DIGITAL MEDIA & FUTURE

PREDICTIONS

Speculating opportunities and challenges for emerging brands and marketers

The future of digital media will be in the hands of our so called

GENERATION Zwhich is impatient, quick in making decisions and brand-wary. Quite obvious as they are

coming of age in a post-linear digital world, where knowledge is at finger tips & on demand.

In Future

Platforms will Evolve, Content

will Adapt.

Advertising will become a seamless experience rather than an intrusive activity.

In Future

Rather Than Sharing, We will be

Living Digital.

Devices will be embedded in our bodies, making digital a second skin. Wearables will

augment our intelligence, support us in taking informed decisions, our body vitals will be

tracked in real time.

Computers, smart phones, and all similar technology that we know today will cease to exist.

Implants will gain more popularity.

The advertiser will enter this brave new world, with personalization. They will have to tap into

the human mind, and build a sacred space for themselves by creating out-of-the-ordinary

experiences for the consumer.

In Future

IOT will Break Data Silos.

Devices will connect with each other leading to data explosion. Marketers will have to

soft-sell through positive associations (similar to in-film placements) & use native

advertising strategies to create a brand pull.

Content promotion will become more personal, basis the needs & interests. Mass

advertising will die a natural death. One-to-one marketing strategy is expected to rule in

years forward.

Internet of things

Social VR

In future

We'll be sharing more experiences

online as opposed to offline.

We'll be attending events in virtual world, travelling virtually, playing competition sports in virtual space,

attending college lectures in a virtual classroom, and meeting our family members virtually for dinner.

vTime, AltSpaceVR aim to revolutionize how we live in the future. For a marketer, it means advertising

will have to be integrated seamlessly into this digital architecture.

Democratization in Gaming

In future,

Anyone can become an Sportstar.

Rather than living vicariously, we will be participating in sports. Major leagues will be thrown open to

gamers, and those games would be broadcast to viewers worldwide.

eSports will open up opportunity for everone to play their favorite games and compete with fellow

gamers virtually.

This will open up a new revenue stream for advertisers to target. Advertisers will be able to look beyond

sportstars for marketing prospectives. People will depend upon the new-gerne of influencers for buying

decisions.

Over-the-top Content

In future,

Television as we know it will be

altered beyond recognition.

The rise of Netflix, Amazon Prime, Hulu Plus will change the way we consume information. These

content streaming platforms will knock out traditional broadcast mediums and give rise to personalized

content.

For an advertiser, this means a demography that is controlled by the cosnumer and not by the

broadcaster. No more of 15 second ad in between the matches or sitcom. Advertising will have to be

stiched into programming for a positive effect.

Chatbots/Voice Bots

In future,

Lines will blur between human and

machine interactions.

Chatbots are taking over basic work. There are weather bot, grocery bot, news bot, life advice bot,

personal finance bot, scheduling bot and more. These bots are inclined to help us in our lives and

support us in assistance. It is an advanced version of IVR that we use today, but will evolve to provide

human like interactions.

HomePod, GoogleEcho and the likes are the early edition of home assistants that will power our lives.

We can just call information with a thought, don't need to type information to get desired output.

For an advertiser, it would mean innovative ways to reach audiences and personalized communications.

Holographic Displays

In future,

Holographic Dispalys will decimate

the physical device as we know it.

Think of it as a projection, with content beamed across in 3D. This will

completely alter the way we experience content. With holographic, the need for

carring devices will become redundant.

Picture it the way Tom Cruise uses the gesture interface in a three dimentional

virtual global network in minority report. This could become a part of our lives in

the future.

For an advertiser, it would open up venues to visually entice the audiences and

make a profound impression.

3D Printing

In future

Mass Manufacturing will die a

natural death.

With a potential to print edible food & human organs in the near future, 3-dimentional printing will

change the very basic fabric of how we live. This will completely transform and give rise to different

business models.

For an advertiser, it would mean opening up to business clusters formed around this model, that will

feed the value chain.

Robotics

In future,

Robots will become a dominant

force.

From manufacturing cars to providing healthcare support, this is one idea that will move from

commercial realm to become a part of our every day lives.

Will robots mimic humans, take over their work or work side-by-side, is inconceivable.

For an advertiser, it would open up newer domains to target, and capitalize on.

In Future

We'll be staring at a world where

human intelligence will be

overpowered by machine

learning.

How will future pan out is a subject of pure speculation. All we can do is wait &

watch.

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