UCID’s

• Implementation of a new registration system in 2008 identified the opportunity to streamline the UCID assignment process, allowing for immediate assignment of a UCID the same time a new student profile is created (for telephone/walk-in registration) or next business day (Web-based registration)

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UofC Continuing Education Student Access to Blackboard Via Auto-Populate Feature

• Blackboard (Bb) is the campus-wide platform for distance education (DE)

• Populating Bb with class lists was once a manual upload process. Twice a day, a staff member would generate the data file and post it to the Bb server.

• Auto-population of Cont Ed Bb courses established in 2009 via batch job generates the data file and posts to Bb every hour on the hour.

• Bb authentication is achieved by referencing credentials back to our registration system dbase

• For late registrants, we can assign them a UCID/pswd and have them populating into Bb within an hour of when they register

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U of C Continuing Education Student Access to Online Library Resources

• Continuing Education students are not registered via the PeopleSoft credit registration system, thus have been unable to access library online services

• The Library is refining their authentication interface to allow Cont Ed students to access the on-line resources

• Students authenticate their UCID & Pswd against our registration system dbase

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Marketing to lifelong learners

Lesley SnyderDirector of Program Development & Marketing

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Marketing effectively to a wide variety of audience segments(adult learners, career changers, youth/parents, displaced workers)

Accounting and TaxationBusinessEngineeringGraduate School Exam PrepHealthcareHospitality & TourismHuman ResourcesIT / Web DevelopmentLawPublic SafetySummer K-12 CampsUndergraduate Exam Prep

Non-Academic Credit

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Credit / Degree ProgramsEducationEngineeringHealth & Human ServicesSummer School

Marketing effectively to a wide variety ofaudience segments(adult learners, career changers, youth/parents, displaced workers)

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How they want to hear from us

Marketing effectively to a wide variety ofaudience segments(adult learners, career changers, youth/parents, displaced workers)

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Marketing effectively to a wide variety ofaudience segments(adult learners, career changers, youth/parents, displaced workers)

What they want to hear

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Accurately tracking marketing results

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Content management for the website(over 200 course pages, policies, search functionality)

Course approval

Section approval

Open for Registration

Post-course content updates

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Streamlining business processes workflows and accountability tracking

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Streamlining business processes workflows and accountability tracking

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Enhancing Certificatesusing technology and tracking

Paul MarcaDeputy Director, Stanford Center for Professional Development

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Renowned Faculty• 1,771 faculty members

• 27 Nobel laureates

• Over 4,500 projects representing nearly $1B in annual research.

• Productive connections to industry, especially Silicon Valley

Top Caliber Students• 6,705 undergraduates from 55 countries

• 8,176 graduate students from 94 Countries

• Highly selective admissions

• High potential and entrepreneurial

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“Stanford University fosters a climate where collaboration with industry thrives, generating bothbreakthrough discoveries and the science and technology that can support continuous innovation.”

“With a long history of very productive relationships with corporations of all sizes, from startupsto mature, successful enterprises, Stanford provides firms with education, research partnerships,consulting, and connections to world class faculty and students.”

- Stanford Corporate Relations

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Industry Trends• Shift from employer benefit to employee

requirement

• Reduction in payments and support for education

• Shorter time horizons and focus on results-oriented education

Response1. Positioning: Focus on Certificates with website

change and tracking

2. Marketing: Emphasis on certificates, search terms on website, landing pages

3. Tracking: Applications driving toward certificates

4. Follow-up: Weekly dashboard updates and specialized ‘in-progress’ emails