© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

10 Years Amplexor / 17-mar-2011"e Future of Content Management

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 2

David NueschelerJSR-170 Spec Leadjsr-170-comments@jcp.org

David Nuescheler Chief Technology Officerdavid@day.com

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 3

David NueschelerJackrabbit Committer / Memberuncled@apache.org

David NueschelerJSR-170 Spec Leadjsr-170-comments@jcp.org

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 4

David NueschelerTC Member / CMIS-JCR Liaisondavid@day.com

David NueschelerJackrabbit Committer / Memberuncled@apache.org

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 5

DAV

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David NueschelerTC Member / CMIS-JCR Liaisondavid@day.com

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 6

DAVID NUESCHELERVP, CTO CEMDigital Enterprise Solutions

AdobeBarfuesserplatz 64001 BaselT +41 61 226 98 98F +41 61 226 98 97uncled@adobe.com

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

"e Future of Content Management

7

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Cloud First*(always keep on-prem in mind)

*you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind.

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Who am I?

8

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Who am I?

9

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Who am I?

10

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Your data center...

11

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...their data center.

12

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Bad News, please!13

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Legal Zones? (respect the local laws)

Availability Zones? (network, power)

14

Security & Privacy?

Security Budget (yours vs. theirs)

Operations Certification? (e.g. SAS70 Type II)

Hyperviser? (VM Security, Are you by yourself?)

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Cloud traits:

15

Frugal Hardware.

Latency!

Availability?

Lose it!

Requires:SpartanSoftware

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Clustering Options in WCM

16

1 2“Ostrich”-style

1. Configuring Clusters

Several steps are needed to setup a Communiqué 4.x cluster with CRX 1.4 TarPM.

Copyright © 1993-2008 Day Software AG Configuring Clusters

PDF Created : 19.10.2008 14:09:59http://docs.day.com

Page 1/1

! ! "#$%!&!'(!&)*!

+,-!.,/!0'12%12!-#1#$%3!45!0'1(6$7361$!86$9!:;#6<#=6<62>!

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!

*CDCED!!!

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+,-!?6<6F'1!4#<<%>!G#=!!!

!

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!

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1/284

1/20

“Exception”-style

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Next Generation Clustering:

17

3“Cloud”-style

Hot-Join

“cluster-borne”

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Fire

wal

l

WAN & Share nothing

Fire

wal

l18

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How it all began...

FRYINGBAKING

vs

...selectedarchitecture

19

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

How it all began...

RENDERING 600k WEBPAGES

8 days = 192 hours

20

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

192h is too long...

= 4h

21

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Now, does that mean....

...the cloud replaces IT?

...the cloud !xes bad code?

...the cloud !xes poor architecture choices?

YESNO

22

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

"e Future of Content Management

23

Social First*(every user is a contributor and has a social graph)

*context is a !rst-class citizen, everybody is a contributor.

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Cloud First*(always keep on-prem in mind)

*you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind.

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

"e bad news...

UserAgentRadical: nokia6170colors: 65536fall_back: nokia_generic_series40_dp20j2me_amr: TRUEj2me_cldc_1_1: TRUEj2me_h263: TRUEj2me_mpeg4: TRUEj2me_screen_height: 160max_data_rate: 200max_deck_size: 4194304max_image_height: 115max_image_width: 122mms_3gpp: TRUEmms_max_height: 480mms_max_size: 100000

mms_max_width: 640mms_mp4: TRUEmms_vcalendar: TRUEmms_video: TRUEmodel_name: 6170mp3: TRUEphysical_screen_height: 40physical_screen_width: 32playback_3gpp: TRUEplayback_acodec_amr: nbplayback_mp4: TRUEplayback_vcodec_h263_0: 10resolution_height: 160ringtone_amr: TRUEringtone_mp3: TRUE

ringtone_voices: 40streaming_3gpp: TRUEstreaming_real_media: nonestreaming_video: TRUEstreaming_video_acodec_amr: TRUEuaprof: http://nds1.nds.nokia.com/uap....user_agent: Nokia6170video: TRUEvideo_3gpp: TRUEvideo_3gpp2: FALSEvideo_max_height: 96video_max_width: 128video_mp4: TRUEvideo_preferred_height: 96video_preferred_width: 128

DeviceDetect

ion24

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Device Groups?

1 32

Feature Phone Smart Phone Touch Phone

25

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Mobile Sites vs. Transcoding

not a subset

!

+ownership

26

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Game Changer.

27

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Web: 1995

Webmaster Businessdaysword fileshtml websites

28

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Apps: 2011

Webmaster Businessdaysword fileshtml websitespptapps well...

App Developer

+ uncertainty(third party review process)

29

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Apps Content Management

everything is content

30

publish and sync apps

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

"e Future of Content Management

31

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Social First*(every user is a contributor and has a social graph)

*context is a !rst-class citizen, everybody is a contributor.

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Cloud First*(always keep on-prem in mind)

*you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind.

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Inside the Social Storm

Activity Streams & Social Graph

Users & Profiles

User Generated Content& Community Management

Context

Social and Community

Applications and Solutions

(forum, wall, blog, wiki, comments, ratings)

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

User Generated Content

33

WE HAVE TRUST ISSUES

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 34

IMG SRC ”javascript:alert()”B ONLOAD ”javascript:alert()”

A HREF ”javascript:alert()”

F#&@!? ------- V14GR4

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Users are users are users.

35

2±110

Authors“Family” Scale

2±2102±310

2±4102±510

2±610

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Users are users are users.

36

2±110

IntranetEnterprise Scale

2±2102±310

2±4102±510

2±610

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Users are users are users.

37

2±110

InternetWeb Scale

2±2102±310

2±4102±510

2±610

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Users are users are users.

38

InternetWeb Scale

2±4102±110

2±2102±310

2±5102±610

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Users are users are users (linear scale)

39

InternetWeb Scale

IntranetEnterprise Scale

2±4102±610

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Pro!le Management

40

Content Repository

Every User of the website has a Profile / User home

Semi StructuredAccess Controlled

AuthenticatedHighly ScalablePrivate file

upload

Name, Email, ...

Activity Stream &Social Graph

Registration and Forms content

Segmentation &

Group Information

User Private

WebPages

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Context & Context Engine

41

Harmonized Pro!leSocial Network Information

CRM Data

Immediate Page contextLanguage, Nav Depth

Preferences, Collaborative Filtering, Interests ClickStream Cloud

Very “Current” Environment

Activity Stream InformationEvents from SiteCatalyst

Resolved Segments“Insights”

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

"e Future of Content Management

42

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Cloud First*(always keep on-prem in mind)

*you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind.

Social First*(every user is a contributor and has a social graph)

*context is a !rst-class citizen, everybody is a contributor.

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Top Technology Trends in 2011

43

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Vendor Lock-in*(say goodbye to closed systems)

*no support for JCR & CMIS and Open Development means no future.

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Anti

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Top Technology Trends in 2011

44

Social First*(every user is a contributor and has a social graph)

*context is a !rst-class citizen, everybody is a contributor.

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Portals*(seriously!?)

*applications are merged with content, not separated from content.

Vendor Lock-in*(say goodbye to closed systems)

*no support for JCR & CMIS and Open Development means no future.

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Anti

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Top Technology Trends in 2011

45

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Web 2.0*(HTML5 is the new Web2.0)

*all the Web 2.0 "uff, will seamlessly transition to HTML5.

Portals*(seriously!?)

*applications are merged with content, not separated from content.

Vendor Lock-in*(say goodbye to closed systems)

*no support for JCR & CMIS and Open Development means no future.

Anti

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

"e Future of Content Management

46

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Cloud First*(always keep on-prem in mind)

*you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind.

Social First*(every user is a contributor and has a social graph)

*context is a !rst-class citizen, everybody is a contributor.

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 47

The bright and shiny future of

WCM

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

E48

CMW

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 49

MCWE

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 50

CEM

51© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

CEM

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

"ank you.